Nissan accelerates its electric vehicles strategy after realizing buyers prefer EVs
As the auto industry moves toward a sustainable future, Nissan has made the strategic decision to ramp up their efforts in the electric vehicle market. The decision to accelerate its strategy comes as demand for zero-emission EVs continues climbing at a record pace.
Nissan is recognizing the shift in consumer preference and is now doubling down on its EV strategy.
After establishing an early lead with the release of the LEAF in 2011, Nissan is now falling behind as most automakers have a fully electric vehicle on the market.
Despite Nissan’s LEAF climb to become one of the top-selling electric vehicles globally, it’s taken over a decade for the Japanese automaker to release its second fully electric vehicle, the Ariya crossover SUV, which had to be delayed several times.
The 2023 Nissan Ariya is the Japanese automaker’s first electric SUV, and it comes with up to 304 miles of range and an MSRP of $43,190 (for the Engage FWD trim with 216 miles range).
As part of Nissan’s Ambition 2030, introduced in November 2021, the company announced it would introduce 23 electrified models, including 15 fully electric vehicles, by the end of the decade. The initial plans included 50% of total models across Nissan and Infiniti’s lineup to be EV or hybrid.
However, in response to “changes in customer needs and the business environment” toward fully electric vehicles, Nissan now plans to accelerate its strategy.
Nissan accelerates Ambition 2030 electric vehicle strategy
Nissan announced Sunday in a press release it would ramp up efforts to bring fully electric vehicles to market.
The Japanese automaker is now planning to release 27 electrified models, including 19 new EVs, by 2030 with an electrification mix of 55%, up from 50% previously. In addition, Nissan is forecasting higher electric sales volumes sold in key markets by 2026, including:
- Europe: 98%, up from 75% previously
- Japan: 58%, up from 55%
- China: 35%, down from 40%
- United States: 40% (EV only)
Nissan projects the US to remain the same as previously forecast at 40% electric vehicle volume. To address the drop in China, Nissan says it will introduce an EV designed explicitly for the Chinese market.
In other news, Nissan is finding different ways to reduce emissions from its operations. The Japanese automaker is among the first to run a trial with all-electric heavy-duty trucks carrying new 2023 Nissan Ariya EVs to dealerships.
Electrek’s Take
It’s good to see Nissan doubling down on its electric vehicle strategy as the industry transitions to zero-emission EVs.
With a slate of new EVs and ambitious new targets, Nissan is taking steps toward hitting its goal of achieving carbon neutrality by 2050. However, the company will need to move quickly because nearly every other automaker has also recently increased its EV targets.
As Nissan is learning in China, showing up late makes it harder to breach the market, even with heightening demand.
FTC: We use income earning auto affiliate links. More.
Genesis is preparing to shake things up with its most luxurious SUV yet, the GV90. Thanks to a new patent filing, we are getting a detailed look at how its Rolls-Royce-style coach doors will work.
New patent reveals Genesis GV90 coach door system
When Genesis first unveiled the full-size SUV at the NY Auto Show last March, it wasn’t the stunning design or advanced tech that caught everyone’s attention. It was the coach doors.
Although we were worried it wouldn’t make it to the production model, like many concepts, the Genesis GV90 will be offered with coach doors.
The ultra-luxe electric SUV was first caught with coach doors earlier this year on a car carrier in South Korea. Just last month, the GV90 was spotted in California with a hinge at the rear to open the coach doors.
After several new patents were filed with the United States Patent and Trademark Office for new door latching devices, we are getting a sneak peek at how they are expected to work.
The patents, titled “Cinching Device For Door Latches in Vehicle,” and “Door Latch Device for Vehicles,” give a pretty detailed explanation of how the Genesis GV90’s coach doors will operate. The “Door Latch Device” uses a door striker on the lower side of the door, which is opened or closed by a hinge unit.
Unlike traditional doors, which use the B-pillar for support, the device is attached directly to the door itself, allowing for hinge-like movement.
The cinching device works in a similar way. It’s also attached to the door and part of the vehicle. However, unlike most of its kind, Genesis found a way to use a single cinching device to control multiple units. Again, the device is used for B-pillarless doors that swing open.
Genesis already said that B-pillarless coach doors are now feasible in production vehicles. The patent reveals a glimpse into how the luxury automaker could make it a reality.
Although the Genesis GV90 is expected to be offered with coach doors, they will likely not be standard. Other variants, with traditional door handles, have also been spotted testing in the US and South Korea.
Genesis is expected to launch the GV90 in mid-2026. It will be built at Hyundai’s Ulsan plant in South Korea. The flagship Genesis SUV is scheduled to debut on Hyundai’s new eM platform, which the company said will “provide 50% improvement in driving range.” It will also be loaded with the latest technology, software, connectivity, and Level 3 or higher autonomous driving capabilities.
Source: USPTO
FTC: We use income earning auto affiliate links. More.
Environment
Podcast: Tesla Model YL, more Tesla probes and lawsuits, new Nissan Leaf pricing, and more
In the Electrek Podcast, we discuss the most popular news in the world of sustainable transport and energy. In this week’s episode, we discuss the launch of the Tesla Model YL, more Tesla probes and lawsuits, new Nissan Leaf pricing, and more.
The show is live every Friday at 4 p.m. ET on Electrek’s YouTube channel.
As a reminder, we’ll have an accompanying post, like this one, on the site with an embedded link to the live stream. Head to the YouTube channel to get your questions and comments in.
After the show ends at around 5 p.m. ET, the video will be archived on YouTube and the audio on all your favorite podcast apps:
We now have a Patreon if you want to help us avoid more ads and invest more in our content. We have some awesome gifts for our Patreons and more coming.
Here are a few of the articles that we will discuss during the podcast:
Here’s the live stream for today’s episode starting at 4:00 p.m. ET (or the video after 5 p.m. ET:
FTC: We use income earning auto affiliate links. More.
July EV sales looked strong on the surface, but the looming impact of tariffs and the end of EV tax credits reveal a more complicated picture, according to Cars.com’s new Industry Insights report.
New-vehicle sales jumped 6.6% year-over-year, even as dealer inventory fell for the first time since 2022. Much of the spike came from a “buy now” mindset as shoppers raced to lock in deals before tariffs and policy changes drive prices higher. For EVs in particular, the looming end of the federal $7,500 tax credit on September 30 added another layer of urgency.
EV inventory growth is slowing – for now
Shoppers technically have more EV options than ever, with 75 models on the market – a 27% jump from last year. But new EV inventory growth has slowed to just 9% year-over-year, the lowest since before the Inflation Reduction Act revived federal incentives. Analysts expect another wave of buying before the tax credit vanishes, but after that, higher prices could cool demand, especially with most new EVs still priced in the premium-to-luxury bracket.
Tariffs set to push prices higher
Automakers absorbed an estimated $12 billion in tariff costs in the second quarter alone to keep sticker prices steady. That’s not sustainable, and once those costs flow into 2026 models, EV buyers could be facing thousands more on the same car.
At current 25% tariff levels, the average new-vehicle price could jump from $48,000 to $54,400 – about $6,400 more. Even if trade deals trim tariffs to 15%, buyers would still see increases of more than $4,000. That’s a huge gap compared to household incomes, which grew only 1% last year.
The used EV market is heating up
While new EV prices are bracing for impact, the used EV market is gaining momentum. Inventory is up 33% year-over-year, while average prices dipped 2% to $36,000. Affordable used EVs under $25,000 – including the Tesla Model 3, Nissan Leaf, and Chevy Bolt EV – are selling 20% faster than average. Many also qualify for the $4,000 used-EV tax credit, which, like the new EV credit, ends September 30.
Read more: Global EV sales hit 10.7M in 2025 – Europe surges, US stalls
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
FTC: We use income earning auto affiliate links. More.
-
Sports3 years ago‘Storybook stuff’: Inside the night Bryce Harper sent the Phillies to the World Series
-
Sports1 year agoStory injured on diving stop, exits Red Sox game
-
Sports2 years agoGame 1 of WS least-watched in recorded history
-
Sports2 years agoMLB Rank 2023: Ranking baseball’s top 100 players
-
Sports4 years ago
Team Europe easily wins 4th straight Laver Cup
-
Sports2 years agoButton battles heat exhaustion in NASCAR debut
-
Environment2 years agoJapan and South Korea have a lot at stake in a free and open South China Sea
-
Environment3 years agoGame-changing Lectric XPedition launched as affordable electric cargo bike