Electric hydrofoil veteran Lift Foils has officially unveiled its latest product – the LIFT4 eFoil, equipped with the company’s fourth-generation battery technology. In addition to being marketed as the quietest eFoil ever created, Lift is hailing its fourth-generation model as the most customizable, powerful, and longest-lasting eFoil ever made. Bold statement – let’s check it out below.
Lift Foils is a Puerto Rico-based company that was founded by a surfer named Nick Leason in 2013. With a decade of experience developing boards that shred above the waves, the company is no stranger to boastful declarations. For instance, it refers to itself as the “creator of the original eFoil.”
One look at Lift’s resume, and it’s hard to argue. Before today, Lift had delivered three generations of all-electric hydrofoils – most recently an upgraded version of its LIFT3 F, a lower-priced version of the LIFT3 designed with beginner riders in mind.
Just over a month later, Lift Foils has returned with an entirely new model called the LIFT4, loaded with its latest technology, promising to be the best eFoil money can buy.
LIFT4 arrives as culmination of fives years of research
According to the release announcing the official debut of the LIFT4, Lift Foils explains that its latest eFoil is the result of five years of using its products while gathering feedback from over 15,000 different riders.
The result is a fourth-generation eFoil that has had nearly all of its components updated or redesigned to create the perfect ride that “will revolutionize how we interact with water and with nature.” Lift Foils founder and CEO Nick Leason continued:
Being the designer and the rider, offers a closed-loop experience where you can really hone in on what you’re feeling and why you are feeling it. Riding an eFoil is not only about going out and surfing, but also about silencing your mind, getting into a flow state, and connecting with nature. At Lift, we constantly strive to perfect our product to make it easier to get into that natural state and enjoy your surroundings. All the new features and cutting-edge technology on the LIFT4 do just that. I think our customers are going to be very excited to see this novel craft that we’ve been working so hard on in our workshop to elevate every part of the foiling experience.
Part of the cutting-edge technology debuting on the LIFT4 is the company’s Gen4 batteries. Lift says its battery management system optimizes the performance and efficiency of each ride to help extend the overall life span of the packs, which come available in Full Range (2.5 hours ride time) and Light (1.5 hours). Lift says it has also decreased charge times on the Gen4 system down to 50 minutes for Full Range and 30 minutes for the Light battery.
Other upgrades include the new LIFT4 eBox featuring the company’s Quiet Ride Technology System, composed of an advanced motor controller described as its “smoothest and quietest to date” – perfect for finding your Zen while out cruising.
The LIFT4 also features new carbon fiber latches, revamped battery housing, and a new wing design available in three separate sizes to create balance for riders of all sizes. The boards themselves are constructed using the same carbon fiber shapes and sizes but in 12 different color options, including the three metallics seen above.
The LIFT4 starts at a price of $11,995, including the Gen4 Light battery and an additional $1,000 for the Full Range pack. All components come standard with a two-year warranty.
What do you think? Is the LIFT4 the greatest eFoil you’ve ever seen? You can see more in today’s full introductory video from Lift Foils below.
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Yup, Mullen Automotive [Nasdaq: MULN] is still here! And the EV company is defying the naysayers, reporting progress in EV sales, and reducing its monthly burn rate. Following Mullen Automotive’s significant strides in expanding its EV presence and improving its financial health in the last few weeks, Electrek caught up with David Michery, CEO and chairman of Mullen Automotive, who told us what trends he thinks 2025 will see for EV owners and others in the EV market.
After 2024 saw breakthroughs in tech, affordability, and adoption, Michery predicts this year will see even more disruption, transforming transportation and logistics on a massive scale. Here’s what to watch for this year.
EV total cost of ownership falls sharply
“Even if the federal EV tax credit from the Inflation Reduction Act is repealed, EVs will become more affordable through state-level incentives, manufacturer subsidies, and private partnerships. The investment case for electrification is simply too strong for the private sector to ignore.
“Reduced battery costs, cheaper maintenance, and lower energy expenses will make EVs increasingly attractive to businesses and consumers. Charging infrastructure programs and fleet retrofitting will also help organizations navigate the upfront costs with the goal of long-term savings.
“The result is a financial tipping point: EVs will no longer just be environmentally compelling – they will also be the most cost-effective choice.”
Commercial EVs expand their use cases
“If 2024 was any indication, 2025 will bring new use cases for EVs. Transportation and delivery will likely continue to reign supreme, but the customizable nature of EVs means that we can expect more specialized use cases such as airport shuttles, university campus logistics, home services, and refrigerated delivery.
“Airports will adopt EV cargo vans for quieter, cleaner transit and delivery between terminals, while universities will electrify campus logistics to align with sustainability goals. Innovations in temperature-controlled EVs will expand the reach of refrigerated deliveries, cutting emissions in cold-chain logistics. And this is cause for celebration.
“New use cases mean more widespread adoption – and recognition that electrification is the best way forward.”
(Editor’s note: This is the business that Mullen Automotive is in, and he’s not wrong.)
2025 will be the year of the battery
“EV batteries are poised for immense improvement in the coming year. Solid-state polymer batteries – an innovation that significantly expands battery lifespan and thus widens range – are currently in road testing.
“Offering higher energy density and faster charging, these new batteries will make EVs more reliable and competitive with internal combustion vehicles as compared to other electric alternatives.
“Plus, better range and more efficient energy consumption will undoubtedly translate to lower maintenance costs for fleet owners.”
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Although Toyota bZ4X sales nearly doubled last year, the auto giant is still falling behind in the US EV market. Overseas rivals like Hyundai and Kia are lapping Toyota. Even other Japanese automakers, including Honda and Nissan, are selling more EVs in the US than Toyota.
Toyota bZ4X sales lagged behind US EV rivals in 2024
Toyota boasted that its 2024 electrified vehicle sales reached over 1 million in the US in 2024. However, that’s primarily thanks to its hybrid models.
With just 1,854 bZ4X models sold in December, Toyota’s 2024 total reached 18,570. Although that number is up 99% from the 9,329 sold in 2023, it’s still far behind the competition.
To put it in perspective, Honda, which began delivering its electric Prologue last March, sold over 33,000 models last year. In December, Honda sold nearly 7,900 Prologues alone. During the second half of 2024, Honda sold an average of over 5,000 electric SUVs per month.
Nissan also outsold Toyota with nearly 19,800 Ariya electric SUVs sold last year. Nissan’s decade-old LEAF secured another 11,226 sales in the US in 2024, up 57% year-over-year.
Kia’s first three-row electric SUV, the EV9, outsold the bZ4X last year despite a +$10,000 higher MSRP. After deliveries began in late 2023, Kia sold over 22,000 EV9 models in the US last year.
After setting new US sales records last year, Hyundai and Kia are aggressively aiming for more EV market share in 2025. Hyundai began production at its massive new EV plant in Georgia, where it will produce new EVs like the upgraded 2025 IONIQ 5 and three-row IONIQ 9.
With Kia building EV9 models at its West Point plant and the Genesis Electrified GV70 built in Alabama, Hyundai Motor has five EV models that qualify for the $7,500 federal tax credit for the first time, which should boost demand further.
Toyota slashed 2025 bZ4X prices by $6,000 to make it more competitive. Starting at $37,070, the 2025 bZ4X undercuts the 2025 Hyundai IONIQ 5 ($42,500) and Nissan Ariya ($39,770).
Although Honda has yet to release 2025 Prologue prices, it’s expected to start much higher. The 2024 Honda Prologue starts at $47,400.
Electrek’s Take
Like several others, Toyota pushed back major EV projects, including its first three-row electric SUV. The delay gave overseas rivals, like Hyundai and Kia, an opportunity, which they gladly took advantage of.
Toyota also scrapped plans to build new Lexus electric SUVs in North America. Instead, the new Lexus EV models will be imported from Japan.
The company is preparing to start battery production at its new $13.9 billion facility in NC, which should help ramp up EV sales. In the first half of 2026, it will also begin building the larger electric SUV at its Georgetown, Kentucky, plant.
The Japanese auto giant is still promising advanced new EV batteries are coming soon with significantly more range and faster charging at a lower cost. But when will they actually hit the market?
Toyota has been vowing to launch new EV battery technology for years. By 2027, the company plans to launch a pair of new Performance and Popularized batteries, which will enable a nearly 500-mile (800-km) WLTP range. In 2028, Toyota plans to launch solid-state EV batteries with mass production in 2030.
Will it be enough? Or is Toyota already too late to the party? Let us know what you think in the comments below.
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Volkswagen has identified a solution for its ID.4 recall and is ready to start producing post-recall ID.4s, with sales restarting now or soon at a dealership near you.
In September, VW identified a problem with its ID.4 EVs which resulted in a recall of almost 100k vehicles. Apparently, the door handles could leak and allow water into the circuit board controlling the handle, leading to the doors opening unexpectedly.
At the time, VW said the production halt could last until the beginning of next year (so, it’s just about on schedule) and resulted in about 200 workers being furloughed for the time being.
Now, three months later, the fix is ready and has been installed in some cars, with more heading out to dealers and being installed at VW’s factory in Tennessee as well.
Sales started back up this week, with dealerships applying the fix to some of their cars already. A local dealer told us that they’ve applied the fix to about 10% of their inventory so far, and that some cars have already been sold this week. So if you were looking for an ID.4, you should be able to find one in a local dealer now or soon.
The cars affected are model year 2021-2024 ID.4s. Owners should receive notifications from VW soon to get fixes applied to their vehicles – but there was never a stop-drive on the vehicles, so owners can continue driving their cars until the fix is applied.
Update: VW has now officially announced that the ID.4 is back on sale, with production starting in coming weeks “with the aim of re-instating the ID.4 to its prior position as one of the best-selling electric vehicles in the U.S. and Canada.”
We’ve also obtained a copy of the letter being sent out to owners, which claims the repair will take about 4 hours, free of charge.
Prior to the recall, ID.4 sales had been down significantly for the year. Despite a big update to the 2024 model year vehicles which fixed some issues owners had and added a bunch of big improvements, the model seemed not to capture the imagination of the American public. Even though EV sales are rising, the ID.4 had experienced one of the highest drops in sales of any model.
But this is a bit puzzling, because the ID.4 is a competent vehicle. Especially after those aforementioned fixes, I was quite impressed by this model year. It’s a good choice for someone who just wants a reasonable vehicle with a good amount of space. And Electrek’s very own Michelle Lewis has one and loves it.
That said, three months always felt a little slow for this fix. While VW did say that the production pause and stop sale would last until the end of the year, it’s not like door handles are a new thing, and VW certainly has made plenty of vehicles over the years. We can’t help but wonder if the aforementioned down sales year might have contributed to a lack of urgency.
But, now that process is done and VW is ready to start 2025 strong with a car ready to go (and, as our local dealer reminded us, the ID.BUZZ just started selling last month, so now you’ve got multiple EV options from VW).
To contact a local dealer and see if they have any VW ID.4s ready to sell, feel free to use our link. You can also reach out about the ID.Buzz, if a quirky electric minivan is more your speed.
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