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Packages move along a conveyor at an Amazon fulfillment center on Cyber Monday in Robbinsville, New Jersey, U.S., on Monday, Nov. 29, 2021.

Michael Nagle | Bloomberg | Getty Images

Chad Rubin was looking for a way to spice up his Amazon listing for a vacuum hose. He was struggling to come up with a catchy title that would make shoppers want to click on his hose instead of the countless others in Amazon’s vast marketplace.

For assistance, Rubin turned to ChatGPT, the artificial intelligence chatbot that’s gone viral since its launch late last year. He soon began to experiment with the tool for completing tasks such as generating copy on his product page. Rubin asked ChatGPT to “generate 5 insanely clever and catchy headlines” for an infographic promoting his vacuum cleaner hose.

“Dirt destroying air flow,” he said, reading off one of ChatGPT’s responses. “I would have never in a million years thought of that for a vacuum hose.”

As ChatGPT rapidly finds its way into use by lawyers, clinicians, professors and their students, it’s also showing its utility in the business world, notably for Amazon sellers seeking the tiniest competitive advantage as they try to bolster sales. Third-party merchants who have embraced ChatGPT say it can make the job of selling on Amazon’s marketplace easier and more lucrative.

A stream of YouTube videos, articles and LinkedIn posts have appeared in recent months touting the benefits of ChatGPT for Amazon sellers. E-commerce software providers such as JungleScout have also jumped on the trend by integrating ChatGPT into their services.

“This is one of those technologies that is going to fundamentally change everything we do in our lives,” said JungleScout technology chief Stephen Curial, who previously spent a decade at Amazon in software development. “It’s that powerful.”

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Curial said it won’t be long before generative AI tools such as ChatGPT become ordinary productivity aides, similar to calculators or spellcheck, helping busy businesspeople minimize daily grunt work.

ChatGPT has taken the technology industry by storm since it was introduced to the public in November by OpenAI, a Microsoft-backed startup that’s reportedly held talks with investors to sell shares at a $29 billion valuation.

Millions of people are using the free chatbot to do things such as write fiction, generate computer code and edit resumes. Microsoft has incorporated the technology into its Bing search engine, while Google introduced rival chatbot Bard last month.

Investors are pouring into the market with massive checks even as the broader tech startup market continues to suffer from the 2022 downturn. Last week, a 22-person pre-revenue startup called Character.AI, which was founded by two former Google employees, raised $150 million at a $1 billion valuation in a round led by Andreessen Horowitz.

Hamza Amor, an Amazon seller and founder of e-commerce consulting firm Fussy Penguins, has posted TikTok videos showing how ChatGPT can help merchants discover their next hit product.

Amor started experimenting with ChatGPT in December, asking it questions such as “Tell me more about you” and “What is the meaning of life?” He then asked it to write small passages, such as a children’s story, and was impressed by the results.

ChatGPT helped him improve his products after he asked the chatbot to summarize what users like and dislike about an item based on a set of reviews. For an under-desk footrest, it suggested he use different packaging and more durable materials, or consider offering multiple sizes and the ability to adjust the height of the footrest.

‘It does it in seconds’

The software also assisted with the writing of a few listings, a process that normally requires hours of writing and editing.

“It does it with the tone you suggest, and it does it in seconds,” Amor said. “That’s the part that was mind-blowing.”

ChatGPT’s handiwork has already delivered results for some users. Rubin said the conversion rate, or the percentage of clicks on an ad that result in sales, went up for several of his vacuum filters, coffee filters and air filters after he used ChatGPT for help with listings. For one product, the conversion rate increased from an average of 26% to 46% over an eight-week period, he said.

Rubin sees the opportunity to further capitalize on the trend by giving other sellers a streamlined way to use it. That’s important because third-party sellers are often managing dozens, if not hundreds, of listings on Amazon at the same time and are competing with many new sellers every day.

In 2021, Rubin started a pricing software company called Profasee, which has used AI in some of its features. Rubin said he plans to incorporate ChatGPT into a new tool that will help sellers quickly fine-tune their product listings.

But despite the hype, there’s good reason for skepticism when it comes to ChatGPT’s effectiveness. The nascent technology has shown that it’s prone to making mistakes and, in some cases, just making stuff up. ChatGPT learns to write by analyzing large volumes of information from the internet, and it can get things wrong, a phenomenon that AI experts call “hallucination.”

Aidan Duffy, a seller who also runs a consulting firm, turned to ChatGPT to help improve the listing for a sauna backrest, one of his newer products. Not only did the chatbot assist with writing bullet points on the listing, it also suggested he create an adjustable backrest for taller or shorter users, which he said he considered having manufactured.

Still, Duffy said he has some concerns about the technology’s accuracy. He recently used it for advice on the best way to import products from China, where his items are manufactured.

“It came back with a readable answer, but I see it as a baseline,” Duffy said. “It won’t do your job for you.”

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Europe unveils plan to become ‘AI continent’ with simpler rules, more infrastructure

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Europe unveils plan to become 'AI continent' with simpler rules, more infrastructure

The European Union is so far the only jurisdiction globally to drive forward comprehensive rules for artificial intelligence with its AI Act.

Jaque Silva | Nurphoto | Getty Images

The European Union on Wednesday presented a plan to boost its artificial intelligence industry and help it compete more aggressively with the U.S. and China, following criticisms from technology firms that its regulations are too cumbersome.

In a press release, the European Commission, the executive body of the EU, outlined its so-called “AI Continent Action Plan,” which aims to “transform Europe’s strong traditional industries and its exceptional talent pool into powerful engines of AI innovation and acceleration.”

Among the ways Europe plans to bolster regional AI developments are a commitment to build a network of AI factories and “gigafactories” and create specialized labs designed to improve the access of startups to high-quality training data.

The EU defines these “factories” as large facilities that house state-of-the-art chips needed to train and develop the most advanced AI models.

The bloc will also create a new AI Act Service Desk to help regional firms comply with its landmark AI law.

“The AI Act raises citizens’ trust in technology and provides investors and entrepreneurs with the legal certainty they need to scale up and deploy AI throughout Europe,” the Commission said, adding the AI Act Service Desk will “serve as the central point of contact and hub for information and guidance” on the rules.

The plan bears similarities to the U.K.’s AI Action Plan announced earlier this year. Like the EU, Britain committed to expand domestic AI infrastructure to aid developers.

Hindering innovation?

The launch of the EU’s AI plan arrives as the bloc is facing criticisms from tech leaders that its rules on everything from AI to taxation hinder innovation and make it harder for startups to operate across the region.

The bloc’s landmark legislation known as the AI Act has proven particularly thorny for companies in the rapidly growing artificial intelligence industry.

The law regulates applications of AI based on the level of risk they pose to society — and in recent years it has been adapted to cover so-called “foundational” model makers such as OpenAI and French startup Mistral, much to the ire of some of the buzziest businesses in that space.

At a global AI summit in Paris earlier this year, OpenAI’s Chief Global Affairs Officer Chris Lehane told CNBC that European political and business leaders increasingly fear missing out on AI’s potential and want regulators to focus less on tackling risks associated with the technology.

“There’s almost this fork in the road, maybe even a tension right now between Europe at the EU level … and then some of the countries,” Lehane told CNBC’s Arjun Kharpal in February. “They’re looking to maybe go in a little bit of a different direction that actually wants to embrace the innovation.”

The U.S. administration has also been critical of Europe over its treatment of American tech giants and fast-growing AI startups.

At the Paris AI summit in February, U.S. Vice President JD Vance took aim at Europe’s regulatory approach to AI, stressing that “we need our European friends in particular to look to this new frontier with optimism rather than trepidation.”

“There is a real emphasis on easing the burden of regulation and removing barriers to innovation, which in part is likely to reflect some of the concerns that have been raised by the US government,” John Buyers, global head of AI at law firm Osborne Clarke, told CNBC over email.

“This isn’t only about the EU: If they are serious about eliminating legal uncertainties caused by interpretation of the EU’s AI Act, then this would be a real boost for AI developers and users in the UK and the US, as the AI Act applies to all AI used in the EU, regardless of where sourced.”

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Elon Musk ratchets up attacks on Navarro as Tesla shares slump for fourth day

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Elon Musk ratchets up attacks on Navarro as Tesla shares slump for fourth day

Elon Musk (L), and Peter Navarro (R).

Reuters

As Tesla shares plummeted for a fourth straight day, CEO Elon Musk let loose on President Donald Trump’s top trade advisor Peter Navarro.

Musk, the world’s richest person, started going after Navarro over the weekend, posting on X that a “PhD in econ from Harvard is a bad thing, not a good thing,” a reference to Navarro’s degree. Whatever subtlety remained at the beginning of the week has since vanished.

On Tuesday, Musk wrote that “Navarro is truly a moron,” noting that his comments about Tesla being a “car assembler,” as much are “demonstrably false.” Musk called Navarro “dumber than a sack of bricks,” before later apologizing to bricks. Musk also called Navarro “dangerously dumb.”

Musk’s attacks on Navarro represent the most public spat between members of President Trump’s inner circle since the term began in January, and show that the steep tariffs announced last week on more than 180 countries and territories don’t have universal approval in the administration.

When asked about the feud in a briefing on Tuesday, White House press secretary Karoline Leavitt said, “Look, these are obviously two individuals who have very different views on trade and on tariffs.”

“Boys will be boys, and we will let their public sparring continue,” she said.

For Musk, whose younger brother Kimbal — a restaurant owner, entrepreneur and Tesla board member — has joined in on the action, the name-calling appears to be tied to business conditions.

Tesla’s stock is down 22% in the past four trading sessions and 45% for the year. Tesla has lost more tha $585 billion in value since the calendar turned, equaling tens of billions of dollars in paper losses for Musk, who is also CEO of SpaceX and the owner of xAI and social network X.

Even before President Trump detailed his plan for widespread tariffs, he’d already placed a 25% tariff on vehicles not assembled in the U.S. Many analysts said Tesla could withstand those tariffs better than competitors because its vehicles sold in the U.S. are assembled domestically.

But the company’s production costs are poised to increase because of the tariffs on materials and parts from foreign suppliers. Canada and Mexico are among the leading sources of U.S. steel imports, and Canada is the nation’s largest supplier of aluminum, while China and Mexico are home to major suppliers of printed circuit boards to the automotive industry.

At a recent an event hosted by right-wing Italian Deputy Prime Minister Matteo Salvini, Musk said, “Both Europe and the United States should move, ideally, in my view, to a zero-tariff situation, effectively creating a free trade zone between Europe and North America.”

Musk, whose view on trade relations with Europe stands in stark contrast to the policies implemented by the president, has a vested interest in the region. Tesla has a large car factory outside of Berlin, and the European Commission previously turned to SpaceX for launches.

Even before the tariffs, Tesla’s business was faltering. Last week, the company reported a 13% year-over-year decline in first-quarter deliveries, missing analysts’ estimates. That report that landed days after Tesla’s stock price wrapped up its worst quarter since 2022.

Musk, who spent roughly $290 billion to help return Trump to the White House, is now leading the Department of Government Efficiency, or DOGE, which has slashed costs, eliminated regulations and cut tens of thousands of federal jobs. In the first quarter, Tesla was hit with waves of protests, boycotts and some criminal activity that targeted vehicles and facilities in response to Musk’s political rhetoric and his work in the White House.

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Apple’s 4-day slide puts Microsoft back on top as most valuable company

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Apple's 4-day slide puts Microsoft back on top as most valuable company

Satya Nadella, CEO of Microsoft, laughs as he attends a session at the World Economic Forum in Davos, Switzerland, on Jan. 23, 2020.

Denis Balibouse | Reuters

Apple‘s 23% plunge over the past four trading sessions has again turned Microsoft into the world’s most valuable public company.

As of Tuesday’s close, Microsoft is worth $2.64 trillion, while Apple’s market cap stands at $2.59 trillion.

While the market broadly is getting hammered by President Donald Trump’s sweeping tariff plan, Apple is getting hit the hardest among tech’s megacap companies due to the iPhone maker’s reliance on China.

The Nasdaq is down 13% over the past four trading days, as President Trump’s decision to impose tariffs on imports from more than 100 countries has sparked fears of a recession brought on by rising prices. UBS analysts on Monday predicted that the price of the iPhone 16 Pro Max could jump as much as $350 in the U.S.

Both Apple and Microsoft, along with chipmaker Nvidia, were previously valued at upward of $3 trillion before the recent sell-off.

In January, Microsoft issued disappointing revenue guidance. Nevertheless, last week, as Jefferies analysts reduced their price targets on many software stocks, they wrote Microsoft was among the “companies who we view as more insulated” from tariff uncertainty.

Microsoft also had the highest market capitalization of any public company in early 2024, but Apple soon reclaimed the title.

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