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Shark Tank is a popular reality television show which allows entrepreneurs and start-ups to make deals with well-known investors. Some prominent investors appearing on the show areMark Cuban,Kevin O'Leary,Barbara Corcoran, and Daymond John.

Entrepreneurs present their product ideas to the panel during the show to attract investments. If the "sharks" on the show like any of their ideas, then they decide to invest in the business.

But Cuban is warning that not all celebrity endorsements are legitimate, as scammers falsely use the Shark Tank badge to popularize their brands.

Some fake sellers now claim that their products have been endorsed by "Shark Tank" judges, when they are not.

According to areportby the Street, some companies are lying about being connected with the show and havingthe support of the show's famous investors, in an attempt todefraud potential investors and consumers.

Cuban, who's theowner of the Dallas Mavericks,is raising the alarm about the scammers.The billionaire is asking the Federal Trade Commission to protect consumers from the imposters.

In January, Cuban tweeted saying that the "Shark Tank" hosts are begging FTC to crack down on scams.

‘Shark Tank’ hosts beg FTC to crack down on scams using shows name https://t.co/3iqfG6IrTC Mark Cuban (@mcuban) January 27, 2023

"While many products claim to have been on Shark Tank, that is not always the case," Cuban added.

Cuban's tweet followed one fromDecember, in whichheasked people to visit the show'swebsiteto find the official list of products that have appeared on Shark Tank.

Hey @ftc we have been asking for years for you to stop this . You awake @linakhanFTC ? https://t.co/sjoGHm9e7g Mark Cuban (@mcuban) December 30, 2022

In avideoprovided by ABC News and "Shark Tank," Cuban said more and more companies are claiming they were on the show and have support from the "sharks" when they do not.

According to areport, some popular items on the Shark Tank were Ring, Kodiak Cakes, The Bouqs, Scrub Daddy, Squatty Potty, Simply Fit Board, Tipsy Elves, Sleep Styler, The Original Comfy, Lovepop, and Bantam Bagels.

Read Next:Mark Cuban Needs Just A Fraction Of His Wealth: 'I'd Be Just As Happy With…'

Photo:Gage Skidmoreon flickr

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The question everyone in AI is asking: How long before a GPU depreciates?

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The question everyone in AI is asking: How long before a GPU depreciates?

Nvidia President and CEO Jensen Huang speaks about NVIDIA Omniverse as he delivers the keynote address during the Nvidia GTC (GPU Technology Conference) at the Walter E. Washington Convention Center on Oct. 28, 2025 in Washington, DC.

Anna Moneymaker | Getty Images

As a handful of the world’s most valuable companies set out to spend $1 trillion over the next five years on data centers for artificial intelligence, one line item is on the minds of executives and investors: depreciation.

In accounting, depreciation is the act of allocating the cost of a hard asset over the course of its expected useful life. It’s an increasingly important concept in the tech industry, as companies predict how long the hundreds of thousands of Nvidia graphics processing units they’re purchasing will remain useful or retain their value.

Infrastructure giants like Google, Oracle and Microsoft have said their servers could be useful for up to six years. But they could also depreciate much sooner. Microsoft said in its latest annual filing that its computer equipment lasts two to six years.

That’s a lot to consider for the investors and lenders financing the giant AI buildouts, because the longer equipment remains valuable, the more years a company can stretch out depreciation and the less it hurts profits.

Read more CNBC reporting on AI

AI GPUs represent a particular challenge because they’re still relatively new to the market. Nvidia’s first AI-focused processors for the data center came out around 2018. The current AI boom started with the launch of ChatGPT in late 2022. Since then Nvidia’s annual data center revenue has jumped from $15 billion to $115 billion in the year that ended in January.

There’s no real track record for how long GPUs last when compared with other types of heavy equipment that businesses have been using for decades, said Haim Zaltzman, vice chair of Latham & Watkins’ emerging companies and growth practice.

“Is it three years, is it five, or is it seven?” said Zaltzman, who works on GPU financings, in an interview. “It’s a huge difference in terms of how successful it is for financing purposes.”

Some of Nvidia’s customers say AI chips will retain value for a long time and that customers will continue to pay for access to older processors because they’ll still be useful for other tasks. CoreWeave, which buys GPUs and rents them out to clients, has used six-year depreciation cycles for its infrastructure since 2023.

CoreWeave CEO Michael Intrator told CNBC this week, following quarterly earnings, that his company is being “data driven” about GPU shelf life.

Intrator said that CoreWeave’s Nvidia A100 chips, which were announced in 2020, are all fully booked. He also added that a batch of Nvidia H100 chips from 2022 became available because a contract expired, and they were immediately booked at 95% of their original price.

“All of the data points that I’m getting are telling me that the infrastructure retains value,” Intrator said.

CoreWeave CEO, Michael Intrator appears on CNBC on July 17, 2024.

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Still, CoreWeave shares plunged 16% after the earnings report as delays at a third-party data center developer hit full-year guidance. The stock is down 57% from its high reached in June, part of a broader selloff reflecting concerns about overspending in AI. Oracle shares have plummeted 34% from their record high in September.

Among the most vocal skeptics of the AI trade is short seller Michael Burry, who recently disclosed bets against Nvidia and Palantir.

Burry this week suggested that companies including Meta, Oracle, Microsoft, Google and Amazon are overstating the useful life of their AI chips, and understating depreciation. He pegs the actual useful life of server equipment at around two to three years, and said companies are inflating their earnings as a result.

Amazon and Microsoft declined to comment. Meta, Google and Oracle did not respond to requests for comment.

‘You couldn’t give Hoppers away’

Microsoft Chairman and Chief Executive Officer Satya Nadella speaks during the Microsoft Build 2025, conference in Seattle, Washington, on May 19, 2025.

Jason Redmond | AFP | Getty Images

Although Microsoft plans to build AI infrastructure aggressively, CEO Satya Nadella said this week that his company is trying to space out its AI chip purchases and not overinvest in a single generation of processors. He added that the biggest competitor for any new Nvidia AI chip is its predecessor.

“One of the biggest learnings we had even with Nvidia is that their pace increased in terms of their migrations,” Nadella said. “That was a big factor. I didn’t want to go get stuck with four or five years of depreciation on one generation.”

Nvidia declined to comment.

Dustin Madsen, vice president of the Society of Depreciation Professionals and the founder of Emrydia Consulting, said depreciation is a financial estimate by management and that developments in a fast-moving industry like technology can change initial predictions.

Depreciation estimates, Madsen said, generally take into account assumptions such as technological obsolescence, maintenance, historical lifespans of similar equipment and internal engineering analysis.

“You’re going to have to convince an auditor that what you’re suggesting what its life will be is actually its life,” Madsen said. “They will look at all of those factors, like your engineering data that suggests that the life of these assets is approximately six years, and they will audit that at a very detailed level.”

— CNBC’s Jordan Novet contributed to this story.

WATCH: Chris Wood: We’ve removed Nvidia from our portfolio, prefer China AI names

Chris Wood: We've removed Nvidia from our portfolio, prefer China AI names

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Direct cost of Jaguar Land Rover cyber attack which impacted UK economic growth revealed

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Direct cost of Jaguar Land Rover cyber attack which impacted UK economic growth revealed

The cyber attack on Jaguar Land Rover (JLR), which halted production for nearly six weeks at its sites, cost the company roughly £200m, it has been revealed.

Latest accounts released on Friday showed “cyber-related costs” were £196m, which does not include the fall in sales.

Profits took a nose dive, falling from nearly £400m (£398m) a year ago to a loss of £485m in the three months to the end of September.

Money blog: Apple launches £220 iPhone ‘sock’ today – fans are divided

Revenues dropped nearly 25% and the effects may continue as the manufacturing halt could slow sales in the final three months of the year, executives said.

The impact of the shutdown also hit factories across the car-making supply chain.

Slowing the UK economy

The production pause was a large contributor to a contraction in UK economic growth in September, official figures showed.

Had car output not fallen 28.6%, the UK economy would have grown by 0.1% during the month. Instead, it fell by 0.1%.

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How cyber attack ‘effectively hacked GDP’

Read more from Sky News:
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Reacting to JLR’s impact on the GDP contraction, its chief financial officer, Richard Molyneux, said it was “interesting to hear” and it “goes to reinforce” that JLR is really important in the UK economy.

The company, he said, is the “biggest exporter of goods in the entire country” and the effect on GDP “is a reflection of the success JLR has had in past years”.

Recovery

The company said operations were “pretty much back running as normal” and plants were “at or approaching capacity”.

Production of all luxury vehicles resumed.

Investigations are underway into the attack, with law enforcement in “many jurisdictions” involved, the company said.

When asked about the cause of the hack and the hackers, JLR said it was not in a position to answer questions due to the live investigation.

A run of attacks

The manufacturer was just one of a number of major companies to be seriously impacted by cyber criminals in recent months.

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Are we in a cyber attack ‘epidemic’?

High street retailer Marks and Spencer estimated the cost of its IT outage was roughly £136m. The sum only covers the cost of immediate incident systems response and recovery, as well as specialist legal and professional services support.

The Co-Op and Harrods also suffered service disruption caused by cyber attacks.

Four people were arrested by police investigating the incidents.

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StubHub stock plummets 24% after company withholds fourth-quarter guidance

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StubHub stock plummets 24% after company withholds fourth-quarter guidance

In this photo illustration, the StubHub logo and webpage are displayed on a cell phone and computer monitor on April 17, 2024 in Los Angeles, California. 

Mario Tama | Getty Images

StubHub‘s stock plummeted 24% on Friday after the company withheld financial guidance for the current quarter, citing a “long-term” focus.

StubHub CEO Eric Baker told investors on Thursday’s conference call that the timing of when tickets go on sale can shift from quarter to quarter, making it hard to predict consumer demand.

Baker reiterated that demand for live events is “phenomenal,” and added that the company plans to offer an outlook for 2026 when it reports fourth-quarter results.

“This year, we are observing some shifts in the timing of these on-sales,” CFO Connie James told investors on the call. “Several large tours that would typically go on sale in the fourth quarter occurred earlier in late September. It remains to be seen how this concert on-sale timing dynamic plays out in November and December.”

Wedbush analysts said in an investor note on Friday that they were “surprised” by StubHub executives’ decision not to offer any guidance.

“The lack of forward guidance will pressure shares, with investor concern building around lack of visibility over the near-term,” the analysts wrote. They have an outperform rating on StubHub stock.

The lack of guidance overshadowed the company’s stronger-than-expected results in its first earnings report as a public company. Third-quarter revenue grew 8% year over year to $468.1 million, topping the average analyst estimate of $452 million, according to LSEG.

Gross merchandise sales, which represent the total dollar value paid by ticket buyers, jumped 11% year over year to $2.43 billion. That surpassed Wall Street’s expected $2.36 billion, according to FactSet.

The ticket vendor posted a net loss of $1.33 billion, or a loss of $4.27 per share, due to one-time stock-based compensation charges related to its initial public offering in September.

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