BRUSSELS — Microsoft said Tuesday it will bring its Xbox PC games to Nvidia’s cloud gaming service, after the chipmaker had reportedly expressed opposition to a major Microsoft gaming deal.
The announcement comes after Microsoft President Brad Smith met with European Union officials on Tuesday in a bid to convince them that its planned $69 billion acquisition of Activision Blizzard will be good for competition.
Microsoft is offering the olive branch to stop the takeover from being blocked and thereby expand its gaming unit, which represents 9% of its total revenue. While sales of Microsoft’s Xbox consoles are slowing down, the company has been drawing on its cash pile to expand the collection of games it can sell and allow people to play through its cloud data centers.
Microsoft President Brad Smith said at a press conference that, effective immediately, its Xbox games will be available on Nvidia’s GeForce Now cloud games service. Smith said if the Activision deal closes, it will bring all Activision Blizzard titles to GeForce Now.
Nvidia is now on board with Microsoft’s pending deal for regulatory purposes, the two companies said in a joint statement confirming the two companies 10-year deal. In January Bloomberg reported that Nvidia had gone to the U.S. Federal Trade Commission with complaints about the Activision deal.
“Combining the incredibly rich catalog of Xbox first party games with GeForce Now’s high-performance streaming capabilities will propel cloud gaming into a mainstream offering that appeals to gamers at all levels of interest and experience,” Jeff Fisher, Nvidia’s senior vice president for GeForce, was quoted as saying. “Through this partnership, more of the world’s most popular titles will now be available from the cloud with just a click, playable by millions more gamers.”
Microsoft proposed its Activision Blizzard acquisition in January 2022, but since then, the buyer has faced pushback from regulators in the U.S., European Union and U.K.
The Nvidia arrangement is meaningful because “now we’re addressing the full range of issues that have been raised by regulators as topics of not just interest but in some cases concern,” Smith said at the press conference.
In November, the European Commission, the EU’s executive arm, opened an in-depth investigation into the deal citing concerns that it could reduce competition in the video games market.
Activision Blizzard is the company behind popular game franchise Call of Duty. The EU commission said last year it is concerned that Microsoft could block access to the game on other platforms if the deal goes through.
The commission is also concerned that it could give Microsoft an unfair edge in the nascent area of cloud gaming. Microsoft has a service called Game Pass through which it charges gamers $9.99 per month to access a library of games. The Activision takeover would add some high-profile titles to Game Pass.
Nvidia’s GeForce Now has over 25 million members, while Microsoft said last year that 25 million people subscribe to Game Pass. Nvidia offers free and paid GeForce Now tiers, although high resolution is only available to those who pay. Members of GeForce Now will be able to stream through the cloud the games they buy through Microsoft’s app store, along with games listed in Epic Games and Steam’s app stores.
In December, Microsoft said it had “entered into a 10-year commitment” to bring Call of Duty to Nintendo when the Activision acquisition closes. The announcement was seen as a move to assuage regulators’ antitrust concerns. On Tuesday, Smith tweeted that the two signs have now signed a “binding 10-year legal agreement” to bring Call of Duty to Nintendo players on the same day as Microsoft’s Xbox, “with full feature and content parity.”
Smith declined to comment on the views of the European Commission in the hearing, but said the Nintendo and Nvidia deals are good for competition in the gaming market.
“I think if you’re a competition regulator, and you’re focused on the interests of consumers and competition, today was a good day,” Smith told CNBC.
Microsoft hopes for Sony deal
Smith on Tuesday led a delegation that included Microsoft Gaming CEO Phil Spencer and Activision Blizzard CEO Bobby Kotick, Reuters reported, citing a European Commission document that the news agency had seen. Sony’s gaming chief Jim Ryan was also in attendance, Reuters added. Sony, Microsoft’s biggest rival, opposes the Activision takeover.
Microsoft logo is seen on a smartphone placed on displayed Activision Blizzard logo in this illustration taken January 18, 2022.
Dado Ruvic | Reuters
Sony was not immediately available for comment when contacted by CNBC.
During a press conference on Tuesday, Smith held up a piece of paper saying it is an agreement he is ready to send to Sony.
Smith told CNBC that Microsoft is offering Sony the same agreement as Nintendo — to have Call of Duty available on the PlayStation the same time as Xbox with the same features. However, Sony still remains opposed to the deal.
“I live with the hope that we’ll come to terms with Sony,” Smith told CNBC.
“We’re not there yet. But I do think as we make progress with others, if we can get a deal done with Nintendo, if we can get an agreement with Nvidia, it should provide a path forward that others like Sony can build on as well.”
U.K., U.S. regulators take aim at deal
It’s not only European regulators that have concerns about the deal.
The U.K.’s Competition and Markets Authority said this month that the takeover raises competition concerns and may result in higher prices, fewer choices and less innovation. The regulator said it could move to block the deal and suggested several remedies Microsoft could take. One of those involved Microsoft divesting the business responsible for Call of Duty.
Smith said that Microsoft doesn’t see a “feasible path” to sell off the Call of Duty game.
“It just isn’t something that seems to be lining up,” Smith told CNBC.
“The only reason to sell it off is the CMA’s potential concern that if we buy it, we won’t provide it to others as broadly. I think that concern should be dispelled by the two agreements we’ve signed today.”
In December, the FTC filed an antitrust case against Microsoft attempting to block the Activision deal.
Google parent Alphabet also went to the FTC with dissatisfaction about Microsoft’s deal, Bloomberg reported.
“The European Commission asked for our views in the course of their inquiries into this issue. We will continue to cooperate in any processes, when requested, to ensure all views are considered,” a Google spokesperson told CNBC in an email.
Smith declined to comment on Alphabet’s exact concerns with the Activision deal but recognized the company’s potential misgivings.
“It’s easy to understand that Google might have questions about whether something like Call of Duty would be available in the future on say Chromebooks and the Chrome operating system,” Smith said.
The Nvidia agreement addresses that as the GeForce Now cloud gaming service is available on ChromeOS, Smith said. Microsoft is able to maintain compliance with the sorts agreements with European regulators that might require it to keep Call of Duty on Chrome OS, he said during the press conference.
“With the agreement we’ve done with Nvidia, we’ve just ensured Google will benefit as well,” Smith said.
Microsoft has maintained that its takeover of Activision Blizzard would not harm competition in video gaming and instead increase competition against large players like Sony and Chinese giant Tencent.
Microsoft has remained behind the likes of Sony and Nintendo in the video-gaming business. Microsoft’s Xboxes have lagged Sony’s PlayStation 5 and Nintendo’s Switch. Sony and Nintendo’s popularity has come from its large number of successful first-party games. Microsoft is looking to boost its games library with the Activision acquisition.
Activision Blizzard shares edged up during Tuesday’s U.S. trading session following the announcement.
China is focusing on large language models in the artificial intelligence space.
Blackdovfx | Istock | Getty Images
Chinese semiconductor firm Cambricon posted record profit in the first half of the year underscoring how local challengers to Nvidia are gaining traction as Beijing looks to boost its domestic industry.
Cambricon is among a plethora of companies in China that are vying to be an alternative to American giant Nvidia when it comes to providing the chips required to train and run artificial intelligence applications and models.
In the first half of the year, Cambricon said revenue surged more than 4,000% year-on-year to 2.88 billion Chinese yuan ($402.7 million) and net profit hit a record 1.04 billion yuan. The numbers remain small when compared to Nvidia which reported $44 billion of revenue in its February to April quarter. The tech giant is due to report its fiscal second-quarter earnings later today.
Still, Cambricon’s surge in revenue highlights how tech companies in China are searching for potential alternatives to Nvidia, given the continuous threat that they could be cut off from American technology.
Nvidia was blocked earlier this year from selling its pared back H20 chip to China. It has since been allowed to resume exports to China but must share 15% of its revenue from sales to the country with the U.S government.
Chinese tech giants have been using local chips as well as the Nvidia hardware they have been able to get their hands on, which is helping companies like Cambricon.
Shares of Cambricon have more than doubled this year and it has added north of $40 billion to its market capitalization, according to S&P Capital IQ. The total value of the company is around $80 billion.
Nvidia’s strength has not only been in its hardware but also in its software which developers have become accustomed to using. Cambricon said Wednesday that it too is improving its software offering and is working on next-generation hardware.
Nevertheless, China’s Nvidia rivals face many obstacles when it comes to beating the competition. Their technology remains far behind that of Nvidia’s while the longer term outlook looks even more challenging because of export controls cutting China off from the most advanced chipmaking techniques, blocking advancements in China’s domestic AI chip efforts.
Brad Smith, president of Microsoft Corp., at the Web Summit conference in Vancouver, British Columbia, Canada, on Wednesday, May 28, 2025. The annual conference gathers key industry figures in technology.
James MacDonald | Bloomberg | Getty Images
Microsoft asked police to remove people who improperly entered a building at its headquarters in protest of the Israeli military’s alleged use of the company’s software as part of the invasion of Gaza.
On Tuesday, current and former Microsoft employees affiliated with the group No Azure for Apartheid started protesting inside a building on Microsoft’s campus in Redmond, Washington, and gained entry into the office of Brad Smith, the company’s president. The protesters delivered a court summons notice at his office, according to a statement from the group.
“Obviously, when seven folks do as they did today — storm a building, occupy an office, block other people out of the office, plant listening devices, even in crude form, in the form of telephones, cell phones hidden under couches and behind books — that’s not OK,” Smith told reporters during a briefing.
“When they’re asked to leave and they refuse, that’s not OK. That’s why for those seven folks, the Redmond police literally had to take them out of the building.”
Smith said that out of the seven people who entered his office, two were employees.
While the company doesn’t retaliate against employees who express their views, Smith said, it’s different if they make threats. Microsoft will look at whether to discipline the employees who participated in the protest, Smith said.
Once inside Microsoft’s building 34, the No Azure For Apartheid protesters demanded that the company cut its ties with Israel and ask for an end to the country’s alleged genocide.
Tech’s megacap companies are doing more work with defense agencies, particularly as demand increases for advanced artificial intelligence technologies. Many of those activities were already controversial, but the issue has gotten more intense as Israel has escalated its military offensive in Gaza.
Last year Google fired 28 employees after some trespassed at the company’s facilities. Some employees gained access to the office of Thomas Kurian, CEO of Google’s cloud unit, which had a contract with Israel’s government.
No Azure for Apartheid has held a series of actions this year, including at Microsoft’s Build developer conference and at a celebration of the company’s 50th anniversary. A Microsoft director reached out to the Federal Bureau of Investigation as the protests continued, Bloomberg reported earlier on Tuesday.
Last week, No Azure For Apartheid mounted protests around the company’s campus, leading to 20 arrests in one day. Of the 20, 16 have never worked at Microsoft, Smith said.
The Guardian reported earlier this month that Israel’s military used Microsoft’s Azure cloud infrastructure to store Palestinians’ phone calls, leading the company to authorize a third-party investigation into whether Israel has drawn on the company’s technology for surveillance.
“I think the responsible step from us is clear in this kind of situation: to go investigate and get to the truth of how our services are being used,” Smith said on Tuesday.
Most of Microsoft’s work with the Israeli Defense Force involves cybersecurity for Israel, he said. He added that the company cares “deeply” about the people in Israel who died from the terrorist attack by Hamas on Oct. 7, 2023, and the hostages who were taken, as well as the tens of thousands of civilians in Gaza who have died since from the war.
Microsoft intends to provide technology in an ethical way, Smith said.
OpenAI CEO Sam Altman speaks during the Federal Reserve’s Integrated Review of the Capital Framework for Large Banks Conference in Washington, D.C., U.S., July 22, 2025.
Ken Cedeno | Reuters
OpenAI is detailing its plans to address ChatGPT’s shortcomings when handling “sensitive situations” following a lawsuit from a family who blamed the chatbot for their teenage son’s death by suicide.
“We will keep improving, guided by experts and grounded in responsibility to the people who use our tools — and we hope others will join us in helping make sure this technology protects people at their most vulnerable,” OpenAI wrote on Tuesday, in a blog post titled, “Helping people when they need it most.”
Earlier on Tuesday, the parents of Adam Raine filed a product liability and wrongful death suit against OpenAI after their son died by suicide at age 16, NBC News reported. In the lawsuit, the family said that “ChatGPT actively helped Adam explore suicide methods.”
The company did not mention the Raine family or lawsuit in its blog post.
OpenAI said that although ChatGPT is trained to direct people to seek help when expressing suicidal intent, the chatbot tends to offer answers that go against the company’s safeguards after many messages over an extended period of time.
The company said it’s also working on an update to its GPT-5 model released earlier this month that will cause the chatbot to deescalate conversations, and that it’s exploring how to “connect people to certified therapists before they are in an acute crisis,” including possibly building a network of licensed professionals that users could reach directly through ChatGPT.
Additionally, OpenAI said it’s looking into how to connect users with “those closest to them,” like friends and family members.
When it comes to teens, OpenAI said it will soon introduce controls that will give parents options to gain more insight into how their children use ChatGPT.
Jay Edelson, lead counsel for the Raine family, told CNBC on Tuesday that nobody from OpenAI has reached out to the family directly to offer condolences or discuss any effort to improve the safety of the company’s products.
“If you’re going to use the most powerful consumer tech on the planet — you have to trust that the founders have a moral compass,” Edelson said. “That’s the question for OpenAI right now, how can anyone trust them?”
Raine’s story isn’t isolated.
Writer Laura Reiley earlier this month published an essay in The New York Times detailing how her 29-year-old daughter died by suicide after discussing the idea extensively with ChatGPT. And in a case in Florida, 14-year-old Sewell Setzer III died by suicide last year after discussing it with an AI chatbot on the app Character.AI.
As AI services grow in popularity, a host of concerns are arising around their use for therapy, companionship and other emotional needs.
But regulating the industry may also prove challenging.
On Monday, a coalition of AI companies, venture capitalists and executives, including OpenAI President and co-founder Greg Brockman announced Leading the Future, a political operation that “will oppose policies that stifle innovation” when it comes to AI.
If you are having suicidal thoughts or are in distress, contact the Suicide & Crisis Lifeline at 988 for support and assistance from a trained counselor.