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Cher Wang, chairperson, co-founder and CEO of HTC, speaks at a keynote on the second day of the Mobile World Congress 2023.

Joan Cros | Nurphoto | Nurphoto via Getty Images

BARCELONA — The boss of consumer electronics firm HTC thinks Apple is going to launch its own mixed reality headset, but she’s not worried about the competition.

Speaking with CNBC at the Mobile World Congress in Barcelona, HTC CEO and co-founder Cher Wang said the Cupertino tech giant was likely to launch a mixed reality, or XR, product “very soon” — potentially as soon as this year. XR refers to technologies that blend the physical and digital worlds.

“I think the earliest [release date] may be middle or later this year,” Wang said.

The company will likely prioritize such a device over augmented reality glasses, she added.

Apple did not immediately respond to a CNBC request for comment.

It has reportedly indefinitely paused plans to launch AR glasses by 2025. The company has long been rumored to be working on its own virtual and augmented reality experiences. In January, Bloomberg reported that it is gearing up to release a mixed reality headset in the spring.

Apple often holds off on getting into a particular product trend or feature until long after other firms. For instance, the iPhone didn’t get a camera with two lenses until 2017, years after HTC introduced a dual camera with its HTC One M8 handset in 2014.

“Apple is always more cautious. I think the market is now big enough [that] they probably will enter,” Wang said.

But when Apple does eventually make its way into a new product category, it tends to “redefine the way that everyone thinks about an opportunity,” according to Leo Gebbie, principal analyst for connected devices at CCS Insight.

Neil Shah, research vice president of Counterpoint Research, told CNBC: “XR is the newest form of how we can interact differently with the world and can change the paradigm of personal computing.”

“Apple and the entire industry realizes the potential and hence want to enter and eventually lead this segment,” he added.

XR competition is fierce

Mobile phone inventor: Modern phones not optimal for speaking

That will mean more competition for HTC. In the second quarter of 2022, the company shipped over 100,000 XR devices, according to data from Counterpoint Research, up by 158% from 40,000 shipments in the same period a year prior. But its market share remains relatively small.

If anything, Wang thinks that moves from Apple, Meta, Samsung and others in the space will boost the overall adoption of mixed reality devices, which she sees as a boon to HTC’s business.

“It’s really proven that our direction is correct,” she said. “Competition is always good.”

Once a major player in the smartphone market, HTC has staked its future on the merging of virtual and physical worlds. In January, the company launched its Vive XR Elite device, a lightweight headset focused on gaming, fitness and productivity, at a $1,099 price point.

HTC sold a chunk of its smartphone business to Google in 2018 for $1.1 billion.

Betting on the ‘metaverse’

The bet long term is that these devices will be how we interact with a mass-scale virtual world known as the “metaverse.” HTC has its own so-called metaverse, named HTC Viverse, and the company talked up its ambitions in this area at the show this week.

“The metaverse is kind of growing in a state where so many social media companies and walled garden companies are trying to build it out themselves,” Shen Ye, HTC’s global head of product, told CNBC. “Our goal is to make sure it’s as open and interconnected as possible.”

Buzz around the metaverse has died down lately, as the initial hype surrounding Meta’s involvement has been wearing off. Worldwide shipments of VR headsets as well as augmented reality devices sales sank over 12% last year, according to IDC data.

Companies have instead steered toward artificial intelligence, the new in-vogue tech topic that has been catapulted to the top of industry insiders’ favorite trends by ChatGPT, a popular AI chatbot. At MWC, South Korean telecoms firm SKTelecom had a big sign that read “AI METAVERSE.”

Donning one of HTC’s XR devices, users can immerse themselves in virtual spaces or interact with 3D objects in the physical space surrounding them.

In one experience shown off at MWC, people were invited to try out their boxing skills. A grid of nine black circles appears, and you were scored on how quickly you could punch them as they lit up red one after the other in a random order.

Beyond the consumer space, HTC sees its technology offering applications in more commercial and industrial settings. The company is working with the United States Air Force and police departments to carry out virtual training experiences, Wang said.

WATCH: ChatGPT a ‘milestone’ for Qualcomm as it showcases A.I. smartphone capability, CEO says

ChatGPT a 'milestone' for Qualcomm as it showcases A.I. smartphone capability, CEO says

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Week in review: The Nasdaq’s worst week since April, three trades, and earnings

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Week in review: The Nasdaq's worst week since April, three trades, and earnings

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Too early to bet against AI trade, State Street suggests 

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Too early to bet against AI trade, State Street suggests 

Momentum and private assets: The trends driving ETFs to record inflows

State Street is reiterating its bullish stance on the artificial intelligence trade despite the Nasdaq’s worst week since April.

Chief Business Officer Anna Paglia said momentum stocks still have legs because investors are reluctant to step away from the growth story that’s driven gains all year.

“How would you not want to participate in the growth of AI technology? Everybody has been waiting for the cycle to change from growth to value. I don’t think it’s happening just yet because of the momentum,” Paglia told CNBC’s “ETF Edge” earlier this week. “I don’t think the rebalancing trade is going to happen until we see a signal from the market indicating a slowdown in these big trends.”

Paglia, who has spent 25 years in the exchange-traded funds industry, sees a higher likelihood that the space will cool off early next year.

“There will be much more focus about the diversification,” she said.

Her firm manages several ETFs with exposure to the technology sector, including the SPDR NYSE Technology ETF, which has gained 38% so far this year as of Friday’s close.

The fund, however, pulled back more than 4% over the past week as investors took profits in AI-linked names. The fund’s second top holding as of Friday’s close is Palantir Technologies, according to State Street’s website. Its stock tumbled more than 11% this week after the company’s earnings report on Monday.

Despite the decline, Paglia reaffirmed her bullish tech view in a statement to CNBC later in the week.

Meanwhile, Todd Rosenbluth suggests a rotation is already starting to grip the market. He points to a renewed appetite for health-care stocks.

“The Health Care Select Sector SPDR Fund… which has been out of favor for much of the year, started a return to favor in October,” the firm’s head of research said in the same interview. “Health care tends to be a more defensive sector, so we’re watching to see if people continue to gravitate towards that as a way of diversifying away from some of those sectors like technology.”

The Health Care Select Sector SPDR Fund, which has been underperforming technology sector this year, is up 5% since Oct. 1. It was also the second-best performing S&P 500 group this week.

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

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People with ADHD, autism, dyslexia say AI agents are helping them succeed at work

Neurodiverse professionals may see unique benefits from artificial intelligence tools and agents, research suggests. With AI agent creation booming in 2025, people with conditions like ADHD, autism, dyslexia and more report a more level playing field in the workplace thanks to generative AI.

A recent study from the UK’s Department for Business and Trade found that neurodiverse workers were 25% more satisfied with AI assistants and were more likely to recommend the tool than neurotypical respondents.

“Standing up and walking around during a meeting means that I’m not taking notes, but now AI can come in and synthesize the entire meeting into a transcript and pick out the top-level themes,” said Tara DeZao, senior director of product marketing at enterprise low-code platform provider Pega. DeZao, who was diagnosed with ADHD as an adult, has combination-type ADHD, which includes both inattentive symptoms (time management and executive function issues) and hyperactive symptoms (increased movement).

“I’ve white-knuckled my way through the business world,” DeZao said. “But these tools help so much.”

AI tools in the workplace run the gamut and can have hyper-specific use cases, but solutions like note takers, schedule assistants and in-house communication support are common. Generative AI happens to be particularly adept at skills like communication, time management and executive functioning, creating a built-in benefit for neurodiverse workers who’ve previously had to find ways to fit in among a work culture not built with them in mind.

Because of the skills that neurodiverse individuals can bring to the workplace — hyperfocus, creativity, empathy and niche expertise, just to name a few — some research suggests that organizations prioritizing inclusivity in this space generate nearly one-fifth higher revenue.

AI ethics and neurodiverse workers

“Investing in ethical guardrails, like those that protect and aid neurodivergent workers, is not just the right thing to do,” said Kristi Boyd, an AI specialist with the SAS data ethics practice. “It’s a smart way to make good on your organization’s AI investments.”

Boyd referred to an SAS study which found that companies investing the most in AI governance and guardrails were 1.6 times more likely to see at least double ROI on their AI investments. But Boyd highlighted three risks that companies should be aware of when implementing AI tools with neurodiverse and other individuals in mind: competing needs, unconscious bias and inappropriate disclosure.

“Different neurodiverse conditions may have conflicting needs,” Boyd said. For example, while people with dyslexia may benefit from document readers, people with bipolar disorder or other mental health neurodivergences may benefit from AI-supported scheduling to make the most of productive periods. “By acknowledging these tensions upfront, organizations can create layered accommodations or offer choice-based frameworks that balance competing needs while promoting equity and inclusion,” she explained.

Regarding AI’s unconscious biases, algorithms can (and have been) unintentionally taught to associate neurodivergence with danger, disease or negativity, as outlined in Duke University research. And even today, neurodiversity can still be met with workplace discrimination, making it important for companies to provide safe ways to use these tools without having to unwillingly publicize any individual worker diagnosis.

‘Like somebody turned on the light’

As businesses take accountability for the impact of AI tools in the workplace, Boyd says it’s important to remember to include diverse voices at all stages, implement regular audits and establish safe ways for employees to anonymously report issues.

The work to make AI deployment more equitable, including for neurodivergent people, is just getting started. The nonprofit Humane Intelligence, which focuses on deploying AI for social good, released in early October its Bias Bounty Challenge, where participants can identify biases with the goal of building “more inclusive communication platforms — especially for users with cognitive differences, sensory sensitivities or alternative communication styles.”

For example, emotion AI (when AI identifies human emotions) can help people with difficulty identifying emotions make sense of their meeting partners on video conferencing platforms like Zoom. Still, this technology requires careful attention to bias by ensuring AI agents recognize diverse communication patterns fairly and accurately, rather than embedding harmful assumptions.

DeZao said her ADHD diagnosis felt like “somebody turned on the light in a very, very dark room.”

“One of the most difficult pieces of our hyper-connected, fast world is that we’re all expected to multitask. With my form of ADHD, it’s almost impossible to multitask,” she said.

DeZao says one of AI’s most helpful features is its ability to receive instructions and do its work while the human employee can remain focused on the task at hand. “If I’m working on something and then a new request comes in over Slack or Teams, it just completely knocks me off my thought process,” she said. “Being able to take that request and then outsource it real quick and have it worked on while I continue to work [on my original task] has been a godsend.”

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