Cher Wang, chairperson, co-founder and CEO of HTC, speaks at a keynote on the second day of the Mobile World Congress 2023.
Joan Cros | Nurphoto | Nurphoto via Getty Images
BARCELONA — The boss of consumer electronics firm HTC thinks Apple is going to launch its own mixed reality headset, but she’s not worried about the competition.
Speaking with CNBC at the Mobile World Congress in Barcelona, HTC CEO and co-founder Cher Wang said the Cupertino tech giant was likely to launch a mixed reality, or XR, product “very soon” — potentially as soon as this year. XR refers to technologies that blend the physical and digital worlds.
“I think the earliest [release date] may be middle or later this year,” Wang said.
The company will likely prioritize such a device over augmented reality glasses, she added.
Apple did not immediately respond to a CNBC request for comment.
Apple often holds off on getting into a particular product trend or feature until long after other firms. For instance, the iPhone didn’t get a camera with two lenses until 2017, years after HTC introduced a dual camera with its HTC One M8 handset in 2014.
“Apple is always more cautious. I think the market is now big enough [that] they probably will enter,” Wang said.
But when Apple does eventually make its way into a new product category, it tends to “redefine the way that everyone thinks about an opportunity,” according to Leo Gebbie, principal analyst for connected devices at CCS Insight.
Neil Shah, research vice president of Counterpoint Research, told CNBC: “XR is the newest form of how we can interact differently with the world and can change the paradigm of personal computing.”
“Apple and the entire industry realizes the potential and hence want to enter and eventually lead this segment,” he added.
XR competition is fierce
Apple wouldn’t be the only company getting in on the XR game. In October, Meta launched its $1,500 Quest Pro device, which lets users interact with virtual objects that appear in a full-color view of the world around them.
Earlier this week, a Samsung executive said that the South Korean electronics giant is “working out” its mixed reality strategy. Microsoft has its own mixed reality headset, called HoloLens. On Monday, Chinese smartphone maker Xiaomi took the wraps off of a prototype set of augmented reality glasses.
That will mean more competition for HTC. In the second quarter of 2022, the company shipped over 100,000 XR devices, according to data from Counterpoint Research, up by 158% from 40,000 shipments in the same period a year prior. But its market share remains relatively small.
If anything, Wang thinks that moves from Apple, Meta, Samsung and others in the space will boost the overall adoption of mixed reality devices, which she sees as a boon to HTC’s business.
“It’s really proven that our direction is correct,” she said. “Competition is always good.”
Once a major player in the smartphone market, HTC has staked its future on the merging of virtual and physical worlds. In January, the company launched its Vive XR Elite device, a lightweight headset focused on gaming, fitness and productivity, at a $1,099 price point.
HTC sold a chunk of its smartphone business to Google in 2018 for $1.1 billion.
Betting on the ‘metaverse’
The bet long term is that these devices will be how we interact with a mass-scale virtual world known as the “metaverse.” HTC has its own so-called metaverse, named HTC Viverse, and the company talked up its ambitions in this area at the show this week.
“The metaverse is kind of growing in a state where so many social media companies and walled garden companies are trying to build it out themselves,” Shen Ye, HTC’s global head of product, told CNBC. “Our goal is to make sure it’s as open and interconnected as possible.”
Buzz around the metaverse has died down lately, as the initial hype surrounding Meta’s involvement has been wearing off. Worldwide shipments of VR headsets as well as augmented reality devices sales sank over 12% last year, according to IDC data.
Companies have instead steered toward artificial intelligence, the new in-vogue tech topic that has been catapulted to the top of industry insiders’ favorite trends by ChatGPT, a popular AI chatbot. At MWC, South Korean telecoms firm SKTelecom had a big sign that read “AI METAVERSE.”
Donning one of HTC’s XR devices, users can immerse themselves in virtual spaces or interact with 3D objects in the physical space surrounding them.
In one experience shown off at MWC, people were invited to try out their boxing skills. A grid of nine black circles appears, and you were scored on how quickly you could punch them as they lit up red one after the other in a random order.
Beyond the consumer space, HTC sees its technology offering applications in more commercial and industrial settings. The company is working with the United States Air Force and police departments to carry out virtual training experiences, Wang said.
Shares of Intuit popped about 9% on Friday, a day after the company reported quarterly results that beat analysts’ estimates and issued rosy guidance for the full year.
Intuit, which is best known for its TurboTax and QuickBooks software, said revenue in the fiscal third quarter increased 15% to $7.8 billion. Net income rose 18% to $2.82 billion, or $10.02 per share, from $2.39 billion, or $8.42 per share, a year earlier.
“This is the fastest organic growth that we have had in over a decade,” Intuit CEO Sasan Goodarzi told CNBC’s “Closing Bell: Overtime” on Thursday. “It’s really incredible growth across the platform.”
For its full fiscal year, Intuit said it expects to report revenue of $18.72 billion to $18.76 billion, up from the range of $18.16 billion to $18.35 billion it shared last quarter. Analysts were expecting $18.35 billion, according to LSEG.
“We’re redefining what’s possible with [artificial intelligence] by becoming a one-stop shop of AI-agents and AI-enabled human experts to fuel the success of consumers and small and mid-market businesses,” Goodarzi said in a release Thursday.
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Goldman Sachs analysts reiterated their buy rating on the stock and raised their price target to $860 from $750 on Thursday. The analysts said Intuit’s execution across its core growth pillars is “reinforcing confidence” in its growth profile over the long term.
The company’s AI roadmap, which includes the introduction of AI agents, will add additional upside, the analysts added.
“In our view, Intuit stands out as a rare asset straddling both consumer and business ecosystems, all while supplemented by AI-prioritization,” the Goldman Sachs analysts wrote in a note.
Analysts at Deutsche Bank also reiterated their buy rating on the stock and raised their price target to $815 from $750.
They said the company’s results were “reassuring” after a rocky two years and that they feel more confident about its ability to grow the consumer business.
“Longer term, we continue to believe Intuit presents a unique investment opportunity and we see its platform approach powering accelerated innovation with leverage, thus enabling sustained mid-teens or better EPS growth,” the analysts wrote in a Friday note.
FILE PHOTO: Apple CEO Tim Cook escorts U.S. President Donald Trump as he tours Apple’s Mac Pro manufacturing plant with in Austin, Texas, U.S., November 20, 2019.
Last week, Trump said he “had a little problem with Tim Cook,” and on Friday, he threatened to slap a 25% tariff on iPhones in a social media post.
Trump is upset with Apple’s plan to source the majority of iPhones sold in the U.S. from its factory partners in India, instead of China. Cook officially confirmed this plan earlier this month during earnings.
Trump wants Apple to build iPhones for the U.S. market in the U.S. and has continued to pressure the company and Cook.
“I have long ago informed Tim Cook of Apple that I expect their iPhone’s that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else,” Trump posted on Truth Social on Friday.
Analysts said it would probably make more sense for Apple to eat the cost rather than move production stateside.
“In terms of profitability, it’s way better for Apple to take the hit of a 25% tariff on iPhones sold in the US market than to move iPhone assembly lines back to US,” wrote Apple supply chain analyst Ming-Chi Kuo on X.
UBS analyst David Vogt said that the potential 25% tariffs were a “jarring headline,” but that they would only be a “modest headwind” to Apple’s earnings, dropping annual earnings by 51 cents per share, versus a prior expectation of 34 cents per share under the current tariff landscape.
Experts have long held that a U.S.-made iPhone is impossible at worst and highly expensive at best.
Analysts have said that made in U.S.A. iPhones would be much more expensive, CNBC previously reported, with some estimates ranging between $1,500 to $3,500 to buy one at retail. Labor costs would certainly rise.
But it would also be logistically complicated.
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Supply chains and factories take years to build out, including installing equipment and staffing up. Parts that Apple imported to the United States for assembly might be subject to tariffs as well.
Apple started manufacturing iPhones in India in 2017 but it was only in recent years that the region was capable of building Apple’s latest devices.
“We believe the concept of Apple producing iPhones in the US is a fairy tale that is not feasible,” wrote Wedbush analyst Dan Ives in a note on Friday.
Other analysts were wary about predicting how Trump’s threat ultimately plays out. Apple might be able to strike a deal with the administration — despite the eroding relationship — or challenge the tariffs in court.
For now, most of Apple’s most important products are exempt from tariffs after Trump gave phones and computers a tariff waiver — even from China — in April, but Apple doesn’t know how the Trump administration’s tariffs will ultimately play out beyond June.
“We’re skeptical,” that the 25% tariff will materialize, wrote Wells Fargo analyst Aaron Rakers.
He wrote that Apple could try to preserve its roughly 41% gross margin on iPhones by raising prices in the U.S. by between $100 or $300 per phone.
It’s unclear how Trump intends to target Apple’s India-made iPhones. Rakers wrote that the administration could put specific tariffs on phone imports from India.
Apple’s operations in India continue to expand.
Foxconn, which assembles iPhones for Apple, is building a new $1.5 billion factory in India that could do some iPhone production, the Financial Times reported Thursday.
Palantir co-founder and CEO Alex Karp speaks during the Hill & Valley Forum at the U.S. Capitol Visitor Center Auditorium in Washington, D.C., on April 30, 2025.
The stock transactions occurred on Tuesday and Wednesday between $125.26 and $127.70 per share. Following the stock sales, Karp owned about 6.43 million shares of Palantir stock, worth about $787 million based on Thursday’s closing price.
The sales were connected to a series of automatic share sales to cover required tax withholding obligations tied to vesting restricted stock units, according to filings.
Other top executives at the Denver-based company also unloaded stock.
Chief Technology Officer Shyam Sankar sold about $21 million worth of Palantir stock, while co-founder and president Stephen Cohen dumped about $43.5 million in shares.
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Palantir shares have notched fresh highs in recent weeks as the company leapt above Salesforce in market value and into the top 10 most valuable U.S. tech firms.
The digital analytics company has benefited from bets on AI and a surge in government contracts as companies prioritize streamlining and President Donald Trump targets a federal overhaul with the Elon Musk-led Department of Government Efficiency.
The stock has outperformed its tech peers since the start of 2025, surging nearly 62%, but investors are paying a high multiple on shares.
In its earnings report earlier this month, the company lifted its full-year guidance due to AI adoption, but shares fell on international growth concerns.
“You don’t have to buy our shares,” Karp told CNBC as shares slumped. “We’re happy. We’re going to partner with the world’s best people and we’re going to dominate. You can be along for the ride or you don’t have to be.”