This week, Nissan invited a select group of writers up to Wine Country to test drive the pre-production models of its all-electric 2023 Ariya crossover SUV. This was my first experience in the Ariya and I was excited at the opportunity to try out Nissan’s AWD e-4ORCE technology. It did not disappoint. These upcoming Ariya EVs deserve a look as a viable EV option loaded with standard features you won’t find in many of its competitor’s EVs, but the automaker may still have trouble standing out from the pack.
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2023 hopes to be a promising year for the Nissan Ariya
The Ariya sits as Nissan’s first all-electric SUV and second BEV model behind the long-beloved LEAF. The compact crossover made its initial debut in the summer of 2020 as Nissan’s first EV on its new CMF-EV platform.
Production was slotted for 2021 but delayed until 2022 due to chip shortages brought about by the pandemic, but we did get a chance to test out a pre-production version of the FWD Ariya last spring, ahead of the first customer deliveries this past fall.
Mikey G’s impressions of the front wheel version were overall positive, but ever since then, I’ve been looking forward to experiencing Nissan’s e-4ORCE AWD technology after it was introduced around that same time. This week, I had that much-anticipated opportunity to experience plenty of driving throughout Sonoma County, California in a 2023 Ariya Platinum+ – Nissan’s top-tier trim of the crossover EV.
The 2023 AWD Nissan Ariya is a beyond adequate EV
In spending an entire day behind the wheel of the 2023 Ariya through the rolling hills of Northern California, the track at Sonoma Speedway, and the winding coastal roads of Bodega Bay, I can say with certainty that Nissan has produced an electric SUV that many consumers are going to love – whether they’re loyal to the Japanese brand already, or they’re making the switch over to it.
Nissan’s team told us that 62% of customers purchasing an Ariya are new to the brand, encouraging news for an automaker that has promised 27 new electrified models by 2030, 19 of which will be BEVs. I told them they’d better get a move on, but it’s nothing they’re not already aware of. We will save that story for another day.
For now, my focus, as well as Nissan’s, is on the 2023 Ariya, of which my Platinum+ e-4ORCE AWD version offered the following specs.
Powertrain: Dual Motor AWD with e-4ORCE
Battery Capacity: 91 kWh
EPA est. Range: 265 miles
Horsepower: 389 hp
Torque: 442 lb.-ft.
0-60 mph: 4.8 seconds
Wheelbase: 109.3 inches
Max Cargo Capacity: 59.7 cubic-feet (3 golf bags)
Overall, this is a truly delightful SUV to drive as it offers all the comforts and technologies you want in an EV, placed intuitively in a comfortable environment throughout the cabin. From the haptic switches to the dual 12-inch displays on the dash, the Nissan team has found a nice balance of updatable touchscreen functions and physical switches on the dash and center console. Features like the retractable table in the center dash (see images below) contribute to the cabin’s versatility as an office or place for entertainment while charging or parked.
I found the driver’s display too busy at first, but quickly learned I could switch to different options, whether it was settings, or the radar display of cars around the Ariya, thanks to its ProPILOT Assist 2.0 ADAS – another huge perk worth noting.
I started off my drive down the freeway and had the opportunity to test out ProPILOT Assist hands-free driving and it couldn’t have been easier. I simply tapped a button on the steering wheel to activate the technology, then pushed “set” to engage it.
Like similar ADAS hands-free tech like BlueCruise and Super Cruise, ProPILOT Assist uses HD mapping, sonar, and radar on specifically programmed roadways, allowing for three different levels of driver assistance. The first is a white light shown on the driver display as well as across the top of the dash for passengers – that’s Intelligent Cruise Mode, similar to your typical lane assist.
Next, the Ariya switched to green, stepping in to drive, but requiring hands on the wheel and eyes on the road. From there, ProPILOT Assist moved to blue, which is hands-free driving with eyes on the road. I let this run for a solid 20 minutes with no issues and only had to step in one time due to a stream of cars merging from an on-ramp to my right. Check it out:
Like much of the design and technology in the 2023 Nissan Ariya, I found ProPILOT Assist 2.0 more than adequate and think its technology is well on its way to further autonomy – perhaps with the help of Luminar?
While ProPILOT Assist 2.0 was certainly a highlight of my drive in the Ariya, it’s Nissan’s e-4ORCE that stood out as the main feature to relay to you, readers.
e-4ORCE steals the show in this EV
As you can see from the specs above, the 2023 Nissan Ariya is not really a leading EV in any performance category. It can and will, by all means, compete with the likes of the Mustang Mach-E and Hyundai IONIQ 5, but where it can really stand out to consumers is with e-4ORCE… as long as they experience it themselves.
e-4ORCE is Nissan’s proprietary electric-drive four-wheel-control system that helps efficiently control driving force using integrated control of the front and rear motors and brakes. Per Nissan:
The system calculates the driving force required to turn, accelerate, and decelerate in response to the driver’s operation and in accordance with ever-changing driving and road conditions, then controls the driving force of the four wheels via the front and rear motors and the left and right brakes. This realizes driving from everyday driving to slippery road driving.
Our first stop on our drive was Sonoma Speedway, where the Nissan team had set up a short but sweet course for us to experience the unmatched stickiness of e-4ORCE. They wetted down a sharp turn on the course and advised me to give it hell (which I did) – and wow was I impressed. All that instant torque and speed coming around that bend, right when you feel like your back end is going to fishtail out, it simply corrects itself, stays on track, and keeps chuggin’.
This was the same through some slaloms which I also went full bore through. Again, there were zero doubts about my complete control of the crossover in keeping the shiny side facing up. That was an experience indeed, but I didn’t truly learn to appreciate the grip of e-4ORCE until I was driving from Bodega Bay back to Healdsburg through countless winding turns ranging from speed limits of 20 to 55 mph.
I admittedly put the 2023 Nissan Ariya through its paces whenever possible, and it stuck to every curve, wet road, and everything else I threw at it. I found myself accelerating much harder than usual through turns, and I just kept pushing it to no avail. Out of everything I experienced in this compact SUV, e-4ORCE is hands down the most impressive and exciting feature to me.
I think those who experience it themselves will agree, and this could be a huge selling point for Nissan, which is looking to catch up from previous Ariya production woes and get more of these EVs out into the world. But how do they do it?
You can read my words and read all about the technology that goes into e-4ORCE, but it’s something you have to experience for yourself to truly understand and appreciate. It might be a hurdle for Nissan to relay how innovative its AWD system is, but if it can succeed, it should wrangle even more customers.
e-4ORCE dominating a soaking wet turn at the Sonoma Speedway / Credit: Nissan
The 2023 Nissan Ariya is a viable option for consumers
After spending an entire day behind the wheel of the 2023 Nissan Ariya, I can see why the team is excited about its potential and its role as a sort of kicking-off point for its incoming lineup of BEVs. It’s off to a good start, especially with ADAS like ProPILOT Assist 2.0 and e-4ORCE.
I personally found the regenerative braking far too loose for my liking, as the EV never really comes to a full halt, and it will roll when you take your foot off the brake. Contrary to my preference, that sort of regen style could better serve consumers that are not used to one-pedal driving, so it sort of goes both ways.
The exterior and interior were well done, the cabin was quiet enough thanks to acoustic laminated glass, and I really liked the haptic switches, which I think blended nicely into the dash and center console. The overall specs leave a bit to be desired on paper, but when you’re actually driving the Ariya, the acceleration feels more than adequate and is quite fun when paired with e-4ORCE.
Granted, I was in the top-tier trim of the 2023 Ariya, but there are still plenty of amazing specs and features as you go down the row. In fact, the 2023 Ariya should do well in its specific compact SUV segment as Nissan offers a ton of features standard on its base level Engage FWD trim (which starts at $43,190). Other competitors charge thousands in add-on fees for features standard on every trim of the Ariya, such as Head Up Display (HUD), heated rear seats and steering wheel, plus ambient interior lighting.
Overall, I think the 2023 Ariya is an amazing option for consumers new to EVs or those who are perhaps coming from the Nissan LEAF or something comparable. Experienced EV drivers will certainly still enjoy the ride and the SUV’s features, but may not be as impressed on the performance side.
I’m looking forward to the next drive event with Nissan and can’t wait to see how e-4ORCE and ProPILOT Assist are further implemented and improved in future EVs. Remember, Nissan still has close to 20 models it needs to introduce in the next seven years. I’ll be watching and waiting!
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Stark Future, the Spanish electric motorcycle maker that turned the off-road world on its head, just locked in a fresh round of funding, pushing its total capital raised past €100 million. And unlike the big, flashy VC rounds we usually see, this one came mostly from existing backers and a few hand-picked newcomers, including some heavy hitters from the MotoGP world.
In what has become classic Stark style, the round was closed quickly and quietly, underscoring just how confident investors are in the brand’s growth trajectory. CEO and founder Anton Wass says the company intentionally offered a “very attractive valuation” to those who already believed in the mission.
“We managed to close it within a couple of weeks,” said Wass. “It’s a strong testament to the results our team has created.”
And it’s not just hype. Stark has proven it can build bikes that not only compete with gas-powered motocross machines, but completely outclass them. Their flagship model, the all-electric Stark VARG, claims the title of most powerful motocross bike ever made. Riders have already racked up tens of millions of kilometers on the VARG, and the bike has helped convert thousands of motocross enthusiasts to battery power. The model even got e-motos banned from the X-Games when the organizers feared that gas-powered bikes couldn’t keep up.
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That kind of traction, paired with the company’s rapid expansion into over 70 countries, explains why investors are still lining up to get a piece of the action.
But what really makes Stark stand out in the electric motorcycle world is its quick path to profitability. That’s a rare word in the electric motorcycle space, especially for such a young company. Just two years after their first deliveries, and within six years of founding, Stark Future is profitable and thriving. With each passing year, they seem to be improving margins, growing revenues, and launching new platforms.
And speaking of new platforms, those are coming, too. The company teased “very exciting new products” on the way, though didn’t drop specifics just yet. From the rumor mill though, it sounds like the company is preparing street models that could give gas bikes a run for their money. And if they’re anything like the VARG, we can certainly expect bikes that push boundaries and continue proving Wass’s bold thesis: electric motorcycles can outperform internal combustion in just about every way.
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U.S. Treasury Secretary Scott Bessent attends a press conference at government quarters Rosenbad after the trade talks between the U.S. and China concluded, in Stockholm, Sweden, July 29, 2025.
U.S. Treasury Secretary Scott Bessent reportedly told Reuters on Monday that there are “other authorities that can be used” to uphold the tariffs. One of them could be the Smoot-Hawley Tariff Act, Bessent said.
Since markets in the U.S. were closed for the Labor Day holiday on Monday, they didn’t have a chance to respond to both Bessent’s comment and the court’s ruling, which was announced after the bell on Friday.
For now, futures tied to U.S. stocks were little changed Monday night stateside. Investors could have gotten used to the volatile nature of Trump tariffs and are taking a wait-and-see approach.
No point, after all, to prepare for an outcome that might lead to the start of another legal battle. It’s never over till it’s over — it’s just another day inTrump’s America.
What you need to know today
Bessent expects the Supreme Court to uphold Trump tariffs. And if they are struck down by the court, “there are lots of other authorities that can be used,” U.S. Treasury Secretary Scott Bessent said on Monday, Reuters reported.
Trump said India had offered to remove tariffs on U.S. However, he did not elaborate on the claim. Trump also said Monday that trade ties with India is “a totally one sided disaster!” His comments came after Indian Prime Minister Narendra Modi visited China for a security summit.
Takeaways from the Shanghai Cooperation Organization summit. The two-day event was largely seen as a showcase of Beijing’s push for a new world order. Key developments include: thawing India-China relations, a Xi-Putin-Modi troika, AI partnership and a new development bank.
Asia-Pacific markets trade mixed Tuesday. South Korea’s Kospi index rose around 0.8% as the country’s inflation in August came in lower than expected. U.S. stock futures were mostly flat. On Monday, U.S. markets were closed for Labor Day.
[PRO] A Chinese property stock defying the slump. The company has “already returned more capital than they ever raised from capital markets,” wrote Barclays — and its stock has an implied upside of over 40% from the bank’s price target.
And finally…
Sports club Suzhou Shishan opened the Chinese city’s first pickleball court in January 2024, according to the company.
Online sales of pickleball paddles and related equipment in China have skyrocketed this year to an average of $1.2 million in monthly sales as of July — an increase of more than six-fold versus the year-ago period, according to data from WPIC Marketing + Technologies.
Pickleball’s recent growth in China has different business implications. In contrast to U.S. suburbs, big Asian cities don’t tend to have large neighborhood spaces, said Patrick Yan, founder of an agency representing Asian pickleball players. “All these courts have to be built by people running businesses. They’re operating for profit.”
Tesla has finally released its ‘Master Plan Part 4’ and it’s nothing more than a smorgasbord of AI promises about its humanoid robot, which can’t even serve popcorn.
For more than a year, Tesla CEO Elon Musk has been teasing the release of his ‘Master Plan Part 4’ for the company.
Since 2006, Musk has been releasing “secret master plans” for Tesla to explain the company’s broader mission and product roadmap.
Musk himself recently admitted that Master Plan Part 2, released in 2016, is not even completed yet. He believes that will happen “next year”, but we heard that one before.
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Master Plan Part 3 was released in 2023, and it was about scaling when, in fact, Tesla’s electric vehicle sales have been in decline since then. They peaked in 2023.
Now, ‘Master Plan Part 4’ was released on X, and it’s all about “sustainable abundance” through AI and robotics.
Here it is:
Introduction
Since Tesla’s founding, each iteration of our master plan has focused on our north star: to deliver unconstrained sustainability without compromise.
Humans are toolmakers. At Tesla, we make physical products at scale and at a low cost with the goal of making life better for everyone. As the influence and impact of artificial intelligence (AI) technology increases, the mission set forth in Master Plan Part IV should come as no surprise.
This next chapter in Tesla’s story will help create a world we’ve only just begun to imagine and will do so at a scale that we have yet to see. We are building the products and services that bring AI into the physical world.
We have been working tirelessly for nearly two decades to create the foundation for this technological renaissance through the development of electric vehicles, energy products and humanoid robots.
Now, we are combining our manufacturing capabilities with our autonomous prowess to deliver new products and services that will accelerate global prosperity and human thriving driven by economic growth shared by all. We are unifying our hardware and software at scale, and in doing so, we are creating a safer, cleaner and more enjoyable world.
This is sustainable abundance.
Guiding principles
Growth is infinite.
Growth in one area does not require decline in another. Shortages in resources can be remedied by improved technology, greater innovation and new ideas.
The technologies that gave us the ability to power machines led to industrial revolutions that have widened our economic landscape, creating more opportunities for all. Groundbreaking inventions like the semiconductor and the internet have expanded—not diminished—social and economic opportunities across all aspects of the human experience, from creating more jobs to providing greater access to information to enabling deeper interpersonal connections.
Our desire to push beyond what is considered achievable will foster the growth needed for truly sustainable abundance.
Innovation removes constraints.
For centuries, humanity’s primary mode of transportation was the horse. Then, over the last fifty-plus years, cars with internal combustion engines powered by fossil fuels became the standard and expected transportation method. The idea that batteries could be produced affordably and at a scale large enough to pivot the transportation industry away from fossil fuels seemed a fool’s errand—until Tesla led the way forward.
Through continued innovation, we have overcome the technological constraints of battery development and built an industry powered by renewable resources.
Technology solves tangible problems.
The products and services born out of the acceleration toward sustainable abundance will advance humanity by solving real-world problems. To further accelerate our innovation, we build each product more efficiently and more sustainably than the last.
Solar energy generation and large-scale battery storage are increasing the availability and reliability of clean electricity in our communities—and are doing so more affordably and more sustainably.
Autonomous vehicles have the capacity to dramatically improve the affordability, availability and safety of transportation while reducing pollution, particularly in our increasingly dense global cities.
Optimus—our autonomous humanoid robot—is changing not only the perception of labor itself but its availability and capability. Jobs and tasks that are particularly monotonous or dangerous can now be accomplished by other means. In this way, Optimus’s mission is to give people back more time to do what they love.
Autonomy must benefit all of humanity.
The tools we make at Tesla help us build the products that advance human prosperity.
How we develop and use autonomy—and the new capabilities it makes available to us—should be informed by its ability to enhance the human condition. Making daily life better—and safer—for all people through our autonomous technology has always been, and continues to be, our focus.
Greater access drives greater growth.
Making technologically advanced products that are affordable and available at scale is required to build a flourishing and unconstrained society. It serves to further democratize society while raising everyone’s quality of life in the process. The hallmark of meritocracy is creating opportunities that enable each person to use their skills to accomplish whatever they imagine.
Everyone deserves access to these opportunities, and technological growth can help ensure that each of us is able to maximize our most limited resource: time.
We’re accelerating the world’s transition to sustainable abundance.
We must make one thing clear: this challenge will be extremely difficult to overcome. The elimination of scarcity will require tireless and exquisite execution. Some will perceive it as impossible. And plenty of others will laud every obstacle and setback we inevitably encounter along the way. But once we overcome this challenge, our critics will come to see that what they once thought was impossible is indeed possible. And that will be fine with us, because what matters most is that, together, we create a sustainable and truly abundant future for generations to come.
All worthwhile journeys are long. And they all begin with a first step.
Our first step was to make an exciting sports car—Roadster. Then we leveraged those profits to fund the development and production of more affordable, yet still exciting products—Model S and Model X. Then we repeated the process, bringing us to Model 3 and Model Y and onward.
This process required us to take many steps, some of them small and others large. But ultimately each win led to another win, and even with our failures, we were able to keep building momentum. Our momentum allowed us to build out a fully integrated ecosystem of sustainable products, from transport to energy generation, battery storage and robotics.
Today we are on the cusp of a revolutionary period primed for unprecedented growth. And this time it will not be a single step but a leap forward for Tesla and humanity as a whole. The tools we are going to develop will help us build the kind of world that we’ve always dreamed of—a world of sustainable abundance—by redefining the fundamental building blocks of labor, mobility and energy at scale and for all.
Electrek’s Take
Tesla is lost as a company. This is a bunch of utopic nonsense, complete with AI “abundance” buzzwords that Grok could have easily written.
Elon’s first two master plans were straightforward, featuring clear, actionable steps and a well-defined product roadmap.
In comparison, this is opium meant for Tesla shareholders to get their fix of potential “infinite growth” as an AI stock. It’s not real.
Everyone can see the value in an affordable humanoid robot capable of autonomously performing useful tasks. You don’t need to sell people on a weird utopic future around it. Start by demonstrating that you can create such a robot.
We have seen no evidence of that yet.
All of Tesla’s Optimus robot demonstrations have been supported by humans remotely controlling them. Most recently, Tesla had Optimus serving popcorn to guests at its diner in Los Angeles. It worked for a few hours on the first day, and the robot has reportedly been offline for a month since the restaurant’s launch.
I know I might sound like a hater, but I don’t care. Tesla is not a company that is about to deliver a future of “sustainable abundance”.
Tesla is a company that did the impossible and significantly accelerated the world’s transition to electric transportation. Then, its CEO went nuts. Sales started to go down, earnings began to drop, and to maintain a nonsensical stock price, the CEO decided to ride the AI bubble. That’s about it.
