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TikTok logo is displayed on the smartphone while standing on the U.S. flag in this illustration picture taken, November 8, 2019.

Dado Ruvic | Reuters

Investors in Meta, Snap and other U.S. digital media companies have been looking for signs of a rebound after a tumultuous 2022. They got some unexpectedly optimistic news this week.

The U.S. House Foreign Affairs Committee on Wednesday voted to advance legislation that would give President Joe Biden the authority to ban TikTok, the viral video app owned by China’s ByteDance that’s been swiping market share from social media stalwarts.

Meta climbed 1% on Wednesday, and Snap was unchanged.

“Implications are great for anybody that has been losing market share to TikTok,” said Laura Martin, an analyst at Needham, in an interview. She said Snap, Meta’s Facebook and Google’s YouTube could be “huge beneficiaries” if the ban ultimately takes place.

TikTok has been on a meteoric rise in the U.S., and its impact was particularly noticeable in 2022, as a sputtering economy pulled down the online ad market.

In 2021, TikTok topped a billion monthly users. An August Pew Research Center survey found that 67% of teens in the U.S. use TikTok, and 16% said they are on it almost constantly. According to Insider Intelligence, TikTok controls 2.3% of the worldwide digital ad market, putting it behind only Google (including YouTube), Facebook (including Instagram), Amazon and Alibaba.

But data privacy concerns have been growing with TikTok because of its parent company, which is based in China and privately held. Congress banned TikTok from government devices as part of a bipartisan spending bill in December, several governors have removed the app from state computer networks —including at public universities — and Sen. Josh Hawley, R-Mo., renewed calls for a complete nationwide ban in January.

China doesn't care about your privacy, says ZeroFox CEO James Foster

“A U.S. ban on TikTok is a ban on the export of American culture and values to the billion-plus people who use our service worldwide,” a TikTok spokesperson said Wednesday. “We’re disappointed to see this rushed piece of legislation move forward, despite its considerable negative impact on the free speech rights of millions of Americans who use and love TikTok.”

Even with the legislation that came before the committee this week, lawmakers have a long way to go before any real ban could be implemented. Assuming this bill gets through the Republican-controlled House, the Democratic majority Senate would have to pass some version of it, which will be a challenge based on the opposition that has already been voiced by some Democrats. If it did pass the Senate, Biden would still need to decide whether to veto it or sign it.

TikTok is no stranger to challenges from U.S. officials, as former President Donald Trump declared his intention to ban the app by executive action in 2020.

ByteDance looked to potentially spin off TikTok to keep the app from being shut down, and the company forged an agreement with Trump that was to include partnerships with Oracle and Walmart, which would both become investors in TikTok.

Those deals fizzled, but Martin said it’s possible that the app could be successfully acquired this time. In that case, TikTok might be a weakened competitor and experience a period of uncertainty, but “it wouldn’t just disappear and get shut down,” Martin said.

Andrew Boone, an analyst at JMP, said Meta likely stands to benefit the most should TikTok face a U.S. ban. Facebook has been pumping money into its TikTok rival, Reels, which has yet to establish a revenue model that’s as effective as the core newsfeed.

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., left, arrives at federal court in San Jose, California, US, on Tuesday, Dec. 20, 2022. 

David Paul Morris | Bloomberg | Getty Images

Meta said during its fourth-quarter earnings call that it expects Reels to become revenue neutral by the end of the year or in early 2024. Video plays on Facebook and Instagram more than doubled within the past year.

“If TikTok were to go away, I think that there would be a lot more consumption of Instagram Reels,” Boone said in an interview. He said Snapchat’s Spotlight, introduced in 2020, and YouTube Shorts, which came out in 2021, “would also benefit.”

All three platforms had a rough 2022. Meta shares lost two-thirds of their value as the company experienced three consecutive quarters of declining revenue. Snap’s stock plummeted 81% as growth dipped into the single digits, and the company opted not to provide a forecast for two straight periods. YouTube advertising revenue fell short of analyst expectations in the fourth quarter, dropping 8% from a year earlier.

The rush to copy TikTok hasn’t gone over well in many circles.

In July, Instagram CEO Adam Mosseri shared a video explaining changes to the social media platform after celebrities like Kylie Jenner and Kim Kardashian criticized the app for “trying to be TikTok.”

A post urging the company to “make Instagram Instagram again” amassed more than 1.6 million likes and resulted in nearly 140,000 petition signatures. A month later, Mosseri announced his plans to move from San Francisco to London to help Meta lure users away from TikTok.

— CNBC’s Christina Wilkie, Lauren Feiner and Jonathan Vanian contributed to this report

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TikTok possibly being banned

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Intuit shares pop 9% on earnings beat, rosy guidance

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Intuit shares pop 9% on earnings beat, rosy guidance

Intuit CEO: This is the fastest organic growth in over a decade

Shares of Intuit popped about 9% on Friday, a day after the company reported quarterly results that beat analysts’ estimates and issued rosy guidance for the full year.

Intuit, which is best known for its TurboTax and QuickBooks software, said revenue in the fiscal third quarter increased 15% to $7.8 billion. Net income rose 18% to $2.82 billion, or $10.02 per share, from $2.39 billion, or $8.42 per share, a year earlier.

“This is the fastest organic growth that we have had in over a decade,” Intuit CEO Sasan Goodarzi told CNBC’s “Closing Bell: Overtime” on Thursday. “It’s really incredible growth across the platform.”

For its full fiscal year, Intuit said it expects to report revenue of $18.72 billion to $18.76 billion, up from the range of $18.16 billion to $18.35 billion it shared last quarter. Analysts were expecting $18.35 billion, according to LSEG.

“We’re redefining what’s possible with [artificial intelligence] by becoming a one-stop shop of AI-agents and AI-enabled human experts to fuel the success of consumers and small and mid-market businesses,” Goodarzi said in a release Thursday.

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Goldman Sachs analysts reiterated their buy rating on the stock and raised their price target to $860 from $750 on Thursday. The analysts said Intuit’s execution across its core growth pillars is “reinforcing confidence” in its growth profile over the long term.

The company’s AI roadmap, which includes the introduction of AI agents, will add additional upside, the analysts added.

“In our view, Intuit stands out as a rare asset straddling both consumer and business ecosystems, all while supplemented by AI-prioritization,” the Goldman Sachs analysts wrote in a note.

Analysts at Deutsche Bank also reiterated their buy rating on the stock and raised their price target to $815 from $750.

They said the company’s results were “reassuring” after a rocky two years and that they feel more confident about its ability to grow the consumer business.

“Longer term, we continue to believe Intuit presents a unique investment opportunity and we see its platform approach powering accelerated innovation with leverage, thus enabling sustained mid-teens or better EPS growth,” the analysts wrote in a Friday note.

WATCH: Intuit CEO: This is the fastest organic growth in over a decade

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Why Trump’s iPhone tariff threat might not be enough to bring production to the U.S.

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Why Trump's iPhone tariff threat might not be enough to bring production to the U.S.

FILE PHOTO: Apple CEO Tim Cook escorts U.S. President Donald Trump as he tours Apple’s Mac Pro manufacturing plant with in Austin, Texas, U.S., November 20, 2019.

Tom Brenner | Reuters

The once-solid relationship between President Donald Trump and Apple CEO Tim Cook is breaking down over the idea of a U.S.-made iPhone.

Last week, Trump said he “had a little problem with Tim Cook,” and on Friday, he threatened to slap a 25% tariff on iPhones in a social media post.

Trump is upset with Apple’s plan to source the majority of iPhones sold in the U.S. from its factory partners in India, instead of China. Cook officially confirmed this plan earlier this month during earnings.

Trump wants Apple to build iPhones for the U.S. market in the U.S. and has continued to pressure the company and Cook.

“I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United  States of America will be manufactured and built in the United States, not India, or anyplace else,” Trump posted on Truth Social on Friday.

Analysts said it would probably make more sense for Apple to eat the cost rather than move production stateside.

“In terms of profitability, it’s way better for Apple to take the hit of a 25% tariff on iPhones sold in the US market than to move iPhone assembly lines back to US,” wrote Apple supply chain analyst Ming-Chi Kuo on X.

UBS analyst David Vogt said that the potential 25% tariffs were a “jarring headline,” but that they would only be a “modest headwind” to Apple’s earnings, dropping annual earnings by 51 cents per share, versus a prior expectation of 34 cents per share under the current tariff landscape.

Experts have long held that a U.S.-made iPhone is impossible at worst and highly expensive at best.

Analysts have said that made in U.S.A. iPhones would be much more expensive, CNBC previously reported, with some estimates ranging between $1,500 to $3,500 to buy one at retail. Labor costs would certainly rise.

But it would also be logistically complicated.

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Supply chains and factories take years to build out, including installing equipment and staffing up. Parts that Apple imported to the United States for assembly might be subject to tariffs as well.

Apple started manufacturing iPhones in India in 2017 but it was only in recent years that the region was capable of building Apple’s latest devices.

“We believe the concept of Apple producing iPhones in the US is a fairy tale that is not feasible,” wrote Wedbush analyst Dan Ives in a note on Friday.

Other analysts were wary about predicting how Trump’s threat ultimately plays out. Apple might be able to strike a deal with the administration — despite the eroding relationship — or challenge the tariffs in court.

For now, most of Apple’s most important products are exempt from tariffs after Trump gave phones and computers a tariff waiver — even from China — in April, but Apple doesn’t know how the Trump administration’s tariffs will ultimately play out beyond June.

“We’re skeptical,” that the 25% tariff will materialize, wrote Wells Fargo analyst Aaron Rakers.

He wrote that Apple could try to preserve its roughly 41% gross margin on iPhones by raising prices in the U.S. by between $100 or $300 per phone.

It’s unclear how Trump intends to target Apple’s India-made iPhones. Rakers wrote that the administration could put specific tariffs on phone imports from India.

Apple’s operations in India continue to expand.

Foxconn, which assembles iPhones for Apple, is building a new $1.5 billion factory in India that could do some iPhone production, the Financial Times reported Thursday.

Apple declined to comment on Trump’s post.

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Palantir CEO Alex Karp sells more than $50 million in stock

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Palantir CEO Alex Karp sells more than  million in stock

Palantir co-founder and CEO Alex Karp speaks during the Hill & Valley Forum at the U.S. Capitol Visitor Center Auditorium in Washington, D.C., on April 30, 2025.

Brendan Smialowski | Afp | Getty Images

Palantir CEO Alex Karp has sold more than $50 million worth of shares in the artificial intelligence software company, according to securities filings.

The stock transactions occurred on Tuesday and Wednesday between $125.26 and $127.70 per share. Following the stock sales, Karp owned about 6.43 million shares of Palantir stock, worth about $787 million based on Thursday’s closing price.

The sales were connected to a series of automatic share sales to cover required tax withholding obligations tied to vesting restricted stock units, according to filings.

Other top executives at the Denver-based company also unloaded stock.

Chief Technology Officer Shyam Sankar sold about $21 million worth of Palantir stock, while co-founder and president Stephen Cohen dumped about $43.5 million in shares.

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Palantir shares have notched fresh highs in recent weeks as the company leapt above Salesforce in market value and into the top 10 most valuable U.S. tech firms.

The digital analytics company has benefited from bets on AI and a surge in government contracts as companies prioritize streamlining and President Donald Trump targets a federal overhaul with the Elon Musk-led Department of Government Efficiency.

The stock has outperformed its tech peers since the start of 2025, surging nearly 62%, but investors are paying a high multiple on shares.

In its earnings report earlier this month, the company lifted its full-year guidance due to AI adoption, but shares fell on international growth concerns.

“You don’t have to buy our shares,” Karp told CNBC as shares slumped. “We’re happy. We’re going to partner with the world’s best people and we’re going to dominate. You can be along for the ride or you don’t have to be.”

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