Amid new leadership changes, Toyota is reshuffling its business structure, claiming the “time is right” to accelerate battery electric vehicle (BEV) development. Toyota says it will take a new EV-first approach, starting with its luxury brand Lexus.
Last week, Electrek reported Toyota’s longtime CEO Akio Toyoda was stepping down from his position amid mounting pressure to accelerate EV development and keep up in a rapidly changing industry.
The news comes after the 66-year-old grandson to the company’s founder has been one of the most outspoken opponents of going all in on electric vehicles.
Toyoda insisted on sticking with a hybrid approach (including fuel cell, EV, hybrid, and gas vehicles) despite the industry moving forward with zero-emissions EV technology, putting the company on track to rank as one of the world’s most obstructive companies in 2022 with oil industry leaders.
After announcing his departure, Toyoda alluded to the fact that his successor will be tasked with leading the automaker’s transformation as it enters a new mobility era.
Incoming president Koji Sato is set to take the reins on April 1, 2023. Sato addressed the situation, saying Toyota will prove it’s committed to making cars better through “concrete actions and products, such as accelerating the shift to electrification.” He added the timing is now right to accelerate EV development with a new approach.
Toyota’s first electric vehicle, the bZ4X (Source: Toyota)
Toyota will accelerate EV development with new approach
Sato, previously the chief branding officer at Lexus, says he is looking to ramp up Toyota’s EV efforts with a new business structure and approach beginning in April.
In a press release Monday, Toyota announced it would implement several changes to transform the automaker into a mobility company.
First, Toyota will focus on electrification, claiming, “Toyota must create cars with energy security in mind and contribute to achieving a carbon-neutral society.” Sato added:
Now that the time is right, we will accelerate BEV development with a new approach.
Toyota plans to use its luxury brand Lexus to spearhead the approach with a full lineup of fully electric zero-emission vehicles by 2030. In particular, the automaker plans to make EV-specific parts like batteries and a dedicated platform to optimize and help expand its lineup and streamline production.
Lexus just revealed the price of its first EV, the RZ 450e, starting at $59,650 with up to 220-mile range.
Electrek’s Take
After it was announced Sato would take over as president of Toyota, we questioned whether or not he could pull the automaker out of the past and into the modern era.
It seems that’s what he’s trying to achieve with the new EV-first approach. However, Sato still hinted at providing “diverse options” and stood by its “multi-pathway” strategy without getting too specific.
We’ve said it for a while now if Toyota doesn’t turn things around quickly and get on board, they will fall behind as the industry moves forward without them. Many automakers are already achieving double-digit sales (or 100% EV sales) while Toyota’s zero-emissions sales accounted for less than 1% of its total US volume.
Hopefully, Sato can get the new team on board. Otherwise, it will be a long road ahead for Toyota.
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After nearly a year of speculation online, Rivian has confirmed it will begin offering a new purple exterior color, and we now have the name – Borealis. Inspired by its own community, Rivian’s latest color will be available for a limited time on select variants and arrives as part of a broader design initiative focused on sensory experiences.
Welp, Rivian is actually offering purple EVs.
We had a feeling that this news might be coming at some point, and the confirmation has been nearly a year in the making. Earlier in 2025, some Redditors in the Rivian community started posting images of what appeared to be a purple R1S Quad out in the wild.
We covered the news about 8 months later when fresh images once again emerged of the same truck and the same dealership plates. We could confirm there was at least one purple Rivian, still owned and operated by the American EV automaker, in existence.
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What we could not confirm was whether the Grimace-mobile was a one-off or a hint at plans for a new exterior color option. At the time, representatives for Rivian said they could not comment on speculation, but also did not dismiss any indications that a new purple exterior could be in the works.
This morning, Rivian made its presence known at Collins Park during Art Week Miami Beach, where it has set up a multi-sensory exhibition that includes scent, touch, and, of course, the sight of the new Borealis purple exterior. Check it out.
Source: Rivian
Rivian to offer customers a purple exterior option
During Art Week Miami Beach 2025, which kicked off earlier this week, Rivian has unveiled an exhibition called “Rewilding the Future,” an “immersive exploration of the natural systems” that shape Rivian’s design process.
This multi-sensory exhibit will expose visitors to a range of experiences, including a tactile “touch” where they can create their own objects from recycled and upcycled materials. Rivian also shared that it is exploring scents and has developed one for the exhibit highlighted in The Scent of Terrain. Visitors can first deconstruct the unique scent by smelling the individual top, mid, and base notes in glass flasks before sniffing an oil that combines them all into one sensory experience. Liz Guerrero, Sr. Director of Marketing Experiences at Rivian, elaborated:
Scent is uniquely memorable and we want to get to a place where we have a scent that becomes synonymous with the Rivian brand, sparking that amazing recall that you almost don’t realize you have. This is the next step in the learning process, and we’re excited to see the response.
It is unclear whether there is a specific goal in mind for Rivian’s scent-tric “learning process,” but it could involve brand-specific aromas inside or outside its EVs. Perhaps that new car smell will be “Terrain,” or you will be able to buy some Rivian cologne next holiday season. Rivian has not confirmed any of this, although we did request more information on its plans to integrate scent into design (or not).
Last but not least, Rivian’s Miami exhibit is focused on sight – more specifically, the public debut of its new Borealis purple exterior color. Per Rivian:
This color is a dynamic, deep velvety purple that shifts with the light and captures the essence of the aurora borealis, nature’s most spectacular light show. The inspiration for Borealis came directly from our community. During a 2024 solar event, a group of Rivian owners shot photos of their vehicles glowing under the surreal, purple-washed sky and it captured our design team’s imagination. Borealis pays homage to the spirit of exploration that defines our owners and celebrates the unexpected beauty found in mother nature.
In addition to Borealis, Rivian also debuted a new 20″ All-Terrain Burnished Bronze wheel (pictured above), available exclusively on its new Quad-Motor R1 lineup. As for the purple, Rivian said it is available to customers now on Tri and Quad configurations, but only for a limited time.
The Borealis debut is just one of several color stories being told at the Rivian art exhibit, and those purple EVs will be joined by the automaker’s R1S Quad Miami Edition, which will be on display at Miami Rivian Spaces in Aventura and Brickell beginning today.
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Tesla has received a brutal reality check from Germany this week. The country’s closely watched TÜV Report 2026 has not only ranked the Tesla Model Y as the absolute worst car for reliability in its age group but noted that it has the highest defect rate of any vehicle tested in the last ten years.
It’s a tough look for the world’s best-selling car, though the details paint a more nuanced picture than just “the car is falling apart.”
The TÜV Association (Technischer Überwachungsverein) is the organization responsible for mandatory vehicle safety inspections in Germany. These aren’t just consumer surveys; they are rigorous mechanical exams that every car must pass to remain road-legal.
In its latest “TÜV Report 2026,” which analyzed 9.5 million vehicle inspections, the Tesla Model Y came in dead last among all cars in the 2-to-3-year-old category.
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According to the data, 17.3% of Model Ys failed the inspection with “significant” or “dangerous” defects. For context, the average failure rate for this age group is roughly 6.5%. The Model Y didn’t just fail; it failed spectacularly, posting the worst score TÜV has seen in a decade.
The Model 3 didn’t fare much better, landing in the third-to-last spot with a 13.1% failure rate.
So, what is actually breaking?
According to the report, the main culprits are the same ones we’ve been hearing about for years: suspension components and brakes.
TÜV inspectors flagged frequent issues with axle suspension parts, such as the notorious control arm bushings that have plagued Tesla owners for a long time. They also found significant problems with brake discs. Because EVs use regenerative braking for most deceleration, the physical friction brakes rarely get used. In Germany’s wet climate, this leads to rust and corrosion on the discs, causing them to fail safety inspections even if they “work” mechanically.
Lighting defects were also a major contributor to the failure rate.
In stark contrast, other EVs performed exceptionally well. The Mini Cooper SE had a defect rate of just 3.5%, and the Audi Q4 e-tron sat at 4.0%, proving that this isn’t an “electric vehicle problem”—it’s a specific Tesla problem.
Electrek’s Take
We need to separate the signal from the noise here.
First, let’s address the brakes. Failing a safety inspection because of rusty brake discs is a known issue for all EVs, but it seems to hit Tesla harder. If that’s the case, we should look into why that’s happening.
While it’s technically a “defect” in the eyes of TUV as it doesn’t achieve the required safety standards, it doesn’t mean the car is unreliable in the sense that it will leave you stranded. That said, Tesla owners should be careful. I enjoyed one pedal driving more than anyone, but I do make an effort to use my brain regularly. You don’t want to have a problem with them when you actually need them.
The suspension issues are a different story.
We have been reporting on Tesla’s suspension problems for years. They have been NHTSA investigations about it and recalls. It is disappointing to see that even on 2-to-3-year-old Model Ys, these parts are still failing at an alarming rate. When nearly one in five cars is failing its first mandatory inspection, you can’t just wave that away as “FUD.”
The good news is that Tesla’s powertrain is solid and doesn’t contribute much to the poor reliability rate.
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Traffic on Interstate 80 in San Pablo, California, US, on Wednesday, Nov. 26, 2025.
David Paul Morris | Bloomberg | Getty Images
The White House will announce new fuel economy standards on Wednesday, according to administration sources.
The Trump administration will propose rolling back the standards implemented by former President Joe Biden last year, sources told Reuters. Biden required passenger cars and light trucks to have a fuel efficiency of about 50 miles per gallon by 2031.
President Donald Trump is scheduled to make an announcement at 2:30 p.m. ET from the Oval Office. Executives from Ford, General Motors and Stellantis are expected to attend the announcement.
The Biden fuel efficiency standards were expected to stimulate the sale of elecric vehicles in the U.S. Trump has sought to roll back all federal support for EVs since taking office.
The oil industry group the American Petroleum Institute has lobbied the Trump administration to repeal the Biden fuel economy standards, arguing that they aim to phase out liquid fuel vehicles.
The Corpoate Average Fuel Economy (CAFE) standards date back to 1975 and have been tightened over the years to make vehicles more efficient.