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Samsung announced its flagship Galaxy S23 smartphone lineup on Wednesday.

Samsung

Samsung on Wednesday launched its latest lineup of flagship Galaxy smartphones, touting a better camera and enhanced gaming features as the South Korean tech giant tries to tempt people to upgrade amid weak macroeconomic conditions and waning consumer demand.

The Galaxy S23 smartphone lineup features three new models: the standard S23, a slightly more expensive S23+ and the top-of-the-line S23 Ultra. The S23 and S23+ start at a price of $799 and $1,000, respectively. The most advanced model will retail at $1,200.

All three are available for pre-order today and will hit the shelves on Feb. 17.

The S23 series will go head-to-head with Apple’s iPhone 14, which launched last September. Samsung typically releases its flagship Galaxy S models in the first half of the year and its Galaxy Z line of folding phones in the second half.

Samsung mostly made subtle improvements to its new premium handset, including improved camera capabilities.

The most expensive of the three models, the Galaxy S23 Ultra, features a 200-megapixel “adaptive pixel” sensor that combines 16 pixels into one larger pixel for brighter, more detailed shots in low light situations, Samsung said.

Samsung added users’ low-light photography with the device would be assisted by much faster processing speeds from its internal chipset, which was developed in partnership with Qualcomm, as well as artificial intelligence.

There’s also a video feature on the device called “astro hyperlapse” which lets users take time-lapsed motion shots — for example, of star movements — without any special equipment.

Samsung also touted the gaming capabilities of its new device, saying users will be able to play for longer thanks to a more powerful battery. The S23 Ultra houses a huge 5,000 mAh, or milliampere hour, battery.

The S23 Plus and S23 come with 4,700 mAh and 3,900 mAh batteries, respectively.

The company also unveiled its new Galaxy Book3 laptop lineup Wednesday, which includes a third Ultra model with a 16-inch AMOLED display. Samsung’s Galaxy Book2 came in only two options. Samsung hopes the new laptops will make a splash in the premium PC market.

The Samsung Galaxy Book3 series.

Samsung

The firm showed off software that lets users drag and drop files between its laptops and smartphones. Users can also pair the Book3 with Samsung tablets to use the latter as a second screen, Samsung said.

Tough times for smartphone market

The company is launching its new products at a particularly tough time for the consumer tech space. Demand for premium smartphones in particular has softened, with people opting to spend less on big-ticket gadgets due to climbing price pressures and tighter budgets.

Global smartphone shipments plunged 18.3% to 300.3 million units in the fourth quarter of 2022 — usually a big holiday shopping period — marking the largest decline in a single quarter on record, according to market research firm IDC.

A total of 1.21 billion smartphones were shipped in 2022, which represents the lowest annual shipment total since 2013, IDC said.

“Everything is heading in the wrong direction for consumer electronic providers,” Paolo Pescatore from PP Foresight told CNBC via email.

On Tuesday, Samsung recorded its worst quarterly profit since the third quarter of 2014. The firm reported operating profit of 4.31 trillion won ($3.4 billion), down 69% from the same period a year ago. Samsung said its performance was hampered by weak demand for mid- to low-end smartphones and memory chips.

Meantime, many people are also suffering from smartphone fatigue whereby, not quite satisfied with improvements promised by newer models, they’re holding onto their current phones for longer.

“As has been the case with most flagship launches in recent years, the customers who will feel the most benefit from Samsung’s latest devices will be those upgrading from older models or from a mid-range device,” said Leo Gebbie, principal analyst for connected devices at CCS Insight.

“Customers who have bought a premium-tier mobile in the last year or two will see little difference between the device they already have and the new Galaxy S23 family.”

In that context, Samsung has consolidated its smartphone portfolio to simplify its offering to customers. The firm incorporated its S Pen stylus into last year’s Galaxy S22, marking the symbolic end of its high-end Note phone series.

It’s also tried to boost consumer appetite for new premium phones with its folding devices. Samsung last year launched two new foldable models, the Galaxy Z Flip 4 and Galaxy Z Fold 4.

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How TikTok’s rise sparked a short-form video race

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How TikTok’s rise sparked a short-form video race

TikTok’s grip on the short-form video market is tightening, and the world’s biggest tech platforms are racing to catch up.

Since launching globally in 2016, ByteDance-owned TikTok has amassed over 1.12 billion monthly active users worldwide, according to Backlinko. American users spend an average of 108 minutes per day on the app, according to Apptoptia.

TikTok’s success has reshaped the social media landscape, forcing competitors like Meta and Google to pivot their strategies around short-form video. But so far, experts say that none have matched TikTok’s algorithmic precision.

“It is the center of the internet for young people,” said Jasmine Enberg, vice president and principal analyst at Emarketer. “It’s where they go for entertainment, news, trends, even shopping. TikTok sets the tone for everyone else.”

Platforms like Meta‘s Instagram Reels and Google’s YouTube Shorts have expanded aggressively, launching new features, creator tools and even considering separate apps just to compete. Microsoft-owned LinkedIn, traditionally a professional networking site, is the latest to experiment with TikTok-style feeds. But with TikTok continuing to evolve, adding features like e-commerce integrations and longer videos, the question remains whether rivals can keep up.

“I’m scrolling every single day. I doom scroll all the time,” said TikTok content creator Alyssa McKay.

But there may a dark side to this growth.

As short-form content consumption soars, experts warn about shrinking attention spans and rising mental-health concerns, particularly among younger users. Researchers like Dr. Yann Poncin, associate professor at the Child Study Center at Yale University, point to disrupted sleep patterns and increased anxiety levels tied to endless scrolling habits.

“Infinite scrolling and short-form video are designed to capture your attention in short bursts,” Dr. Poncin said. “In the past, entertainment was about taking you on a journey through a show or story. Now, it’s about locking you in for just a few seconds, just enough to feed you the next thing the algorithm knows you’ll like.”

Despite sky-high engagement, monetizing short videos remains an uphill battle. Unlike long-form YouTube content, where ads can be inserted throughout, short clips offer limited space for advertisers. Creators, too, are feeling the squeeze.

“It’s never been easier to go viral,” said Enberg. “But it’s never been harder to turn that virality into a sustainable business.”

Last year, TikTok generated an estimated $23.6 billion in ad revenues, according to Oberlo, but even with this growth, many creators still make just a few dollars per million views. YouTube Shorts pays roughly four cents per 1,000 views, which is less than its long-form counterpart. Meanwhile, Instagram has leaned into brand partnerships and emerging tools like “Trial Reels,” which allow creators to experiment with content by initially sharing videos only with non-followers, giving them a low-risk way to test new formats or ideas before deciding whether to share with their full audience. But Meta told CNBC that monetizing Reels remains a work in progress.

While lawmakers scrutinize TikTok’s Chinese ownership and explore potential bans, competitors see a window of opportunity. Meta and YouTube are poised to capture up to 50% of reallocated ad dollars if TikTok faces restrictions in the U.S., according to eMarketer.

Watch the video to understand how TikTok’s rise sparked a short form video race.

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Elon Musk’s xAI Holdings in talks to raise $20 billion, Bloomberg News reports

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Elon Musk's xAI Holdings in talks to raise  billion, Bloomberg News reports

The X logo appears on a phone, and the xAI logo is displayed on a laptop in Krakow, Poland, on April 1, 2025. (Photo by Klaudia Radecka/NurPhoto via Getty Images)

Nurphoto | Nurphoto | Getty Images

Elon Musk‘s xAI Holdings is in discussions with investors to raise about $20 billion, Bloomberg News reported Friday, citing people familiar with the matter.

The funding would value the company at over $120 billion, according to the report.

Musk was looking to assign “proper value” to xAI, sources told CNBC’s David Faber earlier this month. The remarks were made during a call with xAI investors, sources familiar with the matter told Faber. The Tesla CEO at that time didn’t explicitly mention any upcoming funding round, but the sources suggested xAI was preparing for a substantial capital raise in the near future.

The funding amount could be more than $20 billion as the exact figure had not been decided, the Bloomberg report added.

Artificial intelligence startup xAI didn’t immediately respond to a CNBC request for comment outside of U.S. business hours.

Faber Report: Elon Musk held call with current xAI investors, sources say

The AI firm last month acquired X in an all-stock deal that valued xAI at $80 billion and the social media platform at $33 billion.

“xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution and talent,” Musk said on X, announcing the deal. “This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”

Read the full Bloomberg story here.

— CNBC’s Samantha Subin contributed to this report.

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Alphabet jumps 3% as search, advertising units show resilient growth

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Alphabet jumps 3% as search, advertising units show resilient growth

Alphabet CEO Sundar Pichai during the Google I/O developers conference in Mountain View, California, on May 10, 2023.

David Paul Morris | Bloomberg | Getty Images

Alphabet‘s stock gained 3% Friday after signaling strong growth in its search and advertising businesses amid a competitive artificial intelligence environment and uncertain macro backdrop.

GOOGL‘s pace of GenAI product roll-out is accelerating with multiple encouraging signals,” wrote Morgan Stanley‘s Brian Nowak. “Macro uncertainty still exists but we remain [overweight] given GOOGL’s still strong relative position and improving pace of GenAI enabled product roll-out.”

The search giant posted earnings of $2.81 per share on $90.23 billion in revenues. That topped the $89.12 billion in sales and $2.01 in EPS expected by LSEG analysts. Revenues grew 12% year-over-year and ahead of the 10% anticipated by Wall Street.

Net income rose 46% to $34.54 billion, or $2.81 per share. That’s up from $23.66 billion, or $1.89 per share, in the year-ago period. Alphabet said the figure included $8 billion in unrealized gains on its nonmarketable equity securities connected to its investment in a private company.

Adjusted earnings, excluding that gain, were $2.27 per share, according to LSEG, and topped analyst expectations.

Read more CNBC tech news

Alphabet shares have pulled back about 16% this year as it battles volatility spurred by mounting trade war fears and worries that President Donald Trump‘s tariffs could crush the global economy. That would make it more difficult for Alphabet to potentially acquire infrastructure for data centers powering AI models as it faces off against competitors such as OpenAI and Anthropic to develop largely language models.

During Thursday’s call with investors, Alphabet suggested that it’s too soon to tally the total impact of tariffs. However, Google’s business chief Philipp Schindler said that ending the de minimis trade exemption in May, which created a loophole benefitting many Chinese e-commerce retailers, could create a “slight headwind” for the company’s ads business, specifically in the Asia-Pacific region. The loophole allows shipments under $800 to come into the U.S. duty-free.

Despite this backdrop, Alphabet showed steady growth in its advertising and search business, reporting $66.89 billion in revenues for its advertising unit. That reflected 8.5% growth from the year-ago period. The company reported $8.93 billion in advertising revenue for its YouTube business, shy of an $8.97 billion estimate from StreetAccount.

Alphabet’s “Search and other” unit rose 9.8% to $50.7 billion, up from $46.16 billion last year. The company said that its AI Overviews tool used in its Google search results page has accumulated 1.5 billion monthly users from a billion in October.

Bank of America analyst Justin Post said that Wall Street is underestimating the upside potential and “monetization ramp” from this tool and cloud demand fueled by AI.

“The strong 1Q search performance, along with constructive comments on Gemini [large language model] performance and [AI Overviews] adoption could help alleviate some investor concerns on AI competition,” Post wrote in a note.

WATCH: Gemini delivering well for Google, says Check Capital’s Chris Ballard

Gemini delivering well for Google, says Check Capital's Chris Ballard

CNBC’s Jennifer Elias contributed to this report.

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