Volkswagen is not letting its iconic Golf brand ride off into the sunset as the auto industry trades in its gas-powered cars for upgraded zero-emission EVs. Instead, the Golf brand will live on as the VW ID 2 urban EV with the company’s next-gen MEB-Plus platform.
After ending production of the e-golf electric car in December 2020 to focus on a new generation of EVs, VW announced in 2021 it was planning to wind down Golf sales in North America, leading many to question if the automaker would leave the brand in the past.
VW CEO of passenger cars, Thomas Shafer, was quick to shoot this down, claiming this past November in a separate interview with Autocar there was no way “we would let go of the Golf name.”
Shafer explained at the LA Auto Show:
We have iconic brand names, Golf and GTI. It would be crazy to let them die and slip away. We will stick with the ID logic, but iconic models will carry a name.
As Volkswagen looks to make its “ID” brand synonymous with electric vehicles and sustainability, Shafer says EV models don’t necessarily need a number like the ID 3 and popular ID 4 models, hinting “we might have an ID Golf” in the works.
Although earlier indications pointed to the ID 3 replacing the VW Golf brand, Shafer reiterated that was not the case, saying the ID 3 wasn’t intended to replace the Golf. It’s more of a “Golf Plus.”
With VW’s eighth-generation Golf model set to retire in 2027 or 2028, an electric model is widely expected to replace it.
VW ID 3 (Source: VW)
VW Golf to be restored as ID 2 EV
According to insider sources speaking with Autocar, Volkswagen has completely redesigned the ID 2, its smallest electric car, from the inside out with the proposed ID Golf naming.
Although nothing is official, the sources say several naming combinations, including the ID Golf, have been proposed recently.
Instead of previous comparisons to the ID 3, the sources claim “the true value of the Volkswagen Golf lies in a car the size of the ID 2.”
The Volkswagen brand recently brought back former Bentley and Audi designer Andreas Mindt to lead the automaker’s EV efforts, including a more conventional hatchback shape for the proposed ID Golf model.
Those familiar with the early proposals say it’s about in the middle of the VW Polo and Golf ICE vehicles in terms of exterior dimensions.
In addition, the ID 2 (or ID Golf, if you will) will be lightweight (1600 to 1700kg) and is set to be offered with a single motor (FWD), while the MEB Plus platform would support a dual motor (4-wheel drive) model.
Shafer giving the okay for the GTI badge return could also pave the way for a VW Golf GTI in the future.
Electrek’s Take
I’ve said it before, and I’ll say it again, VW letting the Golf brand die would be a mistake. It’s one of the automaker’s most recognizable brands.
Other automakers like Ford and GM are carrying legacy favorites into the electric era, with brands like F-150, Mustang, Blazer, and Silverado making a comeback.
It’s not to say that VW can’t do it without the Golf brand, but if the size and performance are comparable, why not? Under Shafer, the upgrades to the ID 2 are part of a “comprehensive reset” for the Volkswagen brand. We’ll see how it plays out.
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Velotric has continued to regularly update its popular e-bike models, with the latest launch today bringing us the Nomad 2. This fat tire adventure bike carries a host of new features and components, offering a powerful yet comfortable ride on both city streets and off-road trails.
The Velotric Nomad 2 sports a 750W nominally-rated motor with a true 90 Nm of torque. In other words, it’s designed to eat hills for breakfast and lay down some real power when riders need it most. And with both throttle-activated control and 15 levels of responsive pedal assist, that power can be dialed in to the right level for each rider’s own taste. And with a maximum speed of 28 mph, the bike is fast enough to keep up with traffic… when riders aren’t enjoying a relaxing trail ride.
Speaking of pedal assist, Velotric offers what they call SensorSwap, a feature in the pedal assist system that uses both a cadence sensor and a torque sensor and allows riders to select which sensor is being used at any time. The former allows riders to pedal easily while still getting impressive power output from the motor, while the latter offers more intuitive riding that provides a more natural feeling akin to pedaling a bike with extra powerful legs.
Torque sensors are often considered superior for their more refined experience, but cadense sensors are still praised by riders who don’t want to put in the extra effort required by torque sensors. With a torque sensor, the rider’s pedaling effort is multiplied, but a cadense sensor lets riders feel like they’re pedaling without needing to actually provide as much of their own ‘oomph’.
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The Nomad 2’s design includes off-road features such as 26×4.0″ tires, a 100mm travel hydraulic suspension fork, and an included parallel linkage suspension seat post.
Combined with the powerful motor that offers 1,000 lb of towing capacity (plus 505 lb of payload), the 75 lb e-bike is built to handle just about anything, and that includes nearly any trail.
“Sometimes the road less traveled is the better one,” says Adam Zhang, the CEO of Velotric. “Nomad 2 speaks to those who love the journey, and the occasional detour! Whether you’re climbing trails, hauling heavy loads, or simply cruising, our latest bike gives you the freedom to ride further, faster, and more comfortably than ever before.”
And since off-road adventures often don’t have clear-cut end times, the bike offers 65 miles of maximum range thanks to the 48V and 14.7 Ah battery with 705 Wh of capacity. That battery is UL-listed and IPX7 waterproof, meaning you can dunk it in water. I’ve done exactly that with Velotric batteries before and they’ve survived for many more rides.
Rounding out the feature list includes a 3.5″ color display, Bluetooth connectivity, USB-C phone charger, 500 lumen headlight, tail light with turn signals, included rear rack with fenders, hydraulic disc brakes, an 8-speed Shimano transmission, and more.
The Velotric Nomad 2 is priced at $1,999 and went on sale today.
Riders can snag it in two sizes with four color options, and with a choice between a high-step and a step-through frame style.
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A Tesla store in New York City has been taken over by people protesting Elon Musk – disrupting the operations.
As we have reported over the last few weeks, there’s a growing movement called “Tesla Takedown,” under which grassroots protests are being organized at Tesla stores around the world.
There have been many more protests this weekend. Some of them had truly impressive turnouts.
For example, hundreds of people showed up to protest at Tesla’s Tuscon location (via Andy Flach):
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These protests have been peaceful and legal, but there have been a few exceptions.
At Tesla’s Manhattan store in New York City today, some protestors managed to get inside the store and it started to cause problems.
About 300 people showed up to the protests. Most of them stayed protesting peacefully outside, but a handful of people got in and Tesla employees had to close the stores as more tried to get in.
The police confirmed having arrested 9 people, but the charges are not clear as of now.
In videos of the aftermath, it looks like a few glass doors and windows were broken.
Similar protests have been reported in most major cities in the US and they are planned for the next few weeks.
Electrek’s Take
This is getting bigger and still gaining momentum. I’m honestly surprised by the response. I thought it would last weekend with a few dozen people at a few stores and that’s it.
But it looks like now thousands of people are getting active and it’s becoming a real problem for Tesla.
Enough to get the board to act and remove Elon Musk? I doubt it. Elon has done plenty of fireable offenses and they haven’t even blinked – because they are all in Elon’s pockets.
I think the stock price is the only thing that can really get things moving.
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Electrifying your commercial fleet is a tricky thing. Sure, you want to cut your fuel costs. You want to reduce your operating variables. Heck you you even want to help corporate meet their ESG goals – but where do you start? MAN Trucks is here to help fleet managers get answers.
As more and more heavy trucking fleets begin to deploy electric assets, they’re proving that operators’ range anxiety may be a myth on most routes. That’s true enough here in North America, and truer still in Europe where distances between cities are condensed and trucks like the Mercedes eActros and Renault E-Tech T semi roam.
“It’s Full Power here with the MAN electric commercial vehicles consultation team,” writes Roger Turnbull, Head of EV Truck Consultation at MAN Truck. “After another busy week of meetings presenting to haulage and transport organizations of all sizes across the UK – you can feel the EV interest and enthusiasm growing.”
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MAN Trucks’ consultation team helps commercial fleet operators in Europe and the UK fully understand the needs of their fleet, analyzes their fuel and maintenance costs, and helps them get a better understanding of what fleet assets are prime candidates for electrification, and what sort of charging solutions might work best for their operations – and that doesn’t always mean on-site charging.
With the capacity for onsite charging now becoming a reality for many plus proof that operators range anxiety maybe a myth on most routes, our industry is already stepping up a gear to find out more.
Off-site charging solutions like those offered by Voltera and Zeem here in the US seem to be somewhat less common in Europe, but the electric trucking infrastructure as-a-whole seems to be a step or two ahead. That, combined with generally higher fuel costs compared to the US, make it a bit easier for fleets to electrify. And MAN will help them see that.
The best part? MAN’s consultation is free, and requires no obligation to buy. “Your MAN EV Consultation Team in the UK offer free information, advice and support,” offers Turnbull. “[Everything] from the basics to multi-vehicle using multiple site locations. Factually checked and honest.”
You can’t do much better than free, right?
Electrek’s Take
Fleet assessments and fleet asset audits are crucial steps on the path to successful fleet electrification. These comprehensive evaluations provide fleet operators with valuable insights into their current fleet operations, energy consumption patterns, and infrastructure needs. By carefully analyzing this data, fleet managers can make informed decisions about which vehicles to prioritize for electrification while minimizing the potential for “surprises” once the trucks are delivered and the funds are tied up.
If you’re a fleet manager reading this, you should get a fleet energy analysis set up soon – whether you’re planning to electrify or not.