ZEEKR plans ambitious 2023, including doubling sales, 2 new EV models, and entry into Europe
Young Chinese EV brand ZEEKR is looking to significantly expand its sales and global footprint in 2023, according to an internal letter outlining several of the Geely-owned marque’s goals. In addition to introducing two new EV models this year, ZEEKR is planning to enter key markets in Europe. It makes us wonder if the US could soon be next.
Having only been founded in 2021, ZEEKR remains a young luxury EV automotive brand in China existing under the Geely umbrella. Sales so far have only included the brand’s first EV model called the 001.
It will be followed by a multipurpose vehicle (MPV) called the 009, which ZEEKR just began rolling off its assembly lines in China earlier this month. After reporting promising quarterly numbers midway through 2022, ZEEKR announced it had capped off the fiscal year above its sales target of 70,000 units.
Looking ahead to 2023, the young automaker looks to double those numbers on the wings of two new EVs in addition to the two mentioned above. Furthermore, ZEEKR appears to be making good on its promise to enter Europe sooner rather than later. Here’s the latest.
Peek at ZEEKR’s new EV, plus plans for Europe – is the US next?
According to an internal letter to staff obtained by CnEVPost, ZEEKR CEO Andy An believes China’s EV market will be especially competitive in 2023. To face these impending challenges in the industry, An laid out five key tasks for the ZEEKR team, including entry into Europe and 140,000 EVs deliveries. Per An’s letter:
The 140,000-unit delivery goal will be a hard battle, and we have to accomplish that mission.
A huge factor in doubling its deliveries compared to 2022 will be the two new EVs ZEEKR has planned, one of which can be seen above, thanks to images obtained by CnEVPost. The original post said ZEEKR is using the code-name BX1E for its third EV model and speculated that it could be named the 003. However, Geely senior vice president, Yang Xueliang, took to Weibo to confirm this is, in fact, ZEEKR’s third EV but that it will not necessarily be named the 003.
BX1E has not yet been registered with the Chinese Ministry of Industry and Information Technology’s vehicle catalog, but the EV is expected to make its debut at the Shanghai Auto Show this April. Another task in trying to stand out among the competition this year will be bolstering intelligence technology, including smart cockpits and driving assistance.
According to An:
This year, our continued high investment in R&D will enter a period of bearing fruit and teams will have to accelerate to get the technology into application.
An’s fourth task is ZEEKR’s strategy for entering Europe. An did not specifically mention where ZEEKR’s invasion of Europe will begin but did state the brand intends to “create value in the world’s most mature automotive markets.” Germany stands out as a mature market in the EU, but smaller more EV-centric countries where other Chinese automakers have begun sales make sense as well. This includes territories like Sweden, Norway, Denmark, and the Netherlands.
This move to Europe is something we’ve been anticipating for quite some time now, considering ZEEKR said as much in January of 2022 during the launch of the 001 sedan. At the time, ZEEKR said it expects its total overseas exports (Europe and beyond) to reach 100,000 vehicles by 2025 alongside seven branded EV models by that same time.
Parent company Geely has even bigger plans for ZEEKR, previously stating it expects the luxury EV brand to contribute approximately 650,000 units to its annual sales every year by 2025.
We probably won’t see it in 2023, but with ZEEKR’s quick sales growth and expansion to Europe imminent, entry into North America feels like a natural next step. An even hinted at it back in early 2022 as well:
North America is in our plan for the next step. That will happen after 2022.
Since then, ZEEKR has confidentially filed for an IPO on the US stock market, seeking a valuation over $10 billion. It could go public as early as Q2 of this year, so that will be something to keep an eye on.
Last but not least, An’s fifth task for ZEEKR employees is to optimize internal management, optimizing for efficiency in order to transcend the automaker from “sloppy growth to high-quality development.”
We will keep eyes on ZEEKR as we approach the Shanghai Auto Show and its pending entry into Europe. More is sure to come as 2023 is making to be a crucial year for EV companies like this one.
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Slate Auto, a new EV startup backed by Jeff Bezos, has poached a key Tesla manufacturing leader to build its electric pickup truck factory in Indiana.
Napoleon Reyes is a US Marine from Indiana who got a degree in mechanical engineering from Purdue after leaving the force.
He then worked a few years at Subaru and Wabash before joining Tesla’s manufacturing team at the Fremont Factory in 2020.
There, he became part of the Model Y production ramp and was quickly promoted to lead the Model Y General Assembly in Fremont in 2022.
Reyes led Model Y GA, one of the most critical parts of vehicle manufacturing, for more than a year before being promoted again to lead new pilot processes at the factory.
Most recently, he led the launch of the general assembly line for the Model Y refresh.
The new engineering manager announced this week that he is leaving Tesla to join Slate:
A bit late on the post but after nearly 5 years working at Tesla in Fremont, I made the difficult decision to leave the Company and move closer to home with my family. It was an incredible experience being part of multiple line expansions and multiple Model Y program launches. Leading and managing the Model Y Refresh launch for GA in Fremont this year tested me professionally however we ultimately succeeded due to our amazing cross functional team collaboration. It’s been an absolute pleasure working with such great people, and I will forever be proud and thankful for everything we accomplished together.
I will be taking on a new role as Senior Manager, Plant Vehicle Engineering at Slate Auto in Warsaw, In.
Slate emerged from stealth mode earlier this year to unveil a new type of electric pickup truck featuring modular customization and an affordable price.
The company raised over $700 million through two rounds of investments from several different investors, including Jeff Bezos. It is currently raising more, which basically guarantees that it will be able to reach production.
The startup acquired a former printing plant in Warsaw, Indiana. It is currently converting to manufacture its electric pickup with a team from legacy automakers and also several former engineers and leaders from Tesla.
Rich Schmidt, an early Tesla manufacturing director, is the head of manufacturing.
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Genesis is preparing to shake things up with its most luxurious SUV yet, the GV90. Thanks to a new patent filing, we are getting a detailed look at how its Rolls-Royce-style coach doors will work.
New patent reveals Genesis GV90 coach door system
When Genesis first unveiled the full-size SUV at the NY Auto Show last March, it wasn’t the stunning design or advanced tech that caught everyone’s attention. It was the coach doors.
Although we were worried it wouldn’t make it to the production model, like many concepts, the Genesis GV90 will be offered with coach doors.
The ultra-luxe electric SUV was first caught with coach doors earlier this year on a car carrier in South Korea. Just last month, the GV90 was spotted in California with a hinge at the rear to open the coach doors.
After several new patents were filed with the United States Patent and Trademark Office for new door latching devices, we are getting a sneak peek at how they are expected to work.
The patents, titled “Cinching Device For Door Latches in Vehicle,” and “Door Latch Device for Vehicles,” give a pretty detailed explanation of how the Genesis GV90’s coach doors will operate. The “Door Latch Device” uses a door striker on the lower side of the door, which is opened or closed by a hinge unit.
Unlike traditional doors, which use the B-pillar for support, the device is attached directly to the door itself, allowing for hinge-like movement.
The cinching device works in a similar way. It’s also attached to the door and part of the vehicle. However, unlike most of its kind, Genesis found a way to use a single cinching device to control multiple units. Again, the device is used for B-pillarless doors that swing open.
Genesis already said that B-pillarless coach doors are now feasible in production vehicles. The patent reveals a glimpse into how the luxury automaker could make it a reality.
Although the Genesis GV90 is expected to be offered with coach doors, they will likely not be standard. Other variants, with traditional door handles, have also been spotted testing in the US and South Korea.
Genesis is expected to launch the GV90 in mid-2026. It will be built at Hyundai’s Ulsan plant in South Korea. The flagship Genesis SUV is scheduled to debut on Hyundai’s new eM platform, which the company said will “provide 50% improvement in driving range.” It will also be loaded with the latest technology, software, connectivity, and Level 3 or higher autonomous driving capabilities.
Source: USPTO
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Environment
Podcast: Tesla Model YL, more Tesla probes and lawsuits, new Nissan Leaf pricing, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the launch of the Tesla Model YL, more Tesla probes and lawsuits, new Nissan Leaf pricing, and more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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