Elon Musk on Tuesday backed down from his attacks on a disabled Twitter employee who was laid off by the company and apologized for what he called a “misunderstanding.”
On Tuesday, the Twitter CEO questioned the work performance of Haraldur Thorleifsson — who goes by “Halli” — who he said has “done almost no work for the past four months.” Musk is also the CEO of electric car manufacturer Tesla.
“I would like to apologize to Halli for my misunderstanding of his situation,” Musk tweeted late Tuesday. “It was based on things I was told that were untrue or, in some cases, true, but not meaningful.”
“He is considering remaining at Twitter,” Musk added.
Thorleifsson, a disabled Icelandic entrepreneur, found himself drawn into a war of words with Musk after asking about the status of his employment. Thorleifsson and Twitter, which no longer has a communications department, did not respond to questions from CNBC on the spat by the time of publication.
On Monday, Thorleifsson, 45, tweeted Musk, saying that he had been locked out of his work computer for several days and failed to get a response from Twitter’s human resources department on whether he had been fired.
He suggested he may have been one of 200 employees reportedly let go by the company in February. Thorleifsson lives and works in the Icelandic capital Reykjavik with his wife and two children.
Musk, an avid user of Twitter, replied by asking Thorleifsson, “What work have you been doing?” to which Thorleifsson responded saying he saved the company $500,000 on a software-as-a-service contract and led prioritization of design projects.
When Musk probed for more details, Thorleifsson identified the SaaS contract he saved the company money on as the design platform Figma and said his prioritization work related to “all active design projects.”
Musk proceeded to respond with two laughing face emojis and later tweeted a link to a clip from “Office Space,” a comedy movie that parodies office working culture, where an employee is asked, “What would you say you do here?”
Following the back-and-forth with Musk, Thorleifsson said he was informed by Twitter’s head of human resources that he had been sacked.
Musk proceeded to criticize Thorleifsson over his work performance at the company, saying he “did no actual work, claimed as his excuse that he had a disability that prevented him from typing, yet was simultaneously tweeting up a storm.”
If an employee is having to ask their boss via Twitter if they still have a job or not, something has clearly gone pretty wrong.
Matt Monette
U.K. and Ireland Country Lead, Deel
Billy Markus, co-creator of dogecoin and an ally of Musk, expressed disapproval of Musk’s tweets. In a since-deleted response to Markus, Musk said, “He’s the worst, sorry.”
After a Twitter user said he had worked with Thorleifsson directly and found his work ethic “next level,” Musk says he gave Thorleifsson a video call “to figure out what’s real vs what I was told.” Musk then apologized and suggested Thorleifsson was considering staying at Twitter.
Matt Monette, U.K. and Ireland country lead at human resources platform Deel, said there was a “greater need for effective internal communications,” as tech layoffs increase while remote work is becoming more commonplace.
“If an employee is having to ask their boss via Twitter if they still have a job or not, something has clearly gone pretty wrong,” Monette told CNBC via email. “Employers must make sure they abide by the rules in different countries.”
The incident is one of the most bizarre developments to date in the saga surrounding Musk’s purchase of Twitter. Musk agreed to buy the social media site last year for $44 billion. He has since sought to cut costs dramatically in a bid to make it a profitable venture.
As part of that strategy, Musk laid off thousands of Twitter’s employees. It cut another 200 jobs last month, according to a report from The New York Times, taking its total staff count down to 2,000 from roughly 7,500 in October.
Person of the year
Thorleifsson was brought into Twitter as a senior director of product design after the sale of his company Ueno, a digital brand design agency, to Twitter in 2021. He suffers from muscular dystrophy, a disease that weakens muscles over time. Thorleifsson explained his disability has made it harder for him to do manual work for extended periods of time without his hands starting to cramp.
According to Icelandic Review, Thorleifsson was crowned Iceland’s “person of the year” in 2022 by several Icelandic media outlets, in part due to the sale of Ueno and his efforts to install wheelchair ramps across the country.
He says part of the reason why he sold the company — which he described as being on unfavorable financial terms — was that his disability made it harder for him to do manual work.
Thorleifsson says he chose to be paid the deal price as salary since, this way, he could pay more in taxes to contribute to public services.
If he took the money as a lump sum, it would have been treated as an investment and he would have paid a 22% capital gains tax. However, by taking it as salary, he opted to pay the higher 46% income tax rate instead.
Thorleifsson said he was in the dark about whether he will receive severance pay. “Companies let people go, that’s within their rights,” Thorleifsson said on Twitter. “They usually tell people about it but that’s seemingly the optional part at Twitter now.”
It is not yet clear what he will decide to do next — although he said earlier Tuesday that he was planning to open a restaurant named after his mother in downtown Reykjavik “very soon.”
Two humanoid robots are on display at the China Mobile booth at the Mobile World Conference in Shanghai on June 19, 2025.
Nurphoto | Nurphoto | Getty Images
Humanoid robots, which have made significant technological advances this year, may be at the precipice of a ChatGPT-like spike in investment and popularity — or at least, that’s what many in the industry believe.
So-called humanoid robots are artificial intelligence-powered machines designed to resemble humans in appearance and movement, with expected use cases across the industrial and service sectors.
Makers of these robots have been working on the technology in the background for years. Now, they say they’re ready to unleash the technology into the world.
“There is a consensus in our industry that the ChatGPT moment for humanoid robots has arrived,” Xiong Youjun, general manager at the Beijing Innovation Center for Humanoid Robotics, said during a panel in Singapore on Thursday, alongside other professionals from China’s robotics industry.
“This year has been defined as the first year of mass production of humanoid robots,” Xiong, chief technology officer and executive director of robotics firm UBTech, said in Mandarin translated by CNBC. He added that there had been rapid progress in both the mechanical bodies and the AI-powered “brains.”
The original “ChatGPT moment” occurred in late 2022, when OpenAI released its groundbreaking generative AI chatbot to the public, leading to mass adoption of large language models and widespread recognition of their potential.
Tesla’s Optimus robot gestures at an unveiling event in Los Angeles, Oct. 10, 2024.
Tesla | Via Reuters
Robotics players hoping to recreate that impact include Tesla’s Optimus. Meanwhile, a growing number of humanoid robot start-ups are emerging in China, with companies like Unitree, Galbot, Agibot and UBtech Robotics bringing products to market.
While humanoid robots are yet to reach a fraction of the adoption seen with generative AI, many experts do expect the technology to have a transformative impact on the global economy in a matter of years.
Meanwhile, robots have begun to appear everywhere, from factories to technology conferences and sporting events.
Humanoids pick up steam
Tesla CEO Elon Musk has said he expects the company to produce 5,000 of its Optimus robots this year, with the technology expected to eventually make up the majority of the EV maker’s business.
Meanwhile, humanoid robot firms in China say their products are already being used in factories and for commercial services.
Speaking on Thursday, Zhao Yuli, chief strategy officer at Galbot, said the start-up had already deployed almost 1,000 robots across different businesses.
Other companies, such as UBTech Robotics and Galbot, have also installed robots in local factories, according to local media reports.
According to Zhao, these deployments have come alongside a surge of investor interest and government support in the sector, as well as the maturation of both robotics and generative AI technology.
Industry experts noted that this maturation in technology has been on display at a number of conferences and events this year, such as China’s World Humanoid Robotics Game, which sees robots compete in practical scenarios.
Galbot won a gold medal in the Robot Skills event after placing first in a pharmaceutical sorting challenge.
Improvements in Chinese humanoid robots’ motion control have also been on display in recent months at sporting events such as marathons and boxing matches.
Guo Yandong, founder and CEO of AI² Robotics, added that improvements in generative AI have also enabled robots to learn on the job rather than rely solely on preset commands, a shift that could expand the uses of humanoids across sectors.
Not so fast
Despite the hype from humanoid robotics companies, however, many experts resist the idea that mass public adoption will occur anytime soon.
“Humanoids won’t arrive all at once in a ChatGPT moment, but slowly enter more and more positions as their capabilities increase,” said Reyk Knuhtsen, analyst at SemiAnalysis, an independent research and analysis company specializing in semiconductors and AI. He added that their first uses will be in low-stakes, failure-tolerant tasks.
That’s not to mention long manufacturing timelines and high costs, which will also slow adoption compared to generative AI, he added.
UBTech humanoid robot is on display during the 27th China Beijing International High-tech Expo at China National Convention Center on May 8, 2025 in Beijing, China.
Vcg | Visual China Group | Getty Images
Even UBTech’s Xiong conceded that some hurdles remain for the sector, such as ethical considerations, laws and regulations that need to be addressed.
Still, analyst Knuhtsen expects investment in the space to continue as long as the autonomy of the robots continues to improve.
“The market opportunity for humanoids is enormous, contingent on how well the AI performs … If the technology works, it has the chance to transform many labor processes around the world,” he said.
Merrill Lynch analysts recently estimated in a research note that global humanoid robot shipments will reach 18,000 units in 2025 from 2,500 units last year. It also predicts a global robot “population” of 3 billion by 2060.
Xpeng CEO He Xiaopeng speaks to reporters at the electric carmaker’s stand at the IAA auto show in Munich, Germany on September 8, 2025.
Arjun Kharpal | CNBC
Germany this week played host to one of the world’s biggest auto shows — but in the heartland of Europe’s auto industry, it was buzzy Chinese electric car companies looking to outshine some of the region’s biggest brands on their home turf.
The IAA Mobility conference in Munich was packed full of companies with huge stands showing off their latest cars and technology. Among some of the biggest displays were those from Chinese electric car companies, underscoring their ambitions to expand beyond China.
Europe has become a focal point for the Asian firms. It’s a market where the traditional automakers are seen to be lagging in the development of electric vehicles, even as they ramp up releases of new cars. At the same time, Tesla, which was for so long seen as the electric vehicle market leader, has seen sales decline in the region.
Despite Chinese EV makers facing tariffs from the European Union, players from the world’s second-largest economy have responded to the ramping up of competition by setting aggressive sales and expansion targets.
“The current growth of Xpeng globally is faster than we have expected,” He Xiaopeng, the CEO of Xpeng told CNBC in an interview this week.
Aggressive expansion plans
Chinese carmakers who spoke to CNBC at the IAA show signaled their ambitious expansion plans.
Xpeng’s He said in an interview that the company is looking to launch its mass-market Mona series in Europe next year. In China, Xpeng’s Mona cars start at the equivalent of just under $17,000. Bringing this to Europe would add some serious price competition.
Meanwhile, Guangzhou Automobile Group (GAC) is targeting rapid growth of its sales in Europe. Wei Haigang, president of GAC International, told CNBC that the company aims to sell around 3,000 cars in Europe this year and at least 50,000 units by 2027. GAC also announced plans to bring two EVs — the Aion V and Aion UT — to Europe. Leapmotor was also in attendance with their own stand.
There are signs that Chinese players have made early in roads into Europe. The market share of Chinese car brands in Europe nearly doubled in the first half of the year versus the same period in 2024, though it still remains low at just over 5%, according to Jato Dynamics.
“The significant presence of Chinese electric vehicle (EV) makers at the IAA Mobility, signals their growing ambitions and confidence in the European market,” Murtuza Ali, senior analyst at Counterpoint Research, told CNBC.
Tech and gadgets in focus
Many of the Chinese car firms have positioned themselves as technology companies, much like Tesla, and their cars highlight that.
Many of the electric vehicles have big screens equipped with flashy interfaces and voice assistants. And in a bid to lure buyers, some companies have included additional gadgets.
For example, GAC’s Aion V sported a refrigerator as well as a massage function as part of the seating.
The Aion V is one of the cars GAC is launching in Europe as it looks to expand its presence in the region. The Aion V is on display at the company’s stand at the IAA Mobility auto show in Munich, Germany on September 9, 2025.
Arjun Kharpal | CNBC
This is one way that the Chinese players sought to differentiate themselves from legacy brands.
“The chances of success for Chinese automakers are strong, especially as they have an edge in terms of affordability, battery technology, and production scale,” Counterpoint’s Ali said.
Europe’s carmakers push back
Legacy carmakers sought to flex their own muscles at the IAA with Volskwagen, BMW and Mercedes having among the biggest stands at the show. Mercedes in particular had advertising displayed all across the front entrance of the event.
BMW, like the Chinese players, had a big focus on technology by talking up its so-called “superbrain architecture,” which replaces hardware with a centralized computer system. BMW, which introduced the iX3 at the event, and chipmaker Qualcomm also announced assisted driving software that the two companies co-developed.
Volkswagen and French auto firm Renault also showed off some new electric cars.
Regardless of the product blitz, there are still concerns that European companies are not moving fast enough. BMW’s new iX3 is based on the electric vehicle platform it first debuted two years ago. Meanwhile, Chinese EV makers have been quick in bringing out and launching newer models.
“A commitment to legacy structures and incrementalism has slowed its ability to build and leverage a robust EV ecosystem, leaving it behind fast moving rivals,” Tammy Madsen, professor of management at the Leavey School of Business at Santa Clara University, said of BMW.
While European autos have a strong brand history and their CEOs acknowledged and welcomed the competition this week in interviews with CNBC, the Chinese are not letting up.
“Europe’s automakers still hold significant brand value and legacy. The challenge for them lies in achieving production at scale and adopting new technologies faster,” Counterpoint’s Ali said.
“The Chinese surely are not waiting for anyone to catch-up and are making significant gains.”
OpenAI on Friday introduced a new program, dubbed the “OpenAI Grove,” for early tech entrepreneurs looking to build with artificial intelligence, and applications are already open.
Unlike OpenAI’s Pioneer Program, which launched in April, Grove is aimed towards individuals at the very nascent phases of their company development, from the pre-idea to pre-seed stage.
For five weeks, participants will receive mentoring from OpenAI technical leaders, early access to new tools and models, and in-person workshops, located in the company’s San Francisco headquarters.
Roughly 15 members will join Grove’s first cohort, which will run from Oct. 20 to Nov. 21, 2025. Applicants will have until Sept. 24 to submit an entry form.
CNBC has reached out to OpenAI for comment on the program.
Following the program, Grove participants will be able to continue working internally with the ChatGPT maker, which was recent valued $500 billion.
Nurturing these budding AI companies is just a small chip in the recent massive investments into AI firms, which ate up an impressive 71% of U.S. venture funding in 2025, up from 45% last year, according to an analysis from J.P. Morgan.
AI startups raised $104.3 billion in the U.S. in the first half of this year, and currently over 1,300 AI startups have valuations of over $100 million, according to CB Insights.