Volkswagen Group sub-brand Cupra has been market testing the possible entry into the US market, according to SEAT Cupra CEO Wayne Griffiths. Cupra has expanded to new markets outside of Western Europe recently and has multiple all-electric models in its production pipeline in Spain as it looks to grow its recognition as its own standalone EV brand.
SEAT Cupra, S.A.U., better known as Cupra, is a high-performance subsidiary of Spanish automaker SEAT founded in 2018. Parent company SEAT has been wholly-owned by Volkswagen Group since the mid-80s.
Although it originated as a performance-focused sub-brand of SEAT, Cupra has emerged as its own unique brand with its own models. Now, the Spanish automaker is going electric – promising three new EV models by 2025, including the upcoming UrbanRebel.
That electrification announcement also included plans for expansion into new markets like Mexico and Australia. Sales in those markets are already underway with Colombia and Chile to soon follow. According to SEAT Cupra’s CEO, however, the US market may soon be a target, as long as the automaker can continue to expand in Europe first.
The upcoming UrbanRebel BEV / Source: Cupra
The US could help Cupra reach its production output goals
SEAT Cupra recently shared a press release outlining its production targets for EVs moving forward, as it continues to expand its reach through Europe and beyond. Per the Spanish automaker’s CEO, the markets in North America, particularly the US, could offer a new group on consumers forever hungry for larger EVs. Per CEO Wayne Griffiths:
As far as our ambition of being truly global, we are currently analyzing a possible entry into the North American market. At the moment, we are testing our brand with potential clients; we think Americans would love Cupra’s design and great performance.
While Cupra is merely testing the market waters in the US, Griffiths went on to say that initial feedback has been promising. That said, the brand is not yet sharing which of its models it may be considering to ship over to US consumers.
The VW Group subsidiary currently only sells one EV – the Cupra Born, but it will soon be joined by the all-electric Tavascan compact SUV, then the aforementioned UrbanRebel. In a previous interview with Autocar, Griffiths explained that the automaker will probably need to go bigger in order to compete with other automakers selling in the US:
You need a car in the US that’s fit for the US and electric. A US electric car is generally bigger, so it will be a next generation of electric cars that would be based on the SSP platform from VW.
The SSP platform remains in developement and is not expected until 2025 at the earliest. Several of the electric vehicles for Volkswagen, SEAT, and Cupra could eventually be built atop that new platform in Spain, under a recently announced influx of cash from the Group to make SEAT’s existing production footprint a new EV and battery hub for Europe.
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The Kia EV5 has officially arrived in the UK. Boasting up to 329 miles of range, Kia opened orders for the new Sportage-sized electric SUV on Monday. Here’s a breakdown of Kia EV5 prices, range, and other specs for the UK market.
Kia EV5 prices and range in the UK
Kia calls the EV5 “a cornerstone” of its electrification strategy. The midsize electric SUV is about the size of a Tesla Model Y and loaded with Kia’s latest tech, software, and sleek new styling.
After opening EV5 orders in the UK on Monday, Kia now offers an SUV across every powertrain in Europe’s most competitive segment.
The EV5 is available in three trims: Air, GT-Line, and GT-Line S. All three variants are powered by an 81.4 kWh battery, offering a range of up to 329 miles. Based on a 400V platform, Kia said the electric SUV can recharge from 10% to 80% in about 30 minutes.
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All three are powered by a single front-mounted electric motor, capable of producing up to 214 horsepower (160 kW) and 295 Nm of torque. The EV5 can go from 0 to 62 mph in 8.4 seconds.
Kia EV5 GT-Line (Source: Kia UK)
The interior features Kia’s new Connected Car Navigation Cockpit (ccNC), which includes a three-screen infotainment system.
Kia’s ccNC infotainment features dual 12.3″ driver display and navigation screens with Wireless Apple CarPlay and Android Auto, as well as a 5.3″ climate control display. A customizable 12.3″ Head-Up Display (HUD) is available on higher trim options.
At 1,875 mm wide, 4,610 mm long, 1,675 mm tall, and a wheelbase of 2,750mm, the EV5 is 10mm wider, 70mm longer, and 30mm taller than the Sportage.
Prices for the base Kia EV5 Air start at £39,295 ($53,000), on-the-road (OTR). Upgrading to the sporty GT-Line model, which gains exclusive trim exterior and interior design elements, is priced from £42,595 ($57,800). The range-topping GT-Line S starts at £47,095 ($63,700).
Starting Price (OTR)
Driving Range (WLTP)
Kia EV5 Air
£39,295 ($53,000)
329 miles
Kia EV5 GT-Line
£42,595 ($57,800)
313 miles
Kia EV5 GT-Line S
£47,095 ($63,700)
313 miles
Kia EV5 prices and range in the UK
The EV5 joins the EV3, EV4, EV6, and EV9 as Kia expands its electric vehicle lineup in the UK. Kia’s EV3 was the best-selling retail EV in the UK in the first half of 2025.
Can its bigger brother, the EV5, top it? Pre-orders are now open, and Kia plans to deliver the first customer vehicles later this year.
As a sibling to the Sportage, Kia’s global, European, and UK-wide best-selling vehicle, it might actually have a chance. Let us know what you think of it in the comments below.
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Yet, Tesla, which was once the largest EV company in China, is not benefiting from the surge in EV sales in China.
As of last week, Tesla’s sales in China are down 6.3% year-to-date based on insurance registration data compared to 2024.
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Electric vehicle competition is intensifying, and Tesla is struggling to keep up.
Over the last few weeks, Tesla has launched two new versions of the Model 3 and Model Y to help stem the decline in China.
For Model 3, Tesla launched a new Long Range RWD version in early August for 269,500 yuan.
Today, Tesla slashed the price by 10,000 yuan just weeks after the launch – indicating that demand was lower than anticipated.
Furthermore, Tesla is also offering a series of incentives on top of the price reduction:
Participate in the referral bonus promotion and place an order before September 30th to receive an 8,000 yuan bonus on optional paint.
Order select models (excluding the High-Performance All-Wheel Drive version) before September 30th to apply for a limited-time 5-year 0% interest financing plan. Order
select models (excluding the High-Performance All-Wheel Drive version) and receive delivery before September 30th, along with partner insurance, to receive a limited-time subsidy of 8,000 yuan.
Competition in the EV sector is tough in China. New models are being launched every week, and prices are incredibly competitive.
Tesla is still performing well in the premium segment, but its most popular models are, by far, the cheaper Model 3 and Model Y in RWD versions. Meanwhile, Chinese EV automakers have launched numerous vehicles in these segments.
Electrek’s Take
Add this to the numerous red flags regarding Tesla’s declining sales worldwide.
For Tesla, Europe is almost a thing of the past. China is in a steady decline, while the US is expected to experience only slight growth.
The level of competition in China is simply too high, resulting in Tesla selling many vehicles in the market for virtually 0% gross margin.
This is not sustainable and will likely result in Tesla starting to lose money in 2026 without some major changes.
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With just a week left until its official debut, Volkswagen is giving us a sneak peek of its most affordable electric SUV, the ID.2. Here’s our closest look at the new entry-level EV.
The Volkswagen ID.2 is an affordable electric SUV
Volkswagen is revamping its electric car lineup with a new family of entry-level models, starting with the ID.2. The ID.2 is an electric hatch that VW promises is “spacious like a Golf,” yet still “affordable like a Polo.
With a starting price of around € 25,000 ($29,000), the ID.2 will be among the most affordable electric cars on the market.
Shortly after launching the electric hatch, Volkswagen is set to introduce an SUV version of the ID.2, which could be an even bigger hit. The ID.2 SUV will sit below the ID.3 and ID.4 in Volkswagen’s EV lineup as an even more affordable crossover SUV option.
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Although we’ve seen the hatch out testing a few times, the SUV version has been mostly kept under wraps outside of a blurry image from December 2023. That is, until now.
Volkswagen’s design boss, Andreas Mindt, offered a closer look at the ID.2 SUV on Monday, releasing a few new teasers. The images reveal a sleek new look from its current ID models, closer in style to the updated T-Roc, which was unveiled last week.
Mindt said the “design speaks for itself.” The ID.2 and SUV versions will be based on a new MEB+ platform, which will underpin Volkswagen’s upcoming lineup of entry-level EVs.
Volkswagen ID.2X electric SUV (Source: Volkswagen)
The hatch will be offered with two battery pack options: 38 kWh or 56 kWh, offering a WLTP range of up to 280 miles. Volkswagen has yet to reveal final prices and range for the SUV version.
According to VW’s tech development boss, Kai Grünitz, the brand’s EV lineup is in line for a major refresh. Grünitz told Autocar that “huge improvements” were coming, including updated styling inside and out.
Volkswagen’s ID 2all EV interior (Source: VW)
The interior will feature the new design, which includes a 12.9″ infotainment and 10.9″ driver display screens and plenty of physical controls. There will also be a few fun added features like the ability to switch between drive modes that resemble Volkswagen classics, like the Golf or Beetle.
Volkswagen ID 2all “Vintage” mode from the Golf era (Source: Andreas Mindt)
Since the ID.4 starts at around 35,000 euros ($41,000) to 40,000 euros ($47,000), depending on the market, you can expect prices to be slightly lower, likely at around 30,000 euros ($35,000).
Volkswagen will unveil the ID.2 SUV next week at the Munich Motor Show on September 7. The German auto giant claims the ID.2 SUV “is another important step towards bringing affordable electric mobility to the masses.” It’s expected to hit the market next year following the hatch version. We’ll learn more at the event.
Although the ID.2 is not expected to be sold in the US, Volkswagen’s current SUV, the ID.4, is actually already one of the most affordable electric SUVs. Volkswagen is currently offering ID.4 leases as low as $129 per month. That’s even cheaper than a Jetta.
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