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As retail traders continue to exert their influence on the markets, the brokerage landscape is turning ever more competitive. In some ways, what were seeing is an accessibility arms race, where the offering of exchange-traded securities and derivatives is increasingly being tailored to beginners and smaller investors.

The idea is to make access to these products cheaper, easier, and thus to allow investors from all walks of life to gain exposure to these markets. Zero commissions were previously one of the frontiers of the battle between retail trading venues, however, today fractional and notional trading is very much the front line.Obstacles to Small Investors

The indivisibility of shares has always been a stubborn barrier to entry for retail traders, and its becoming more so as the stock prices of mega-companies that are most popular among them continue to rise.

Currently, a share of Tesla stock is trading for just under $197, while Meta shares are going for $174, and Apple for $151. Without the ability to allocate fractional amounts, the above prices represent the minimum investment amount of 1 share for someone seeking exposure to any of these names.

This is problematic as it places diversification out of the reach of smaller investors who cant afford to purchase a selection of different names outright. This is exacerbated by the fact that these securities become even more inaccessible during bull markets, precisely when interest in share-buying tends to peak. Tesla stock reached a high of over $400 in November of 2021, Meta over $380, and Apple over $180.

The ability to invest fractional amounts in an affordable manner solves the above issue. It levels the playing field by allowing a far wider base of investors to gain a share in the wealth created by these and other iconic companies. For example, a broker offering shares in 0.1 increments can allow someone to purchase a tenth of a share in each of the above companies for just over $50 ($19.70 + $17.40 + $15.10 = $52.20).

This enables an investor to allocate a small amount to each company every month, or in the case of notional trading, they can dollar-cost average into their chosen names on a monthly basis by just splitting that $50 equally between each stock. This is why fractional shares are such a big deal. Theyre the single most important thing brokers can do to catalyze the growing interest in investing among the general public, as well as encouraging new demographics to start participating in these markets.Fractional Order Routing

As with all things, the devil in the details. The way in which fractional shares offerings are implemented by brokers directly translates to how competitive they can be, as well as to what degree they can appeal to investor preferences.

A common approach to supporting fractional trading is known as route as received. In this model, when a broker receives a fractional order, they simply route it directly to the counterparty and everything is handled on their end. This is the simplest approach as it means that the brokerage doesnt have to concern itself with any of the technological and risk management logistics involved in holding and managing fractional inventories.

On the other hand, it means that the brokerage can only implement fractional trades on the assets offered by its executing venue, which can be limited. Theres also the issue of fees to consider, which can make the trading of fractional shares less favorable when the end client is investing small amounts. Both of the above mean that brokers offering fractional trades on a wider selection of names, and at more affordable prices, will enjoy a competitive advantage in an already highly competitive segment.Internal Fractional Inventory

The other approach is for the broker to manage their own fractional inventory internally. In this model, the broker keeps a small inventory of shares on its books for the purposes of netting-off incoming fractional orders.

A fractional rounding algorithm is employed to perform this function, so that when a new order comes in that requires fractions of shares, these can be allocated directly from internal inventory. In the case of the inventory being depleted, an order thats been rounded-up to the nearest whole number is forwarded to the brokers counterparty. When this order is filled, the client order quantity is distributed to the customer, while the remaining fractional quantity is placed in the brokers inventory.

In this way, the broker only has to keep a relatively small amount of shares on its books, and with automated position closure protocols in place, it can ensure that its exposure to any given stock will never exceed a predefined amount before those excess shares are automatically liquidated.

Pre-allocated block orders can also be used to place large group orders for a brokerages customers that can include whole shares, fractions, and notional amounts, with an order management system in place to allocate the correct qualities to relevant customers. The approach may seem a great deal more complex on the surface, but modern brokerage platforms are more than up to the task, allowing brokers to take control of their offerings, appeal to a wider client base, increase volumes, and generate revenues from commissions or fees depending on the business model.Introducing DXtrade XT

DXtrade XT is Devexperts flagship multi-asset trading platform for brokers offering exchange-traded securities and derivatives. It includes a web-based trading portal and native iOS and Android mobile applications. The platform features a fractional order management system with support for both fractional quantities and notional amounts, and comes packaged with a suite of broker administration tools.

Fully branded with company logos and colors, DXtrade XT is easy to integrate with any existing brokerage architecture and comes out-of-the-box with market data and news provision integrations. Maintained and supported by Devexperts around the clock, it has everything a broker requires to start their own in-house fractional shares offering and management thereof.

It looks pretty sweet, too. Get in touchto start the conversation about what it can do for your business. Or get onto your broker and request that they integrate it!

Featured image sourced from Shutterstock

This post was authored by an external contributor and does not represent Benzinga's opinions and has not been edited for content.

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Horns’ Ewers leads ‘new era’ of college football

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Horns' Ewers leads 'new era' of college football

ARLINGTON, Texas — Texas coach Steve Sarkisian said Thursday that quarterback Quinn Ewers, with the emergence of name, image and likeness and the transfer portal, has become the face of this “new era of college football.”

Ewers initially committed to Texas, but he then opted to skip his senior year of high school and reclassify to the 2021 recruiting class before enrolling a year early and joining Ohio State during preseason practice.

Still the nation’s No. 1 ranked overall prospect, Ewers landed one of the first marquee NIL deals worth $1.4 million.

Ewers, who lasted one season with the Buckeyes before transferring to Texas, will square off against Ohio State on Friday night in the Goodyear Cotton Bowl with a trip to the College Football Playoff national championship on the line.

“It’s not been an easy journey for him,” Sarkisian said Thursday. “There’s been ups, there’s been downs, there’s been injuries, there’s been great moments, there’s been tough moments. … But at the end of the day, he’s always stayed true to who he is. The guy’s been a steady sea for us.”

Ewers has been making college football headlines since Ohio State offered him a scholarship when he was just in middle school. This week, Buckeyes coach Ryan Day recalled meeting Ewers for the first time when he was an eighth-grader visiting a Buckeyes football camp.

“He was a boy at the time really, who just had a tremendous release,” Day recalled. “And I remember grabbing him and grabbing his dad and said, ‘Man, you got a bright future ahead of you. I don’t know if this is good or bad, but we’re going to offer you a scholarship to Ohio State.'”

C.J. Stroud, who has since led the Houston Texans to the NFL playoffs, emerged as a star quarterback for the Buckeyes then, prompting Ewers to transfer to Texas.

“Boy, it was strange how it all shook out,” Day said. “He decided he really wanted to play. And it was disappointing for us, but we certainly understood. From afar I’ve watched him. He’s a really good player. He comes from a great family, and he’s had a great career at Texas and a lot of people here still have good relationships with him and think the world of him.”

At Texas, Ewers has started in 27 wins and led the Longhorns to back-to-back playoff appearances. This season, he has thrown for 3,189 yards and 29 touchdowns with 11 interceptions.

Ewers noted that the “coolest part” of the NIL era is being able to provide for his parents. He has even hired his mom, making her CFO of his finances while giving her a salary.

“Which is nice just because all the effort and work they put into me growing up,” he said. “I mean, when we were living in South Texas, they both quit their jobs and moved up to Southlake [to support Ewers’ budding athletic career].”

Whatever happens in the playoff — whether it be a loss Friday or a national championship victory against the winner of Notre DamePenn State on Jan. 20 — Ewers’ career at Texas figures to be coming to a close.

Though Ewers still has one season of eligibility remaining, blue-chip quarterback prospect Arch Manning appears primed to finally take over in Austin next season.

Manning, the nephew of NFL quarterback greats Peyton and Eli Manning, who could become the No. 1 overall prospect for the 2026 NFL draft, has backed up Ewers for two seasons waiting for his opportunity. Sarkisian even momentarily benched Ewers in favor of Manning during Texas’ 30-15 loss to Georgia on Oct. 19.

Still, Ewers figures to have options.

ESPN football analyst Mel Kiper Jr. ranks him as the No. 6 quarterback prospect eligible for the upcoming draft. Rumors have also emerged recently that Ewers could put off the NFL for another year and transfer to a third school for millions more in NIL money.

Amid those distractions, Ewers has thrived in the playoff bouncing back from oblique and ankle injuries from earlier in the year to complete 69% of his passes with four touchdowns in Texas’ two victories.

In the Chick-fil-A Peach Bowl quarterfinal, Ewers tossed 29- and 25-yard touchdown passes in the overtimes, lifting Texas to the 39-31 win over Arizona State.

“I’ve just been proud of him,” Sarkisian said, “because he’s found a source for him that has been a motivating factor, where he can play free and play loose and play confident.”

Ewers added that, whatever the future holds, even contemplating it now would be “selfish,” with a national title still in reach for him and the Longhorns.

“I owe my teammates the best version of me right now,” he said. “I can’t be looking forward or I’ll trip on the rock that’s sitting right in front of me. I’ve got to be locked in on what’s right here.”

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Texas RT Williams back in lineup for CFP semi

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Texas RT Williams back in lineup for CFP semi

ARLINGTON, Texas — Texas starting right tackle Cameron Williams will return for the College Football Playoff semifinal against Ohio State on Friday, Longhorns coach Steve Sarkisian said Thursday.

Williams suffered a right knee sprain in the playoff opener against Clemson. The injury forced him to miss Texas’ quarterfinal overtime victory over Arizona State.

A junior, Williams has played in 37 games in his career with 16 starts for the Longhorns. Williams is rated as the No. 28 overall prospect and fifth offensive tackle in ESPN’s NFL draft rankings.

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Sources: Georgia QB Beck enters transfer portal

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Sources: Georgia QB Beck enters transfer portal

Georgia quarterback Carson Beck has entered the NCAA transfer portal, sources confirmed to ESPN on Thursday.

Beck had declared for the NFL draft on Dec. 28 but is now reversing course and will explore a transfer.

Sources told ESPN that Miami looms as the favorite for Beck and the timeline for his decision is expected to play out within a week.

While Miami is the favorite for Beck, a source said Beck’s camp intends to listen to all potential suitors for the best situation: “It’s a strategic thing, not an emotional thing,” the source said.

Beck, a two-year starter at Georgia, is currently recovering from surgery to repair the ulnar collateral ligament in his throwing elbow after suffering the injury during the Bulldogs’ SEC championship victory over Texas.

Beck will not be able to throw until March, sources told ESPN, which would have complicated his NFL draft process and will likely force him to miss spring practice at his next school. Sources said the variety of feedback he got from the draft process led to this decision, as he changed his mind in the past 24 hours. He received advice that if he could return and wanted to, he should probably return and play another season in college.

A source said Beck received feedback that he could end up anywhere between the first and third round, with much of that uncertainty due to the fact that he would not be able to throw for a team in predraft workouts.

Despite that injury setback, Beck will immediately become the most coveted quarterback available as a late entry to the transfer market. While Miami looms as the favorite, there are other big brand teams that could jump out as suitors including Texas Tech and Notre Dame.

The 6-foot-4, 220-pound senior went 24-3 as the Bulldogs’ starter and was viewed as a potential No. 1 draft pick entering the 2024 season. He threw for 3,485 yards with 28 touchdowns and 12 interceptions this season and led Georgia back to the SEC title game.

Beck injured his elbow on the final play of the first half against Texas on Dec. 7. Renowned orthopedic surgeon Dr. Neal ElAttrache performed Beck’s surgery on Dec. 23 in Los Angeles.

“He wants to win,” said the source close to Beck. “He didn’t come back to get knocked out at halftime of a conference championship.”

Entering his fifth college season, Beck was viewed as a potential top-10 draft pick. ESPN’s Mel Kiper Jr. currently considers Beck the No. 5 quarterback in his draft rankings.

Miami has not added a transfer quarterback this offseason to succeed Cam Ward, the potential No. 1 pick. They’ve quietly been canvassing the transfer market in recent weeks, per sources, as they have been set on bringing in a front-line starter who can produce immediately, much like Ward did.

Ward made a similar decision last January, initially declaring for the NFL draft but changing his mind and transferring to join the Hurricanes after he was unsatisfied with his draft feedback. Ward finished fourth in Heisman Trophy voting in his lone season in the program after producing 4,313 passing yards and 43 total touchdowns.

On3 first reported Beck’s intentions to enter the portal.

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