An attendee interacts with the AI-powered Microsoft Bing search engine and Edge browser during an event at the company’s headquarters in Redmond, Washington, US, on Tuesday, Feb. 7, 2023. Microsoft unveiled new versions of its Bing internet-search engine and Edge browser powered by the newest technology from ChatGPT maker OpenAI.
Chona Kasinger | Bloomberg | Getty Images
Microsoft has given a small group of people early access to the new version of its Bing search engine boosted with artificial intelligence courtesy of startup OpenAI, the maker of ChatGPT.
CNBC has spent some time testing it. The new Bing can at times be more helpful, or at least more entertaining, than the usual blue links in search results. And it’s similar to ChatGPT in that it provides a lot more information than you might expect from a traditional search.
If Microsoft manages to get more people to use Bing, it could make the company even more profitable than it already is. For every percentage point that Microsoft gains in search advertising, it will pick up $2 billion in new revenue, Phil Ockenden, finance chief for the company’s Windows, devices and search divisions, said on a Tuesday conference call with analysts. “This is the largest software category that exists, and it’s incredibly profitable, incredibly large and still growing,” Amy Hood, Microsoft’s chief financial officer, said on the call.
So far, the new Bing feels like it’s been supercharged, and at the very least, people might want to try it out to see if it satisfies them more than traditional search engines that billions of people have come to know in the past 25 years.
Here’s what it’s like.
You can chat with the new Bing
After you search on Bing, you can challenge the results rather than clicking on a few URLs or typing out a new query. To compare, I asked the current version of Bing to identify the largest software category, to which it said the answer is “enterprise software” with a citation to Statista. The new version provides similar information at the top of the search results page, but below that, you’ll find a text box in which you can type a message and kick off a chat. You might ask, “Really?” And Bing will respond with more information attempting to validate its previous answer.
That gets into the question of accuracy. You might ask the AI-boosted search engine if the response is wrong, for example. And the new chat feature will say that “one could argue that search advertising is the largest software category in the world by revenue,” and hedges by noting there are many ways to evaluate different kinds of software. That’s not what we’re used to seeing when we go to a search engine. It’s downright entertaining.
Bing is now like ChatGPT but it can provide more information
The chat feature in Bing can also perform a variety of fun maneuvers that people have come to know they can do with ChatGPT, the OpenAI chatbot that’s been available since late November. And people will surely compare it with Bing’s new chatbot.
With some queries, Bing, drawing on OpenAI’s GPT AI model, provides results that appear to go above and beyond what was asked compared to ChatGPT.
Consider the following prompt: “If I wanted to familiarize myself with the concept of German expressionism, what movies, music, and literature should I watch, listen to, and read?”‘
When that prompt is entered into ChatGPT, the OpenAI tool generates three bulleted lists detailing examples of German Expressionism in film, music and literature. The bullet points are simple and economical, containing examples of German Expressionism such as the 1920 film “The Cabinet of Dr. Caligari” and Gustav Meyrink’s novel “The Golem.”
Bing not only presents lists of cinema, music, and literature representing German Expressionism, but it also gives users extra context about the artistic movement. The result looks like a Wikipedia entry about German Expressionism, complete with footnotes linking to the source material, coupled with examples of the genre that complied with the prompt’s request.
Other differences between Bing and ChatGPT
Microsoft’s supercharged Bing seems to offer better advice than ChatGPT, at least regarding the following prompt: “Create a fitness routine and meal plan for me over the next 3 months. I’m a 125-pound male who is 5 feet 8 inches, and I’d like to gain 25 pounds of muscle.”
When given that prompt, ChatGPT displays a bulleted list of a proposed fitness routine and meal plan that presumably would lead someone to gain 25 pounds of muscle in 90 days. The tips include weightlifting (45-60 minutes, four or five times a week), cardio (20-30 minutes, two to three times a week) and a dinner “that is high in protein, healthy fats, and complex carbohydrates. Examples include salmon with quinoa and vegetables or a turkey burger with sweet potato fries.”
Bing, however, notes that it might not be realistic to gain 25 pounds in three months, and it warns that doing so could be “potentially unhealthy.” Gaining that much muscle mass could “require a lot of genetic potential, steroids, or both,” Bing noted, linking out to an article from the Healthline website about the subject.
Recognizing that the search query contains a potentially harmful premise, Bing suggests that you “adjust your expectations and aim for a more reasonable and sustainable goal, such as 10-15 pounds of muscle in 3 months.”
The search tool then shares a list of some general tips to help people bulk up, including adding more protein to one’s diet, lifting weights and getting rest.
At times the Bing chatbot opted not to do things that ChatGPT would do. Bing demurred when asked to compose an email to employees telling them that some would be laid off, while others would be given recognition for their excellent performance. But OpenAI gladly created an email, subject line and all.
Bing said that coming up with such a message is “a sensitive and personal matter that requires human judgment and empathy.”
Both Microsoft and OpenAI have made it clear that their chatbots can sometimes provide inaccurate information, and CNBC encountered that on both. Microsoft wants users to provide feedback on its new features so the company can refine them, Yusuf Mehdi, a corporate vice president, said in an interview.
And when you don’t receive the sort of response you have in mind after chatting with Bing for a while, a button with a broom icon near the bottom of the window might be able to help. Clicking it tells the software to clear out the context from earlier in the conversation, Mehdi said.
Microsoft hasn’t opened up the enhanced Bing to everyone yet. People can sign up by joining a waiting list, although it currently requires people to install the Edge browser for MacOS or Windows.
Jeff Bezos, founder and executive chairman of Amazon and owner of The Washington Post, takes the stage during The New York Times’ annual DealBook Summit, at Jazz at Lincoln Center in New York City, Dec. 4, 2024.
Michael M. Santiago | Getty Images
Amazon founder Jeff Bezos plans to sell up to 25 million shares in the company over the next year, according to a financial filing on Friday.
Bezos, who stepped down as CEO in 2021 but remains Amazon’s top shareholder, is selling the shares as part of a trading plan adopted on March 4, the filing states. The stake would be worth about $4.8 billion at the current price.
The disclosure follows Amazon’s first-quarter earnings report late Thursday. While profit and revenue topped estimates, the company’s forecast for operating income in the current quarter came in below Wall Street’s expectations.
The results show that Amazon is bracing for uncertainty related to President Donald Trump’s sweeping new tariffs. The company landed in the crosshairs of the White House this week over a report that Amazon planned to show shoppers the cost of the tariffs. Trump personally called Bezos to complain, and Amazon clarified that no such change was coming.
Bezos previously offloaded about $13.5 billion worth of Amazon shares last year, marking his first sale of company stock since 2021.
Since handing over the Amazon CEO role to Andy Jassy, Bezos has spent more of his time on his space exploration company, Blue Origin, and his $10 billion climate and biodiversity fund. He’s used Amazon share sales to help fund Blue Origin, as well as the Day One Fund, which he launched in September 2018 to provide education in low-income communities and combat homelessness.
Apple CEO Tim Cook, center, watches during the inauguration ceremonies for President Donald Trump, right, and Vice President JD Vance, left, in the rotunda of the U.S. Capitol in Washington, Jan. 20, 2025.
Shawn Thew | Afp | Getty Images
A tale of two different technology companies is playing out this earnings season as President Donald Trump‘s global trade upheaval makes planning nearly impossible.
Businesses reliant on advertising appear to be holding on for the near-term as those dependent on consumer spending have started to feel the cracks of a murky macro subjected to an ever-shifting tariff policy.
Block offered a lackluster second-quarter profit outlook in its earnings release Thursday, and said it took into account a “more cautious stance” into the end of the year. Airbnb issued disappointing guidance and said its business experienced some “softness” in travel from Canada to the U.S. toward the end of the quarter.
“In the U.S., we’ve seen relatively softer results, which we believe has been largely driven by broader economic uncertainties,” the vacation rentals company said in a letter to shareholders.
The fortress technology giants are also proving susceptible to Trump’s whims.
AppleCEO Tim Cook said Thursday that the company anticipates $900 million in added costs from tariffs this quarter, but said it’s “very difficult” to predict beyond that timeframe due to uncertainty.
He also said Apple is sourcing products shipped to the U.S. from India and Vietnam — where tariffs are lower.
“We do expect the majority of iPhones sold in the U.S. will have India as their country of origin,” he said. “Vietnam will be the country of origin for almost all iPad, Mac, Apple Watch and AirPods products sold in the U.S.”
Amazon‘s e-commerce business, which relies on many sellers that ship from China, is also beginning to feel the pressure. The company issued light guidance for the current quarter, and said “tariffs and trade policies” and “recessionary fears” were factors in its outlook.
Trump recently hiked the import duty on goods from China to 145%. Amazon is also grappling with the expiration of the de minimis loophole that previously allowed imports under $800 to enter the U.S. duty free.
Finance chief Brian Olsavsky said the company offered a wide guidance range due to tariff unpredictability.
But Amazon’s advertising business was a silver lining in the report, jumping 19% from last year. Other ad-heavy businesses also reported strong results in this macroeconomic setup, but warned of possibly tougher waters ahead.
Alphabet reported a year-over-year jump in ad revenue, but warned that the de minimis changes would “cause a slight headwind” to its ad business this year, particularly in Asia. Meta‘s ad revenues topped estimates, but finance chief Susan Li said some Asia e-commerce retailers have curbed ad spending. “
“A portion of that spend has been redirected to other markets, but overall spend for those advertisers is below the levels prior to April,” she said.
Worsening consumer sentiment isn’t just a tech problem. Airlines, restaurants and consumer retailers are also feeling the pinch.
Delta Airlines cut its growth plans for 2025 and trimmed its first-quarter guidance on weakening demand, while Chipotle Mexican Grill blamed a “slowdown consumer spending” as a reason for a decline in same-store sales.
U.S. consumers also appear less optimistic about the economy. Last month, the expectations index from the Conference Board’s consumer confidence survey fell to its lowest level since October 2011.
Board officials said the reading is consistent with a recession.
A passenger walks near Uber signage after arriving at Los Angeles International Airport in Los Angeles, California, on July 10, 2022.
David Swanson | Reuters
Uber said on Friday that it’s partnering with Chinese self-driving startup Momenta to launch robotaxi services outside of the U.S. and China.
The first deployment is scheduled to roll out in Europe in early 2026, with safety operators onboard. Uber said the goal is to combine its global ridesharing network with Momenta’s technology to deliver safe and efficient robotaxi services.
“This collaboration brings together Uber’s global ridesharing expertise and Momenta’s AI-first autonomous driving technology, paving the way for a future where more riders around the world experience the benefits of reliable and affordable autonomous mobility,” Uber CEO Dara Khosrowshahi said in the press release.
Momenta CEO Xudong Cao said the arrangement “completes the key ecosystem needed to scale autonomous driving globally.”
Terms of the agreement weren’t disclosed.
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Momenta, based in Beijing, is a leading autonomous driving company known for its “two-leg” product strategy. It offers both Mpilot, a mass-production-ready assisted driving system, and MSD (Momenta Self-Driving), aimed at full autonomy. The company has years of experience operating autonomous vehicles in cities across China and has partnerships with large equipment manufacturers.
Competition is heating up in the robotaxi market, and Uber is actively seeking deals to sustain a ride-hailing business as robots replace drivers. Uber has partnered with companies including Motional and Waymo in select U.S. cities. Motional hit pause on its robotaxi deployments with both Uber and Lyft last year. This marks Uber’s first major push to deploy AVs abroad in partnership with a Chinese startup.
Uber previously had its own self-driving car unit, but it sold the division in 2020 to Aurora Technologies, an Amazon-backed self-driving car firm. As part of that deal, Uber said it would invest $400 million into Aurora.