Well, we knew this was coming, but not the exact magnitude it would entail. Following a scheduled discussion today, Ford of Europe has announced the elimination of 3,800 jobs – mostly in Germany and the UK – as it restructures its business overseas to support EV development. The leaning down also includes a complete rebranding of Ford in Europe to convey as much, to the point of being “unapologetically American.”
The elimination of thousands of jobs in Europe has been an unfortunate event Ford has been alluding toward in recent months, as the American automaker looks to fully-embrace bolstered electric vehicle production around the globe.
This past December, we reported that Ford Motor Company intended to instill American values as an EV-centric brand that stands for “freedom, the outdoors, and adventure.” This rebranding overseas is part of a larger production pivot to lean down and hone in on EV models, promoting crossovers and SUVs instead of long running compacts like the Ford Fiesta and Focus – both of which received expiries.
This is similar to Ford’s strategy here in the US, when the automaker announced last summer that it cutting 8,000 US jobs, mostly positions assembling combustion vehicles. Following a meeting in Cologne, Germany in late January, it became clear that Ford’s new EV strategy in Europe would somewhat mirror its actions in the US, and a slew of jobs were on the chopping block.
At the time, local media was reporting an expected 2,500 to 4,000 Ford product development jobs out of the 6,250 currently employed could be eliminated. Employees were told the decision and the scope of the job cuts would not be made final until February. Here we are.
Germany and UK receive biggest blow in Ford’s job cuts
Following today’s scheduled meeting to discuss job security (or lack thereof), Ford of Europe outlined the steps it’s now taking to “revitalize” its business in Europe. In fact, General manager for Ford Model e in Europe Martin Sander shared some bold words:
We are completely reinventing the Ford brand in Europe. Unapologetically American, outstanding design and connected services that will differentiate Ford and delight our customers in Europe. We are ready to compete and win in Europe. Our first European-built electric passenger vehicle is being introduced this spring and will surely turn heads.
Ford is also going unapologetically electric in Europe at the cost of 3,800 jobs, in order to create a “leaner, more competitive cost structure.” The resizing of its staff overseas will take place between now and 2025 and includes the largest job cuts to engineering, followed by other positions like administration, marketing, sales, and distribution. Here’s how it all breaks down per Ford.
Ford Footprint
Production Development
Administrative
Total Job Cuts
Germany
1,700
600
2,300
UK
1,000
300
1,300
Rest of EU
100
100
200
Total
2,800
1,000
3,800
As predicted, Ford’s jobs in Germany will take the biggest hit, followed by the UK which equates to about one in five positions being cut. The rest of Europe is relatively safe by comparison. Even after the cuts, Ford explains it will still retain about 3,400 engineering jobs in Europe that will reserve a new focus on EV development and creation of connected services. Sander once again spoke:
These are difficult decisions, not taken lightly. We recognize the uncertainty it creates for our team, and I assure them we will be offering them our full support in the months ahead. We will engage in consultations with our social partners so we can move forward together on building a thriving future for our business in Europe.
Ford of Europe states that today’s restructuring announcement will not affect its current timeline of delivering an all-electric fleet of passenger vehicles and light commercial vans overseas by 2035.
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The Top Gear TV show might be over, but its tamed racing driver – a masked, anonymous hot shoe known only as “the Stig” – lives on … and his latest adventure involves pitching the 1,400 hp electric Ford SuperVan demonstration vehicle around the famed Top Gear test track. Sideways.
In this video from the official Top Gear YouTube channel (is Top Gear just a YouTube show, now?), the boxy Ford racer seems to have sprouted an additional 600 peak horsepower in its latest “4.2” iteration, for a stout 2,000 hp total. For his (?) part, the Stig puts all of those horses to work in what appears to be a serious attempt to take the overall track record.
I won’t spoil the outcome for you, but suffice it to say that even the most die-hard anti-EV hysterics will have to admit that SuperVan is a seriously quick machine.
SuperVan 4.2: How fast can a 2000 hp transit go?
[SPOILERS AHEAD] Even with 2,000 hp, instant torque, and over 4,000 lbs. of aerodynamic downforce, the SuperVan wasn’t able to beat the long-standing 1st and 2nd place spots held by the Renault R24 (a legit Formula 1 race car) and the Lotus T125 Exos (a track-only special that sure looks like a legit Formula 1 race car), but after crossing the line with a time of 1:05.3, the Ford claims third place on the overall leaderboard.
You can check out the video (above) and watch the whole segment for yourself, or just skip ahead to the eight-minute mark to watch the tire-shredding sideways action promised in the headline. If you do, let us know what you think of Ford’s fast “van” in the comments.
Swedish multinational Sandvik says it’s successfully deployed a pair of fully autonomous Toro LH518iB battery-electric underground loaders at the New Gold Inc. ($NGD) New Afton mine in British Columbia, Canada.
The heavy mining equipment experts at Sandvik say that the revolutionary new 18 ton loaders have been in service since mid-November, working in a designated test area of the mine’s “Lift 1” footwall. The mine’s operators are preparing to move the automated machines to the mine’s “C-Zone” any time now, putting them into regular service by the first of the new year.
“This is a significant milestone for Canadian mining, as these are North America’s first fully automated battery-electric loaders,” Sandvik said in a LinkedIn post. “(The Toro LH518iB’s) introduction highlights the potential of automation and electrification in mining.”
The company says the addition of the new heavy loaders will enable New Afton’s operations to “enhance cycle times and reduce heat, noise and greenhouse gas emissions” at the block cave mine – the only such operation (currently) in Canada.
Electrek’s Take
From drilling and rigging to heavy haul solutions, companies like Sandvik are proving that electric equipment is more than up to the task of moving dirt and pulling stuff out of the ground. At the same time, rising demand for nickel, lithium, and phosphates combined with the natural benefits of electrification are driving the adoption of electric mining machines while a persistent operator shortage is boosting demand for autonomous tech in those machines.
European logistics firm Contargo is adding twenty of Mercedes’ new, 600 km-capable eActros battery electric semi trucks to its trimodal delivery fleet, bringing zero-emission shipping to Germany’s hinterland.
With the addition of the twenty new Mercedes, Contargo’s electric truck fleet has grown to 60 BEVs, with plans to increase that total to 90. And, according to Mercedes, Contargo is just the first.
Contargo’s 20 eActros 600 trucks were funded in part by the Federal Ministry for Digital Affairs and Transport as part of a broader plan to replace a total of 86 diesel-engined commercial vehicles with more climate-friendly alternatives. The funding directive is coordinated by NOW GmbH, and the applications were approved by the Federal Office for Logistics and Mobility.