This electric pickup render is worth $125 million?
Alpha Motor is raising money from small investors at $125 million for its electric pickup truck that is nothing more than a few renders and a pusher model.
We reported on Alpha Motor after it was all over the media for unveiling renders and specs on the Alpha Motor Electric Wolf, an electric pickup truck.
Starting at just $36,000 with specs like 275 miles of range, the Wolf grabbed people’s attention; the retro-looking design was also appealing to many.
However, the company offered very little information as to who was behind the effort and how they would deliver this product.
At the time, we dug into the filing and couldn’t find anyone with real engineering background behind the effort, casting doubts about the claims made in the original release and the seriousness of the effort as a whole.
Now Alpha Motor has launched a crowdfunding effort to raise up to $5 million at a valuation of $125 million. It has already raised almost $700,000 from 399 small investors:
That’s an ambitious valuation for a company that doesn’t even appear to have a prototype other than a non-working model that it displayed at the Petersen Museum.
Furthermore, the team, which has now been clarified since the original filing, doesn’t have any engineering experience to develop these ambitious electric vehicles.
The person with the most automotive experience appears to be the founder and CEO Edward Lee, but his experience is limited to exterior design.
Kevin Lee – listed as chief of research and development – is responsible for R&D at Alpha. His profile on the crowdfunding profile claims that he has “over 17 years of experience leading the development process of vehicles from concept to production stages, which includes the successful Tesla Model 3.”
However, when looking at his work history, it appears that Lee is a modeler and not an engineer. He graduated from the Art Center College of Design like the CEO.
A SEC filing shows that the company is relying on having 52,000 of what it calls “pre-order indications” to justify its $125 million valuation. That’s a strange term, and the company appears to use it to stay on the cautious side of things as many EV startups have been accused of exaggerating pre-orders.
In Alpha’s case, the company’s “pre-order indications” are non-binding and don’t require a deposit; therefore, they basically represent the lowest form of a show of interest in Alpha’s vehicles.
According to the same filing, Alpha has so far only managed to raise $1 million in the form of a convertible note from two individuals who are related to CEO, Edward Lee.
Depending on how much Alpha can raise in this round, it expects to be able to support itself for the next 7 to 13 months. They plan to use the proceeds to try to find further investments in order to bring its electric vehicles to market around 2025.
Like Fisker, they plan to work with other companies to produce the vehicles.
Electrek’s Take
I don’t like to talk negatively about entrepreneurship in the EV space, but I just don’t think this is a serious effort, and the route they are taking with a Regulation A crowdfunding shows that.
$125 million valuation for what basically amounts to a few cool designs is ridiculous; don’t get me wrong, the designs are cool, and this seems to be this team’s strength. But they got those 50,000+ shows of interest not only for the designs but also from them promising impressive EV specs at a $36,000 price point.
No one with decent knowledge of the EV industry believes that they can deliver that without some significant engineering advancements. They don’t seem to have the team to do that, so it’s just all make believe at this point.
Also, the auto industry is super capital-intensive, and bringing a vehicle to market generally takes over $500 million. Crowdfunding is generally last resort, and they are going to have a tough time raising that if they are already going to crowdfunding.
I am extremely skeptical of any EV startup going through crowdfunding like Atlis Motor and now Alpha Motor. Even companies like Aptera I tend to keep a healthy skepticism about, but I do believe they have a better chance since they are not trying to bring a full vehicle to market. Aptera’s trike is subject to fewer regulations than a full-size car and is, therefore, a lot less costly to bring to market.
Either way, you should be extremely cautious about investing in any EV startup, especially those doing crowdfunding.
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China just laid out a plan to roll out over 100,000 ultra-fast EV charging stations by 2027 – and they’ll all be open to the public.
The National Development and Reform Commission’s (NDRC) joint notice, issued on Monday, asks local authorities to put together construction plans for highway service areas and prioritize the ones that see 40% or more usage during holiday travel rushes.
The NDRC notes that China’s ultra-fast EV charging infrastructure needs upgrading as more 800V EVs hit the road. Those high-voltage platforms can handle super-fast charging in as little as 10 to 30 minutes, but only if the charging hardware is up to speed.
China had 31.4 million EVs on the road at the end of 2024 – nearly 9% of the country’s total vehicle fleet. But charging access is still catching up. As of May 2025, there were 14.4 million charging points, or roughly 1 for every 2.2 EVs.
To keep the grid running smoothly, China wants new chargers to be smart, with dynamic pricing to incentivize off-peak charging and solar and storage to power the charging stations.
To make the business side work, the government is pushing for 10-year leases for charging station operators, and it’s backing the buildout with local government bonds.
The NDRC emphasized that the DC fast chargers built will be open to the public. This is a big deal because a lot of fast chargers in China aren’t. For example, BYD’s new megawatt chargers aren’t open to third-party vehicles.
As of September 2024, China had expanded its charging infrastructure to 11.4 million EV chargers, but only 3.3 million were public.
Read more: California now has nearly 50% more EV chargers than gas nozzles
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Tesla is starting to experience some consequences for misleading Full Self Driving customers – at least that’s the finding of one arbitration ruling that has Tesla refunding one customer $10,000 plus legal fees for failing to deliver on their promises. Find out more on today’s legally challenging episode of Quick Charge!
An arbitration “court” found that Tesla misled customers with its Full Self Driving product, and has now been forced to refund at least one person’s $10,000 payment (plus legal fees) for the not-quite autonomous driving software. France, too, is piling on claims of deceptive business practices – but there’s some good news for FSD fans! If you’re still willing to pay for it, Tesla will thrown in 0% financing on a brand new Cybertruck.
Check out the relevant links, below, to learn more.
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