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Cher Wang, chairperson, co-founder and CEO of HTC, speaks at a keynote on the second day of the Mobile World Congress 2023.

Joan Cros | Nurphoto | Nurphoto via Getty Images

BARCELONA — The boss of consumer electronics firm HTC thinks Apple is going to launch its own mixed reality headset, but she’s not worried about the competition.

Speaking with CNBC at the Mobile World Congress in Barcelona, HTC CEO and co-founder Cher Wang said the Cupertino tech giant was likely to launch a mixed reality, or XR, product “very soon” — potentially as soon as this year. XR refers to technologies that blend the physical and digital worlds.

“I think the earliest [release date] may be middle or later this year,” Wang said.

The company will likely prioritize such a device over augmented reality glasses, she added.

Apple did not immediately respond to a CNBC request for comment.

It has reportedly indefinitely paused plans to launch AR glasses by 2025. The company has long been rumored to be working on its own virtual and augmented reality experiences. In January, Bloomberg reported that it is gearing up to release a mixed reality headset in the spring.

Apple often holds off on getting into a particular product trend or feature until long after other firms. For instance, the iPhone didn’t get a camera with two lenses until 2017, years after HTC introduced a dual camera with its HTC One M8 handset in 2014.

“Apple is always more cautious. I think the market is now big enough [that] they probably will enter,” Wang said.

But when Apple does eventually make its way into a new product category, it tends to “redefine the way that everyone thinks about an opportunity,” according to Leo Gebbie, principal analyst for connected devices at CCS Insight.

Neil Shah, research vice president of Counterpoint Research, told CNBC: “XR is the newest form of how we can interact differently with the world and can change the paradigm of personal computing.”

“Apple and the entire industry realizes the potential and hence want to enter and eventually lead this segment,” he added.

XR competition is fierce

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That will mean more competition for HTC. In the second quarter of 2022, the company shipped over 100,000 XR devices, according to data from Counterpoint Research, up by 158% from 40,000 shipments in the same period a year prior. But its market share remains relatively small.

If anything, Wang thinks that moves from Apple, Meta, Samsung and others in the space will boost the overall adoption of mixed reality devices, which she sees as a boon to HTC’s business.

“It’s really proven that our direction is correct,” she said. “Competition is always good.”

Once a major player in the smartphone market, HTC has staked its future on the merging of virtual and physical worlds. In January, the company launched its Vive XR Elite device, a lightweight headset focused on gaming, fitness and productivity, at a $1,099 price point.

HTC sold a chunk of its smartphone business to Google in 2018 for $1.1 billion.

Betting on the ‘metaverse’

The bet long term is that these devices will be how we interact with a mass-scale virtual world known as the “metaverse.” HTC has its own so-called metaverse, named HTC Viverse, and the company talked up its ambitions in this area at the show this week.

“The metaverse is kind of growing in a state where so many social media companies and walled garden companies are trying to build it out themselves,” Shen Ye, HTC’s global head of product, told CNBC. “Our goal is to make sure it’s as open and interconnected as possible.”

Buzz around the metaverse has died down lately, as the initial hype surrounding Meta’s involvement has been wearing off. Worldwide shipments of VR headsets as well as augmented reality devices sales sank over 12% last year, according to IDC data.

Companies have instead steered toward artificial intelligence, the new in-vogue tech topic that has been catapulted to the top of industry insiders’ favorite trends by ChatGPT, a popular AI chatbot. At MWC, South Korean telecoms firm SKTelecom had a big sign that read “AI METAVERSE.”

Donning one of HTC’s XR devices, users can immerse themselves in virtual spaces or interact with 3D objects in the physical space surrounding them.

In one experience shown off at MWC, people were invited to try out their boxing skills. A grid of nine black circles appears, and you were scored on how quickly you could punch them as they lit up red one after the other in a random order.

Beyond the consumer space, HTC sees its technology offering applications in more commercial and industrial settings. The company is working with the United States Air Force and police departments to carry out virtual training experiences, Wang said.

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ChatGPT a 'milestone' for Qualcomm as it showcases A.I. smartphone capability, CEO says

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U.S. announces probe into chip, electronics imports, paving the way for new tariffs

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U.S. announces probe into chip, electronics imports, paving the way for new tariffs

William_potter | Istock | Getty Images

The U.S. Commerce Department is conducting a national security investigation into imports of semiconductor technology and related downstream products, according to a Federal Register notice put online Monday. 

The official document — which calls for public comments on the investigation — further confirms that chips and the electronics supply chain will not be excluded from U.S. President Donald Trump’s tariff plans despite his statement on Friday that many of those products were exempt from his “reciprocal tariffs.”

As part of the probe, the Commerce Department will investigate the “feasibility of increasing domestic semiconductors capacity” in order to reduce reliance on imports and whether additional trade measures, including tariffs, are “necessary to protect national security.”

The investigation encompasses a wide range of items, including chip components such as silicon wafers, chipmaking equipment, and “downstream products that contain semiconductors.” 

Semiconductors play a role in essentially every type of modern electronics, giving the investigation massive implications for Trump’s global trade war as he seeks to boost U.S. manufacturing. 

While exemptions have been made on a range of electronic products, Trump and some of his officials said over the weekend that the reprieve was temporary and part of plans to apply separate tariffs to the sector.

The semiconductor investigation — first initiated by the secretary of commerce on April 1 — sets the grounds for such tariffs to come into effect. 

First, the Commerce Department will allow for public comments on the investigation to be submitted no later than 21 days from Wednesday.

However, on Sunday, Trump reportedly said he will be announcing new tariff rates on imported semiconductors over the next week, and that flexibility will be shown to certain companies. 

On the same day, Commerce Secretary Howard Lutnick told ABC News’ “This Week” that separate tariffs for semiconductors and electronic products were coming in “probably a month or two.” 

Trump’s Commerce Department cited the probe under Section 232 of the Trade Expansion Act of 1962, which can permit the U.S. president to impose tariffs on the grounds of national security.

The justification is being used for a similar investigation on pharmaceuticals and pharmaceutical ingredients, which was also disclosed on Monday.

The U.S. is heavily dependent on semiconductor technology imported from markets like Taiwan, South Korea, and the Netherlands. 

However, for years, Washington has been implementing policies aimed at onshoring more of the semiconductor supply chain, including through industrial policies such as the $280 billion CHIPS and Science Act. 

Nvidia, the chipmaker powering much of the artificial intelligence boom, announced on Monday a plan to design and build factories that, for the first time, will produce NVIDIA AI supercomputers entirely in the U.S.

Last month, Taiwan Semiconductor Manufacturing, the world’s largest chip foundry, announced its intention to increase its existing investments in advanced semiconductor manufacturing in the U.S. by an additional $100 billion.

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Adobe takes stake in Synthesia, startup behind AI clones for corporate videos

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Adobe takes stake in Synthesia, startup behind AI clones for corporate videos

An Adobe sign hangs along Main Street during the 2025 Sundance Film Festival on Jan. 27, 2025 in Park City, Utah. 

David Becker | Getty Images

LONDON — Adobe has invested in Synthesia, a British artificial intelligence startup, in a bet that the technology will transform video production.

Synthesia told CNBC that Adobe’s venture capital arm injected an undisclosed amount of funds into the startup as part of a “strategic” partnership, without elaborating further on financial and commercial terms.

The startup, which says it serves more than 70% of the Fortune 100, sells a platform that businesses can use to develop videos with life-like avatars generated by AI. Individuals can make their own AI avatars, either at one of Synthesia’s production studios or on a personal device.

Adobe, a creative technology powerhouse valued at roughly $150 billion, is best known for the Photoshop image editing tool. The company also makes Premiere Pro, a video editing platform widely used by professionals in broadcast media, advertising and other industries.

“We’re building the world’s leading AI video platform for enterprise, and Adobe’s investment validates that direction,” Synthesia CEO Victor Riparbelli told CNBC. “We share a vision: democratizing high-quality content creation and making enterprise communication faster and more effective.”

It’s not the first time Adobe has placed a big bet on a venture-backed startup. It previously tried to acquire design platform Figma for $20 billion, but called the deal off following scrutiny from European Union and U.K. regulators. Adobe is also an active venture investor, backing startups such as Captions and VidMob.

Profitability ‘not an immediate focus’

In addition to the investment from Adobe, Synthesia also announced that it hit $100 million in annual recurring revenue (ARR) — a measure of annual revenue generated from subscriptions that renew each year.

“We’ve grown approximately 100% year-over-year, driven by strong customer expansion and best-in-class unit economics,” Riparbelli said. “Surpassing $100 million in ARR puts us in a very small group of AI-native companies with real commercial traction.”

Former OpenAI exec says tariffs 'present AI's moment to shine'

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South Korea announces over $23 billion for chip sector as Trump tariffs on semiconductor imports loom

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South Korea announces over  billion for chip sector as Trump tariffs on semiconductor imports loom

Visitors look at the display of SK Hynix Inc. 12-layer HBM3E memory chips at the Semiconductor Exhibition (SEDEX) in Seoul, South Korea, on Wednesday, Oct. 23, 2024.

Bloomberg | Bloomberg | Getty Images

South Korea announced Tuesday a support package of 33 trillion won ($23.25 billion) for its vital semiconductor industry, as heightened uncertainty over U.S. tariffs threatens domestic companies.

This comes after U.S. president Donald Trump reportedly said he would be announcing the tariff rate on imported semiconductors soon, after exempting them from his steep “reciprocal” tariffs last Friday.

In a social media post Monday, Trump vowed to investigate the “whole electronics supply chain” on national security grounds.

The U.S. Department of Commerce also released a notice saying it will initiate an investigation “to determine the effects on national security of imports of semiconductors, semiconductor manufacturing equipment, and their derivative products.”

South Korea’s funding support was about a quarter more than the 26 trillion committed last year, according to a press release from the finance ministry.

As part of the measures, the government will subsidize the construction of underground power transmission lines to semiconductor clusters, as well as increase the funding ratio for infrastructure in advanced industrial complexes to 50% from 30%.

A total of 20 trillion won of low-interest loans to semiconductor companies will be offered between 2025 and 2027, up from the current 17 trillion won.

Other measures include introducing training and research programs for domestic master’s and doctoral students as well as global joint research programs for foreign talent.

South Korea is home to some of the world’s top chipmakers, including Samsung Electronics and SK Hynix, with semiconductors a key export of the country.

On Tuesday, the South Korean Kospi was up 0.68%, with Samsung climbing 1.07% and SK Hynix up 0.17%.

In 2024, South Korea’s exports of semiconductors stood at $141.9 billion, just over 20% of the country’s $683.6 billion exports.

The U.S. is the second largest export destination for South Korea, with exports rising 10.5% year-on-year to $127.8 billion in 2024, reaching a new annual high for the seventh consecutive year.

On Monday, acting South Korean president Han Duck-soo reportedly said that Trump had “apparently” instructed his administration to conduct immediate tariff negotiations with South Korea, according to local media outlet Yonhap.

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