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Honor launched the Magic Vs foldable smartphone globally in a bid to take on Samsung in the premium end of the handset market.

Honor

BARCELONA, Spain — Chinese smartphone maker Honor launched its foldable phone globally on Sunday, as it looks to compete with Apple and Samsung in the premium tier of the market.

The Honor Magic Vs was first launched in China in November. Now the company is bringing the device to a number of markets abroad, including the U.K., Germany and countries in Latin America.

It marks the Chinese firm’s ambition to expand into the latest smartphone technology — foldables — at the high end of the market, where it will compete with the likes of Apple and Samsung.

Honor was spun off from Huawei, after a number of U.S. sanctions cut the Chinese telecommunications giant off from critical chips and access to Google’s Android mobile operating system, crushing its smartphone business. As a separate entity, Honor has access to Android and to the components that it needs for its high-end devices.

Huawei sold Honor to a consortium of buyers that includes the government of its headquarters city, Shenzhen. Honor was the budget brand under Huawei, but has looked to market itself as a premium player since its independence, filling the gap that Huawei once did.

Honor launched its first smartphone overseas toward the end of 2021 and has since moved aggressively to bring more models to countries outside of China.

The company has been trying to distance itself from Huawei and establish itself independently.

“Although Honor is operating as a completely independent entity, it still has to regularly explain that is it not part of Huawei. Over time this is becoming less of an issue, but it is still a challenge it faces,” Ben Wood, chief of research at CCS Insight, told CNBC via email.

Honor Magic Vs specs

The Honor Magic Vs is a so-called foldable smartphone. These are devices that have a screen that can bend. Honor said it has tested the device by folding it and opening it up to 400,000 times with no problem.

Honor’s smartphone runs Android and has a 7.9-inch display when it is fully open. The phone also has a second display on the outside of the device when it is folded, which is 6.45 inches.

The Magic Vs will be offered at a price of 1,599 euro ($1,690) to the European market. It will compete with foldable devices from Samsung and Chinese firm Oppo on the world stage.

But the foldable phone category, which was pioneered by Samsung, is still in the early phases. Foldable devices accounted for only 1.1% of total smartphone shipments in 2022, according to IDC, and this share is expected to increase to just 2.8% in 2026.

The Magic Vs is one of the first foldable devices available in markets outside of China, as Honor attempts to get ahead in the nascent segment of smartphones.

High-end push

While Honor has emerged as one of the biggest smartphone players in China, it has yet to find similar success overseas. It will be hoping its more premium devices can help it win users abroad.

At its peak in 2020, Huawei had managed to become the number one smartphone player in the world, overtaking Samsung and Apple by launching premium devices, equipped with some of the latest technology. Since its smartphone business has been crippled, there has been a big gap left that companies like Samsung, Apple, and other players like Xiaomi, have taken advantage of.

Honor will be hoping to wrestle back some of those users.

“I’ve been impressed by the products that Honor has unveiled and some of the DNA harking from its roots as formally being part of Huawei are clear in the quality of the products. Huawei was snapping at Samsung’s heels when it got stopped in its tracks by the U.S. administration and was setting the benchmark amongst Chinese smartphone makers,” Wood said.

“Honor now needs to assert its independence and start on the long road of establishing its brand in Western markets in a similar manner to other Chinese phone makers. This took Huawei nearly a decade, so there is a significant journey ahead for all those companies seeking to compete with Samsung and Apple.”

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Week in review: The Nasdaq’s worst week since April, three trades, and earnings

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Week in review: The Nasdaq's worst week since April, three trades, and earnings

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Too early to bet against AI trade, State Street suggests 

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Too early to bet against AI trade, State Street suggests 

Momentum and private assets: The trends driving ETFs to record inflows

State Street is reiterating its bullish stance on the artificial intelligence trade despite the Nasdaq’s worst week since April.

Chief Business Officer Anna Paglia said momentum stocks still have legs because investors are reluctant to step away from the growth story that’s driven gains all year.

“How would you not want to participate in the growth of AI technology? Everybody has been waiting for the cycle to change from growth to value. I don’t think it’s happening just yet because of the momentum,” Paglia told CNBC’s “ETF Edge” earlier this week. “I don’t think the rebalancing trade is going to happen until we see a signal from the market indicating a slowdown in these big trends.”

Paglia, who has spent 25 years in the exchange-traded funds industry, sees a higher likelihood that the space will cool off early next year.

“There will be much more focus about the diversification,” she said.

Her firm manages several ETFs with exposure to the technology sector, including the SPDR NYSE Technology ETF, which has gained 38% so far this year as of Friday’s close.

The fund, however, pulled back more than 4% over the past week as investors took profits in AI-linked names. The fund’s second top holding as of Friday’s close is Palantir Technologies, according to State Street’s website. Its stock tumbled more than 11% this week after the company’s earnings report on Monday.

Despite the decline, Paglia reaffirmed her bullish tech view in a statement to CNBC later in the week.

Meanwhile, Todd Rosenbluth suggests a rotation is already starting to grip the market. He points to a renewed appetite for health-care stocks.

“The Health Care Select Sector SPDR Fund… which has been out of favor for much of the year, started a return to favor in October,” the firm’s head of research said in the same interview. “Health care tends to be a more defensive sector, so we’re watching to see if people continue to gravitate towards that as a way of diversifying away from some of those sectors like technology.”

The Health Care Select Sector SPDR Fund, which has been underperforming technology sector this year, is up 5% since Oct. 1. It was also the second-best performing S&P 500 group this week.

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

Neurodiverse professionals may see unique benefits from artificial intelligence tools and agents, research suggests. With AI agent creation booming in 2025, people with conditions like ADHD, autism, dyslexia and more report a more level playing field in the workplace thanks to generative AI.

A recent study from the UK’s Department for Business and Trade found that neurodiverse workers were 25% more satisfied with AI assistants and were more likely to recommend the tool than neurotypical respondents.

“Standing up and walking around during a meeting means that I’m not taking notes, but now AI can come in and synthesize the entire meeting into a transcript and pick out the top-level themes,” said Tara DeZao, senior director of product marketing at enterprise low-code platform provider Pega. DeZao, who was diagnosed with ADHD as an adult, has combination-type ADHD, which includes both inattentive symptoms (time management and executive function issues) and hyperactive symptoms (increased movement).

“I’ve white-knuckled my way through the business world,” DeZao said. “But these tools help so much.”

AI tools in the workplace run the gamut and can have hyper-specific use cases, but solutions like note takers, schedule assistants and in-house communication support are common. Generative AI happens to be particularly adept at skills like communication, time management and executive functioning, creating a built-in benefit for neurodiverse workers who’ve previously had to find ways to fit in among a work culture not built with them in mind.

Because of the skills that neurodiverse individuals can bring to the workplace — hyperfocus, creativity, empathy and niche expertise, just to name a few — some research suggests that organizations prioritizing inclusivity in this space generate nearly one-fifth higher revenue.

AI ethics and neurodiverse workers

“Investing in ethical guardrails, like those that protect and aid neurodivergent workers, is not just the right thing to do,” said Kristi Boyd, an AI specialist with the SAS data ethics practice. “It’s a smart way to make good on your organization’s AI investments.”

Boyd referred to an SAS study which found that companies investing the most in AI governance and guardrails were 1.6 times more likely to see at least double ROI on their AI investments. But Boyd highlighted three risks that companies should be aware of when implementing AI tools with neurodiverse and other individuals in mind: competing needs, unconscious bias and inappropriate disclosure.

“Different neurodiverse conditions may have conflicting needs,” Boyd said. For example, while people with dyslexia may benefit from document readers, people with bipolar disorder or other mental health neurodivergences may benefit from AI-supported scheduling to make the most of productive periods. “By acknowledging these tensions upfront, organizations can create layered accommodations or offer choice-based frameworks that balance competing needs while promoting equity and inclusion,” she explained.

Regarding AI’s unconscious biases, algorithms can (and have been) unintentionally taught to associate neurodivergence with danger, disease or negativity, as outlined in Duke University research. And even today, neurodiversity can still be met with workplace discrimination, making it important for companies to provide safe ways to use these tools without having to unwillingly publicize any individual worker diagnosis.

‘Like somebody turned on the light’

As businesses take accountability for the impact of AI tools in the workplace, Boyd says it’s important to remember to include diverse voices at all stages, implement regular audits and establish safe ways for employees to anonymously report issues.

The work to make AI deployment more equitable, including for neurodivergent people, is just getting started. The nonprofit Humane Intelligence, which focuses on deploying AI for social good, released in early October its Bias Bounty Challenge, where participants can identify biases with the goal of building “more inclusive communication platforms — especially for users with cognitive differences, sensory sensitivities or alternative communication styles.”

For example, emotion AI (when AI identifies human emotions) can help people with difficulty identifying emotions make sense of their meeting partners on video conferencing platforms like Zoom. Still, this technology requires careful attention to bias by ensuring AI agents recognize diverse communication patterns fairly and accurately, rather than embedding harmful assumptions.

DeZao said her ADHD diagnosis felt like “somebody turned on the light in a very, very dark room.”

“One of the most difficult pieces of our hyper-connected, fast world is that we’re all expected to multitask. With my form of ADHD, it’s almost impossible to multitask,” she said.

DeZao says one of AI’s most helpful features is its ability to receive instructions and do its work while the human employee can remain focused on the task at hand. “If I’m working on something and then a new request comes in over Slack or Teams, it just completely knocks me off my thought process,” she said. “Being able to take that request and then outsource it real quick and have it worked on while I continue to work [on my original task] has been a godsend.”

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