Nissan shares its modded up Ariya ahead of 17,000 mile journey from North to South Pole
After teasing a rendering last May, Nissan has officially unveiled actual images and video of the custom, all-electric Ariya that will trek 17,000 miles between our planet’s Magnetic Poles next month. This massive expedition is four years in the making and will truly test the boundaries of EV travel. Check out Nissan’s teaser video below.
The Ariya is the second BEV model to join Nissan’s lineup after beginning deliveries this past fall. It exists as a much larger and advanced EV compared to Nissan’s long-running LEAF which has seen minimal updates the past few years.
In May of 2022, Nissan announced it had partnered with Pole to Pole founder and adventurer, Chris Ramsey who, alongside his wife Julie, will drive a custom-built Ariya e-FORCE from the Magnetic North Pole down to the South Pole.
Ramsey is an all-electric adventurer and Guinness World Record holder. Pole to Pole is his planned expedition to travel from the North Pole through 14 different countries across approximately 27,000 km (about 17,000 miles). If successful, the Ariya will be the first ever vehicle to complete the excursion. He commented at the time of the original announcement:
Our mission is to show that electric vehicles can tackle the harshest of environments – from the bitter cold of the poles to the hot and humid jungles of South America, and illustrate that they are exhilarating to drive whilst meeting the daily demands of drivers around the world. It’s fantastic to see such an important and innovative global brand partner with our expedition.
With the Pole to Pole expedition a mere month away, Nissan has shared its custom Ariya brought to life for the Ramseys, complete with what else, but an espresso machine and sustainable coffee.
Nissan’s custom Ariya built for extreme weather conditions
As you can see in the images above, Nissan unveiled the Ariya EV that will be driven by the Ramseys beside a backdrop of snowy terrain in Reykjavik, Iceland. These conditions represent some of the Arctic-like weather Ramsey and the Pole to Pole team will encounter to begin their journey south.
While it’s easy to see that this Ariya is certainly not the consumer version you’d spot on your local highway, Nissan explains that modifications have been kept to a minimum, which means zero changes to the Ariya’s battery or powertrain. Its 39-inch tires are certainly not standard, not to mention an added suspension paired with Nissan’s AWD e-4ORCE technology to handle tough and diverse terrain. Chris Ramsey elaborated:
One of the things that underpins all the adventures we do is that we take a standard production EV and aim to make minimal changes to clearly demonstrate its real, everyday capabilities, regardless of where you are driving it. Our Nissan Ariya is no different as the vehicle’s drivetrain and battery has remained factory standard, demonstrating just how capable and versatile the production Ariya is. We’ve modified the suspension and widened the wheel arches so we can benefit from the stable platform and support of the 39-inch BF Goodrich tires. I’m incredibly excited to get behind the wheel of what was already a brilliant vehicle, but now feels equipped to take on the ends of the earth in style!
There are two additional modifications in the Nissan Ariya specifically added for the Pole to Pole excursion. One is an espresso machine inside the EV for coffee lover Chris Ramsey, who says the on-demand caffeine will help during long isolated parts of the journey. Probably not much to look at up in the North Pole at certain points.
When there is something worth looking at and capturing on video, the Ariya is equipped with a drone that can launch directly from its roof. To charge the Ariya along its journey, the Ramseys will transport a towable charging prototype that includes a packable wind turbine and solar panels. This will offer clean, renewable energy to the EV when the team pauses for a rest. Love that.
The Pole to Pole journey in the Nissan Ariya is expected to begin sometime in March, and you can follow its progress from its dedicated website. In the meantime, here’s a quick video of the custom Ariya zooming by in the snow.
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Environment
Tesla hires celebrity ambassador despite Elon Musk saying they don’t pay for endorsements
Tesla has hired a celebrity ambassador, a departure from Elon Musk’s policy of not paying for celebrity endorsements.
Musk has often bragged about the fact that Tesla doesn’t pay for celebrity endorsements in contrast to other automakers who hire celebrity brand ambassadors to promote their cars.
Much like advertising, Musk seems to be abandoning this strategy.
Tesla announced that it hired Olympic shooter Kim Ye-ji, whose performance at the Paris Olympics this summer went viral, to be the automaker’s brand ambassador in Korea.
Kim said about her new partnership with Tesla:
I’m very excited to work with Tesla, who have recognized me. I hope to convey a positive message together with Tesla.”
Here are a few pictures released to announce her new partnership with Tesla:
Kim’s agency said that her relationship with Tesla started from CEO Elon Musk tweeting about her viral performance at the Olympics:
“The relationship between Kim Ye-ji and Tesla developed after Elon Musk mentioned her. The company said that Kim is Tesla Korea’s first brand ambassador.”
She is not only Tesla Korea’s first ambassador, but she is the first known paid celebrity ambassador for Tesla globally.
The policy change is not entirely surprising since the policy of Musk not paying celebrities to endorse Tesla’s products was often attached to the automaker’s strategy not to advertise.
Musk went as far as to say that he “hates advertising,” and Tesla started advertising last year.
The change in strategy coincidently, or not, came after Musk bought Twitter, a company relying on advertising, and Tesla even started to advertise on Twitter, now called X.
Tesla sales in Korea haven’t been amazing, but the country’s auto market greatly favors domestic brands. The American automaker does fairly well for a foreign brand with the Model Y becoming the best-selling imported vehicle in Korea during the first half of 2024.
Although, it amounted to just over 10,000 units.
Electrek’s Take
It’s a change of strategy, and Elon certainly can’t claim that Tesla doesn’t pay for celebrities to endorse its products, but it is probably a smart move due to the fact that Koreans prefer domestic brands.
Kim could help create a deeper level of attachment to the Tesla brand, but I don’t really know. I’m just speculating.
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Kia just broke its October sales record as its impressive US sales run continues. After another record-breaking month, Kia said the growth is fueled by “strong demand” for its electric vehicles.
Kia sets new October sales record in the US
Kia sold 69,908 vehicles in the US last month, up 16% from its previous October sales record in 2023.
According to Kia, higher demand for its electric models is charging up sales in the US. Kia’s electrified sales (EVs, PHEVs, and HEVs) reached its highest ever in October.
All-electric vehicles (EVs) led the way, with sales surging 70% year-over-year (YOY). Plug-in hybrid (PHEV) and hybrid (HEV) sales were up 65% and 49%, respectively, from October 2023.
Kia’s first dedicated electric model, the EV6, set a new October sales record with 1,941 units sold. Through the first ten months of 2024, Kia has now sold over 17,700 EV6 models in the US. Meanwhile, its first three-row electric SUV, the EV9, continues to defy expectations.
With another 1,941 models sold last month, Kia EV9 sales reached 17,911 through October. That’s even more than the EV6 despite costing +$12,000 more.
Kia’s first US-made EV9 rolled out of its West Point, GA plant this summer. Although the EV9 is expected to qualify for the full $7,500 federal tax credit next year, Kia is matching it for now through incentives.
Next year, we will also finally see the EV9 GT, which Kia promises will have “enormous power.” Ahead of its official debut, we got our first look at the sporty electric SUV with an active spoiler last month.
| 2025 Kia EV9 Trim | Starting Price* |
| Light Standard Range | $54,900 |
| Light Long Range | $59,900 |
| Wind | $63,900 |
| Land | $69,900 |
| GT-Line | $73,900 |
Earlier this month, we learned that the 2025 EV9 will start at $54,900 (not including the destination fee), which is only $700 more than the 2024 model.
With prices dropping to potentially under $50,000, Kia’s three-row electric SUV is a steal. If you’re ready to experience the EV9 for yourself, we can help you get started. You can use our links below to view deals on Kia’s electric vehicles in your area.
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The outcome of the U.S. presidential election on Nov. 5 won’t affect oil production levels in the short- to medium term, Exxon CEO Darren Woods told CNBC on Friday.
Former President Donald Trump has called for unconstrained oil and gas production to lower energy prices and fight inflation, boiling his energy policy down to three words on the campaign trail: “Drill, baby, drill.”
“I’m not sure how drill, baby, drill translates into policy,” Woods told CNBC’s “Squawk Box” Friday after the largest U.S. oil and gas company reported third-quarter results.
Woods said U.S. shale production does not face constraints from “external restrictions.” The U.S. has produced record amounts of oil and gas during the Biden administration.
Over the past six years, the U.S. has produced more crude oil than any other nation in history, including Saudi Arabia and Russia, according to the Energy Information Administration.
Output in the U.S. is driven by the oil and gas industry deploying technology and investment to generate shareholder returns based on the break-even cost of production, the CEO said.
“Certainly we wouldn’t see a change based on a political change but more on an economic environment,” Woods said. “I don’t think there’s anybody out there that’s developing a business strategy to respond to a political agenda,” he said.
While shale production has not faced constraints on developing new acreage, there are resources in areas like the Gulf of Mexico that have not opened up due to federal permitting, the CEO said.
“That could, for the longer term, open up potential sources of supply,” Wood said. In the short- to medium term, however, unconventional shale resources are available and it’s just a matter of developing them based on market dynamics, he said.
Exxon Mobil shares in 2024.
The vast majority of shale resources in the U.S. are on private land and regulated at the state level, according to an August note from Morgan Stanley. About 25% of oil and 10% of natural gas is produced on federal land and waters subject to permitting, according to Morgan Stanley.
Vice President Kamala Harris opposed fracking during her bid for the 2020 Democratic presidential nomination. She has since reversed that position in an effort to shore up support in the crucial swing state of Pennsylvania, where the natural gas industry is important for the state’s economy.
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