How Ford’s BlueCruise hands-free tech is keeping drivers safe and even changing lives
Ford’s BlueCruise hands-free technology is receiving high praise with advanced features that enhance safety and drivers’ comfort, but for some, the feature is worth more. It can be life-changing.
BlueCruise is an SAE Level 2 driver assist technology similar to Tesla’s Autopilot. However, Ford’s driver assist is unique in offering a genuinely hands-free experience – while in “Hands-Free” mode, it doesn’t require you to stay in contact with the steering wheel.
Instead, BlueCruise communicates with drivers in a different way. It uses a driver-facing camera and infrared lighting to monitor your eyes and head position to determine if you’re paying attention.
When active, if the system finds you distracted, it will alert you to return your eyes to the road. The feature is available in Ford and Lincoln models like the 2023 Mustang Mach-E and F-150 Lightning.
Since unveiling BlueCruise in April 2021, the feature has provided millions of hands-free highway driving miles with advanced features such as:
- Stop-and-Go
- Lane Centering
- Adaptive Cruise Control
- Speed Sign Recognition
Ford’s BlueCruise recently claimed the top spot in Consumer Reports latest driving active driving assistance systems (ADAS) ranking for EV makers. BlueCruise’s difference maker is the use of direct driver monitoring systems, requiring drivers to keep their eyes on the road while the system is doing the steering, acceleration, and braking.
Although BlueCruise is helping drivers stay safe on the highway, it’s helping others in a way they thought would never be possible.
Ford’s BlueCruise is more than a feature, it’s a way of life
In a newly released video, a mom and son that for years had difficulties communicating in the car due to hearing impairments use Ford’s BlueCruise hands-free feature in a Mustang Mach-E, enabling them to drive and communicate simultaneously for the first time.
Although the video is only 30 seconds long, it packs a powerful message. Ford’s hands-free driving technology can be life-changing.
In an interview with the family, the mother, Arlene Ngalle, explained how challenging it could be to talk with one hand while driving, but even more difficult to get the attention of her son, Darien Mikey Lopez, because of her eyes being required on the road.
Before hands-free driving, Arlene wouldn’t typically talk or would have to communicate “in moments” in the car because of it. You can only imagine how frustrating an experience that may be.
She added that deaf people are often mistaken for being drunk because the effort it takes to communicate and drive often results in swerving.
After trying the BlueCrusie hands-free feature, Arlene says she is “more confident” and trusts the car to drive itself without worrying about speed or swerving.
She is also more confident in Darien learning to drive with helpful features that warn you when a car gets too close, and self-corrects, which ultimately reduce the chances of careless little accidents.
Although Arlene says it’s tempting to have a full-blown conversation now, the system still will alert her when her eyes are off the road, keeping her and Darien safe.
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Slate Auto, a new EV startup backed by Jeff Bezos, has poached a key Tesla manufacturing leader to build its electric pickup truck factory in Indiana.
Napoleon Reyes is a US Marine from Indiana who got a degree in mechanical engineering from Purdue after leaving the force.
He then worked a few years at Subaru and Wabash before joining Tesla’s manufacturing team at the Fremont Factory in 2020.
There, he became part of the Model Y production ramp and was quickly promoted to lead the Model Y General Assembly in Fremont in 2022.
Reyes led Model Y GA, one of the most critical parts of vehicle manufacturing, for more than a year before being promoted again to lead new pilot processes at the factory.
Most recently, he led the launch of the general assembly line for the Model Y refresh.
The new engineering manager announced this week that he is leaving Tesla to join Slate:
A bit late on the post but after nearly 5 years working at Tesla in Fremont, I made the difficult decision to leave the Company and move closer to home with my family. It was an incredible experience being part of multiple line expansions and multiple Model Y program launches. Leading and managing the Model Y Refresh launch for GA in Fremont this year tested me professionally however we ultimately succeeded due to our amazing cross functional team collaboration. It’s been an absolute pleasure working with such great people, and I will forever be proud and thankful for everything we accomplished together.
I will be taking on a new role as Senior Manager, Plant Vehicle Engineering at Slate Auto in Warsaw, In.
Slate emerged from stealth mode earlier this year to unveil a new type of electric pickup truck featuring modular customization and an affordable price.
The company raised over $700 million through two rounds of investments from several different investors, including Jeff Bezos. It is currently raising more, which basically guarantees that it will be able to reach production.
The startup acquired a former printing plant in Warsaw, Indiana. It is currently converting to manufacture its electric pickup with a team from legacy automakers and also several former engineers and leaders from Tesla.
Rich Schmidt, an early Tesla manufacturing director, is the head of manufacturing.
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Genesis is preparing to shake things up with its most luxurious SUV yet, the GV90. Thanks to a new patent filing, we are getting a detailed look at how its Rolls-Royce-style coach doors will work.
New patent reveals Genesis GV90 coach door system
When Genesis first unveiled the full-size SUV at the NY Auto Show last March, it wasn’t the stunning design or advanced tech that caught everyone’s attention. It was the coach doors.
Although we were worried it wouldn’t make it to the production model, like many concepts, the Genesis GV90 will be offered with coach doors.
The ultra-luxe electric SUV was first caught with coach doors earlier this year on a car carrier in South Korea. Just last month, the GV90 was spotted in California with a hinge at the rear to open the coach doors.
After several new patents were filed with the United States Patent and Trademark Office for new door latching devices, we are getting a sneak peek at how they are expected to work.
The patents, titled “Cinching Device For Door Latches in Vehicle,” and “Door Latch Device for Vehicles,” give a pretty detailed explanation of how the Genesis GV90’s coach doors will operate. The “Door Latch Device” uses a door striker on the lower side of the door, which is opened or closed by a hinge unit.
Unlike traditional doors, which use the B-pillar for support, the device is attached directly to the door itself, allowing for hinge-like movement.
The cinching device works in a similar way. It’s also attached to the door and part of the vehicle. However, unlike most of its kind, Genesis found a way to use a single cinching device to control multiple units. Again, the device is used for B-pillarless doors that swing open.
Genesis already said that B-pillarless coach doors are now feasible in production vehicles. The patent reveals a glimpse into how the luxury automaker could make it a reality.
Although the Genesis GV90 is expected to be offered with coach doors, they will likely not be standard. Other variants, with traditional door handles, have also been spotted testing in the US and South Korea.
Genesis is expected to launch the GV90 in mid-2026. It will be built at Hyundai’s Ulsan plant in South Korea. The flagship Genesis SUV is scheduled to debut on Hyundai’s new eM platform, which the company said will “provide 50% improvement in driving range.” It will also be loaded with the latest technology, software, connectivity, and Level 3 or higher autonomous driving capabilities.
Source: USPTO
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Environment
Podcast: Tesla Model YL, more Tesla probes and lawsuits, new Nissan Leaf pricing, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the launch of the Tesla Model YL, more Tesla probes and lawsuits, new Nissan Leaf pricing, and more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
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