During a press conference yesterday, supervisors in Imperial County, California, announced they had voted unanimously to offer tax rebates, property tax deductions, and the potential for further incentives to any and all battery manufacturers willing to produce Lithium products within the county’s lines. The county shared it is also seeking federal funding and state programs to support its “Lithium Valley” project with hopes of bringing more battery manufacturing to California.
With the global demand for lithium projected to expand tenfold over the next decade on the wings of soaring EV production and demand, the state of California looks to capitalize on its reserve of the precious element by bringing more industry within its borders.
According to the US Geological Survey, the US is only providing 1% of the global lithium being mined and processed. In California especially, the Salton Sea, located in Imperial County, sits as a geothermal resource area believed by many to have serious potential to become a competitive source of lithium.
Under advisory from the US Department of Energy, several projects have been created to establish a “Lithium Valley” in Southern California with hopes to not only garner a larger piece of the elemental pie but reduce the nation’s dependency on other countries for materials vital to current EV battery manufacturing.
In recent years, supervisors from the Board of Imperial County have established conversations with both state and federal governments to realize the full potential of the Salton Sea – a land that once offered a resort community through the 1960s until a shrinking of the lake and contamination from nearby farm runoff led to a massive rise in salinity and death of local wildlife.
Today, the stinky Salton Sea remains home to few, mostly motorsport enthusiasts taking their toys through the desert. Imperial County, however, sees a second life for its Salton Sea as the geothermal activity below the water continues to loosen up lithium that can be mined.
Yesterday, the county’s board announced major tax breaks for battery manufacturers to incentivize them to set up shop in California. Imperial County board chair Ryan Kelley said it best:
Samsung, LG, Panasonic, come to Imperial County. We’ll give you some carne asada, and we’ll show you where it’s at.
I can’t express how California that statement is. Carne asada does sound nice, but up to $1 million in tax rebates probably sounds even better.
Credit: Facebook/Imperial County, CA
Imperial County looks to become California’s Lithium mecca
According to a livestream press event held in Southern California yesterday, the board of supervisors for Imperial County have approved a $50 per-metric-ton rebate on California’s recent lithium severance tax as long as local lithium producers sell their lithium to manufacturers that are also operating in Imperial County. Furthermore, those EV battery manufacturers, for instance, could also receive tax rebates.
EnergySource, a local independent geothermal power producer already involved in the Salton Sea project, could receive up to $1 million a year in rebates by producing 20,000 tons of lithium sold to battery manufacturers in the county, according to Ryan Kelley.
In addition to the unanimous vote for tax rebates, the county board shared it will also opt to join a state capital investment program that could deliver up to 10 years’ worth of partial property tax deductions. Kelley went on to explain that a qualified capital investment of $1 billion could equate to an $80 million deduction of property taxes over the course of a decade.
At the federal level, county officials are also seeking $1 billion to implement a freight rail depot to transport the lithium to other parts of California, as well as other areas in the US like the port of New Orleans, for example. The county has also requested $50 million from the US government to repave roads and fix bridges to again support the logistics of California lithium mining.
Federal representative for Imperial County, Raul Ruiz (D-Indio), plans to continue his work with the board as it hopes to implement a direct liaison between the county and the US Department of Energy. Ruiz spoke to the Salton Sea’s potential as a major source of lithium to automakers and beyond in the US:
Today, the Imperial County Board of Supervisors took an important step forward in realizing the full potential of the lithium at the Salton Sea. I have long envisioned a Salton Sea region that leads the way in renewable energy development in an environmentally conscious manner.
To date, only Los Angeles-based company StateVolt has committed to erecting a $4 billion battery manufacturing plant in Imperial County, but other manufacturers like GM and Korean battery makers, like LG Energy Solution and Panasonic, have already expressed interest.
These incentives should prove enticing for global automakers as many scramble to establish battery production on North American soil so their EVs once again qualify for federal tax credits under new terms outlined in the Inflation Reduction Act that (partially) kicked in on January 1, 2023.
You can watch the full press event from Imperial County outlining its plans for California’s “Lithium Valley” in the video below.
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Chevy is resurrecting both the Spark and EUV nameplates with the all-new, affordable Chevy Spark EUV. GM hopes its new, 249-mile range EV will be a “game changer” that helps accelerate the company’s EV transition in export markets.
Meet the all-new 2026 Chevy Spark EUV – a compact, Bronco-lookin’ four-door crossover that’s ready to take South America, Africa, and the Middle East by storm.
Big style, tiny package
2026 Chevy Spark EUV; via GM.
Like its Baojun-badged siblings, the new MY2026 Chevrolet Spark EUV is powered by a single 75 kW (101 hp), 180 Nm (130 lb-ft) motor driving the front wheels. Power comes from the Baojun’s 42 kWh LFP battery that, with regenerative braking, is good for up to 360 km (220 miles) on the NEDC driving cycle.
Built to turn heads and spark excitement, the 2026 Chevrolet Spark EUV debuts in the ACTIV trim, boasting a bold, boxy exterior, a sleek two-tone roof, and sporty 16” wheels. Compact yet spacious, it’s the perfect everyday runner, offering seamless balance of practicality, driving dynamics and personality.
And for those who love to stand out, the Spark EUV offers six vibrant color options, including Sea Blue with a Polar White roof, Track Yellow, Tiger Blue, Gentle Gray with a Star Twinkle Black roof, and Milky Tea. But personalization doesn’t stop there – drivers can further customize their Spark EUV with exclusive accessories like Ground Effects for the front and rear, Side Moldings, Assist Steps, and Side and Rear Storage Boxes.
Whether you’re an adventurer, gaming enthusiast, music lover, sports fan or someone who enjoys pop culture, a range of unique accessories and themes ensures your Spark EUV stands out and feels uniquely yours.
“The Chevrolet Spark EUV is the coolest and most attainable vehicle in its segment – and is positioned to drive EV adoption in the Middle East,” explains Jack Uppal, General Motors Africa and Middle East President and Managing Director. “Not only is it fun to drive, but the Chevrolet Spark EUV also offers customers the chance to personalize their vehicle with a variety of customization options, making it uniquely their own.”
In addition to basically re-using R&D and tooling budgets from the Baojun brand, the 2026 Chevy Spark EUV keeps its price low with relatively low EV tech. The charging, for example, tops out at “just” 50 kW – a far cry from the 300-plus kW from Tesla, let alone the 480 kW from some of the cutting-edge Chinese brands.
The 2026 Chevrolet Spark EUV will be available in UAE, KSA, Bahrain, Kuwait, Qatar, Lebanon, Iraq, Oman, and Egypt later this Summer. No official word on pricing.
Electrek’s Take
I know this is an overseas model with almost no chance of coming to the US – and that’s our loss. A practical, fun, affordable EV like this could do huge numbers if it was priced right. And with the Baojun Yep starting at less than $12,000 US in China, I can’t imagine a sub-20K MSRP would be entirely out of the question.
The 2025 US Electric Vehicle Experience (EVX) Ownership Study from J.D. Power tells us that more people are more satisfied with their EV experience than last year – and the EV owners who are the most satisfied with their rides can be found behind the wheel of the BMW iX.
Now in its fifth year, the J.D. Power U.S. Electric Vehicle Experience (EVX) Ownership Study focuses on the the first year of vehicle ownership. The overall EVX ownership index is a 1000-point score that measures EV owner satisfaction in both premium and mass market segments across 10 factors. Those being (in alphabetical order):
The reason BMW is consistently pulling ahead? It seems to come down to education. “First-time EV buyers are receiving minimal education or training,” explains Brent Gruber, executive director of the EV practice at J.D. Power. “Dealer and manufacturer representatives play the crucial role of front-line educators, but when it comes to EVs, the specific education needed to shorten the learning curve just isn’t happening often enough. The shortfall in buyer education is something we’re seeing with all brands.”
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For their part, BMW and MINI do a great job with consumer education – and the company’s Genius program (cunning cribbed from Apple’s Genius Bar playbook) is the best in the car business. With that in mind, it’s hard to imagine this going down any other way.
Bigger trends in the EV space
BMW Genius in-person session; via BMW.
After a decline in BEV owners’ overall satisfaction results in 2024, J.D. Power reports that owners of both premium and mass market battery electric EVs are expressing a change of sentiment this year. Part of that is better education, another part is more mainstream awareness of EV charging basics, but most of that is the overall growth and improvement of America’s publicly accessible DC fast charging network.
Among mass market BEV owners, satisfaction is up 86 points year over year (396) as infrastructure buildout continues and brands benefit from the opening of the Tesla Supercharger network. Satisfaction with public charger availability is highest among owners of premium BEVs (551).
Another big EV trend covered in J.D. Power’s survey is the market’s permanence. EVs have staying power, in other words, with the vast, sweeping majority of first-time EV buyers indicating that they’re not going back to ICE.
verall, 94% of BEV owners are likely to consider purchasing another BEV for their next vehicle, a rate that is also matched by first-time buyers. Manufacturers should take note of the strong consumer commitment to EVs as the high rate of repurchase intent offers the ability to generate brand loyal customers if the experience is a positive one. In fact, during the past several years, the BEV repurchase intent percentage has fluctuated very little, ranging between 94-97%. This year’s study also finds that only 12% of BEV owners are likely to consider replacing their EV with an internal combustion engine (ICE)-powered vehicle during their next purchase.
“With five years of conducting this study and surveying thousands of EV owners, it’s apparent that once consumers enter the EV fold, they’re highly likely to remain committed to the technology,” Gruber adds.
Dutch charge point operators Fastned have opened their first DC fast-charging station with up to 400 kW chargers in Italy, marking the eighth nation the company has built stations in.
Fastned’s new EV charging location was built into the existing Truck Park Brescia Est service plaxa on the busy A4 motorway roughly between Milan and Venice. The A4 is a major traffic artery in the northern part of Italy, but that’s not the only reason the site was chosen.
Fastned says that the majority of electric vehicles registered in the boot-shaped nation are located in the northernmost regions of the country of the country. More specifically, the new charging facility is located roughly halfway between Bergamo and Verona, while the A4 continues west to Lake Lugano and Lake Como or and east to Lago di Garda.
The new Fastned charge park was originally set to open in 2024, but wasn’t officially commissioned by the Italian motorway operator A4 Holding Group until this week.
Electrek’s Take
You might be asking yourself why I’m writing about a new charging station in Europe when I usually write about big trucks and tractors. The answer is simple: I read “Truck Park Brescia Est” and assumed this was a truck stop. By the time I figured it out I’d already written about three quarters of the article, and rather than throw it away I decided to use it as yet another opportunity to point out that Tesla is a step or three behind the latest charging tech from China.
I also re-posted an episode of Quick Charge on this same topic (above). Enjoy!