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During a presentation at the Chicago Auto Show earlier today, Hyundai Motor North America has introduced a new month-to-month EV subscription program called Evolve+, aimed at “EV curious” consumers. The all-encompassing monthly price includes the EV itself, plus insurance, roadside assistance, and maintenance. This turnkey option will begin with a couple of Hyundai brand EVs with comparable pricing you can view below.

Hyundai Motor Group continues its massive leap into electrification a short time into 2023. Not only has the Korean automaker fully embraced a transition to EVs across its three marques, it continues to deliver consumers some of the best bang for their buck in terms of technology, performance, and design.

Last month, we learned that Hyundai’s upcoming IONIQ 6 Streamliner will deliver up to 361 miles of EPA estimated range and a confirmed 140 combined MPGe rating – taking the top spot for 2023 models alongside the Lucid Air.

That upcoming EV can be seen in the automaker’s latest ad campaign starring Kevin Bacon before it joins Hyundai’s lineup of EVs alongside the IONIQ 5 and Kona Electric later this year. Both of the aforementioned models continue to find success in a consumer market that’s becoming more and more intrigued and excited at the possibility for going all-electric at a fair price.

But what about those people who are flirting with the idea of an EV but are not ready commit to a full purchase or a long-term lease? What if they find they have trouble finding a charging near their apartment or they decide they need something bigger?

Today, Hyundai has announced a solution. Evolve+ is a new month-to-month EV subscription that gives prospective customers the opportunity to test out a Hyundai vehicle without all the paperwork but with all the necessary services included.

Hyundai EV Subcription
Screenshots of how simple the Evolve+ program can be / Credit: Hyundai Motor North America

Hyundai launches all-encompassing EV subscriptions

Hyundai Motor North America shared details of its new EV subscription service in a press release that followed today’s presentation at the Chicago Auto Show.

To begin, Evolve+ will offer month-to-month subscriptions of both the Kona Electric and IONIQ 5, starting at a price of $699 and $899 per month respectively. Hyundai shared the following price comparison so we can see how its new EV subscription option compares to other methods of acquiring a new vehicle.

2022 IONIQ 5
SE RWD
Purchase Lease Rental Evolve+
Monthly payment $850 $609 $2,479 Variable
from $899
Acquisition/
Activation fee
$650 N/A $300
Disposition fee $400
(one time)
N/A
Monthly mile
allowance
Unlimited 1,000 Unlimited 1,000
Required
commitment
6 years 3 years 28 days 28 days

Those monthly payments are pretty steep compared to a long-term lease for example, but keep in mind your subscription payment also includes 1,000 miles per month, insurance, maintenance, registration, and roadside assistance. Vice president, product planning and mobility strategy, at Hyundai Motor North America, Olabisi Boyle, spoke to the new program:

With no paperwork, no commitment and no long-term loan, Evolve+ is an optimal solution for the “EV-curious” car shopper. We’ve prioritized simplicity and flexibility with the subscription process, allowing customers to place orders and renew on their own terms on their own time all via smartphone. We are hoping that by offering a subscription-based option, we will increase EV adoption and awareness as customers transition into an EV future.

The automaker has also considered other potential subscribers Evolve+ could serve, in addition to consumers looking to dip their toe in the zero-emissions pool. Hyundai points out that the flexibility of its EV subscription program could also serve college students home for the summer, or a worker away on a short-term remote work assignment.

Here’s how the new Evolve+ program works:

  1. Download the Evolve+ app from Google Play or Apple Store to your smartphone.
  2. Search for a vehicle by price and zip code, then select a model from inventory and choose a monthly term.

    Hyundai states your monthly term can easily be renewed if needed.

  3. The price is then displayed. Zero negotiation required.
  4. Login or create a new Hyundai account.
  5. Complete your subscription payment using a credit card.

    Payment reserves your shiny new Hyundai EV.

  6. Arrange a pickup date and time at your local Hyundai dealership.

Subscribers using Evolve+ are free to cancel at any time and do not have to commit to any long-term payments longer than the 28 days minimum outlined above. Hyundai also points out that if an Evolve+ customer enjoys their experience and wants to make a long-term commitment, their local Hyundai dealer can lease or sell them the EV.

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Tesla has yet to start testing its robotaxi service without driver weeks before launch

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Tesla has yet to start testing its robotaxi service without driver weeks before launch

Tesla has reportedly yet to start testing its robotaxi service in Austin without a safety driver behind the wheel – just weeks before the planned launch.

For months now, Tesla and CEO Elon Musk have been hyping the launch of “Tesla Robotaxi”, a Uber-like ride-hailing service powered by autonomous Tesla vehicles, starting with a launch in Austin, Texas in June.

We have extensively reported that this launch is disappointing compared to what Tesla promised for years: that all its consumer vehicles built since 2016 are capable of self-driving.

Instead, Tesla plans to build an internal fleet of “10-20” Model Ys and have them offer ride-hailing services in a geo-fenced area around Austin, Texas, helped by human teleoperations. This is very similar to what Waymo has been offering in other cities for years, specifically in Austin, for months now.

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Even with the significant downgrade in self-driving capabilities promised with this project, there are many doubts about Tesla’s ability to achieve the lesser goal.

That’s because the robotaxi service will be based on Tesla’s ‘Supervised Full Self-Driving’ program, which is currently achieving about 500 miles between critical disengagements fleet-wide, according to the latest crowdsourced data.

Tesla will be able to improve on that by optimizing a version for the geo-fenced area in Austin and it has been training its neural nets for that for months with vehicles going around Austin.

However, a new report now claims that Tesla has yet to start testing its service without safety drivers at the wheel – similar to Tesla’s public ‘Supervised FSD’. The Information wrote in a new report:

Elon Musk’s deadline for launching Tesla’s first robotaxi service, in Austin, Texas, is weeks away, but the company hadn’t started testing its cars without a human safety driver as of last month, according to an engineer close to the testing and a former employee. That’s a crucial step required before Tesla can launch the pilot service for customers.

For comparison, before launching its paid ride service in Austin, Waymo tested its vehicles with safety drivers in the area for 6 months and then without safety drivers for another 6 months.

Waymo has now taken over a significant market share of ride-hailing rides in the Texas capital, but it still has limitations; for example, it doesn’t drive on the interstate.

The report also mentions that Tesla has been working with local emergency services in Austin to develop intervention plans in order to avoid causing issues if its autonomous vehicles fail.

Electrek’s Take

This is the biggest softball goal. It’s a fraction of what was promised, it’s something that others have achieved before. It’s a punt created for Tesla to finally get a “win” in self-driving.

If they can’t even make it, it would be disastrous, but at least, I hope that it will finally open the eyes of many Tesla shareholders to the reality that Tesla is actually behind in autonomous driving and that Musk’s latest claims that Tesla will have “millions of robotaxi on the road” in 2026 are just the same as when he claimed it would happen in 2025, 2024, 2023, 2022, 2021, 2020, and 2019: corporate puffery.

My main concern now is for public safety. I have little hope of US regulators being able to stop Tesla considering Trump is firing anyone who got in Musk’s way after he gave him over $250 million.

If Tesla brings its cowboy approach to this, it could get bad quickly.

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Rivian CEO RJ Scaringe shares more detailed images of the R2’s Maximus drive unit

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Rivian CEO RJ Scaringe shares more detailed images of the R2's Maximus drive unit

The development of Rivian’s R2 validation builds continues to progress. We know so because the American automaker’s founder and CEO, RJ Scaringe, continues to pepper us with welcome updates with plenty of fantastic images. The latest post features the inner workings of Rivian’s Maximus drive unit, which will propel the upcoming R2 EVs when they hit the market next year.

Another day, another exciting social media update from RJ Scaringe. Nine days ago, the Rivian CEO shared a peek at the company’s new Maximus drive unit, designed to be more compact and efficiently built to help reduce cost-per-unit production.

Our only look was from outside the drive unit’s casing at the time, but it was exciting news nonetheless. As an encore, Scaringe posted photos of the R2 validation builds on a pilot line at the automaker’s facility in Normal, Illinois.

This evening, Scaringe took to Instagram and X once again to share a better look at the inner workings of the Rivian Maximus drive unit. Check it out:

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Rivian Maximus
Source: @RJScaringe/X

RJ shares more images of Rivian’s Maximus development

Rivian’s CEO posted the three images above, which showcase some interesting perspectives of the developing drive unit. As previously shared by Rivian, Maximus uses a new continuous winding technique that reduces the total welds per stator and thus the total overall cost of building each one.

For comparison, Rivian’s current Enduro drive unit requires 264 stator welds, while Maximus only needs 24. You can see the stator windings in the image above to the left. Scaringe shared excitement in the progress of the Rivian team’s Maximus drive unit as well as some insight in his post:

I love the packaging on Maximus — the drive unit for R2. It has a side mounted inverter that utilizes flat area at the end of the motor to minimize the length of bus bars, keeping them light and efficient. The large planar shape also allows all processing and power electronics to exist on a single printed circuit board.

The inverter chassis closes out the oil cooled motor cavity and seamlessly routes coolant from the power modules to the drive unit’s heat exchanger with no extra parts.

Overall, the inverter part count is reduced by 41% relative to Enduro and structural inverter lid saves more parts and fasteners by also serving as the drive unit mount. I love this design efficiency. (heart emoji)

Looks fantastic, RJ. We can’t wait to see the visual progress of the R2 you share next!

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EV sales are up, Tesla sales are down, and new electric Toyota goodness

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EV sales are up, Tesla sales are down, and new electric Toyota goodness

On today’s thrilling episode of Quick Charge, we’ve a huge spike in global EV sales and a huge dip in Tesla deliveries. Plus a whole bunch of news from Toyota, including an updated bZ that’s just a bit better than before … but is a bit better going to make a big difference?

We’re also on track for more than 1 in 4 new cars sold this year to be electric, with a whole lot more hybrids coming in to make up the difference and drive fuel demand down to a new yearly low. All this, plus the top 5 cheapest EVs to insure when you hit the play button.

Prefer listening to your podcasts? Audio-only versions of Quick Charge are now available on Apple PodcastsSpotifyTuneIn, and our RSS feed for Overcast and other podcast players.

New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.

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Drop us a line at tips@electrek.co. You can also rate us on Apple Podcasts and Spotify, or recommend us in Overcast to help more people discover the show.


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