Consumer insights and analytics specialist J.D. Power has released its annual US Electric Vehicle Experience (EVX) Ownership Study that relays not only an increase in EV customer satisfaction but also a shift to more traditional factors, like vehicle quality and styling, rather than categories like range. In its first year of eligibility, the Rivian R1T garnered the top satisfaction rating amongst premium EVs, dethroning 2022’s leader, the Tesla Model 3.
J.D. Power is an American consumer intelligence company founded in the late 1960s that uses big data and AI to evaluate detailed consumer interactions and trends across many industries, including automotive, financial services, healthcare, insurance, technology, and media.
Each year, the company releases its US Electric Vehicle Experience (EVX) Ownership Study, which benchmarks customer satisfaction with the critical attributes that affect the total or overall EV ownership experience.
For the past two years, the study has been conducted through the EV driver app and research firm PlugShare and has rated BEVs and PHEVs in both the premium and mass-market automotive segments. J.D. Power’s leading premium BEV for 2022 was the Tesla Model 3, joined by the Kia Niro EV as the highest-rated mass-market model.
This year, however, J.D. Power is reporting a new premium EV with the highest customer satisfaction that also represents a shift in factors most important to customers, like towing. Here’s the 2023 data:
Credit: J.D. Power
Rivian R1T takes J.D. Power crown for premium EVs
According to J.D. Power’s 2023 EVX Ownership Study, the Rivian R1T and MINI Cooper electric have the highest levels of owner satisfaction for premium and mass-market Evs, respectively. The R1T ranked highest in seven of the 10 categories within the study for a total of 794 points (out of 1,000). Second was the Tesla Model 3, with 759 points.
The MINI electric garnered 782 points, followed by the Kia EV6 (762) and Mustang Mach-E (742). Compiling all three years of the study, J.D. Power points out that customer satisfaction for premium EVs averages 756 points, while mass-market vehicles sit at 730. Executive director of the EV practice at J.D. Power Brent Gruber spoke to this year’s results:
The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers. Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features.
According to J.D. Power, the biggest inhibitors to customer satisfaction in premium EVs are squeaks and rattling, while infotainment remains the biggest complaint for mass-market BEV owners for a third consecutive year. Mass-market vehicle owners also reported a much larger qualm with public charging availability as those EVs do not have access to Tesla’s Supercharger network… but only for a bit longer.
The past year brought the debut of multiple all-electric trucks in addition to the Rivian R1T, and customer satisfaction surprisingly reflected positive feedback for those who did use their all-electric towing capabilities. Drive range satisfaction was also higher among those who towed compared to those who hadn’t, stating that estimated range accuracy met customer expectations.
First-time BEV ownership is up 11% compared to 2022, and mass-market EVs are seeing adoption at a higher rate than premium models. Those customers note decreased operational costs and tax credits as their primary reasons for purchasing their first EV, while driving performance remains the top reason for first-time premium BEV buyers.
J.D. Power states that customers for the study included 7,073 owners of 2022 and 2023 model-year BEVs and PHEVs who were surveyed from August through December 2022.
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If Mayor Adams gets his way, New York City will institute a new speed limit on electric bicycles, reducing the cap to just 15 mph (24.1 km/h) from the previous e-bike speed limit of 25 mph (40 km/h). It’s a move that is ostensibly meant to protect New Yorkers, but which experts have said will actually result in risking more lives.
It’s a prime example of doing more harm than good, says Michael Replogle, the former policy director for NYC’s Department of Transportation and an internationally recognized expert in the field of sustainable transportation.
The issue is that the reduced speed limit means that slower e-bikes will constantly come into conflict with higher speed traffic, routinely being passed by multi-ton cars and SUVs.
Despite the 25 mph (40 km/h) city-wide speed limit for cars in NYC, the de facto speed limit is really 35 mph (56 km/h), which is the speed at which traffic cameras begin to record infractions and issue citations.
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Previously, electric bicycles were permitted to travel at speeds up to 25 mph, helping them more closely match the speed of vehicular traffic and thus reduce the conflict rate between vulnerable cyclists and dangerously large and heavy vehicles. “I can tell you it feels much safer as a cyclist if you’re going close to the speed of the traffic than if you’re going half the speed of traffic,” Replogle explained.
“I strongly oppose the proposed rule to limit e-bikes to a 15 mph speed limit. It is an ill-considered idea to improve safety which will be counterproductive,” Replogle continued, according to NYC Streetsblog. “It is also likely to put New Yorkers at risk of a criminal record or entrapment in President Trump’s immigration dragnet.”
A large portion of the e-bike riders in NYC are immigrants who work as food delivery riders or bike couriers who are depended upon by thousands of New Yorkers every day.
“It’s a war on bikes, it’s a war on immigrants, and it undermines traffic safety,” Replogle added. “I think it’s Adams basically trying to mount a populist assault on cycling.”
Despite e-bike accidents being cited as the supposed reason for the city’s reduced bike speed limit, cars account for virtually all of NYC’s traffic-related injuries and deaths.
Electrek’s Take
I know this might come as a shock, but the experts here are correct and the politicians are wrong.
Reducing e-bike speed limits won’t make things safer; it’s just more likely to get people killed due to increased car crashes with cyclists.
This whole issue came about because a few pearl-clutching New Yorkers with money and power saw an e-bike whizz past them closer than they were comfortable with, and wanted it to stop. This has nothing to do with protecting people’s lives. If that were the primary goal, then they’d limit cars to 15 mph, not e-bikes. Only one of the two is a highly effective killing machine, and I’ll give you a hint – it’s not the one that weighs as much as a small child.
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The sun has set on a frantic day of scrutineering at this year’s Electrek Formula Sun Grand Prix (FSGP), as teams scramble to qualify for a spot on the starting line tomorrow morning. Electrek FSGP 2025 is shaping up to be one of the event’s most attended ever, thanks to a strong showing of first-time and returning schools. But that also means new and unproven vehicles on the track.
Today, I walked through a couple of bays and talked with a few of the teams able to spare a minute; almost all of them were debuting completely new cars that were years in the making. Building a solar car is no easy feat. It’s not just the engineering and technical know-how that’s often a hurdle for them; it’s more often monetary. However, one of the things that makes this event so special is the camaraderie and collaboration that happen behind the scenes.
Northwestern University is back with a completely new car this season, its eighth since the team’s original inception in 1997 during the GM Sunrayce days. Its motor controller, which is responsible for managing the flow of power from the batteries to the motor, was given to them by the Stanford team. Stanford had extras and could spare one for Northwestern, which needed a replacement. It doesn’t stop there. Two members of the Northwestern team (Shannon and Fiona) told me four other teams helped them with a serious tire replacement around 1 a.m. Wednesday morning, saving them from missing important parts of scrutineering.
This is also an exciting year for the West Virginia team, which is celebrating its 35th anniversary as a solar car team, making them one of the oldest teams on the track. With age comes wisdom though: WV is competing again this year with its single-occupant vehicle, Sunseeker. The team ran into issues after last year’s American Solar Challenge (ASC) cross-country event when the vehicle’s control arm, an important part of the suspension that connects the wheels to the chassis, broke. They tell me this year they’re back with a completely redesigned control arm made of both aluminum and steel. Thank you, Hayley, John, and Izzy, for taking the time to talk.
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We’re also seeing new builds this year from the University of Florida, the University of Puerto Rico, NC State, and UC Irvine. Believe it or not, the latter team has never competed in an American Solar Challenge/Formula Sun Grand Prix. This is their first year. UC Irvine doesn’t expect to be on the starting line tomorrow but hopes to be on the track soon after.
University of Puerto RicoUniversity of California Irvine
On the other hand, we have tried-and-proven cars like my personal favorite, Polytechnique Montréal’s Esteban, which undergoes minor improvements each year. I talked a little bit with this team today, and they told me the car’s motor was dropped, disassembled, and cleaned in preparation for the event. Polytechnique Montréal has passed scrutineering and will appear on the starting line tomorrow.
Polytechnique Montréal
Teams that haven’t wrapped up scrutineering in the last three days can still complete it, though doing so will eat into time on track.
You can learn more about the different classes and the specific rules here.
I’ll continue to post more updates as the event continues!
2025 Electrek FSGP schedule
The 2025 Electrek FSGP will again be held at the National Corvette Museum Motorsports Park in Bowling Green, Kentucky, which, interestingly enough, General Motors occasionally uses for Corvette testing and development. A bit of a full-circle moment being so close to the company that started it all.
The event is open to the public and FREE to attend. Come see the solar car race up close!
Racing starts on July 3 from 10am to 6pm CT and continues through July 5 from 9am to 5pm CT.
Featured image via Cora Kennedy for Electrek FSGP/ASC.
Note: The Formula Sun Grand Prix is not in any way associated or affiliated with the Formula 1 companies, FORMULA 1 racing, or the FIA Formula One World Championship.
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Tesla’s Q2 results are in, and they are way, way down from Q2 of 2024. At the same time, Nissan seems to be in serious trouble and the first-ever all-electric Dodge muscle car is getting recalled because its dumb engine noises are the wrong kind of dumb engine noises. All this and more on today’s deeply troubled episode of Quick Charge!
We’ve also got an awesome article from Micah Toll about a hitherto unexplored genre of electric lawn equipment, a $440 million mining equipment deal, and a list of incompetent, corrupt, and stupid politicians who voted away their constituents’ futures to line their pockets.
New episodes of Quick Charge are recorded, usually, Monday through Thursday (and sometimes Sunday). We’ll be posting bonus audio content from time to time as well, so be sure to follow and subscribe so you don’t miss a minute of Electrek’s high-voltage daily news.
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