Fanatics will replace Adidas as the NHL’s outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday.
The deal runs 10 years. Financial terms were not disclosed. This marks the first time Fanatics branding will be directly on an official player uniform for a professional sports property.
Fanatics has been an NHL retail partner for nearly two decades. It will remain the official manufacturer of a broad range of NHL apparel, including the replica jerseys that it has produced since 2017. Fanatics will also make the uniforms for all NHL on-ice officials beginning in 2024-25.
“This expansion of our partnership with Fanatics is a reflection of our shared commitment to innovation, performance, and serving our players and fans,” NHL commissioner Gary Bettman said in a statement. “Fanatics is a sports industry market leader and with its proven track-record in e-commerce and retail operations, licensed fan merchandise and performance gear, our players and fans should look forward to what Fanatics will bring to the best uniforms in all of sports.”
Fanatics chief executive officer Michael Rubin’s companies have operated the NHL’s e-commerce operation since 2005. Fanatics runs on-site retail stores in a handful of NHL arenas and for events like the NHL All-Star Game and the Winter Classic. It also operates an NHL flagship retail store in Manhattan, which opened in 2021.
Since 2017, Fanatics has produced the “Breakaway,” innovating the fan replica jersey’s design by using more stain resistant fabrics and adding a foldable jersey logo crest for easier storage. Fanatics also has produced the NHL’s Authentic Pro product line — training apparel and headwear worn by NHL players, coaches and staff — since 2018.
“This is a natural evolution of our partnership with the NHL,” Doug Mack, CEO of Fanatics Commerce, told ESPN. “I’ve said to our team that when we deliver big results for partners and we bring innovation to how they serve their fans, it earns us the right to do more together.”
While this is the first time Fanatics branding will be directly on an official player uniform, it’s not the first time Fanatics has made game uniforms.
“The Fanatics brand is fairly well known to fans, but we’re often thought of as more of an e-commerce company,” Mack said. “This isn’t the first time we’ve done performance product, but this will be the most visible we’ve ever been in making that performance product.”
For example, Nike is the official outfitter of Major League Baseball, but Fanatics has made MLB’s Nike-branded uniforms for all 30 teams since 2017, when it acquired Majestic. In total, Fanatics makes close to 100,000 MLB uniforms each season. Fanatics also makes authentic NFL jerseys that carry a Nike logo, which are sold online and in stores.
NHL executive vice president of marketing Brian Jennings acknowledged that fans might only know Fanatics as a company that makes replica gear rather than game-worn jerseys, which could lead to challenges in perception about the league’s new authentic jersey maker.
“It’s fair. I understand there may be, initially, some trepidation, but I do have a lot of confidence in the team at Fanatics,” Jennings said. “I look back at the history with our locker room, at what they’re doing with other leagues, and I do think that they will be able to do this.”
Jennings said part of that confidence is in how Fanatics is approaching the task. It has senior executives in place with experience launching game-worn jerseys at Reebok and Adidas. Fanatics also doesn’t plan on reinventing the jersey — at least initially. They’ll use the same factory based in Saint-Hyacinthe, Quebec, that Adidas did to produce its jerseys. The specs for the jerseys will be exactly the same. While there will be differences in some of the fabrics and materials, “it will be almost indiscernible” to the jerseys currently in use, said Jennings.
The NHL indicated that the first significant changes to its on-ice jerseys could be in the 2026-27 season, when different fabric options and player safety innovations like protection against skate lacerations might be introduced.
When the NHL knew Adidas was getting out of the hockey jersey business, Jennings said it surveyed the “competitive landscape” to see what else was out there. In short order, it became apparent that Fanatics offered something “very appealing” to the league as a jersey-maker, especially given its existing partnerships as an apparel maker and e-commerce retailer.
“Each step of the way, you’ve just watched this increase in commitment to product, commitment to performance, commitment to design,” Jennings told ESPN. “If you think the changes in retail were dramatic over the last five years, they’re going to be even that much more dramatic in the next 10 years. And Fanatics, driven by Michael Rubin and his senor team, are definitely visionaries.”
Tennessee‘s Nico Iamaleava has been cleared medically to play Saturday against Georgia and is set to return as the Vols’ starting quarterback, sources told ESPN.
Iamaleava, a redshirt freshman, missed the second half of the 33-14 win over Mississippi State last week after suffering a blow to the head. He was listed as questionable earlier this week on the SEC availability report but has been removed in the latest report.
Iamaleava practiced this week, including team periods, and there was optimism among the staff that he was trending in the right direction and would be able to play. But the final call was made by medical personnel. Iamaleava was examined by doctors for what sources told ESPN were concussion-like symptoms after leaving the Mississippi State game. He did not return to the sideline for the second half.
Tennessee coach Josh Heupel said on Monday that he felt like Iamaleava would be in “great shape for Saturday” and noted that Iamaleava was with the team earlier Monday morning for meetings and team activities. The Vols’ first full-scale practice was Tuesday.
Iamaleava was having his most productive outing against an SEC team this season before leaving the game against Mississippi State. He completed 8 of 13 passes for 174 yards, no interceptions and a pair of touchdowns as Tennessee built a 20-7 halftime lead. In Iamaleava’s previous five SEC games, he had accounted for three touchdowns and turned it over five times. He was also sacked 15 times in those five games.
Redshirt senior Gaston Moore filled in for Iamaleava in the second half last week and finished 5-of-8 for 38 yards with no touchdowns or interceptions.
Getting Iamaleava back for the Georgia game is big news for Tennessee, which is right in the middle of the SEC championship race and College Football Playoff picture.
Receiver Dont’e Thornton (hand) has also been given the green light to play for Tennessee after earlier being listed as questionable.
Week 12 is here as we take a look at an SEC matchup that has College Football Playoff implications, learn about three of the nation’s top passers who all played under the same coach and see what’s going on in the Big 12.
No. 7 Tennessee will visit Sanford Stadium as it takes on conference opponent No. 12 Georgia on Saturday night. With so much at stake, what can each team improve on ahead of this SEC showdown?
The Big 12 has six teams in the hunt for a spot in the conference title game. With the final CFP rankings coming out in less than a month, what scenario looks most realistic for the conference in terms of how many of its teams could make the 12-team field?
Our college football experts preview big games and storylines ahead of the Week 12 slate.
It has been a historic (and dominant) season for Tennessee’s defense, which has yet to give up more than 19 points in any of its nine games. Against SEC competition, the Volunteers lead the conference in scoring defense, giving up 16.7 points per game, and also lead the way in third-down defense and red zone defense. In other words, they’ve given up very little of anything on defense and are buoyed by a line that’s both talented and deep. Tennessee plays a ton of players up front and has been especially good at forcing key turnovers. In 23 trips inside its own 20-yard line, the Vols have forced six turnovers.
The reality is that Tennessee has played to its defense for much of this season out of necessity. The offense has lacked consistency and struggled to generate explosive plays, particularly in the passing game. It’s not all on redshirt freshman quarterback Nico Iamaleava, either. Iamaleava has thrown only five touchdown passes in six SEC games, and the Vols are tied for 10th with an average of 7.5 yards per completion. Iamaleava, who sustained a head injury in a win over Mississippi State last week, has been the victim of poor pass protection at times, and his receivers have dropped some costly passes. Iamaleava has also been shaky when it comes to overthrowing receivers and occasionally holding onto the ball too long.
The bright spot on offense for Tennessee has been running back Dylan Sampson, who has a school-record 20 rushing touchdowns. He has been a constant for the Vols on offense and has an SEC-leading 772 rushing yards and 11 touchdowns in conference play. As good as he has been, the Vols are probably going to need more from their passing game to win in Athens. — Chris Low
The Bulldogs didn’t do much of anything well in last week’s 28-10 loss at Ole Miss, which was the first time in a long time that Kirby Smart’s team was manhandled on the lines of scrimmage.
The good news for Georgia: It’s heading home to Sanford Stadium for the first time in more than a month. Georgia hasn’t dropped back-to-back games in the regular season since 2016, Smart’s first season, and it has bounced back after each of its past eight losses. The Bulldogs have won seven of their past eight games against the Volunteers.
For all of quarterback Carson Beck‘s turnovers, Georgia’s problems on offense probably start up front. The offensive line hasn’t done a good job of protecting him, and the Bulldogs’ lack of a potent running game has prevented them from effectively utilizing play-action passes. Their banged-up offensive line is going to face another formidable defensive front Saturday. Georgia has 27 dropped passes, fourth most in the FBS, according to TruMedia, so its receivers need to become more reliable as well. — Mark Schlabach
The coach behind three of college football’s top passers
North Texas coach Eric Morris coached Ward at Incarnate Word and Washington State, recruited Mateer to the Cougars and signed Morris out of the transfer portal this offseason. All three hailed from Texas and are putting up big numbers this season. Morris, a Mike Leach disciple, knows what he’s looking for when it comes to QBs.
For each one, the journey was different. Ward was a zero-star recruit out of West Columbia, Texas, played in a wing-T offense and had no scholarship offers. But he showed up to Incarnate Word’s camp in 2019 and impressed with his quick release and accuracy. Morris saw appealing traits, too, in Ward’s multisport talents.
“He was such a good basketball player,” Morris said. “He was a bigger guy who could really handle the ball and move with ease. He had a twitch and quickness about him that was almost Mahomes-esque, where he’s not fast but you see him get out of the pocket and scramble and he’s nifty on his feet. He saw the floor great and shot the basketball great.
“It might be easier at an FCS school to take that risk, but it was something we were really confident in.”
Ward came in with extreme confidence, telling coaches he’d win the starting job over their returning all-conference player (and he did). He followed Morris to Pullman, Washington, out of loyalty to the coach who believed in him. Now he’s playing on a big stage, chasing a College Football Playoff bid and a Heisman Trophy with the No. 9 Hurricanes.
“It’s been fun to watch him flourish and get rewarded for being patient all these years,” Morris said.
When Morris left UIW to become Washington State’s offensive coordinator in 2022, he brought Ward but needed another QB. On his first recruiting trip in Texas, he stopped by to check out Mateer. The two-star recruit had a prolific senior season at Little Elm High School but was committed to Central Arkansas. Morris didn’t understand what FBS programs were missing and convinced Mateer to flip.
After two seasons behind Ward, Mateer has emerged as one of the top dual-threat QBs in college football with 2,332 passing yards, 805 rushing yards (excluding sacks) and 33 total TDs.
“I think the sky’s the limit,” Ward said. “He’s just so dang hard to tackle in the open field. Just a kid that loves ball and was under-recruited. The tide’s turned and he ends up being a big-time ballplayer.”
Chandler Morris was not an under-the-radar talent, but he’s having his best season yet at North Texas. He began his career at Oklahoma, won the starting job at TCU in 2022, sustained a knee injury in its season opener and then watched Max Duggan lead the Horned Frogs to the national title game.
Morris had a six-game stint as TCU’s starter last season before injuring the same knee. At UNT, he’s leading the nation’s No. 3 passing offense with 3,244 total yards and 30 TDs. Like Ward and Mateer, he processes information quickly, makes plays with his feet and throws outside the pocket with accuracy. If you ask Eric Morris, those traits are a must in today’s game. When paired with his version of Air Raid ball, you get big-time results.
“It’s been fun to see him get his swagger back,” Morris said.
Eric Morris points to Patrick Mahomes, Lamar Jackson and Jayden Daniels. The QBs thriving at the highest level are becoming unstoppable by creating plays out of the pocket. And so are his guys.
“Everybody obviously watches Cam and the magic he makes,” Morris said, “but I think all three of ’em can make plays when it’s not a perfect play call. There are a bunch of really good pure passers nowadays, but that’s what sets them all apart.” — Max Olson
What’s going on in the Big 12?
Two-thirds of the way through the Big 12 schedule, six teams are still in the hunt for a title-game appearance: BYU (6-0), Colorado (5-1), Arizona State, Iowa State, Kansas State and West Virginia, all of which are 4-2. There are too many variables to discuss all the scenarios, but the conference has a straightforward tiebreaker policy.
It’s possible to come up with scenarios in which the Big 12 could get two bids, one bid or shut out altogether.
For the Big 12 to get two bids, BYU probably would have to finish 12-0, then lose a close game in the championship to a two-loss team (Colorado, Iowa State or Kansas State). A 12-1 BYU team would get consideration, but it would become a question of how far it would fall and what else happens around the country.
The most likely scenario is the Big 12 will get one team in: whichever one wins the conference title game. If BYU wins out, it will have a bye, but if it slips up even once — or if another team wins the title — Boise State might be in position to get a first-round bye, assuming the Broncos win out.
The doomsday scenario in the Big 12 is if the conference champion has two or three losses and Army and Boise State win out. If that’s the case, there is a good possibility both of those schools would be ranked ahead of the Big 12 champion and the Big 12 would be left out. — Kyle Bonagura
Quotes of the Week
“They’re stubborn, man. They’re physical. He is an elite runner. The runs they run are sometimes nontraditional. They run some runs that other people don’t run because of the space in the box. He’s very patient. He hits small creases. He’s hard to tackle. How many touchdowns has he got in the SEC? Twenty-something? That’s crazy. In the SEC? The SEC is the hardest league in the world to run the ball in on because they’ve got the most size defensive lineman, and he continues to do it at a crazy pace to me.” — Kirby Smart on Volunteers tailback Dylan Sampson.
“I never try to take a step back. I try to take a step up. I’m always putting my head out the window. I’m trying to see around the corner, not trying to see straight ahead. It’s normalcy for everybody to see what’s in front of them. I’m trying to see around the corner. That’s the relationship I have with the Lord, to help me see around the corner so I can help navigate these young men as well as the women that’s attached to our program to a better way and a better life. So I don’t get caught up in the ‘You go, boys!’ or the ‘You ain’t nothing.’ You know, if I would’ve listened to you guys earlier, I’ve gotta listen to you now. So I might as well just put some headphones on and block you out. Notice I don’t have a sponsor for headphones, but that would’ve been a good placement for a sponsor.” — Deion Sanders when asked if he takes time to step back and appreciate the magnitude of Colorado’s turnaround.
“I hope anyone who has ambitions about playing in the National Football League, let’s see what you’ve got against Clemson. Let’s see you play your best game here. If you weren’t focused for Virginia, which I can’t imagine you weren’t — and I’m not saying anybody was not focused — but if they didn’t get your focus, I imagine Clemson will get your focus when you put the tape on.” — Pitt coach Pat Narduzzi on whether playing Clemson gets the attention of his players.
BALTIMORE — The Orioles are ready to adjust their wall in left field again.
The team moved the wall at Camden Yards back and made it significantly taller before the 2022 season. General manager Mike Elias said Friday the team “overcorrected” and will try to find a “happier medium” before the 2025 season.
The team sent out a rendering of changes showing the wall moved farther in — particularly in left-center field near the bullpens — and reduced in height.