Consumer insights and analytics specialist J.D. Power has released its annual US Electric Vehicle Experience (EVX) Ownership Study that relays not only an increase in EV customer satisfaction but also a shift to more traditional factors, like vehicle quality and styling, rather than categories like range. In its first year of eligibility, the Rivian R1T garnered the top satisfaction rating amongst premium EVs, dethroning 2022’s leader, the Tesla Model 3.
J.D. Power is an American consumer intelligence company founded in the late 1960s that uses big data and AI to evaluate detailed consumer interactions and trends across many industries, including automotive, financial services, healthcare, insurance, technology, and media.
Each year, the company releases its US Electric Vehicle Experience (EVX) Ownership Study, which benchmarks customer satisfaction with the critical attributes that affect the total or overall EV ownership experience.
For the past two years, the study has been conducted through the EV driver app and research firm PlugShare and has rated BEVs and PHEVs in both the premium and mass-market automotive segments. J.D. Power’s leading premium BEV for 2022 was the Tesla Model 3, joined by the Kia Niro EV as the highest-rated mass-market model.
This year, however, J.D. Power is reporting a new premium EV with the highest customer satisfaction that also represents a shift in factors most important to customers, like towing. Here’s the 2023 data:
Credit: J.D. Power
Rivian R1T takes J.D. Power crown for premium EVs
According to J.D. Power’s 2023 EVX Ownership Study, the Rivian R1T and MINI Cooper electric have the highest levels of owner satisfaction for premium and mass-market Evs, respectively. The R1T ranked highest in seven of the 10 categories within the study for a total of 794 points (out of 1,000). Second was the Tesla Model 3, with 759 points.
The MINI electric garnered 782 points, followed by the Kia EV6 (762) and Mustang Mach-E (742). Compiling all three years of the study, J.D. Power points out that customer satisfaction for premium EVs averages 756 points, while mass-market vehicles sit at 730. Executive director of the EV practice at J.D. Power Brent Gruber spoke to this year’s results:
The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers. Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features.
According to J.D. Power, the biggest inhibitors to customer satisfaction in premium EVs are squeaks and rattling, while infotainment remains the biggest complaint for mass-market BEV owners for a third consecutive year. Mass-market vehicle owners also reported a much larger qualm with public charging availability as those EVs do not have access to Tesla’s Supercharger network… but only for a bit longer.
The past year brought the debut of multiple all-electric trucks in addition to the Rivian R1T, and customer satisfaction surprisingly reflected positive feedback for those who did use their all-electric towing capabilities. Drive range satisfaction was also higher among those who towed compared to those who hadn’t, stating that estimated range accuracy met customer expectations.
First-time BEV ownership is up 11% compared to 2022, and mass-market EVs are seeing adoption at a higher rate than premium models. Those customers note decreased operational costs and tax credits as their primary reasons for purchasing their first EV, while driving performance remains the top reason for first-time premium BEV buyers.
J.D. Power states that customers for the study included 7,073 owners of 2022 and 2023 model-year BEVs and PHEVs who were surveyed from August through December 2022.
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One more major player in the auto industry is now testing the “holy grail” of electric vehicle batteries. Solid-state EV batteries promise longer driving ranges, faster charging, and significantly higher energy density. However, this carmaker is using them in a unique way.
Subaru begins testing all-solid-state EV batteries
Subaru isn’t the first car brand that comes to mind when considering electric vehicles. Like other Japanese automakers, including Toyota, Subaru has been one of the biggest laggards in the shift to EVs.
However, Subaru, like many automakers, sees solid-state batteries as a way of unlocking the full potential of battery electric vehicles.
The Japanese automaker began testing all-solid-state batteries at its Oizumi plant in Japan, but not in the way you would think.
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Subaru is using all-solid-state batteries to power robots at the facility, which are used to automate the production process. Typically, batteries in industrial equipment only last one to two years. The all-solid-state batteries will last over 10 years without replacement, Subaru said.
By the end of the month, Subaru will begin testing solid-state batteries in vehicles. However, the battery packs used for its robots are way too small to power an EV.
Maxwell Ltd. manufactures the ceramic-packaged all-solid-state battery packs, which are typically used in industrial equipment.
By the end of the decade, Maxwell aims to offer solid-state batteries for other applications, including “automotive devices.” The Japanese electronics firm sees a possibility that its tech could end up in vehicles, but not anytime soon. For the time being, it will focus on smaller battery packs.
2026 Subaru E-Outback (Trailseeker for US market) electric SUV (Source: Subaru)
A spokesperson from Subaru told Automotive News that the company is still exploring future battery chemistries and has yet to decide on solid-state batteries for EVs.
Although a solid-state battery-powered EV from Subaru is not expected anytime soon, it is launching several new all-electric vehicles, including the updated Solterra and Trailseeker SUVs. Subaru, like a handful of other brands, is reconsidering its EV strategy in the US due to the changes under the Trump administration, including the removal of the federal tax credit.
2026 Subaru Uncharted EV (Source: Subaru)
The news follows Nissan’s announcement this week of a partnership with US-based LiCAP Technologies to develop a dry electrode production process for mass-producing all-solid-state EV batteries.
Electrek’s Take
Many major car brands are pursuing the “holy grail” of EV batteries, including Toyota, Mercedes-Benz, BMW, and Stellantis, to name a few. Global battery leaders, CATL and BYD, expect to launch their first EVs powered by solid-state batteries around 2027. Others are aiming for the end of the decade.
In February, Mercedes claimed to have put “the first car powered by a lithium-metal solid-state battery on the road” using a modified EQS prototype. BMW announced a similar feat a few months later in May.
Meanwhile, SAIC MG is preparing to launch the first EV with a semi-solid-state battery, the new MG4, which will be sold globally. The company will reveal prices in September, with deliveries set to begin before the end of 2025.
And these are just the auto brands. Several other startups and tech companies are also looking to unlock new battery technology.
Which company will be the first to launch the new battery tech on a mass scale? Let us know your thoughts in the comments below.
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Police in the UK have confiscated what they say is the fastest electric bicycle they’ve ever seen, suggesting it was capable of reaching speeds of 83.2 MPH.
It was reportedly one of more than 100 illegally-modified electric two-wheelers seized by police in Sunderland so far this year.
The Northumbria Police shared several images of the bike, revealing a DIY build using a high-power direct drive rear hub motor, a triangle bag-mounted softshell battery, and a large speed controller slung under the down tube. The bike itself appears to be a fairly standard mountain bike converted into an e-bike.
E-bikes in the UK are permitted to reach electrically assisted speeds of just 15.5 mph (25 km/h) and do so on pedal-assist only. The bike in question was apparently capable of significantly exceeding that legal limit.
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Police shared an image of the bike’s LCD panel showing a max speed of 83.2 mph (134 km/h), though this is almost certainly the “no-load” speed reached from lifting the rear wheel and allowing it to spin up freely without resistance. Police say that they stopped and confiscated the bike when its rider was seen traveling at 35 mph (56 km/h). They were alerted to it “following reports it was travelling in front of a car.”
Due to the nature of roads in the UK, e-bikes that ride on them are generally in front of or behind cars, and occasionally next to them.
Electrek’s Take
This is pretty dumb for a number of reasons. First of all, those bikes and components aren’t meant to handle these kinds of stresses. Any number of parts could fail catastrophically. The tires can fail early, the freewheel can lock up and cause the crank to whip around while sending several fragments of your fibula to places they shouldn’t be, the suspension fork can shear from hitting a bump at such speeds, the dropouts can literally tear out and send your rear wheel in a different direction at speed… the possibilities are endless. And that’s just the risk to the rider, not even yet getting to the risk they cause to others, depending on how and where they ride.
Then there are the legal issues, and the fact that these knuckleheads are going to ruin it for everyone by bringing a bad name to actually legal e-bikes. Most of the “illegally fast e-bikes” are clearly not bicycles (we’re talking Sur-Ron dirt bikes and similar), but this one is actually built on a bicycle frame and thus further confuses the public and law enforcement regarding legal and safe e-bikes.
If you want to go 35 mph, just get a scooter. There are plenty of good options.
Tern has just unveiled a new pair of electric bikes in collaboration with Airstream, and they might be the most “on-brand” accessories an RV owner could dream of.
The two-bike collection includes special edition versions of Tern’s Vektron S10 and HSD P5I e-bikes. Those two models are already well-loved e-bikes in the urban mobility world, known for their bulletproof designs and rugged everyday rider build quality. But now they come wrapped in Airstream’s signature polished aluminum aesthetic and are purpose-built for life on the road… or more accurately, life off the road.
The new Vektron S10 Airstream by Tern is a premium folding electric bike that combines compact stowability with full-size performance. It folds down in seconds and tucks neatly into an Airstream trailer or tow vehicle.
And it’s not just a pretty new face, either. This is still a Bosch-powered, cargo-capable workhorse that can haul groceries or even a kiddo on the rear rack.
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The second model, the HSD P5I Airstream by Tern, is a compact electric cargo bike that’s essentially a small pickup truck disguised as a bike. You get serious utility in a short, nimble package. It’s ideal for campsite errands, runs into town, or cruising around a rally site.
Both models use Bosch’s Performance line drive system with pedal assist up to 20 mph (32 km/h), and they tap into Tern’s impressively deep accessory ecosystem so you can spec them out with front racks, passenger seats, panniers, and more. The Vektron S10 Airstream is priced at $3,699, while the HSD P5I Airstream rolls out at $5,099.
According to Steve Boyd, Tern’s GM for North America, “folding e-bikes and compact e-cargo bikes make the perfect addition to the RV lifestyle.” And frankly, it’s hard to disagree. When you’re parked for the night, your trailer isn’t going anywhere, but your e-bike sure can. Whether you’re headed to the nearest trailhead, grocery store, or lakeside picnic spot, these e-bikes let you leave the truck behind and ride in style.
I’m always hearing from RV owners about how an e-bike – or usually a pair of them – completely changed the game for them by giving them easy mobility beyond where they can reach with their rig.
Airstream’s CMO Mollie Hansen says the company wanted to give owners a better way to explore and make memories, and this partnership with Tern fits right into that mission. The idea is to extend the sense of freedom you get from your trailer onto two wheels, and maybe even spark a little envy from the folks camped next to you.
The design of the bikes was led by The Show Design Co., and the team had plenty of direct contact with real Airstream owners during testing, including a visit to the Airstream International Rally in Sedalia, Missouri. According to company president Mike Milo, the bikes proved to be a hit. And now they’re heading to their official debut at this year’s Airstream Club International Rally in York, Pennsylvania (August 23–28), where owners will get free demos.
Electrek’s Take
This collaboration makes a lot of sense to me, and it’s almost surprising it didn’t happen sooner. Airstream and Tern are both brands with serious design chops and practical roots. Folding e-bikes and cargo e-bikes already dominate the RV world because of how easy they are to transport and how useful they are once you’re parked. Add in some Airstream polish and now you’ve got the official e-bike of campfire coffee runs and last-minute beer missions.
Of course, these aren’t budget bikes by any means, but they’re built to last. When someone tells me they want a bike that is built to haul and they don’t mind paying a bit extra for something higher quality, I always tell them to go to Tern. These bikes are just built to a higher standard, literally. I say that if you want a bike that looks like it’s built tough, get one of those ridiculous Hummer fat tire e-bikes. If you want something that’s actually built tough, you get a Tern.
Now, if they could just also build one that looks like a mini aluminum trailer for e-bikes, we’d really be in business. They’re close… Tern already has a bicycle tow kit!
Tern’s new Airstream-edition e-bikes are neat, but can we also get a Tern edition Airstream meant for e-bikes, too?!
Ok… now, after spending time making AI generate that image, I really want to build that thing!
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