Magicycle launches the ‘SUV of e-bikes’ with full suspension fat tire electric bike
Electric bicycle maker Magicycle has just unveiled its newest model, which is the most premium e-bike yet in the company’s lineup. The full-suspension Magicycle Deer also claims to be an “SUV e-bike,” though that term seems to get thrown around a lot lately.
We’ve seen plenty of “SUV e-bikes” before, with some companies applying the term more towards crossover and touring-style e-bikes, while Magicycle seems to lump it into the full-suspension fat tire category.
Whatever you want to call it, the Magicycle Deer is a lot of e-bike. It’s 92.3 pounds (41.9 kg) of e-bike, to be exact.
Moving that massive bike around is the job of a rear hub motor offering 750W of continuous power and 1,110W of peak power. The motor is rated for 96 Nm of torque, which is quite high for a hub motor.
And since that’s a lot of power to demand from an e-bike battery, Magicycle made sure to outfit the bike with plenty of capacity. The removable battery hidden in the bike’s downtube is a 52V and 20Ah pack with 1,040Wh of capacity. The company says that will be good enough for up to 80 miles (130 km) of range in low power pedal assist mode. The throttle range isn’t listed, but you can bet it’s less than 80 miles.
When using higher power pedal assist, the Magicycle Deer can reach speeds of up to 28 mph (45 km/h). Riders who use the half twist throttle to engage the motor without any pedaling will only be able to reach speeds of up to 20 mph (32 km/h).
Bringing the bike back down from those speeds is the job of a pair of hydraulic disc brakes on 180 mm rotors.
Unlike most full-suspension e-bikes, the Magicycle Deer includes both a complete fender set and a rear rack. That should help it better perform dual roles as both an adventure bike and a commuter bike. The adventure rider in the lifestyle shots seems to have ditched his fenders and rack when he hit the dirt, but they do come as standard equipment.
With a max weight rating of 400 lbs (181 kg), the bike also has plenty of extra cargo capacity to load down that rear rack, even with a heavy rider on board.
A full color screen is included on the handlebars along with a 7-speed shifter. The bike uses a cadence sensor instead of a nicer torque sensor to engage its pedal assist, but the 7-speed transmission should still help make it a nice hill climber for those that like drop down into lower gear and help the bike up hills. Though with over 90Nm of torque and 1.1 kW of peak power, it sounds like the Magicycle Deer shouldn’t need very much help on the hills.
The e-bike is available in both a step-through and a step-over design and comes in three color options: Neon Green, Dawn Yellow and Space Gray. The model carries an MSRP of US $2,699, though comes with a launch promotion of $300 off when using the coupon code NA300.
Electrek’s Take
We’ve seen Magicycle e-bikes before and the company has a reputation for being a mid-tier budget brand. They haven’t done anything especially innovative in the past, but they also haven’t had their bikes break in half, so I guess that puts Magicycle in the middle of the pack?
One thing that gives me a bit of pause is that despite the bike officially launching today, there are already nearly a hundred glowing customer reviews on the sales page going back almost a month. Hmmmmm.
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Environment
U.S. crude oil falls below $60 a barrel to lowest since 2021 on tariff-fueled recession fears
A view shows disused oil pump jacks at the Airankol oil field operated by Caspiy Neft in the Atyrau Region, Kazakhstan April 2, 2025.
Pavel Mikheyev | Reuters
U.S. oil prices dropped below $60 a barrel on Sunday on fears President Donald Trump’s global tariffs would push the U.S., and maybe the world, into a recession.
Futures tied to U.S. West Texas intermediate crude fell more than 3% to $59.74 on Sunday night. The move comes after back-to-back 6% declines last week. WTI is now at the lowest since April 2021.
Worries are mounting that tariffs could lead to higher prices for businesses, which could lead to a slowdown in economic activity that would ultimately hurt demand for oil.
Oil futures, 5 years
The tariffs, which are set to take effect this week, “would likely push the U.S. and possibly global economy into recession this year,” according to JPMorgan. The firm on Thursday raised its odds of a recession this year to 60% following the tariff rollout, up from 40%.
Fueled by incentives from the Illinois EPA and the state’s largest utility company, new EV registrations nearly quadrupled the 12% first-quarter increase in EV registrations nationally – and there are no signs the state is slowing down.
Despite the dramatic slowdown of Tesla’s US deliveries, sales of electric vehicles overall have perked up in recent months, with Illinois’ EV adoption rate well above the Q1 uptick nationally. Crain’s Chicago Business reports that the number of new EVs registered across the state totaled 9,821 January through March, compared with “just” 6,535 EVs registered in the state during the same period in 2024.
Those numbers represent more than 50% growth in EV registrations – far beyond the expected 12% first-quarter increase nationally being projected by Cox Automotive. (!)
What’s going on in Illinois?
While President Trump and Elmo were running for re-election, they campaigned on the threat promise of canceling the $7,500 federal tax credit for EVs. Along with California Governor Gavin Newsom, Illinois’ Governor JB Pritzker made countermoves – launching a $4,000 rebate for new electric cars and up to $1,500 for the purchase of a new electric motorcycle.
At the same time, the state’s largest utility, ComEd, launched a $90 million EV incentive program featuring a new Point of Purchase initiative to deliver instant discounts to qualifying business and public sector customers who make the switch to electric vehicles. That program has driven a surge in Class 3-6 medium duty commercial EVs, which are eligible fro $20-30,000 in utility rebates on top of federal tax credits and other incentives (Class 1-2 EVs are eligible for up to $7,500).
We covered the launch of those incentives when the program was announced at Chicago Drives Electric last year, but the message here is simple: incentives work.
SOURCES: Chicago Business, Ray Cunningham; featured image by the author.
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The electric construction equipment experts at XCMG just released a new, 25 ton electric crawler excavator ahead of bauma 2025 – and they have their eye on the global urban construction, mine operations, and logistical material handling markets.
Powered by a high-capacity 400 kWh lithium iron phosphate battery capable of delivering up to 8 hours of continuous operation, the XE215EV electric excavator promises uninterrupted operation at a lower cost of ownership and with even less downtime than its diesel counterparts.
XCMG is delivering on part of that reduced downtime promise with the lower maintenance and easier repair needs of electric equipment, and delivering on the rest of it with lickety-quick DC fast charging that can recharge the machine’s massive battery in 1.5-2 hours … but that’s not the slick bit. The XCMG XE125EV can be powered up without leaving the job site thanks to its BYD battery swap technology.
We first covered XCMG and its battery swap technology back in January, and covered similar battery-swap tech being developed by MOOG Construction offshoot ZQUIP, as well – but while XCMG’s battery tech has been in production for several years, it’s still not widely known about in the West (even within the industry).
XCMG showed off its latest electric equipment at the December 2024 bauma China, including an updated version of its of its 85-ton autonomous electric mining truck that features a fully cab-less design – meaning there isn’t even a place for an operator to sit, let alone operate. And that’s too bad, because what operator wouldn’t want to experience an electric truck putting down 1070 hp more than 16,000 lb-ft of torque!?
Easy in, easy out
The best part? All of the company’s heavy equipment assets – from excavators to terminal tractors to dump trucks and wheel loaders – all use the same 400 kWh BYD battery packs, Milwaukee tool style. That means an equipment fleet can utilize x number of vehicles with a fraction of the total battery capacity and material needs of other asset brands. That’s not just a smart use of limited materials, it’s a smarter use of energy.
You can check out all the XE215EV’s specs at this tear sheet, and get an in-person look at the Chinese company’s latest electric excavator this week in Munich, Germany.
SOURCE | IMAGES: XCMG.
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