Who says EVs aren’t up to the task? Ford’s electric pickup, the F-150 Lightning, is revolutionizing the truck industry. Lightning owners are challenging the norm, using their EV truck beds for more “truck activities” like home projects, camping, and hauling than gas-powered F-150 owners.
Ford’s electric pickup is changing the game and its players
Ford is no stranger to trucks. The automaker has been building them for over 100 years. Since the release of the Model TT in 1917, Ford has been trailblazing the industry.
This past year, the Ford F-series upheld its position as best-selling truck for 46 consecutive years now.
Using its rich history and expertise in truck-making, Ford revealed its “smartest, most innovative F-150” yet, the F-150 Lightning electric pickup, in 2021. The truck quickly gained the attention of the masses, gathering over 200,000 reservations by the end of the year.
With the first Lightning customers receiving their electric trucks in May 2022, we have learned a lot about its capabilities and how drivers are liking it so far.
As you can tell, Ford Lightning owners use their electric pickups differently than gas-powered truck drivers. New data from the Dearborn automaker confirms the Ford Lightning is attracting new types of buyers, and they are using their trucks for more typical truck activities than ICE drivers.
Ford F-150 Lightning XLT camping (Source: Ford)
Ford Lightning drivers make more use of the truck
According to recently gathered consumer data (anonymized to ensure confidentiality) by Ford and published by The Detroit Free Press, we are learning some interesting information about F-150 Lightning buyers.
Perhaps most important is how they compare to gas-powered Ford F-150 drivers. The automaker has witnessed a drastic shift in client characteristics and how buyers use their trucks.
The data shows F-150 Lightning owners use the truck bed significantly more than the gas-powered model owners. Lightning owners make use of it by doing more home projects, camping, and hauling activities.
Ford F-150 Lightning Lariat tailgate party (Source: Ford)
Ford also collected data on customers who decided to go with another brand to learn precisely what buyers are looking for.
Here are a few of the key insights highlighted in the survey data:
74% of Lightning owners use the truck once a month for home projects like landscaping, renovations, and more, compared to just 51% of ICE owners that reported doing the same.
48% of Lightning owners go camping once a month, including storing bikes, camping equipment, kayaks, etc., compared to 40% of gas-powered truck drivers.
Over 50% of Lightning buyers are coming from a non-truck vehicle, while that number is around 33% for the F-150.
27% of Lightning buyers use the electric truck for home projects versus 14% of ICE buyers.
Jason Mase, cross-vehicle and electrification marketing strategy lead (US) at Ford, told the Detroit Free Press.
People who may have wanted a pickup in the past seem to feel that having an electric option like the Lightning has given them permission to buy one, so now they haul muddy stuff that could have ruined a sport utility vehicle or something without a big truck bed, which can be hosed down.
The Lightning is attracting people who wouldn’t typically buy a truck otherwise, and perhaps, more importantly, 90% of Lightning buyers came from non-electric, non-hybrid, non-PHEV vehicles.
Electrek’s Take
Ford’s new data dispels the idea that electric trucks are less capable than their gas-powered peers. As Lightning drivers are proving, EVs can do just as much and more as their gas-powered peers, and their owners are putting them up to the task.
Now, Ford needs to produce more Lightnings. The automaker has a massive backlog, and demand continues to grow.
Despite an ongoing production halt from early February that will end on March 13, Ford says it plans to triple Lightning sales this year to reach a 150,000 annual run rate.
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GM has scrapped plans to build $55 million hydrogen fuel cell factory in Detroit, triggering a tsunami of headlines about the General’s future plans for hydrogen. The reality? GM isn’t scaling back its hydrogen efforts. It’s thinking bigger.
Like the great Sam Clemens, there seems to be plenty of confidence in the greater automotive press that GM’s decision to cancel a $55 millions fuel cell plant on the former Michigan State Fairgrounds site in Detroit. That plant, a JV with Southeast Michigan’s Piston Automotive, would have created ~140 jobs and built compact hydrogen fuel cells for light- and medium-duty vehicles under the Hydrotec brand.
The new Trump Administration put an end to that flow last week, however, terminating 321 financial awards for clean energy worth $7.56 billion.
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“Certainly the decisions of the DOE are an element of that overall climate but not the only driver,” explained GM spokesperson, Stuart Fowle, in a statement. “We want to prioritize the engineering talent and resources and everything we have to continuing to advance EVs given hydrogen is in a different spot.”
That spot is heavy-duty, off-highway, maritime, and data centers.
Bigger trucks, bigger fuel cells
Fuel cell semi truck; via Honda.
Instead of dying, GM is continuing on the hydrogen fuel cell it’s been on for literal decades – with no plans (publicly, at least) to shutter its Fuel Cell System Manufacturing joint-venture with Honda in Brownstown Township, MI.
That company is not just developing HFCs, they’re out there selling fuel cells today, to extreme-duty, disaster response, and off-highway equipment customers operating far enough off the grid that access to electricity is questionable and to data center developers for whom access to a continuous flow of energy is mission-critical.
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EVs are great, and can unlock more transportation convenience with the ease of charging at home. But for apartment-dwellers, this can be a complicated conversation. So a nonprofit called Forth is here to help, through its Charge at Home program.
One of the main benefits of an electric vehicle is in the convenience of owning and charging the car in the place it spends most of its time. Instead of having to go out of your way to fuel it, you just park it at home, in the same place it spends at least 8 hours a day, and you leave the house every day with a full charge.
But this benefit only applies to those with a consistent parking space which they can easily install charging at. When talking about owners who live in apartment buildings, it can sometimes get more complicated.
While certain states have passed “right to charge” laws to give apartment-dwellers a solution for home charging, apartment charging is nevertheless a bit of a patchwork solution so far.
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And as a result of this, EV ownership among apartment renters lags behind that of single-family homeowners. It’s clear that apartments are holding back people from buying EVs, and that’s bad – lots of people live in apartments, and the gas those cars use pollutes the air just as much as any other.
Certain areas where EVs have hit a point of critical mass (namely, the large California cities) have pretty good EV ownership among renters, but it could still be better. And residents are clamoring more and more for easy EV charging in apartment communities.
So, Forth, a nonprofit advocating for equitable access to clean transportation, set up a program called Charge at Home, which is meant to connect renters, apartment building owners or other decisionmakers with resources to help install chargers at multifamily properties.
The site lets you select your situation – a resident or a decisionmaker for a new or existing multifamily development – and then gives you access to tools for your specific situation, whether you be a resident and developer.
There are a lot of considerations for each of these projects, so it can be helpful to have someone with experience to help you go over it all. Personally, when talking to friends about getting an EV, charging considerations are usually the thing that takes up the bulk of the conversation.
So if the toolkits are still too daunting for you, Charge at Home is offering free charging consultations for multifamily developers, owners, property managers and HOAs.
The charging consultations will last through at least April 2026 – but it wouldn’t hurt to get your requests in soon. Forth may still offer consultations afterwards, but it all depends on funding availability (the program was previously funded by the Department of Energy, which has taken a turn). Regardless, the website will remain up for people to submit questions and find information, whether or not free consultations stick around.
But at the very least, as Forth points out, whether a multifamily development is interested in having EV charging at this moment or not, any developer should think about having the infrastructure, conduit and capacity ready to go for future install of EV chargers, and should consider the needs of current residents who are likely already considering EVs today.
It’s going to be necessary to install this capacity at some point, and doing so earlier can help save money down the line, make your development more attractive to renters today, and allow more renters to make the switch to cleaner transportation which helps air quality and to reduce climate change, both of which harm everyone on the planet.
Head on over to Forth’s Charge at Home site to get access to all the above resources – and to sign up for a consultation before the end of April if you’re a multifamily developer, owner, property manager or HOA.
Update: This article has been updated to account for an extension in program availability.
Electrek’s Take
I’ve long said that the only real problem with EVs is the problem of access to consistent charging for people who don’t have their own garage. Whether this be apartment-dwellers, street-parkers or the like, the electric car charging experience is often less-than-ideal outside of single family homes, at least in North America.
There are workarounds available, like charging at work, or using Superchargers in “third places” where you often spend time, but these still aren’t optimal. The best thing is just to charge your car wherever it spends most of its time, which is your home. When you do that, EVs outshine everything in convenience.
We’ve highlighted some projects before which showed how reasonable it can be to install charging for developments. Every project is going to have its complexities, but when you see projects like this condo complex that managed to install chargers for just $405 per parking spot, all of a sudden it becomes a no-brainer not to have EV charging.
But the fact is, there just aren’t enough apartment complexes out there which have EV charging. So if Forth’s Charge At Home program can help residents or landlords with that, it can go a long way towards solving the only real problem with EVs. Click here to check it out.
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Baltimore County, Maryland, just brought its first large-scale ground-mounted solar farm online, and it sits on what used to be the Parkton Landfill. The 213-acre site, once a symbol of waste, is now generating clean power that will cut costs, slash emissions, and turn an underused piece of land into a long-term energy asset.
Located north of Baltimore City, Baltimore County is one of Maryland’s largest and most populous counties, and its push toward renewables has major implications for the state’s climate and energy goals.
County Executive Kathy Klausmeier called the project a clear example of innovation meeting sustainability: “We are cutting costs for taxpayers and making investments that benefit our communities for decades.”
The new solar farm will provide around 11% of the Maryland county government’s annual electricity, producing roughly 8.2 million kilowatt-hours (kWh) in its first year. That’s the equivalent of avoiding greenhouse gas emissions from burning over 620,000 gallons of gasoline, powering more than 1,150 homes for a year, or driving 14 million fewer miles in gas cars, according to the EPA.
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The 7 MW system includes four large solar arrays of 15,000 ground-mounted photovoltaic panels. It’s part of a growing trend in the US to repurpose capped landfills for renewable energy, turning dormant properties into productive clean energy sites.
Through a power purchase agreement with TotalEnergies, which owns and operates the system, Baltimore County will lock in reduced electricity rates for 25 years, with options to extend the contract for up to 33 years. That long-term deal protects taxpayers from future electricity price hikes while advancing local climate goals.
“Adding another large source of solar electricity to power our County’s facilities reflects our community’s values of making smart investments that take care of the health of our community and environment,” said Greg Strella, the county’s chief sustainability officer.
TotalEnergies Managing Director Eric Potts called the project a “powerful example of transforming underutilized assets into productive resources,” pointing to the dual benefits of cutting emissions and saving money.
Baltimore County’s next landfill solar project, at Hernwood, is expected to come online by 2028. Once that system is up and running, renewables will supply about 55% of the county government’s electricity use.
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