Magicycle, makers of multi-function, high voltage electric bikes has ventured into new territory with the Magicycle’s Deer; a full suspension eBike SUV. With over 1 kilowatt-hour of energy, the Deer is capable of careening into adventure, and can handle most any commute with comfort and ease.
Magicycle itself came from roots of over 10 years in electric bicycle product design, production and research & development for a variety of worldwide brands. But now it’s on their terms, and the brand is off to a flash start, offering over 10 models to date.
The official name of today’s bike is the Magicycle Deer Full Suspension Ebike SUV, and Magicycle calls it the first dual suspension step-through on the market. With an intro like that, the bike boasts quite a bit of specs to back that up. First is a high-capacity 52V 20Ah battery that provides hefty power for long rides, enabling riders to tackle steep hills and rough terrain without worrying about running out of juice. The bike’s dual suspension system and fat tires deliver stability and comfort on any terrain, whether you’re exploring the great outdoors or cruising through the city.
Specs
Motor: 1100w Rear Hub (peak)
Battery: 52v 20Ah (1.01kwh)
Engagement: Cadence Pedal Assist, Throttle
Frame: Dual Suspension 18″ 6061 Aluminum
Fork: 80mm Suspension Fork
Tires: 26″ x 4″ Fat Tire
Gearing: 7 Speed Shimano Altus Derailleur
Brakes: 180mm Hydraulic Disc
Weight: 92lbs
Load Capacity: 400lbs
Extras: Extended Rear Rack, Full Coverage Fenders, Relaxed Riding Position, Front and Rear Integrated Lights
The Deer comes equipped with commuter accessories, that make it perfect for daily use. The rear rack offers 19” long rear rack is longer than the competition, providing extra storage space for gear. The maximum capacity of the bicycle is 400 lbs, which is easily above the industry standard of 300 lbs. The full coverage fenders keep everything clean and dry in wet weather, and the comfort grips and saddle reduce the rider’s fatigue by offering a comfortable riding position.
One of the sleeper features of the Deer is visibility. The Deer includes brake lights and integrated LED lights on the front and rear for seeing ahead, and being seen by motorists. Aside from the active safety features, the Deer comes in bright color options of Neon Green and Dawn Yellow (shown here). These eye-catching colors not only looks great but also enhances visibility for added safety. Of course, if you’d rather play it low-key, there is also Space Gray color.
The Deer’s 1100W peak rear hub motor provides ample power and speed, making it easy to navigate obstacles and climb steep hills with ease. The cadence based pedal assist will send out power depending on how much the rider pedals, and also the user established setting. Additionally, the Deer has a top speed of 28 mph on pedal assist, making it a great tool to beat the clock.
The bike’s LCD display shows a variety of information, including speed, battery life, clock, pedal assist level, max speed, average speed, timer, and distance traveled, so you can keep track of your ride easily. The display is also backlit, and in color making it easy to read in most any conditions.
The Deer’s custom frame is made from 6061 Aluminum, which provides amazing riding position for both comfort and commuting. There’s no way around it, the deer is heavy, coming in at 92lbs, with the battery. Although it would be tough to lug into the bed of an old truck, it will also very rarely loose traction on account of the weight, and the wide tires. These tires provide extra cushioning, making for a comfortable ride on rough terrain. Additionally, their width allows for better grip on loose surfaces like sand or snow, making the Deer a great option for exploring the great outdoors. They’re not just functional, but they also add to the bike’s overall style, making it stand out on the road or the trail. These tires truly are the cherry on top of an already impressive bike.
The bike’s Shimano Altus shifter and 7-speed gearing are easy to shift, and the 180mm hydraulic dosc brakes are powerful and reliable, allowing for smooth and safe stopping. Additionally, the Deer’s front suspension system is adjustable, with a lockout, and pre-load adjust so riders can customize the bike’s ride to their preferences. The rear coil suspension is set properly from the factory.
The Deer’s 52V 20Ah battery has a range of up to 80+ miles on a single charge, making it an excellent option for those who need a reliable electric bike for long rides. Despite the huge capacity, the battery charges relatively quickly, with a 3amp charger to go from 0-100% in about 6 and a half hours.
Finally, the Deer comes with a two-year warranty, giving riders peace of mind knowing that they’re covered in the event of any defects or issues.
Overall the Magicycle Deer is an impressive dual suspension fat tire electric bike that’s packed with features that make it an excellent option for both off-road adventures and daily commutes. Its got it all: high-capacity battery, dual suspension system, fat tires, commuter accessories, bright color, integrated lights, powerful rear hub motor, and adjustable suspension system make it a top choice for riders who want a versatile and dependable ride.
Magicycle operates an active facebook community (found here), where they interact with customers and shoppers directly. Check out these promo codes to save $300 off the purchase of 1 Deer (FH300), or $700 off the purchase of 2 (NA700).
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Now that the new Tesla Model Y Juniper refresh has been fully unveiled and we know all the details, which one do you prefer: the new one or the old Model Y?
We are curious to get your opinion on the new Model Y design. Opinions appear divided as some see the update with the lightbars as played out, while others appreciate the more aggressive look.
What do you think?
Here are comparison images of the new and old Model Y:
Here are also the updated specs and features, but these are objectively almost entirely positive other than the lack of gear shift stalk, maybe, so the poll is obviously more about the design changes:
Feature
Model Y
New Model Y
Starting Price After Est. Savings
$31,490 Available Now
$46,490 Available Starting March
Trims
Long Range RWD Long Range AWD Performance AWD
Launch Series Long Range AWD
Range
277-337 miles (EPA est.)
303-320 miles (est.)
Seating
First row: power recline and heated Second row: manual fold and heated
First row: power recline, heated and ventilated Second row: power two-way folding and heated
BYD’s record-breaking year is paying dividends. Despite its vehicles selling for less than $17,000 on average, BYD topped Mercedes-Benz and Volkswagen, ranking first in car sales revenue in China last year. After taking the market by storm in 2024, the world’s largest EV maker aims for even more growth this year.
BYD ranked first in car sales revenue in China in 2024
BYD capped off an impressive run in 2024, selling over 500,000 vehicles for its third straight month in December. The year-end sales push bumped BYD’s total passenger car sales to over 4.25 million passenger vehicles last year, up 41% from about 3 million in 2023.
After topping Volkswagen to become China’s largest car maker in 2023, BYD became the country’s largest auto group in October 2024, surpassing SAIC. SAIC has joint ventures with Volkswagen and GM.
Not only is BYD selling more cars than its overseas rivals, it’s also making more on vehicle sales. According to China’s Sina Finance (via CarNewsChina), BYD ranked first among automakers in China in car sales revenue last year.
BYD sold 3.49 million vehicles in China, generating 420.7 billion yuan, or around $58 billion. Mercedes-Benz was second, with 710,000 cars sold for 307.9 billion ($42.5 billion) in revenue.
BYD Dolphin (left) and Atto 3 (right) Source: BYD
Volkswagen placed third with 2.1 million vehicles sold in 2024 and 303.2 billion yuan ($41.9 billion) in sales revenue.
The most interesting part is that BYD’s average selling price (ASP) per vehicle was just $16,700 (121,000 yuan), compared to Mercedes-Benz’s $59,500 (430,000 yuan) and Volkswagen’s $19,700 (143,000 yuan).
Ranking
Automaker
Average Vehicle Selling Price (*USD)
Vehicle Sales Revenue (*USD)
1
BYD
$16,700
$58.1 billion
2
Mercedes-Benz
$59,500
$42.5 billion
3
Volkswagen
$19,700
$41.9 billion
4
Toyota
$23,300
$36.7 billion
5
BMW
$46,900
$32.7 billion
6
Tesla
$33,800
$22.3 billion
7
Aito
$55,500
$21.4 billion
8
Li Auto
$42,000
$21.1 billion
9
Honda
$20,800
$17.8 billion
10
Geely
$12,700
$13.2 billion
Top ten automakers by car sales revenue in China for 2024 (Source: CarNewsChina/ Sina Finance)
BYD beat out Mercedes-Benz, Volkswagen, Toyota, BMW, and Tesla even with a significantly lower average selling price.
Electrek’s Take
After BYD stopped making fully gas-powered vehicles in 2022, the company has become a force in the auto market. With over 1.76 million EVs sold in 2024, BYD ranked second, slightly behind Tesla, which delivered over 1.78 million vehicles.
Despite this, BYD was the “world’s top EV maker,” beating out Tesla with about 4,500 electric cars produced in 2024.
With China becoming saturated with domestic rivals, BYD is aggressively expanding overseas to drive growth in 2025. Last year, it sold more EVs in Japan than Toyota, and it was BYD’s first full sales year in the country.
BYD was Singapore’s best-selling car brand last year, the first Chinese automaker to achieve this feat. With plans to rapidly expand in Europe, Central and South America, and other key regions, BYD is poised to see even more growth in 2025.
Although it’s best known for low-cost electric cars, like the Seagull, which starts at under $10,000 in China, BYD is quickly expanding its lineup with new pickup trucks, smart SUVs, off-road models, and electric supercars rolling out.
Earlier this month, it launched the world’s largest car carrier, which will ship up to 9,200 vehicles overseas as BYD prepares for another big year in 2025.
Electric bicycle incentive programs have grown considerably over the last few years, and Washington State is one of the most recent to lay the groundwork for yet another program designed to reduce the cost of this alternative transportation for lower-income commuters. But the state is also going about it in a unique way, by using funding raised from its emissions taxes.
That’s right, a new $5 million budget earmarked for electric bicycle rebates in the state is being funded by the state’s emissions taxes as part of the Climate Commitment Act, which received a groundswell of support among voters in the state.
The rebates will range from $300 for those making more than 80% of the area median income to up to $1,200 for lower-income residents.
Applications will take place via a still-in-development online portal system, and the rebates will be honored at the register, meaning riders won’t have to fork over the entire amount and then wait for a reimbursement check or tax rebate.
Unlike other e-bike incentive programs we’ve seen, such as the infamous California state program that was beset with issues from the start, the Washington State e-bike incentives won’t be provided on a first-come, first-served basis. Instead, lucky state residents will be randomly selected from the pool of entrants in a lottery-style drawing. However, many of the other details of the program are still being hashed out ahead of final implementation.
E-bike incentive programs like this one have been gaining traction nationwide as policymakers recognize the role electric bicycles can play in expanding transportation access. These programs often specifically target lower-income individuals who may not have the upfront cash to invest in an e-bike, despite the long-term savings they offer.
For many people, car ownership is an expensive burden, with costs for gas, insurance, and maintenance quickly adding up. E-bikes provide a cost-effective alternative, allowing people to commute to work, run errands, and access essential services without the financial strain of owning a car.
Beyond affordability, these programs also help address transportation equity and environmental concerns. Many lower-income neighborhoods have limited public transit options, making daily travel difficult for those without a car.
E-bikes can bridge that gap, providing a reliable and efficient mode of transportation that extends the reach of bus and train networks. Shifting more trips from cars to e-bikes reduces traffic congestion and carbon emissions, contributing to cleaner air and more livable cities.