During a presentation at the Chicago Auto Show earlier today, Hyundai Motor North America has introduced a new month-to-month EV subscription program called Evolve+, aimed at “EV curious” consumers. The all-encompassing monthly price includes the EV itself, plus insurance, roadside assistance, and maintenance. This turnkey option will begin with a couple of Hyundai brand EVs with comparable pricing you can view below.
Hyundai Motor Group continues its massive leap into electrification a short time into 2023. Not only has the Korean automaker fully embraced a transition to EVs across its three marques, it continues to deliver consumers some of the best bang for their buck in terms of technology, performance, and design.
Last month, we learned that Hyundai’s upcoming IONIQ 6 Streamliner will deliver up to 361 miles of EPA estimated range and a confirmed 140 combined MPGe rating – taking the top spot for 2023 models alongside the Lucid Air.
That upcoming EV can be seen in the automaker’s latest ad campaign starring Kevin Bacon before it joins Hyundai’s lineup of EVs alongside the IONIQ 5 and Kona Electric later this year. Both of the aforementioned models continue to find success in a consumer market that’s becoming more and more intrigued and excited at the possibility for going all-electric at a fair price.
But what about those people who are flirting with the idea of an EV but are not ready commit to a full purchase or a long-term lease? What if they find they have trouble finding a charging near their apartment or they decide they need something bigger?
Today, Hyundai has announced a solution. Evolve+ is a new month-to-month EV subscription that gives prospective customers the opportunity to test out a Hyundai vehicle without all the paperwork but with all the necessary services included.
Screenshots of how simple the Evolve+ program can be / Credit: Hyundai Motor North America
Hyundai launches all-encompassing EV subscriptions
Hyundai Motor North America shared details of its new EV subscription service in a press release that followed today’s presentation at the Chicago Auto Show.
To begin, Evolve+ will offer month-to-month subscriptions of both the Kona Electric and IONIQ 5, starting at a price of $699 and $899 per month respectively. Hyundai shared the following price comparison so we can see how its new EV subscription option compares to other methods of acquiring a new vehicle.
2022 IONIQ 5 SE RWD
Purchase
Lease
Rental
Evolve+
Monthly payment
$850
$609
$2,479
Variable from $899
Acquisition/ Activation fee
—
$650
N/A
$300
Disposition fee
—
$400 (one time)
N/A
—
Monthly mile allowance
Unlimited
1,000
Unlimited
1,000
Required commitment
6 years
3 years
28 days
28 days
Those monthly payments are pretty steep compared to a long-term lease for example, but keep in mind your subscription payment also includes 1,000 miles per month, insurance, maintenance, registration, and roadside assistance. Vice president, product planning and mobility strategy, at Hyundai Motor North America, Olabisi Boyle, spoke to the new program:
With no paperwork, no commitment and no long-term loan, Evolve+ is an optimal solution for the “EV-curious” car shopper. We’ve prioritized simplicity and flexibility with the subscription process, allowing customers to place orders and renew on their own terms on their own time all via smartphone. We are hoping that by offering a subscription-based option, we will increase EV adoption and awareness as customers transition into an EV future.
The automaker has also considered other potential subscribers Evolve+ could serve, in addition to consumers looking to dip their toe in the zero-emissions pool. Hyundai points out that the flexibility of its EV subscription program could also serve college students home for the summer, or a worker away on a short-term remote work assignment.
Here’s how the new Evolve+ program works:
Download the Evolve+ app from Google Play or Apple Store to your smartphone.
Search for a vehicle by price and zip code, then select a model from inventory and choose a monthly term.
Hyundai states your monthly term can easily be renewed if needed.
The price is then displayed. Zero negotiation required.
Login or create a new Hyundai account.
Complete your subscription payment using a credit card.
Payment reserves your shiny new Hyundai EV.
Arrange a pickup date and time at your local Hyundai dealership.
Subscribers using Evolve+ are free to cancel at any time and do not have to commit to any long-term payments longer than the 28 days minimum outlined above. Hyundai also points out that if an Evolve+ customer enjoys their experience and wants to make a long-term commitment, their local Hyundai dealer can lease or sell them the EV.
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Chevy is resurrecting both the Spark and EUV nameplates with the all-new, affordable Chevy Spark EUV. GM hopes its new, 249-mile range EV will be a “game changer” that helps accelerate the company’s EV transition in export markets.
Meet the all-new 2026 Chevy Spark EUV – a compact, Bronco-lookin’ four-door crossover that’s ready to take South America, Africa, and the Middle East by storm.
Big style, tiny package
2026 Chevy Spark EUV; via GM.
Like its Baojun-badged siblings, the new MY2026 Chevrolet Spark EUV is powered by a single 75 kW (101 hp), 180 Nm (130 lb-ft) motor driving the front wheels. Power comes from the Baojun’s 42 kWh LFP battery that, with regenerative braking, is good for up to 360 km (220 miles) on the NEDC driving cycle.
Built to turn heads and spark excitement, the 2026 Chevrolet Spark EUV debuts in the ACTIV trim, boasting a bold, boxy exterior, a sleek two-tone roof, and sporty 16” wheels. Compact yet spacious, it’s the perfect everyday runner, offering seamless balance of practicality, driving dynamics and personality.
And for those who love to stand out, the Spark EUV offers six vibrant color options, including Sea Blue with a Polar White roof, Track Yellow, Tiger Blue, Gentle Gray with a Star Twinkle Black roof, and Milky Tea. But personalization doesn’t stop there – drivers can further customize their Spark EUV with exclusive accessories like Ground Effects for the front and rear, Side Moldings, Assist Steps, and Side and Rear Storage Boxes.
Whether you’re an adventurer, gaming enthusiast, music lover, sports fan or someone who enjoys pop culture, a range of unique accessories and themes ensures your Spark EUV stands out and feels uniquely yours.
“The Chevrolet Spark EUV is the coolest and most attainable vehicle in its segment – and is positioned to drive EV adoption in the Middle East,” explains Jack Uppal, General Motors Africa and Middle East President and Managing Director. “Not only is it fun to drive, but the Chevrolet Spark EUV also offers customers the chance to personalize their vehicle with a variety of customization options, making it uniquely their own.”
In addition to basically re-using R&D and tooling budgets from the Baojun brand, the 2026 Chevy Spark EUV keeps its price low with relatively low EV tech. The charging, for example, tops out at “just” 50 kW – a far cry from the 300-plus kW from Tesla, let alone the 480 kW from some of the cutting-edge Chinese brands.
The 2026 Chevrolet Spark EUV will be available in UAE, KSA, Bahrain, Kuwait, Qatar, Lebanon, Iraq, Oman, and Egypt later this Summer. No official word on pricing.
Electrek’s Take
I know this is an overseas model with almost no chance of coming to the US – and that’s our loss. A practical, fun, affordable EV like this could do huge numbers if it was priced right. And with the Baojun Yep starting at less than $12,000 US in China, I can’t imagine a sub-20K MSRP would be entirely out of the question.
The 2025 US Electric Vehicle Experience (EVX) Ownership Study from J.D. Power tells us that more people are more satisfied with their EV experience than last year – and the EV owners who are the most satisfied with their rides can be found behind the wheel of the BMW iX.
Now in its fifth year, the J.D. Power U.S. Electric Vehicle Experience (EVX) Ownership Study focuses on the the first year of vehicle ownership. The overall EVX ownership index is a 1000-point score that measures EV owner satisfaction in both premium and mass market segments across 10 factors. Those being (in alphabetical order):
The reason BMW is consistently pulling ahead? It seems to come down to education. “First-time EV buyers are receiving minimal education or training,” explains Brent Gruber, executive director of the EV practice at J.D. Power. “Dealer and manufacturer representatives play the crucial role of front-line educators, but when it comes to EVs, the specific education needed to shorten the learning curve just isn’t happening often enough. The shortfall in buyer education is something we’re seeing with all brands.”
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For their part, BMW and MINI do a great job with consumer education – and the company’s Genius program (cunning cribbed from Apple’s Genius Bar playbook) is the best in the car business. With that in mind, it’s hard to imagine this going down any other way.
Bigger trends in the EV space
BMW Genius in-person session; via BMW.
After a decline in BEV owners’ overall satisfaction results in 2024, J.D. Power reports that owners of both premium and mass market battery electric EVs are expressing a change of sentiment this year. Part of that is better education, another part is more mainstream awareness of EV charging basics, but most of that is the overall growth and improvement of America’s publicly accessible DC fast charging network.
Among mass market BEV owners, satisfaction is up 86 points year over year (396) as infrastructure buildout continues and brands benefit from the opening of the Tesla Supercharger network. Satisfaction with public charger availability is highest among owners of premium BEVs (551).
Another big EV trend covered in J.D. Power’s survey is the market’s permanence. EVs have staying power, in other words, with the vast, sweeping majority of first-time EV buyers indicating that they’re not going back to ICE.
verall, 94% of BEV owners are likely to consider purchasing another BEV for their next vehicle, a rate that is also matched by first-time buyers. Manufacturers should take note of the strong consumer commitment to EVs as the high rate of repurchase intent offers the ability to generate brand loyal customers if the experience is a positive one. In fact, during the past several years, the BEV repurchase intent percentage has fluctuated very little, ranging between 94-97%. This year’s study also finds that only 12% of BEV owners are likely to consider replacing their EV with an internal combustion engine (ICE)-powered vehicle during their next purchase.
“With five years of conducting this study and surveying thousands of EV owners, it’s apparent that once consumers enter the EV fold, they’re highly likely to remain committed to the technology,” Gruber adds.
Dutch charge point operators Fastned have opened their first DC fast-charging station with up to 400 kW chargers in Italy, marking the eighth nation the company has built stations in.
Fastned’s new EV charging location was built into the existing Truck Park Brescia Est service plaxa on the busy A4 motorway roughly between Milan and Venice. The A4 is a major traffic artery in the northern part of Italy, but that’s not the only reason the site was chosen.
Fastned says that the majority of electric vehicles registered in the boot-shaped nation are located in the northernmost regions of the country of the country. More specifically, the new charging facility is located roughly halfway between Bergamo and Verona, while the A4 continues west to Lake Lugano and Lake Como or and east to Lago di Garda.
The new Fastned charge park was originally set to open in 2024, but wasn’t officially commissioned by the Italian motorway operator A4 Holding Group until this week.
Electrek’s Take
You might be asking yourself why I’m writing about a new charging station in Europe when I usually write about big trucks and tractors. The answer is simple: I read “Truck Park Brescia Est” and assumed this was a truck stop. By the time I figured it out I’d already written about three quarters of the article, and rather than throw it away I decided to use it as yet another opportunity to point out that Tesla is a step or three behind the latest charging tech from China.
I also re-posted an episode of Quick Charge on this same topic (above). Enjoy!