Microsoft CEO Satya Nadella speaks at an event on the company’s campus in Redmond, Washington, on Feb. 7, 2023.
Chona Kasinger | Bloomberg | Getty Images
Microsoft said Tuesday that it will start promoting its new Bing chatbot — which draws on startup OpenAI’s artificial intelligence capabilities — in an update to Windows 11.
Bing is not hugely popular, but Windows drives 9% of Microsoft’s revenue. It’s the world’s leading operating system, with about 82% share as of 2021. The addition of a link to the refreshed Bing next to the familiar Start button is a big step forward for technology that’s at times proven to be inaccurate or offensive. The gesture might help Microsoft challenge Google, which earlier this month permitted “trusted testers” to try its Bard chatbot that could rival Bing’s new ability to answer queries with web information.
“It’s a new day in search,” Microsoft CEO Satya Nadella said during the event just three weeks ago at which Microsoft revealed the new Bing. “It’s a new paradigm in search. Rapid innovation is going to come.”
After entering a query into the search portion of the taskbar at the bottom of the screen, a user will see search results and a new chat button. Clicking that button will open an Edge browser window and prompt the Bing chatbot to respond to the person’s query, a Microsoft spokesperson told CNBC in an email.
Microsoft’s Bing chatbot in a Windows 11 update
Microsoft
The new Bing option is only becoming a regular fixture of Windows 11, which Microsoft released in 2021. Support for Windows 10 ends in 2025, and many people have not upgraded yet. In January about 69% of Windows PCs were still running Windows 10, and 18% were on Windows 11, according to estimates from StatCounter.
Not everyone will be able to see the chat button in Windows 11 at first. Microsoft has given more than 1 million people access to the new Bing, a small number compared with the estimated 100 million people who used OpenAI’s ChatGPT chatbot in January.
In time, the taskbar change might drive higher use of the updated Bing. More than 500 million people use the Windows search box each month, Microsoft’s product chief, Panos Panay, wrote in a blog post.
Bing has been available from the Windows taskbar for years, and Microsoft generates revenue when ads appear in search results after people type in certain queries. Heavier use of the updated Bing could bring financial upside. Microsoft would gain $2 billion in additional revenue for every percentage point of revenue it picks up in the search-advertising market, Amy Hood, the company’s finance chief, said on Feb. 7.
Jefferies surveyed 900 consumers about the new Bing, and of the 127 who had tried it, 86% said they were impressed or very impressed, but just 17% said they would make Bing their new default search engine, according to a Monday note to clients.
People with Windows 11 PCs on version 22H2 can request the new version with the more intelligent Bing and the other additions by opening the Windows Update section of the Settings app and clicking the “Check for updates” button, Panay wrote in the blog post.
President Donald Trump shakes hands with Microsoft CEO Satya Nadella during an American Technology Council roundtable at the White House in Washington on June 19, 2017.
Nicholas Kamm | AFP | Getty Images
Microsoft said Thursday that it’s contributing $1 million to President-elect Donald Trump’s inauguration fund.
The software maker is now more closely aligned with its highly valued peers in the technology industry. Google said earlier on Thursday that it’s donating $1 million to the Trump fund, and Meta offered the same amount in December. Amazon was reportedly looking to make a similar contribution.
OpenAI CEO Sam Altman said in December that he would contribute $1 million individually, and Axios reported last week that Apple CEO Tim Cook will do the same.
Elon Musk, Tesla’s CEO and the world’s richest person, has been advising Trump as he prepares to return to the White House following the inauguration later this month.
Microsoft also contributed $500,000 to the first inauguration fund for Trump’s first term and gave the same amount to President Joe Biden’s fund, a Microsoft spokesperson told CNBC.
Satya Nadella, Microsoft’s CEO, has met with Trump on multiple occasions, including over negotiations surrounding a possible acquisition of TikTok in the U.S. in 2020. Nadella also joined a Trump roundtable of technology executives from around the country in 2017.
Microsoft is hoping that under Trump, the U.S. will push artificial intelligence policy in a favorable direction.
“The United States needs a smart international strategy to rapidly support American AI around the world,” Brad Smith, Microsoft’s vice chair and president, wrote in a blog post last week.
Artwork for Ubisoft’s upcoming “Assassin’s Creed Shadows” game.
John Keeble | Getty Images
French video game publisher Ubisoft said Thursday it’s appointing advisors to review and pursue strategic options after a report last year suggested that its majority backers were considering a buyout.
Ubisoft said in a strategic update that “leading advisors” had been hired to explore “transformational strategic and capitalistic options to extract the best value for stakeholders.”
“This process will be overseen by the independent members of the Board of Directors. Ubisoft will inform the market in accordance with applicable regulations if and once a transaction materializes,” the company said in a statement late Thursday.
In October, Bloomberg News reported that the Guillemot family who founded Ubisoft nearly four decades ago, and Chinese tech giant Tencent were considering a potential takeover of the firm. Shares of Ubisoft skyrocketed more than 30% on the report at the time.
“We are convinced that there are several potential paths to generate value from Ubisoft’s assets and franchises,” Yves Guillemot, co-founder and CEO, said Thursday, addressing the firm’s strategic plan.
The Bloomberg report followed a decision by Ubisoft to delay the release of the latest title in its popular “Assassins Creed” video game series, “Assassin’s Creed Shadows” by three months, to February 2025.
On Thursday, Ubisoft postponed the launch of “Assassin’s Creed Shadows” again, pushing it back to March 20.
Shares of Ubisoft have declined 45% in the past 12 months amid woes surrounding its pipeline of blockbuster title launches, as well as doubts over the company’s strategic direction.
Last year, activist investor AJ Investments called on Ubisoft to sell itself to private equity or Tencent. At the time, the investment firm said it had gained the support of 10% of Ubisoft’s shareholder base for its campaign.
The game maker had also garnered criticisms for plans to include a paid “Season Pass” for its new Assassin’s Creed game, which would have provided gamers access to a bonus quest and additional downloadable content at launch.
After gamers slammed the decision as adopting a “pay-to-play” model, Ubisoft decided to shelve plans for the paid feature.
Ubisoft is under pressure to prove it can turn things around. On Thursday, the company doubled down on a commitment to cut costs, saying it now expects to reach more than 200 million euros ($206 million) of cost reductions by full-year 2025 to 2026 compared to 2022 to 2023 on an annualized basis.
Just 10 days before the U.S. ban on TikTok goes into effect, businessman Frank McCourt’s internet advocacy nonprofit Project Liberty announced Thursday it has submitted a proposal to buy the social media site from Chinese technology company ByteDance.
Project Liberty and its partners, known as “The People’s Bid for TikTok,” would restructure the app to exist on an American-owned platform and prioritize users’ digital safety, the project said in a statement.
“We’ve put forward a proposal to ByteDance to realize Project Liberty’s vision for a reimagined TikTok – one built on an American-made tech stack that puts people first,” McCourt, Project Liberty’s founder, said in the statement. “By keeping the platform alive without relying on the current TikTok algorithm and avoiding a ban, millions of Americans can continue to enjoy the platform.”
A Project Liberty spokesperson said the nonprofit was not disclosing the financial terms of the offer but confirmed that ByteDance has received the proposal.
CNBC has reached out to TikTok for comment.
The Supreme Court will hear oral arguments on the ban, which was signed into law by President Joe Biden last April, on Friday. ByteDance has repeatedly refused to sell TikTok and appealed the legislation on First Amendment grounds.
The case has worked its way through the judicial system. Most recently, the U.S. Court of Appeals for the District of Columbia Circuit ruled in favor of the law on Dec. 6, writing that the government’s national security justifications for the ban were sufficiently compelling.
In a Dec. 9 court filing, TikTok said that the ban would cost U.S. small businesses and social media creators $1.3 billion in revenue and earnings in just one month, and that more than 7 million U.S. users do business on TikTok.
The ban, known as the Protecting Americans from Foreign Adversary Controlled Applications Act, prohibits the distribution and maintenance of the app while it is under Chinese ownership.
The People’s Bid for TikTok aims to migrate TikTok to an open-source platform that allows users more control of their data, as part of Project Liberty’s mission to build a more user-empowered internet.
The initiative partners with investment banking group Guggenheim Securities and law firm Kirkland & Ellis. Its backers include digital safety advocates, investor Kevin O’Leary and World Wide Web inventor Tim Berners-Lee.