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TikTok videos using hashtags previously identified as hosting eating-disorder content are continuing to attract views, new research by the Centre for Countering Digital Hate has found.

A December report by the campaign group identified “coded” hashtags where users could access potentially harmful videos promoting restrictive diets and so-called “thinspo” content, designed to encourage harmful weight loss.

New analysis of those hashtags by the organisation found that since the study, just seven had been removed from the platform and only three carried a health warning on the UK version of the app.

But TikTok said it had removed content which violates its rules, which do not allow the promotion or glorification of eating disorders.

The Centre for Countering Digital Hate (CCDH) said the hashtags it found still on the platform had amassed 1.6 billion more views, which the UK’s leading eating disorder charity Beat has called “extremely concerning”.

“There is no excuse for harmful hashtags and videos being on TikTok in the first place,” Andrew Radford, Beat’s Chief Executive said.

“The company should immediately identify and remove damaging content as soon as it is uploaded,” he told Sky News.

Content warning: this article contains references to eating disorders.

FILE - The TikTok app logo appears in Tokyo on Sept. 28, 2020. U.S. government bans on Chinese-owned video sharing app TikTok reveal Washington...s own insecurities and are an abuse of state power, a Chinese Foreign Ministry spokesperson said Tuesday, Feb. 28, 2023.(AP Photo/Kiichiro Sato, File)

TikTok’s community guidelines restrict eating disorder-related content on its platform and this includes hashtags explicitly associated with it.

But users will often make subtle edits to terminology so they can continue posting potentially harmful material about eating disorders without being spotted by TikTok’s moderators.

‘Coded’ language to avoid detection

In its December report, the CCDH identified 56 TikTok hashtags using “coded” language, under which it found potentially harmful eating disorder content.

The CCDH also found 35 of the hashtags contained a high concentration of pro-eating disorder videos, while it said 21 contained a mix of harmful content and healthy discussion.

Among the material found in both categories were videos promoting unhealthy weight loss, restrictive diets and “thinspo”.

In November, the views across these hashtags stood at 13.2 billion. When CCDH reviewed them in January, it found that the number of views on videos using the hashtags had grown to more than 14.8 billion.

Since the original study, CCDH says seven of the hashtags it identified had been removed from the platform altogether.

Four of those hosted predominantly pro-eating disorder content, while three contained both positive and harmful videos.

In the review, the CCDH found when accessed by US users, 37 of the hashtags they identified carried a safety warning directing users to the US’s leading eating disorder charity.

However, the same review found that for UK users, just three of those hashtags carry the same kind of warning.

Centre for Countering Digital Hate found 56 hashtags associated with eating disorder content. 35 of those contained a high concentration of pro-eating disorder content. Pic:TikTok
Image:
Centre for Countering Digital Hate found 56 hashtags associated with eating disorder content. 35 of those contained a high concentration of pro-eating disorder content. Pic:TikTok

‘Outcry’ by parents

“TikTok is clearly capable of adding warnings to English language content that might harm but is choosing not to implement this for English language content in the UK,” said Imran Ahmed, CEO of the Centre for Countering Digital Hate.

“There can be no clearer example of the way the enforcement of purportedly universal rules of these platforms are actually implemented partially, selectively, and only when platforms feel under real pressure by governments,” he told Sky News.

The new research also indicates that most of the people accessing material under these hashtags are young.

Using TikTok’s own data analytics tool, CCDH found that 91% of views on 21 of the hashtags came from users under the age of 24. This tool, however, is limited as TikTok does not include data for any users under the age of 18.

“Despite an outcry from parents, politicians and the general public, three months later this content continues to grow and spread unchecked,” Mr Ahmed added.

“Every view represents a potential victim – someone whose mental health might be harmed by negative body image content, someone who might start restricting their diet to dangerously low levels,” he said.

Following CCDH’s findings, a group of charities – including the NSPCC, the Molly Russell Foundation and the US and UK arms of the American Psychological Foundation – have called on TikTok to improve its moderation policies in a letter to its head of safety, Eric Han.

Responding to the findings, a spokesperson for TikTok said: “Our community guidelines are clear that we do not allow the promotion, normalisation or glorification of eating disorders, and we have removed content mentioned in this report that violates these rules.

“We are open to feedback and scrutiny, and we seek to engage constructively with partners who have expertise on these complex issues, as we do with NGOs in the US and UK.”

The Data and Forensics team is a multi-skilled unit dedicated to providing transparent journalism from Sky News. We gather, analyse and visualise data to tell data-driven stories. We combine traditional reporting skills with advanced analysis of satellite images, social media and other open source information. Through multimedia storytelling we aim to better explain the world while also showing how our journalism is done.

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Bank of England rate cut to 3.75% following fall in inflation

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Bank of England rate cut to 3.75% following fall in inflation

The Bank of England has cut interest rates from 4% to 3.75%, its sixth cut since last summer.

The decision follows a bigger-than-expected fall in the consumer price index rate of inflation in data released this week. While inflation is still above the Bank‘s 2% target, the fall to 3.2% helped swing today’s decision, with five of the Bank’s nine-member monetary policy committee (MPC) voting for a cut.

The governor, Andrew Bailey, who had voted to leave rates on hold in November pending more data on inflation, shifted his vote this time around.

Money latest: What interest rate decision means for you

“We’ve passed the recent peak in inflation and it has continued to fall,” he said, “so we have cut interest rates for the sixth time, to 3.75 per cent, today. We still think rates are on a gradual path downward. But with every cut we make, how much further we go becomes a closer call.”

The decision will mean those with floating rate mortgages should immediately see a reduction in their monthly repayments – and some lenders are now reducing fixed-rate deals to 3.5% or below.

The Bank also gave its first full assessment of the economic impact of last month’s budget. It said the budget, which included measures to reduce energy bills and freeze fuel duty, should help push inflation half a percentage point lower next year.

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Better news on cost of living

That would mean CPI inflation would drop to close to the Bank’s 2% target as soon as the second quarter of 2026, nearly a year earlier than it originally expected.

However, the Bank also warned that growth remained weak. It said it expected gross domestic product to flatline in the fourth quarter of the year.


UK economy shrinks again – was budget build-up partly to blame?

Since the decision was a narrow one, with four members of the MPC voting against the cut, some investors might judge that the Bank remains finely balanced on future decisions. Right now investors expect another cut by the end of next spring and, possibly, another one thereafter.

But whether rates eventually settle at 3.5% or 3.25% – or even lower – remains a matter of debate.

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Interest rate cut brings Christmas cheer but there’s good reason for caution ahead

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Interest rate cut brings Christmas cheer but there's good reason for caution ahead

The economy may be stuttering, unemployment may be rising, inflation may be above target. But even so, the Bank of England delivered mortgage payers some welcome Christmas cheer on Thursday.

The quarter percentage point cut in interest rates was far from a surprise – the vast majority of economists and investors had expected the Bank to cut rates down from 4% to 3.75%. But even so, for those still struggling with the cost of living, the decision will help lighten the load through the winter months.

And, if the pricing in financial markets is anything to go by, there will be more cuts to come next year with one or maybe two more cuts priced in by investors.

Money latest: What interest rate decision means for you

There was Christmas cheer, too, for the chancellor, as the Bank revealed that it expected the measures in her budget to reduce inflation by half a percentage point next year, thanks largely to her measures to reduce energy bills and freeze fuel duty.

This is a hefty reduction – and means that far from having to wait until 2027 to see inflation come down to its 2% target, the Bank thinks the target will be hit as soon as next year. In short, the Bank has offered its seal of approval to Rachel Reeves, who said repeatedly that she was hoping to craft a non-inflationary budget.

However, deeper questions still remain. To what extent is Britain’s low inflation a good news story – the fruit of clever monetary and fiscal policy – or something else? For there are some who worry that instead it bears all the hallmarks of economic slowdown. The slower the economy is growing, the less people spend and the lower inflation goes. And the Bank said it expected economic growth to drop to zero in the final quarter of the year.

More from Money


November: Bank governor’s message on rates

There are also suspicions inside the Bank that one of the consequences of Donald Trump’s trade war is that cheap imports from China, that would previously have flowed into the US, might be diverted to Europe. That would, on the one hand, push down consumer prices. However, it also risks pushing European manufacturers into the red as they struggle to compete.

On the other hand, there’s a deeper worry that, having experienced high inflation for quite a few years, consumers are now so used to it that they might “bake” higher inflation into their personal mental maps. That could, in turn, mean they push for bigger annual wage increases, which in turn pushes inflation even higher. In short, the question as to whether the inflation genie is still out of the bottle remains.

Finally, there’s the question about whether the trade war is a signal of something bigger: the end of the decades-long period of uber-globalisation. If it becomes more expensive to transport goods around the world, that implies that everything could gradually become more expensive.

Still, for the time being, the Bank has delivered its last piece of analysis and policymaking before the end of the year. And, for the most part, it’s a set of measures and analysis that most people will be cheered by.

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Vodafone sets date to meet MPs over franchisee scandal

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Vodafone sets date to meet MPs over franchisee scandal

Executives at Vodafone will next month meet parliamentarians amid growing scrutiny of its treatment of dozens of its retail franchisees, which a prominent MP said possessed “uncomfortable echoes of the Post Office [Horizon IT] scandal”.

Sky News understands that senior executives from the FTSE-100 telecoms giant will hold talks with MPs, including the Reform deputy leader Richard Tice, on 21 January to discuss the escalating row.

The meeting, which MPs had been pursuing for several weeks, will come weeks after ministers indicated they were prepared to review the legal structure of franchise agreements in Britain.

Money latest: How low could mortgage rates go?

A group of 62 Vodafone retail franchisees brought a High Court claim last year, alleging that the company had “unjustly enriched” itself by cutting sales commissions paid to the small business owners who ran its stores in 2020.

The Guardian reported allegations this week that a number of those affected had committed suicide or attempted to take their own lives.

In September, Vodafone began proposing financial settlements to some of the group of former franchisees.

More from Money

Mr Tice, whose engagement on the issue was triggered by the plight of one of his constituents, said in a statement on Thursday: “Vodafone’s behaviour in this case has uncomfortable echoes of the Post Office scandal, where a powerful organisation is avoiding accountability while ordinary people running our high streets are left to suffer.

“That is completely unacceptable.

“Vodafone must stop stonewalling, accept that serious failures in its franchising operation have caused real harm, and engage properly with Parliament to establish what went wrong and how this will be put right.

“I welcome the fact that a meeting is finally taking place, but it should not have taken this long.

He added: “This must now be a serious and transparent discussion.

“MPs need urgent answers about Vodafone’s conduct and meaningful engagement in response to the deeply troubling stories that continue to emerge.”

Vodafone rejected comparisons with the Horizon scandal.

In a statement, Vodafone said: “We have tried on multiple occasions to resolve this complex commercial dispute.

“We offered to make a significant payment which we believed would ensure no claimants had debts associated with their franchise.

“We were disappointed to learn that our financial offer was rejected by the company funding the claim, without having shared it with all claimants.

“We remain open to further talks and are sorry if any franchisee had difficulty in operating their business.

“We continue to run a successful franchise business in the UK, with many current franchisees keen to take on more stores.”

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