Boutique luxury sports car maker Wiesmann has announced that the EV roadster representing the marque’s renaissance has already sold out its entire first year of production before it commences in Germany next year. Starting at an MSRP over $320,000, Wiesmann is promising its “Project Thunderball” EV will have ultra-fast charging, acceleration, and power – all packed into a “sticky” and dynamic two-seat configuration.
Wiesmann GmbH is a custom, hand-built automaker that specializes in luxury convertibles and coupes. The company was founded in 1988 by Wiesmann brothers Friedhelm and Martin focused on quality cars that stick to the road – part of the reasoning behind the automaker’s gecko logo.
During its pre-EV era in the early ’90s, Wiesmann delivered a custom “MF” line of models powered by BMW engines and transmissions. By the early 2000s, the automaker was releasing GT versions of the MF series with intentions to export them to the US.
Those plans fell through, however, due to high exchange rates and costs to modify Wiesmann vehicles to become street legal stateside. By 2014, the company had been “temporarily closed” due to the inability to pay its debts. Current CEO Roheen Berry purchased what remained of the boutique marque and Wiesmann was born again during the pandemic.
Eight years felt like a lot more than a “temporary closure,” but Wiesmann returned to the market in mid-2022 with a stylish new roadster EV called “Project Thunderball.” With production scheduled to begin next year, Wiesmann has shared that the first batch scheduled for year one is completely sold out… we’re just trying to figure out how many EVs that actually entails.
The “Project Thunderball” EV roadster convertible / Credit: Wiesmann
Wiesmann’s new EV sold out through 2024, but how many?
Per a release from the reborn German automaker this morning, its order book for the Project Thunderball EVs opened last September and has since been filled. Wiesmann states that production of the roadster EVs will begin in 2024 at its “Gecko” facility in Dülmen, Germany, where, “cutting-edge manufacturing technology and skilled craftsmanship come together to deliver the brand’s unique blend of precision engineering and bespoke coach-building expertise.”
However, one thing that remains unclear is the production capacity Wiesmann’s Gecko facility is capable of, and how many orders a sold out first year of EV production actually entails. We’ve asked the automaker for clarification and are waiting to hear back. Since EV will be hand built, we aren’t expecting massive output numbers, especially in its first year, but it would be nice to know what the automakers target are and how many have been spoken for.
As a relatively boutique marque looking to rebound from previous business follies, Wiesmann 2.0 is asking big bucks for its first EV to the tune of 300,000 euros (~$321k). But if it can deliver the specs its Project Thunderball EV is promising, Wiesmann should make a select group of affluent customers very happy with their purchase.
The two-seat roadster will come equipped with a dual motor RWD configuration, capable of 680 hp, 1,100 Nm (811 lb-ft) of torque, 0-100 km/h (0-62 mph) in 2.9 seconds, and a targeted range of 500 km (311 mi) (WLTP). It will also be capable of 300 kW DC fast charging and offer “near perfect weight distribution.” Wiesmann owner and CEO Roheen Berry spoke to the demand for the upcoming EV:
We are all extremely proud that Project Thunderball – the car which heralds the return of the storied Wiesmann brand – should resonate so strongly with driving enthusiasts from around the world. We knew that combining the timeless design, luxury, and hand-crafted finish that Wiesmann is renowned for, together with a state-of-the-art electric powertrain that delivers exceptional performance, range and charging and our own technology, including the innovative regenerative braking system, would result in a truly captivating and iconic car. To have already sold out the first year of production proves the unique appeal of Project Thunderball and represents a phenomenal start to a Wiesmann’s new, electrified era.
Production and deliveries of Wiesmann’s Project Thunderball EVs are expected to begin in 2024. In the meantime, you can check out the roadster EV prototype in action below.
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BMW told dealers it plans to freeze EV production in the US in May as it deals with the uncertainty surrounding the new auto tariffs. Despite the pause, BMW said it won’t raise prices on most imported vehicles. At least, for now.
Why is BMW pausing EV production in the US?
After celebrating the assembly of its seven millionth vehicle in the US this week, BMW, like most major automakers, is bracing for a shakeup under the Trump Administration.
According to Automotive News, BMW told its dealers on April 29 that it will “postpone” EV production in the US in May. The note didn’t specify a reason, but it’s more than likely due to Trump’s 25% tariff on vehicle imports.
The luxury automaker has had more success than most of its peers with four electric vehicles: the i4, i5, i7, and iX. However, all four are built in Germany.
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In the first three months of 2025, BMW sold 13,538 EVs, up 26% from Q1 2024. The i4 was BMW’s top seller with sales surging 57% to 7,125, followed by the iX at 3,626. In comparison, Mercedes-Benz sold just 3,472 electric vehicles in the US in the first quarter, down 58% year-over-year (YOY).
2025 BMW i4 M50 xDrive (Source: BMW)
Sebastian Mackensen, President & CEO of BMW of North America, said the company “remains in a strong position in the US, where the majority of the vehicles we sell in this market are also assembled.”
BMW also told dealers in the memo that it will not raise prices on most imported vehicles through June. The only exception is the 2 Series and M2 performance coupe.
2026 BMW iX xDrive60 (Source: BMW)
The news comes after most major automakers, including GM, Volvo, Mercedes-Benz, Volkswagen, and Stellantis, withdrew their financial guidance this week due to the uncertainty caused by Trump’s tariffs.
Earlier today, Ford CEO Jim Farley told CNN, “We’re all trying to figure this out to do the right thing for the country,” adding, “It’s going to take a little time.” In the meantime, expect to see more drastic measures being taken.
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After extending several promotions this week, Ford is offering significant discounts that could save you thousands. In addition to employee pricing on most Ford and Lincoln vehicles, the company is offering a free home charger with the purchase of an EV. Here’s how you can snag some discounts.
The promo was initially expected to end on June 2, but CEO Jim Farley told CNN in an interview on Wednesday that the company is extending it through July 4. Although the campaign now runs another month, Farley said he can’t promise prices won’t go up when the offer expires.
As for how much of a discount, it will depend on the vehicle’s cost. Under the employee pricing plan, the 2025 Mustang Mach-E, with an MSRP of $36,495, costs just $34,599. The 2025 F-150 Lightning, with an MSRP of $62,995, is nearly $5,000 off, at just $58,183.
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“We want to keep our prices competitive and low,” Farley explained. Like most automakers, Ford is bracing for the impact of the new auto tariffs in the US.
2025 Ford Mustang Mach-E (Source: Ford)
Outside of Tesla, Ford builds a greater percentage of vehicles in the US than any other major automaker. According to Farley, “This is an opportunity for Ford.” He explained that Ford has “a different footprint, a different exposure for tariffs.”
Ford imports around 21% of the vehicles it sells in the US. Crosstown rival GM imports around 46%. According to S&P Global Mobility, Ford made around 2 million cars in the US last year. It also built around 391,000 in Mexico and 54,000 in Canada.
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)
For EV buyers, Ford is also extending its Power Promise program, which offers a free Level 2 home charger (plus standard installation) with the purchase of an F-150 Lightning or Mustang Mach-E.
Other benefits include 24/7 live electric vehicle support, roadside assistance, and an 8-year, 100,000-mile battery warranty. The promo now runs through July 6.
Ready to take advantage of the savings? We can help you get started. You can use our links below to find deals on the Ford F-150 Lightning and Mustang Mach-E at a dealer near you.
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Waymo and Toyota have announced a partnership aimed at competing with Tesla in the development of personally owned self-driving vehicles.
Waymo is already widely regarded as the market leader in autonomous driving, as it currently provides approximately 250,000 autonomous paid rides per week in the few markets where it operates.
Tesla is playing catch-up as it plans to offer the same service Waymo offers, starting in Austin in June, with 10 to 20 vehicles.
However, there’s an area of autonomous driving where Tesla is still seen as the market leader: personally owned self-driving vehicles.
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While Tesla has yet to deliver on its promise of unsupervised self-driving capability in its consumer vehicles, it uses the same technology in those as it plans to do in its internal fleet in Austin, albeit with more Austin-specific training and some teleoperation assists.
Some see this as an opportunity for Tesla to take the lead in personally owned autonomous vehicles if it can solve self-driving on its current hardware, which is a big if.
It already has smoothly integrated sensors that don’t clash with the designs of its vehicles, which is something that car buyers care about, but it’s not a big deal for an autonomous ride-hailing fleet, which is what Waymo has focused on so far.
Now, Waymo and Toyota have announced that they are exploring collaboration on autonomous vehicles :
Toyota Motor Corporation (“Toyota”) and Waymo reached a preliminary agreement to explore a collaboration focused on accelerating the development and deployment of autonomous driving technologies. Woven by Toyota will also join the potential collaboration as Toyota’s strategic enabler, contributing its strengths in advanced software and mobility innovation. This potential partnership is built on a shared vision of improving road safety and delivering increased mobility for all.
More specifically, the collaboration will focus on “next-generation personally owned vehicles (POVs)”:
Toyota and Waymo aim to combine their respective strengths to develop a new autonomous vehicle platform. In parallel, the companies will explore how to leverage Waymo’s autonomous technology and Toyota’s vehicle expertise to enhance next-generation personally owned vehicles (POVs). The scope of the collaboration will continue to evolve through ongoing discussions.
This would point to Waymo integrating its technology into Toyota’s vehicles for consumers.
While it’s still early, Waymo appears to be doing something Elon Musk, Tesla’s CEO, claimed Tesla would be doing soon: announcing deals to integrate its ‘Full Self-Driving’ technology in vehicles built by other automakers.
This is a big deal. The world’s leader in autonomous vehicles is partnering with the world’s largest automaker.
It’s still early in the collaboration, as per the press release, but it does sound like Waymo is going to develop a hardware suite that can be fitted into Toyota’s consumer vehicles.
This would go after Musk’s argument that Waymo can’t compete with Tesla due to the high cost of its autonomous vehicles.
Waymo’s counterargument is that it hasn’t focused on cost because safety is the priority, and the cost of the vehicles doesn’t matter as much if they are to be used in an internal ride-hailing fleet.
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