Tesla will unveil its “Master Plan Part 3” at “Investor Day” on March 1
Tesla will finally unveil a planned expansion of its “master plan” on March 1st at the company’s “Investor Day” summit at Giga Texas, said CEO Elon Musk today.
Tesla announced its “Investor Day” event last month, to occur in March. This is a new event by Tesla, seemingly separate from the annual shareholder event, where some investors will be invited to see updates on Tesla’s progress. The event will be livestreamed as well. In the past, Tesla has held a “Battery Day” and an “AI Day” focusing on those topics.
The company said that Investor Day would include factory tours and discussion of Tesla’s long-term expansion plans and its upcoming generation 3 vehicle platform. Its announcement came after the end of Tesla’s worst year in the stock market ever, dropping some 65% in 2022. We now know that Investor Day will include Tesla’s newest “master plan.”
Musk first teased this expansion of Tesla’s “Master Plan” last March, meaning almost a year has passed since it was first publicly mentioned. We thought there was a chance the plan would be unveiled at Investor Day, and that prediction was confirmed today.
This is the third version of the company’s “master plan,” the first of which was posted in 2006.
Master Plan Part One
At first, Tesla’s “secret master plan” was a cheeky blog post on the company’s original blog site. The goal was to lay out the vision behind Tesla as a company, and let people know what the company was planning to do. The idea was, instead of auto industry plans being shrouded in secrecy, Tesla would be upfront about what it wanted to do to change the industry – to lead us into an all-electric future.
So, the four steps of the original plan went thusly:
- Build sports car
- Use that money to build an affordable car
- Use that money to build an even more affordable car
- While doing above, also provide zero emission electric power generation options
These referred to the original Tesla Roadster, the Tesla Model S (which was originally intended to start at $50,000 after credits), and the Tesla Model 3 (originally intended to start at $35,000).
Then, ten years down the line, in 2016, the company had finished the first two steps and was in the process of acquiring SolarCity and putting the final touches on the Model 3, and thus, the end of the plan was in sight. So it was time for an update.
Master Plan Part Two
Tesla’s “Master Plan, Part Deux” was less cheeky, but again laid out the future plans of the company. In short, these were the four steps this time around:
- Create stunning solar roofs with seamlessly integrated battery storage
- Expand the electric vehicle product line to address all major segments
- Develop a self-driving capability that is 10X safer than manual via massive fleet learning
- Enable your car to make money for you when you aren’t using it
These steps were a little more complicated, a little more specific, and perhaps a little more aspirational. And Tesla has seen perhaps less success bringing them to market than the steps of the original plan.
Step 1 has been completed, and some customers do have solar roofs, but installations have never really gotten off the ground in large numbers, and Tesla has drastically cut back on installations of solar roofs.
Step 2 is basically complete, depending on how we define “major.” Cybertruck is nearing production, and is probably about as close to market as Model 3 was at the time Part Deux was posted. Tesla Semi is on the road now, and Tesla has both large and mid-size luxury sedans and crossovers available. These are most of the main “major” segments of vehicles, though Tesla does not have a truly affordable car (even its “$35k” model now starts at $43,940 after a recent huge price drop) or any small sedan or hatchback. Or a sportscar, for that matter, but that’s not really a major segment.
Step 3 could be argued, but requires heavy massaging of the data. Tesla’s most recent Autopilot safety report shows one accident per 4.31 million miles while activated, compared to one accident per 484,000 miles for average vehicles. This is about 10x, but doesn’t take into account that Autopilot is mostly used on highways, which are dramatically safer than city roads, and new cars are safer than older cars as well. When comparing to Tesla cars without Autopilot active, Autopilot is only about 2.7x safer “than manual” – and again, this does not account for highway vs. surface street differences.
And step 4 is not even close (unless you listen to Musk, who has been promising self-driving tech “by this time next year” for about ten years now).
So, execution of this plan has been a little more equivocal than the first. Nevertheless, Tesla sees a need to issue an update regardless, this time seven years after the previous plan was posted, instead of ten.
Master Plan, Part Three
So, what’s left for Master Plan Part Three?
Well, Musk’s announcement today suggested that “the path to a fully sustainable energy future for Earth will be presented on March 1”:
Tesla has previously said that Master Plan Part 3 is “all about achieving very large scale” in vehicle and battery pack production, including mining and refining, enough to “actually shift the entire energy infrastructure of earth.” Tesla has recently considered getting into mining, which could end up being part of the master plan update, and is rumored to be looking to build a factory in Mexico as well.
Musk’s statement today suggests that the plan won’t just include discussion of cars, but also sustainable energy options. Tesla’s current sustainable energy products include solar system installations, solar roof tiles, and stationary battery installations with Powerwalls (for home storage) and Powerpacks (for grid storage). Then there’s Tesla’s Virtual Power Plant program, where Powerwall owners can join a distributed network of energy storage to help back up the grid in times of need.
These are basically covered in step 4 of the first master plan, and step 1 of the second master plan, so we suspect they will make an appearance in the third master plan.
It seems likely that we’ll see something similar to the incomplete points of the last master plan, perhaps having to do with autonomous driving. Particularly, maybe we’ll hear an update on the dedicated robotaxi which Tesla has alluded to multiple times.
Beyond that, the image chosen for the advertisement is notable, as it seems to be a large repeating pattern of many stamped car bodies. This refers to the previously-announced focus on production scaling, as Tesla still plans to scale car production and deliveries by ~50% per year for the foreseeable future. Tesla delivered 1.3 million in 2022, which was up 40% from 2021, and wants to deliver 1.8-2 million cars in 2023.
And perhaps, even though Tesla used pictures of a Model 3 body, it might announce a new, even-more-mass-production model.
Tesla has previously mentioned that Investor Day would include discussion of its “generation 3” platform, which is expected to be more affordable than the Model 3/Y platform. Since those cars were originally meant to start at around $35k, the next step was to release a vehicle starting at around $25k, but Tesla has gone back and forth on whether that car was in the plans.
We suspect we’ll find out on March 1 whether it is.
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Swift Current Energy’s 800-megawatt (MW) Double Black Diamond Solar is up and running about 30 miles west of Springfield. It’s now the largest operating solar farm east of the Mississippi, and it’s set to make a serious dent in emissions while delivering clean energy to major customers, including the City of Chicago.
Chicago is sourcing around 70% of the power for its municipal operations from Double Black Diamond. That includes big energy users like O’Hare and Midway airports. Other customers buying power from the solar farm include CVS Health, Loyola University Chicago, PPG, State Farm, TransUnion, and Cook County, all through the energy company Constellation NewEnergy.
This project has been a long time coming – Swift Current started development in 2018 and leaned into a growing US supply chain. The company sourced most of its 1.6 million solar panels from First Solar’s Ohio factories, and the racking came from Nextracker, which used US-made steel and did some of the manufacturing in Chicago. Construction created around 500 jobs.
Double Black Diamond also met Illinois’ Clean and Equitable Jobs Act (CEJA) standards for labor and hiring, creating job opportunities for a broader group of workers. Over its lifetime, the solar farm is expected to generate $100 million in local tax revenue for Sangamon and Morgan counties. About 60% of that will go toward public schools, with the rest helping fund public safety, infrastructure, and community programs. Swift Current is also putting $10 million into community benefit programs, including school districts and local governments.
Chicago Mayor Brandon Johnson called the project “a powerful example of why we believe in the green economy.” He said the solar farm helps Chicago cut emissions, supports good union jobs, and lowers energy costs for city operations.
Read more: Home solar prices just hit record lows – and storage is even cheaper
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Range Energy, a company which builds large-battery electric trailers to help fleets electrify at the drop of a hat, has announced partnerships with Thermo King and ESL Power Systems to bring its technology to refrigerated trailer units.
The idea behind Range’s product is that it adds a battery and an electric motor e-axle to a semi truck trailer, instead of to the tractor itself, which means that a fleet can add electric capabilities without having to buy new tractors. This means the fleet can effectively hybridize its operation without having to buy new tractors.
While this isn’t a fully electric solution, it can still reduce fuel usage by a large amount (independent tests say 36%), and adds new capabilities to a truck – like better control over the trailer and regenerative braking to avoid brake fade.
We met Range at ACT Expo in Anaheim two years ago, where they gave us one of the coolest demos we’ve seen. Just by attaching to a tractor’s kingpin, the system can decide how much power to apply and offers extremely natural feeling movement, making a heavy trailer feel light as a feather:
Range isn’t quite up to production yet, but they have done some trials. In addition to the independent testing above, Range trialed its technology with Petaluma Egg Farm, up in Northern California, where it says the company saw a 50-70% improvement in MPG for the trucks using Range’s electric trailer.
But the company is still working to find novel applications for its technology, and when we caught up with them at ACT Expo this week, they wanted to focus on how Range trailers could be used for refrigerated freight in order to cut emissions and reduce the need for a separate engine to run the reefer unit.
In service of this, it has partnered with two companies in the refrigeration space – Thermo King, the biggest name in electrified trucks, and ESL Power Systems, a company that manufactures shore power solutions for heavy industry.
Range said Thermo King came to them because they’re the only company with enough energy storage to be able to run a refrigerated unit for an extended period of time. While there are other companies doing electrified refrigerated trailers, Range’s trailer has a much larger 288kWh battery (since it also works as a traction battery for the trailer’s electric motor).
This means it has a lot more energy on board to run a refrigeration unit, which can draw ~5-20kW depending on several factors. Range told us that fleets have told them this would be enough energy to keep the trailer box cold for a full day while unplugged from shore power, even in hot temperatures.
And that’s a big deal, because heretofore, refrigerated units have mostly run with an additional small diesel engine. Removing that engine means less pollution, less diesel usage, more noise, less maintenance, and it also means the refrigerated unit could operate in more environments (for example, you don’t want a running engine indoors if you can avoid it – but an electric unit doesn’t have to deal with that).
Speaking of shore power, that’s what Range is working with ESL to implement. ESL creates small, modular shore power systems which are easier to install, helping fleets save on infrastructure upgrade costs. Their boxes can deliver high-powered 480V 3-phase AC charging.
Plugging into one of these would allow the Range Energy trailer to charge at up to 50kW or so, meaning a 5-6 hour charge time for the 288kWh battery.
Range has already trialed its partnership with Thermo King, in the Petaluma Egg Farm example given above. Although the ESL partnership is newer, and those will be trialed soon.
Range is targeting the end of this year, or possibly the start of next year, for its first customer deliveries.
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Environment
Podcast: Elon is still CEO of Tesla, BYD EV sales surges while Tesla’s collapse, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss Elon being challenged in his role as CEO of Tesla, BYD EV sales surging while Tesla’s collapse, and more.
Today’s episode is brought to you by retrospec—makers of sleek, powerful e-bikes and outdoor gear built for everyday adventure. Electrek listeners can get 10% off their next ride until May 8th with the exclusive code ELECTREK10 only at retrospec.com.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
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Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET):
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