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Much has been made of the supposed danger to pedestrians from quiet electric cars, to the point where the government now requires noisemakers on each EV model. But if we really want to save pedestrians, and everyone else, we need to target the actual culprits: big, pedestrian-killing SUVs and trucks, and the associated pollution they create.

The noisemaker rule has finally gone into effect, after being tweaked and pushed back over the course of several years. This has resulted in noisier EVs, each with its own noise (some worse than others), in the name of pedestrian safety.

NHTSA’s rule was based on a DOT analysis that showed hybrid vehicles to be 17% more likely to be involved in a pedestrian crash, when accounting for situational factors and vehicle age, though this analysis only included hybrid vehicles up through the 2011 model year. The law mandating the DOT to study and propose a rule for this dates back to 2010, when only a handful of electric cars were on the road in the US.

When implementing the noisemaker rule, NHTSA estimated these noisemakers will save 32 lives over the lifecycle of a single model year’s fleet. The rule requires noisemakers for EVs and hybrids when operating under 19 mph, the safest speeds for pedestrians. It does not require noisemakers or minimum decibel levels for gas-powered vehicles, even if those vehicles are equipped with engine stop/start or other technologies, which make the engine quieter or silent in certain situations, e.g., when slowing down and approaching an intersection, a place pedestrians are likely to be.

And as of February of this year, NHTSA has even opened an investigation into whether every electric vehicle since 1997 should be retrofitted, at some cost and difficulty, in order to comply retroactively with the noisemaker rule, in a way that virtually no other vehicle regulation has ever been implemented. The petition itself acknowledges there is no data yet showing relative danger from EVs that are not equipped with noisemakers.

What’s really deadly to pedestrians? SUVs

But there’s another common vehicle type that is 45% more likely to kill pedestrians: “light trucks,” a classification that includes SUVs and pickup trucks. Though “light” might be an odd word to apply, given that today’s SUVs are as large as literal tanks.

Light trucks are more deadly to pedestrians because they are larger and have higher hoods, resulting in decreased pedestrian visibility for drivers (with pedestrians obscured behind hoods, or behind other vehicles that are taller than the pedestrians or cyclists on the other side of them) and more deadly pedestrian impacts.

Cars are required to have bumpers designed for pedestrian safety, but light trucks have a different set of requirements. This leads to light trucks impacting pedestrians higher on the body, which causes more injury to the torso and head than the legs, resulting in deadlier collisions when a light truck is involved.

So not only are they more likely to hit pedestrians, but more deadly when they do.

And in fact, pedestrian death rates have skyrocketed in the US recently, up around 50% in the last decade, reaching the highest point in 40 years. Not coincidentally, SUV sales rates have increased in the same time frame. More deadly vehicles on the road have resulted in more pedestrian death, with the growth in SUVs responsible for killing at least a thousand pedestrians as of 2019 – which is a lot more than 32. Pedestrian deaths continued to rise sharply after 2019, so that number is surely significantly higher now.

The rise of SUVs is not solely a matter of consumer preference. Automakers use light truck exemptions to get out of emissions and safety rules and make more money, and actively push consumers toward these vehicles (even though barely anyone uses them for their intended purpose). How can Americans buy wagons, or city cars, or hatchbacks, when everything on the dealer lot is an SUV?

Our own Micah Toll showing us the benefits of small cars.

But running over people isn’t the only way that SUVs are dangerous; the pollution they make is orders of magnitude worse.

Noise itself is deadly

The DOT’s analysis of EV pedestrian safety explicitly did not consider environmental noise as a confounding factor to its research.

In a world choked with noise pollution from combustion engine vehicles, it stands to reason that quieter vehicles would be harder to hear. But if the world were not choked with noise pollution, those quieter vehicles would no longer be too quiet, they would be the norm. In a quieter world, EVs aren’t “harder to hear” once the sounds they make are no longer masked by the pathetic belching of combustion engines. Lower noise levels is a benefit of EVs, not a downside.

Noise itself is incredibly deadly to pedestrians – or rather, to everyone. Noise, mostly from cars but also from other combustion engines (airplanes, small off-road engines, etc.), greatly increases the rate of heart attacks in noisy areas, negatively affects the health of hundreds of millions of Americans, and is responsible for 12,000 premature deaths per year across Europe. Some research shows noise pollution to be just about as deadly as vehicle crashes overall.

The government even knows this to be the case, and has for some time, as it established the Office of Noise Abatement and Control through Congressional acts in the 1970s. This office was intended to study and regulate environmental noise in the US, but was – in a phrase that should be common to people who study social ills – defunded by Reagan in the ’80s.

So since noise is deadly, and since noise itself contributes to the problem the NHTSA wants to solve (by making it harder to hear quieter cars), then why don’t we work on making less noise instead of more?

And then, there’s air pollution

And finally, air pollution is deadlier than all of the above. And air pollution overwhelmingly comes from combustion engines.

Outdoor air pollution kills over 4 million people globally per year (including 100-200K in the US) and shortens global lifespans by two years. The health and environmental costs of fossil fuels add up to $5.3 trillion globally per year.

Much of this pollution and fossil fuel use comes from gasoline-powered vehicles, with larger vehicles like SUVs consuming more fuel and emitting more pollution than smaller vehicles (and tremendously more than zero-emission EVs). Vehicle pollution results in 4 million new cases of childhood asthma per year, sentencing these children to a lifetime of health issues.

Which brings up the point that this pollution is often not killing the people who emit it. Not only are children harmed for a lifetime by this despite not having contributed to this pollution, but environmental damage is disproportionately felt by the poor and is disproportionately emitted by the affluent.

This disparity was recently pointed out by the LA Times, in an article which Tesla CEO Elon Musk criticized despite his company being one of the solutions to this problem (perhaps someone could remind him that he’s still CEO of Tesla?). We already have studies showing that more EVs means cleaner air (with each EV bringing ~$10K in societal health benefits), and we know that more gas cars means dirtier air – and more deaths.

So if you want to reduce deaths, I’ve got a proposal

We know that:

  • Big cars kill more pedestrians by running them over.
  • Noisy cars kill more people by increasing stress, and also cover up the noises made by cars that operate at a more appropriate volume.
  • Big, noisy combustion engines kill a whole lot of people by choking them to death with pollution.

Which means these noisemakers aren’t the most effective solution to the problem they are meant to solve. More effective solutions involve doing something about noise, and about air pollution, and about big pedestrian-murdering vehicles.

This also means that EVs aren’t the only answer. While a Hummer EV, the least-efficient EV, uses about as much energy as a Toyota Prius, one of the most-efficient gas-powered vehicles, the Hummer EV also takes up more space and causes more pedestrian danger. The trend toward SUVs threatens to eliminate emissions reductions from electrification, and while electric SUVs are still vastly efficient than any gas car, they are less efficient than smaller electric cars.

If we truly want to make the world safer for pedestrians, there are a lot of things that we can do outside of noisemakers. A discordant symphony of clown-car sound effects at every intersection isn’t going to be the big change that makes the world more walkable or cyclable.

To do that, we should put cars (or transit) on the road that don’t hog as much space, that don’t obscure pedestrians and cyclists from the view of other drivers, that don’t make the world too loud to think straight, that don’t choke everyone with stinky exhaust. These steps will give people more confidence to use their legs to make use of these more efficient, healthier, cheaper transportation methods – once these myriad benefits are no longer overshadowed by the problem of huge land yachts increasingly trying to murder them.

So here’s a modest proposal for society: If every EV needs a noisemaker for the safety gains mentioned above, then we should also take every “light truck” off the road for even more safety. If we’re thinking about making the EV rule retroactive to 1997, then we can make the much more effective SUV rule retroactive to 1997 as well. Do the latter, and you can have the former.

And if you won’t, then it’s not really about safety, is it?

Featured photo by Charles Edward Miller

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Paris’ popular bike share program has a big sticky finger problem

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Paris' popular bike share program has a big sticky finger problem

Paris’ bike-share system, Vélib has long been considered one of the shining success stories of urban micromobility. With a massive fleet of over 20,000 pedal and electric-assist bicycles around Paris, the service has helped millions of residents and tourists get around the City of Light without needing a car or scooter. But lately, a growing problem is threatening to knock the wheels off this urban mobility marvel: theft and joyriding.

According to city officials and the service operator, more than 600 Vélib bikes are now going missing every single week. That’s over 30 bikes a day simply vanishing from the system – some stolen outright, others taken on “joy rides” and never returned.

“At the moment we’re missing 3,000 bikes,” explained Sylvain Raifaud, head of the Agemob company that currently operates the Velib system. That’s nearly 15% of over 20,000 Vélib bikes across Paris.

The sticky-fingered culprits aren’t necessarily professional thieves or organized crime rings. Instead, they’re often regular users who treat the shared bikes like disposable toys.

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The city estimates that many people have figured out how to pry the bikes out of the system’s parking docks, unlocking one for a casual cruise and then ditching it somewhere far from a docking station.

Once pried free, the bikes are technically usable for the next 24 hours until their automatic locking feature kicks in. At that point, the bikes are often simply abandoned. Some end up in alleyways. Others get tossed in rivers. A few just disappear completely.

And since the bikes are intended to be parked at their many docking stations around the city, they don’t have GPS chips, further complicating recovery of “liberated” bikes.

The issue started small but has grown into more than an inconvenience – it’s beginning to undermine the entire purpose of the service. With bikes going missing at such a high rate, many Vélib docking stations are left empty, especially during rush hours.

Riders looking for a quick commute or a convenient hop across town are increasingly finding themselves without available bikes, or having to walk long distances to find a functioning one.

That kind of unreliability chips away at user confidence and threatens to drive potential riders back into cars, cabs, or other less sustainable forms of transport at a time when Paris has already made great strides to dramatically reduce car usage in the city.

The losses are financially painful, too. Replacing stolen or vandalized bikes isn’t cheap, and the resources spent on tracking down missing equipment or reinforcing anti-theft measures are stretching thin. Vélib has faced theft and vandalism issues before, especially during its early years, but this latest surge has officials sounding the alarm with renewed urgency.

Officials acknowledge that there’s no easy fix. Paris, like many cities with bike-share systems, walks a fine line between accessibility and accountability. Part of what makes Vélib so successful is its ease of use and widespread availability. But those same features make it vulnerable to misuse – especially when enforcement is limited and the consequences for abuse are minimal.

The timing of the problem is especially unfortunate. In recent years, Paris has seen impressive results in reducing car traffic, expanding bike lanes, and promoting cycling as a key part of its sustainable transport strategy. Vélib is a cornerstone of that plan. But if the system becomes too unreliable, it risks losing the very people it was designed to serve.

Meanwhile, as Parisians increasingly find themselves staring at empty docks, the challenge for the city and Vélib will be to restore confidence in the system without making it harder to use. That means striking the right balance between freedom and responsibility, between open access and protection against abuse.

In a city where cycling is supposed to be the future of mobility, losing thousands of bikes to joyriders and sticky fingers isn’t just frustrating; it’s unsustainable.

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CNBC Daily Open: Elon Musk, founder of companies and political parties

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CNBC Daily Open: Elon Musk, founder of companies and political parties

U.S. President Donald Trump and Elon Musk attend a press event in the Oval Office of the White House in Washington, D.C., U.S., May 30, 2025.

Nathan Howard | Reuters

When they lose a significant other, most men do indeed become a “TRAIN WRECK.” Then they pick up the pieces of their lives and start living again — paying attention to their personal grooming, hitting the gym and discovering new hobbies.

What does the world’s richest man do? He starts a political party.

Last weekend, as the United States celebrated its independence from the British in 1776, Elon Musk enshrined his sovereignty from U.S. President Donald Trump by establishing the creatively named “American Party.”

Few details have been revealed, but Musk said the party will focus on “just 2 or 3 Senate seats and 8 to 10 House districts,” and will have legislative discussions “with both parties” — referring to the U.S. Democratic and Republican Parties.

It might be easier to realize Musk’s dream of colonizing Mars than to bridge the political aisle in the U.S. government today.

To be fair, some thought appeared to be behind the move. Musk decided to form the party after holding a poll on X in which 65.4% of respondents voted in favor.

Folks, here’s direct democracy — and the powerful post-separation motivation — in action.

 — CNBC’s Erin Doherty contributed to this report.

What you need to know today

And finally…

An investor sits in front of a board showing stock information at a brokerage office in Beijing, China.

Thomas Peter | Reuters

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CNBC Daily Open: Most people don’t start a political party after separation

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CNBC Daily Open: Most people don't start a political party after separation

US President Donald Trump, right, and Elon Musk, chief executive officer of Tesla Inc., during a news conference in the Oval Office of the White House in Washington, DC, US, on Friday, May 30, 2025.

Francis Chung | Bloomberg | Getty Images

When they find themselves without a significant other, most men finally start living: They pay attention to their personal grooming, hit the gym and discover new hobbies.

What does the world’s richest man do? He starts a political party.

Last weekend, as the United States celebrated its independence from the British in 1776, Elon Musk enshrined his sovereignty from U.S. President Donald Trump by establishing the creatively named “American Party.”

Few details have been revealed, but Musk said the party will focus on “just 2 or 3 Senate seats and 8 to 10 House districts,” and will have legislative discussions “with both parties” — referring to the U.S. Democratic and Republican Parties.

It might be easier to realize Musk’s dream of colonizing Mars than to bridge the political aisle in the U.S. government today.

To be fair, some thought appeared to be behind the move. Musk decided to form the party after holding a poll on X in which 65.4% of respondents voted in favor.

Folks, here’s direct democracy — and the powerful post-separation motivation — in action.

 — CNBC’s Erin Doherty contributed to this report.

What you need to know today

Trump confirms tariffs will kick in Aug. 1. That postpones the deadline by a month, but tariffs could “boomerang” back to April levels for countries without deals. Trump on Friday said letters with “take it or leave it” offers will go out to 12 countries Monday.

U.S. stock futures slipped Sunday. Despite the White House pushing back the return of “reciprocal” tariffs, some investors could be worried trade negotiations would result in higher-than-expected duties. Europe’s Stoxx 600 index dropped 0.48% Friday.

OPEC+ members to increase oil output. Eight members of the alliance agreed on Saturday to hike their collective crude production by 548,000 barrels per day, around 100,000 more than expected.

Elon Musk forms a new political party. On Saturday, the world’s richest man said he has formed a new U.S. political party named the “American Party,” which he claims will give Americans “back your freedom.”

[PRO] Wall Street is growing cautious on European equities. As investors seek shelter from tumult in U.S., the Stoxx 600 index has risen 6.6% year to date. Analysts, however, think the foundations of that growth could be shaky.

And finally…

Ayrton Senna driving the Marlboro McLaren during the Belgian Grand Prix in 1992.

Pascal Rondeau | Hulton Archive | Getty Images

The CEO mindset is shifting. It’s no longer all about winning

https://www.cnbc.com/2025/07/06/the-ceo-mindset-is-shifting-its-no-longer-all-about-winning.html

CEOs today aren’t just steering companies — they’re navigating a minefield. From geopolitical shocks and economic volatility to rapid shifts in tech and consumer behavior, the playbook for leadership is being rewritten in real time.

In an exclusive interview with CNBC earlier this week, McLaren Racing CEO Zak Brown outlined a leadership approach centered on urgency, momentum and learning from failure. 

— Spriha Srivastava

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