Ford unveiled Thursday a new business unit called Latitude AI, designed to develop automated driving tech for future vehicles. The division will initially focus on a hands-free, eyes-off driver assist system to improve safety and the driver experience.
In 2017, Ford injected $1 billion into Argo AI, a self-driving startup, along with Volkswagen, in a move to advance autonomous vehicles and strengthen their leadership in the industry.
Initial plans included combining Ford’s virtual driver system team with the robotics talent and expertise of Argo AI to develop and introduce a virtual driver system for Ford’s SAE Level 4 self-driving vehicles by 2021.
However, after Argo failed to attract investors over the years and Ford posted a whopping $2.7 billion (pretax) loss on its investment in the third quarter of 2022, Ford said it was abandoning the company.
Ford shifted its focus from full self-driving L4 advanced driver assistance systems (ADAS) being developed by Argo AI to internally developing L2 and L3 tech, like Ford’s BlueCruise.
CEO Jim Farley said, “There’s a huge opportunity right now for Ford to give time – the most valuable commodity in modern life – back to millions of customers” as he announced he would absorb some of Argo’s engineers to accelerate internal development.
With today’s press release, it seems Ford is putting the Argo engineers to good use with a newly established Latitude AI division focusing on developing new automated driving tech.
F-150 Lightning Lariat off-road (source: Ford)
Ford creates Latitude AI for new automated driving tech
Ford’s BlueCruise has already surpassed over 50 million miles of hands-free driving and earned the top spot on Consumer Reports’ latest ADAS rankings, the automaker is looking to expand its automated driving technology.
Following the Argo exit, Ford hired about 550 former employees with machine learning, robotics, software, sensors, cloud platforms, mapping, and safety talent that will lead the new Latitude AI unit.
Doug Field, Ford’s chief advanced product development and technology officer, explains:
Customers using BlueCruise are already experiencing the benefits of hands-off driving. The deep experience and talent in our Latitude team will help us accelerate the development of all-new automated driving technology – with the goal of not only making travel safer, less stressful and more enjoyable, but ultimately over time giving our customers some of their day back.
Field adds that the company sees automated driving tech as an “opportunity to redefine the relationship between people and their vehicles” with new experiences to reduce stress and free up the driver’s focus in the future.
Sammy Omari, Ford’s executive director of ADAS tech, will serve as Latitude AI’s CEO with the company’s headquarters in Pittsburg and an additional highway-speed test track facility in South Carolina.
Electrek’s Take
With full self-driving technology still a few years out, Ford looks to take a strategic approach by focusing on L2 and L3 systems where it already excels and can potentially pull ahead.
Ford has already shown its BlueCruise hands-free driving tech can help keep drivers safe and be life-changing for some, like those who are deaf or hard of hearing, for example. The new business unit will help streamline development with Ford’s newly added talent from Argo leading the way.
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Massachusetts is launching a first-of-its-kind statewide vehicle-to-everything (V2X) pilot program. This two-year initiative, backed by the Massachusetts Clean Energy Center (MassCEC), aims to deploy 100 bidirectional chargers to homes, school buses, municipal, and commercial fleet participants across the state.
These bidirectional chargers will enable EVs to serve as mobile energy storage units, collectively providing an estimated 1.5 MW of new storage capacity. That means EVs won’t just be getting power – they’ll be giving it back to the grid, helping to balance demand and support renewable energy use. The program is also focused on ensuring that low-income and disadvantaged communities have access to this cutting-edge tech.
The Massachusetts pilot is one of the largest state-led V2X initiatives in the US and is designed to tackle key challenges in deploying bidirectional charging technology. By strategically placing these chargers in a variety of settings, the program aims to identify and resolve barriers to wider adoption of V2X technology.
Massachusetts EV owners and fleet operators enrolled in the program will get bidirectional chargers capable of both vehicle-to-grid (V2G) and backup power operations at no cost. Here’s what they stand to gain:
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No-cost charging infrastructure: Bidirectional charging stations and installation are fully covered for participants.
Grid resilience: With an estimated 1.5 MW of new flexible and distributed storage assets, the program strengthens Massachusetts’ energy infrastructure.
Clean energy integration: V2G technology allows EVs to charge when renewable energy is available and discharge stored energy when it’s not, supporting the state’s clean energy goals.
Backup power: EV batteries can be used as backup power sources during outages.
Revenue opportunities: Some participants can earn money by sending stored energy back to the grid.
Clean energy solutions firm Resource Innovations and vehicle-grid integration tech company The Mobility House are leading the program’s implementation. “With the charging infrastructure provided through this program, we’re eliminating financial barriers and enabling school districts, homeowners, and fleets to access reliable backup power,” said Kelly Helfrich of Resource Innovations. “We aim to create a scalable blueprint for V2X programs nationwide.”
“Bidirectional charging benefits vehicle owners by providing backup power and revenue opportunities while strengthening the grid for the entire community,” added Russell Vare of The Mobility House North America.
The program is open for enrollment now through June 2025. For more details, visit the MassCEC V2X Program webpage. A list of eligible bidirectional vehicles can be found on that page.
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Compton, California, has unveiled 25 new electric school buses – the school district’s first – and 25 Tellus 180 kW DC fast chargers.
Compton Unified School District (CUSD) in southern Los Angeles County is putting 17 Thomas Built Type A and eight Thomas Built Type C electric school buses on the road this spring. In addition to working with Thomas Built, CUSD also collaborated with electrification-as-a-service provider Highland Electric Fleet, utility Southern California Edison, and school transportation provider Durham School Services.
Environmental Protection Agency’s (EPA) Clean School Bus Program awarded funds for the vehicles in the program’s first round. EPA also awarded CUSD funds for the third round of the program and anticipates introducing an additional 25 EV school buses in the future.
“I can’t stress enough how vital grants like these are and the need for continued support from our partners in government at the state and federal level to fund additional grants for school districts and their transportation partners that are ready to deliver and operate zero-emission buses,” said Tim Wertner, CEO of Durham School Services.
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CUSD, which serves Compton and parts of the cities of Carson and Los Angeles, currently serves more than 17,000 students at 36 sites. The district has a high school graduation rate of 93% and an 88% college acceptance rate. One in 11 children in Los Angeles County have asthma, which makes the need for emissions-free school transportation that much more pressing.
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After cutting lease prices by $200 this month, the Rivian R1S is now surprisingly affordable. It may even be a better deal than the new Tesla Model Y.
Rivian cuts R1S lease prices by $200 per month
Rivian’s R1S is one of the hottest electric SUVs on the market. If you haven’t checked it out yet, you’re missing out.
With some of the best deals to date, now may be the time. Rivian lowered R1S lease prices earlier this month to just $599 for 36 months, with $8,493 due at signing (30,000 miles). The offer is for the new 2025 R1S Adventure Dual Standard, which starts at $75,900.
Before the price cut, the R1S was listed at $799 per month, with $8,694 due at signing. The electric SUV now has the same lease price as the R1T, despite costing $6,000 more.
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The 2025 R1T Dual Motor starts at $69,900, essentially making it a free $6,000 upgrade. At that price, you may even want to consider it over the new Tesla Model Y.
Tesla’s new Model Y Launch Series arrived with lease prices of $699 for 36 months. With $4,393 due at signing, the effective rate is $821 per month, or just $13 less than the R1S at $834. However, the 2025 R1S costs nearly $15,000 more, with the Model Y Launch Series price at $59,990.
Rivian is also offering an “All-Electric Upgrade Offer” of up to $6,000 for those looking to trade-in their gas-powered car, but base models are not included.
Starting Price
Range (EPA-est.)
2025 Rivian R1S Dual Standard
$75,900
270 miles
2026 Tesla Model Y Launch Series
$59,990
327 miles
Rivian R1S Dual Standard vs new Tesla Model Y Launch Series
To take advantage of the Rivian R1S lease deal, you must order it before March 15 and take delivery on or before March 31, 2025.
The 2025 Rivian R1S Dual Standard Motor has an EPA-estimated range of up to 270 miles. Tesla’s new Model Y Launch Series gets up to 327 miles.
Which electric SUV would you choose? Rivian’s R1S or the new Tesla Model Y? If you’re ready to check them out for yourself, you can use our links below to find deals on the Rivian R1S and Tesla Model Y in your area.
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