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When one carmaker controls over 60% of the EV market, any price changes can reverberate through the industry. In this case, Tesla’s steep price cuts combined with gaining access to federal tax credits have sent shockwaves through the industry. Let’s take a look at the first price drops from legacy automakers…

According to KBB, the average transaction price of a new electric vehicle sold in January was $58,725. That’s a 5.4% drop since December, sparked by Telsa’s massive price cuts. Most notably, the Model Y starting MSRP plummeted by five figures, from being thousands of dollars over the average EV transaction price last year to thousands under, now as low as $51,990 for the sporadically available standard range version. Naturally this had a profound effect on its competition, and below is a summary of EV deals we discovered while updating our Electric Vehicle Price Guide and Electric Vehicle Lease Guide.

VW ID.4

Even though they publicly said otherwise, Volkswagen and its dealers were relatively quick to respond to Tesla’s price cuts, and for good reason. With trim levels and drivetrain configurations ranging from $38,995 for a rear-wheel-drive ID.4 Standard to $55,245 for an all-wheel-drive ID.4 Pro S Plus, prospective VW customers now have two luxury-branded EVs entering their trade space: the Model Y, an all-wheel-drive with more cargo space that is nearly identically priced with the high end of the ID.4 price range, and the rear-wheel-drive configuration of the Model 3, which at $41,490, costs less than a comparably equipped rear-wheel drive ID.4 Pro. VW hasn’t lowered their MSRP yet this year like Ford did on its Mustang Mach-E, in fact its last price move was in late December – a $1,500 increase that likely caused many ID.4 reservation holders to forego their opportunity to order a 2023 model (myself included). However, unlike other EV manufacturers, VW quickly rolled out a factory lease offer that passes the entire $7,500 federal EV tax credit to the consumer. Its lease terms are $649/month for 36 months with $3,999 due at signing, 10K miles/year for a 2023 all-wheel-drive ID.4 Pro S, which computes to an average monthly cost of $735/month before tax and license. That’s about $40/month cheaper than Tesla’s lease on a Model Y Long Range.

VW dealers across the country are now offering discounts, some of them substantial, on the ID.4. Topping the list of discounts on 2022 and 2021 models is VW of Perrysburg in Ohio with a $4,108 discount on a 2022 AWD Pro S, followed by VW of Fall River in Massachusetts with $3,000 off on a 2021 rear-wheel-drive Pro S and Cardinale Way VW in Southern California with a $2,000 discount on a rear-wheel-drive 2022 Pro S.

For those that qualify for the $7,500 federal EV tax rebate and don’t want to lease, buying the Chattanooga-built 2023 ID.4 should be more attractive than buying a discounted 2022 or 2021 despite the 2023 model’s higher MSRP.  Brooklyn VW in New York has the best deal on a 2023 with a $3,000 discount on an all-wheel-drive Pro S, followed by VW of Fall River in Massachusetts with $2,020 off on an all-wheel-drive Pro S and Peoria VW in Arizona with a $1,500 discount on a rear-wheel-drive Pro S.  Check for VW ID.4 deals in your area.

Kia EV6

Like VW, Kia has not reduced MSRPs on their EVs in response to the Tesla’s price cuts yet, but it did improve lease terms on the EV6 somewhat. A 2023 EV6 all-wheel-drive in Wind trim with a $53,925 MSRP can be leased at $754/month for 36 months with $2,754 at signing, resulting in an average monthly cost of $810/month plus tax and license. That’s $37/month more than a Model Y Long Range lease even though the Model Y stickers for almost $1,000 more than the EV6. Settling for the less-expensive rear-wheel-drive EV6 Wind (MSRP $48,700) drops the average monthly cost down to $713/month, which is $60 less than the aforementioned Model Y lease. Kia has been ratcheting up its EV6 lease incentive, now at $2,700, but it continues to bogart a lion’s share of the $7,500 federal EV tax rebate rather than passing it all to the consumer, which results in lease terms that are less than favorable when compared to the competition.

Kia-EV6-GT

Fortunately for the consumer, many Kia dealers have ditched the exorbitant markups of yore in favor of attractive discounts. Best discount we found is an EV6 Wind AWD priced at $5,700 below MSRP at Kia Store Anniston in Alabama. Next best is from Ron Tonkin Kia in Oregon, with a $3,250 discount on a rear-wheel-drive EV6 Wind. Kia of Irvine and Car Pros Kia of Glendale, both in the hot Southern California EV market, round out the best discounts on an EV6 with markdowns of $3,010 and $3,000 respectively. Find Kia EV6 deals near you.

Kia Niro EV

Frankly, the new-for-2023 second-generation Kia Niro EV seems a bit overpriced for today’s market. Besides overlapping with rear-wheel-drive versions of upscale EVs such as the Kia EV6, Hyundai Ioniq 5, and now the Tesla Model 3, the Niro EV MSRP ($39,550 to $44,550) is also thousands of dollars more than similar front-drive EVs with over 200 miles of range – namely the Chevrolet Bolt EUV, Hyundai Kona Electric, and Nissan LEAF SV Plus. So it’s no wonder that there are Kia dealers that are discounting it so soon after its debut. Largest discounts below MSRP we found are at Ron Tonkin Kia in Oregon ($5,973) and Crowley Kia in Connecticut ($4,860), followed by SoCal dealers Kia of Irvine ($3,590), and Car Pros Kia of Glendale ($2,700).

2023 Kia Niro EV

As far as leasing, Kia recently reduced the monthly payment on its lease offer by $40/month. The terms are now $379/month for 39 months with $3,999 due at signing, for an average monthly cost of $472/month before tax and license, which is only $10/month more than Chevrolet’s Bolt EUV lease. Car Pros Kia of Huntington Beach in Southern California is one dealer that is advertising lease terms that beat the factory offer – $349/month for 39 months with $2,999 due at signing – which works out to an effective cost of $423/month before tax and license. The fine print in the ad lists stock numbers to which the lease special applies, including a few Niro EVs at the Car Pros dealers in Glendale and Moreno Valley. Look for Kia Niro EV deals in your locale.

Quick Takes

Nissan Ariya: This all-new, long-awaited crossover finally started arriving at dealerships in significant quantities last month, just as Tesla dropped the price of the Model Y by $13K. Inventory has ballooned in the past several weeks and some dealers are offering discounts over and above Nissan’s $1,240 “Reservationist Private Offer.” Nissan of Lewisville in Texas is taking $3428 off MSRP on an Ariya Evolve+, while Wesley Chapel Nissan in Florida is discounting an Ariya Engage by $1,000. We even found one dealer the San Francisco area  – Concord Nissan – offering a $939 discount on an Ariya Engage. Nissan hasn’t published a factory lease offer yet, but we did find one dealer – Tustin Nissan in California – offering a $0 down, $599/month, 18-month lease on an Ariya Engage priced at $44,735. Look for Nissan Ariya deals near you.

Hyundai Kona Electric: The 2023 Kona Electric can be leased for an average monthly cost of only $382/month, which is currently the cheapest factory lease offer on an EV in the nation. A few dealers are offering discounts from MSRP, including Hyundai San Luis Obispo in California ($2,005 off), Atlantic Hyundai in New York ($1,761 off), and Ourisman Hyundai Laurel in Maryland ($886 off). Most Hyundai dealers are also advertising a Hyundai-backed $750 incentive packaged with low-APR financing, which sweetens the deal a little more. Check local dealers for Hyundai Kona Electric deals.

Hyundai Ioniq 5: This past weekend, Hyundai finally decided to pass the full $7,500 federal EV tax credit to the consumer in its Ioniq 5 lease offer. Terms are now $539/month for 39 months, $3,999 due at signing on a rear-wheel-drive Ioniq 5 SE priced at $46,835. For those that don’t want to lease, Hyundai now has a $1,000 cash incentive on the purchase of an Ioniq 5. Find Hyundai Ioniq 5 deals near you.

Ford Mustang Mach-E: A few remaining 2021 and 2022 models in GT trim are being offered below MSRP at Metro Ford Miami in Florida ($5,449 off), Greenway Ford in Florida ($2,000 off), and Stanley Ford in Texas ($1,208 off). 2023 inventory is growing, and many dealers are now offering what they have in stock at MSRP. Look for Ford Mustang Mach-E deals in your area.

Ford F-150 Lightning: A number of dealers are unwinding massive markups on remaining 2022 models in Lariat trim which, at MSRP, is $7,000 less than a 2023 Lariat. We even found a few discounts: Ford of Branford in Connecticut has a 2022 Lariat at a $2,023 discount, and Chapman Ford in Pennsylvania has a 2022 Lariat at a $1,522 discount. Stanley Ford in Texas doesn’t have a 2022 Lariat, but it does have a top-of-the-line 2022 F-150 Lightning Platinum priced $4,207 below MSRP at $89,997, which should be about $10,000 less than a similarly equipped 2023 model. Find a 2022 Ford F-150 Lightning near you.

Tesla Model Y Standard Range: Yeah, this is the elephant in the room, so I saved it for last. Can’t order it right now, so if you want the least expensive, no-options example of this $51,990 gem, you’ll have to check Tesla’s immediately available inventory at least daily and plunk down a non-refundable $250 fee as soon as it pops up. If you don’t mind paying $2,000 more for big rims and need it in a color other than white anyway, you probably have a bit more time to decide since anything with options seems to hang around in inventory for another day or three, especially after the latest price hike (it actually appeared at $49,990 in January). Tesla’s current lease deal on this 279-mile configuration of the Model Y, even with the $2,000 rims and tires, is a relative bargain for a luxury-branded all-wheel-drive SUV at $523/month for 36 months, with $5,718 due at inception (including the $250 order fee), for an average monthly cost of $667/month before tax and license.

As always, check our Electric Vehicle Best Price Guide and Electric Vehicle Best Lease Guide for the best deals on EVs in the US.

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California quietly kills e-bike voucher program, funnels funds into cars instead

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California quietly kills e-bike voucher program, funnels funds into cars instead

California’s ambitious statewide electric bicycle incentive program is officially dead – and it didn’t even get a funeral. After years of buildup, delays, and surging public interest, the California Air Resources Board (CARB) has quietly ended the program, rolling the remaining $17 million of the original $30 million budget into its “Clean Cars 4 All” initiative without even making an official announcement.

The California E-Bike Incentive Project was originally hailed as a groundbreaking effort to make electric bikes affordable for low-income residents. Vouchers – not rebates – were designed to let buyers walk into a participating shop and ride out without covering the full price upfront. Base vouchers were worth $1,000, with up to $2,500 available for those purchasing cargo or adaptive e-bikes in priority communities. It was a model that other states were watching closely.

But from the outset, the program was plagued by setbacks. Years of delays meant the first vouchers weren’t distributed until late 2024, and even then, only after a chaotic launch that saw the website crash under the weight of tens of thousands of applicants vying for just 1,500 vouchers. A second launch attempt in April 2025 failed completely, locking out eligible users. While a final distribution round in May went more smoothly, an estimated 90% of eligible applicants were turned away due to limited supply.

To make matters worse, the program’s administrator, Pedal Ahead, came under fire for questionable practices in San Diego, further undermining confidence.

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Now, with no formal announcement or update on the program’s official website, CARB has quietly absorbed the funds into its Clean Cars 4 All program.

Electrek’s Take

This is an enormous letdown.

The California E-Bike Incentive Project had the potential to reshape car-heavy communities by giving low-income Californians access to clean, affordable micromobility. Instead, it was starved by mismanagement and then cannibalized to prop up car-centric policy.

It’s not that electric cars don’t deserve support, but this move reflects a broader failure of imagination. If we want a future with fewer cars, not just cleaner ones, then we need to start funding real alternatives. This was a huge missed opportunity to invest in a more livable California.

via: Streetsblog

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Americans losing more choice due to tariffs as Kia EV4 is delayed indefinitely

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Americans losing more choice due to tariffs as Kia EV4 is delayed indefinitely

The Kia EV4 will be “delayed until further notice” in the US, according to a Kia rep and reported by InsideEVs. Kia said the change is because “market conditions for EVs have changed.”

The EV4 was expected to be released in 2026 at a price in the ~$30k range, entering Kia’s model like alongside the existing EV3 as the smaller, more affordable electric models below the EV6 and EV9. The EV4 will have the style of a boxy sedan, while the EV3 is a small SUV.

The EV3 is already available in Korea, Europe and other territories, but has not made it to the US (and may not ever).

The EV4 is not on the roads yet, but its release is imminent. And it seemed likely to make its way to the US. We saw the concept EV4 at the LA Auto Show in 2023, and the model was officially unveiled in the US at the New York Auto Show this April.

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Bringing that car to a US auto show with an official reveal suggested that the US would get access to this smart, more affordable Kia. And Kia said that the car would hit US roads in early 2026, which would have been just a few months from now.

Kia abruptly “delays” EV4’s introduction to the US

But now, a Kia rep has confirmed that the car won’t come to America after all, at least until further notice. Kia gave a statement to InsideEVs, saying:

“Kia’s full range of vehicles offers meaningful value and inspiring performance to customers. However, as market conditions for EVs have changed, the release of the upcoming EV4 electric sedan will be delayed until further notice.” 

We reached out to Kia to confirm, and received the same statement back.

The reversal is a bit of a surprise, and we’re not sure why we’re hearing this today in particular. Heck, we wrote a story about the EV4 GT’s interior just a couple hours ago.

So, unfortunately it looks like Americans will have one less potential choice to get away from the land-yacht disease currently infecting our populace. For what it’s worth, the EV4 is still listed as “coming 2026” on Kia Canada’s website.

We’ve seen models get delayed suddenly before, and while Kia did not directly say that the model will never come to the US, the fate of other “delayed” EV models in the past does not give us significant hope. Usually, a “delay” like this ends up meaning that the car just won’t ever make it to US roads (see: VW ID.7, Gen 2 Kia Soul EV, Ram 1500 EV, and others).

While Kia did not state a specific reason for the reversal, it’s not hard to guess what some of the influences are.

Electrek’s Take – EV4 likely delayed due to US policy changes favoring higher costs, dirty air

Since the EV4’s April reveal, republicans have continued their all-out assault on clean air, as in July a republican Congress passed a $4 trillion giveaway to wealthy US elites which also inflated the price of EVs by $7,500. Regulatory changes focusing on raising your costs and making your air dirtier are in progress, trying to force more gasoline and pollution on Americans and restricting access to cleaner, better EVs.

In addition to these actions opposing clean air, republicans are raising your costs in other ways as well. Unwise tariffs on basically every country in the world, which have been haphazardly implemented (due to the ignorance of the person unconstitutionally implementing them) and seem to change day-by-day, have increased prices for Americans and made business more difficult.

These tariffs would apply to the EV4. While Kia just started EV4 production in Europe, the US model would have come from Kia’s Korean factories. The ignoramus squatting in the US Oval Office did just ink a trade deal with Korea today, but given the lack of follow-through on previous trade deals, we wouldn’t be surprised if the terms of that change.

The difficulty of doing business in America has been in focus especially for South Korean firms, after a high-profile ICE raid at a Hyundai plant in construction in Georgia, which saw South Korean businessmen with visas detained and resulted in delayed construction on the plant and a swift popular pushback against US products in Korea. Kia and Hyundai are partner companies with a complex corporate relationship, so it stands to reason that Kia’s business decisions would be intertwined with Hyundai’s.

Many companies have recently cited a claimed but not substantiated lack of EV demand in the US as reasons for delaying their EV ambitions. To be clear, EVs have seen a long string of consistent sales growth in the US, stretching back more than a decade (with only a few interruptions to that growth, the largest being the start of COVID).

In the meantime, gas car sales peaked globally in 2017, and will never again reach that level of sales. This fact has been consistently underreported by media, alongside false headlines claiming EV sales are falling.

However, despite the record EV sales quarter the US just went through, it’s expected that the next year or so will see drops in EV demand. This is because of the pull-forward in sales experienced due to tax credit expiration, which caused a sales rush in Q3. Although, as has happened in other countries that suddenly ended purchase incentives, we’d expect perhaps a year of depressed sales before they begin to rise again.

But this likely drop in demand is hitting right around the same time the EV4 was supposed to launch in the US, so it’s not unreasonable for Kia to look at a market in a temporary downswing, especially when considering all the other factors laid out above (and the country’s current hostility to foreign investment, specifically investment from Kia’s partner company Hyundai), and wonder why they’ve gotten cold feet right now of all times.

While Kia didn’t lay out these reasons above in its statement, it sure seems likely that each of them could have had an effect on this decision.


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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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US reshores entire solar supply chain – as Trump puts $31B at risk

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US reshores entire solar supply chain – as Trump puts B at risk

New data from the Solar Energy Industries Association (SEIA) shows that the US solar supply chain has been fully reshored, with manufacturing capacity growing across every part of the solar and storage sector.

A US solar system from start to finish

With Hemlock’s new ingot and wafer facility coming online in Q3 2025, the US can now produce every major solar component domestically, from polysilicon to modules. According to SEIA, 65 new or expanded solar and storage factories have come online this year, bringing $4.5 billion in private investment to US communities.

However, SEIA warns that more than 100 factories and $31 billion in the pipeline could be at risk if the Trump administration continues its attacks on solar energy.

Solar manufacturing is booming – for now

The SEIA Solar & Storage Supply Chain Dashboard reports major capacity growth across every segment since late 2024. As of October 2025, US module production capacity has surpassed 60 gigawatts (GW), a 37% increase from December 2024. Solar cell production has more than tripled, jumping from 1 GW to 3.2 GW.

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Battery cell manufacturing for stationary storage has climbed to over 21 gigawatt-hours (GWh), which SEIA says is enough to power the city of Houston from sunset to sunrise.

“This growth is a testament to the power of American innovation,” said Abigail Ross Hopper, SEIA’s president and CEO. “We’re building factories, hiring American workers, and showing that solar energy means made-in-America energy.”

Inverter manufacturing, which converts solar power into usable electricity, has jumped nearly 50% since the end of 2024, rising from 19 GW to 28 GW of capacity. Mounting system production is also up 14%, with 23 new factories added since 2024.

A pipeline under political threat

The US solar pipeline remains strong, with 23 GW of new module capacity, 34 GW of cell capacity, 25 GW of inverter capacity, and 95 GWh of battery cell capacity either under construction or announced. But SEIA says that Trump administration policies, regulations, and trade actions are creating uncertainty that could hurt progress.

“We’re seeing strong growth today, but that momentum isn’t guaranteed,” Hopper said. “If the administration continues down this path, they risk driving investment overseas, stifling job creation, raising costs on consumers, and handing America’s manufacturing advantage to our competitors.

“If the administration does not reverse its harmful actions that have undermined market certainty, energy costs will rise even further, and the next wave of factories and jobs could be at risk.”

Read more: The Trump administration just killed the US’s largest solar project


The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them. 

Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.

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