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ATLANTIC CITY, N.J. — The U.S. gambling industry is adopting a new responsible marketing code that will ban sportsbooks from partnering with colleges to promote sports wagering, bar payments to college and amateur athletes for using their name, image or likeness, and end the use of the terms “free” or “risk-free” to describe promotional bets.

The American Gaming Association told The Associated Press on Tuesday the changes are necessary to keep up with developments in the fast-growing legal sports betting industry, which currently operates in 33 states plus Washington, D.C. The group is the national trade association for the commercial gambling industry.

But they also follow criticism of the gambling industry from regulators and those who treat gambling addiction; several states are outlawing the kind of betting partnerships covered by the code, and others are taking a renewed look at overall sports betting advertising.

One New York congressman has introduced legislation that would ban all online and digital sports betting advertising.

“It has always been important that we get sports betting right,” said Bill Miller, the association’s president and CEO. “It’s always been our No. 1 interest in creating a high bar for responsible advertising and protecting consumers.”

He also acknowledged the updated code takes into account things “that the industry has taken some jabs on.” But he said it was always the association’s goal to proactively update its marketing code; the association will review it annually from now on.

Keith Whyte, executive director of the National Council on Problem Gambling, praised the new rules.

“The AGA’s code is an important standard for the gambling industry, and we are glad to hear about these updates,” he said. “The code is so important because many sports fans are underage, and we also know that people who gamble on sports have higher rates of gambling problems.”

The new rules, to which all the association’s members have agreed, also require that anyone depicted in sports betting advertising be at least 21 years old. They also restrict advertising to media where at least 73.6% of the audience is reasonably expected to be 21 or older.

Although the new rules take effect immediately, companies that have existing advertising campaigns in place that would be affected by them will be allowed to continue them until July 1.

There are five partnerships between the gambling industry and colleges that promote or advertising sports betting.

They include a deal between Michigan State University and Caesars Entertainment and one between Caesars and Louisiana State University that led to the university sending emails to students — including some who were too young to legally bet — encouraging them to “place your first bet [and earn your first bonus].”

The University of Colorado Boulder’s 2020 deal with sportsbook PointsBet included a $30 referral bonus every time someone signed up on PointsBet with the university’s promo code and placed a bet. In January, the university ended the referral bonuses but the larger deal remains in place.

PointsBet also has a deal with Maryland, and Superbook has one with the University of Denver.

Individual states are moving to require what the association is doing on its own.

The New York State Gaming Commission adopted rules in February prohibiting advertisements being sent to people under age 21, and banning the use of language such as “free” or “risk-free” in promotions — something most of the major sportsbooks have already done on their own.

Ohio recently fined three sportsbooks for such terminology, and Massachusetts and Pennsylvania are among states that also ban its use. Ohio also fined DraftKings for sending direct mail advertisements to people younger than 21.

New Jersey has a pending bill to prohibit sportsbook partnerships with public colleges or universities, and one that “condemns the over-proliferation of pro-gambling ads in New Jersey.”

U.S. Rep Paul Tonko, a New York Democrat, has introduced a bill that would prohibit online and digital sports betting advertising.

“In the years since the Supreme Court legalized sports betting, these unfettered advertisements have run rampant, with betting companies shelling out billions to ensure they reach every screen across America,” he said. “Congress must take the necessary steps to reel in an industry with the power to inflict real, widespread harm on the American people.”

And on Monday, U.S. Sen Richard Blumenthal, a Connecticut Democrat, wrote to 66 colleges and universities asking for information on their efforts to form partnerships with sportsbooks, to prevent underage gambling among students, and treat gambling addiction.

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Devers fans twice more, now at 12 K’s this year

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Devers fans twice more, now at 12 K's this year

ARLINGTON, Texas — Boston Red Sox designated hitter Rafael Devers became the first major leaguer to strike out 12 times in a season’s first four games.

Devers went 0-for-4 with two more strikeouts Sunday in Boston’s 3-2 loss to the Texas Rangers.

Devers’ latest mark for futility came a day after he became the first big leaguer to be fanned 10 times in the first three games of a season.

He’s 0-for-16, though he did draw a two-out walk in the ninth Sunday to keep the inning alive and put the potential tying run in scoring position.

The 12 strikeouts broke the previous record of 11 in the first four games, which had been done four times previously since 1901, according to SportRadar.

Brent Rooker of the Athletics struck out 11 times to open last season. The others were Atlanta’s Ronald Acuña Jr. in 2020, Minnesota’s Byron Buxton in 2017 and Houston’s Brett Wallace in 2013.

Devers is now solely the Red Sox DH after their offseason acquisition of third baseman Alex Bregman.

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Hamlin gets 1st win at Martinsville in 10 years

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Hamlin gets 1st win at Martinsville in 10 years

MARTINSVILLE, Va. — Denny Hamlin ended an agonizing 10-year winless streak at Martinsville Speedway, holding off teammate Christopher Bell in his home state.

The Joe Gibbs Racing star, who was raised a few hours away in the Richmond suburb of Chesterfield, leads active Cup drivers with six victories at Martinsville. But Sunday was Hamlin’s first checkered flag on the 0.526-mile oval in southwest Virginia since March 29, 2015 and also his first with crew chief Chris Gayle, who joined the No. 11 team this season.

With the 55th victory of his career (tying NASCAR Hall of Famer Rusty Wallace for 11th on the all-time list), Hamlin also snapped a 31-race winless streak since last April at Dover. He led a race-high 274 of the final 275 laps after taking the lead from Chase Elliott.

“Chris Gayle, all the engineers, the pit crew, everybody really just deciding they were going to come here with a different approach than what we’ve been over the last few years,” said Hamlin, who was a frequent contender during his 19-race win drought at Martinsville with 10 top fives. “It was just amazing. The car was great. It did everything I needed it do to. Just so happy to win with Chris, get 55. Gosh, I love winning here.”

Bell, who leads the Cup Series with three wins in 2025, finished second after starting from the pole position, and Bubba Wallace took third as Toyotas swept the top three. The Chevrolets of Elliott and Kyle Larson rounded out the top five.

“It was a great weekend for Joe Gibbs Racing,” said Bell, who had finished outside the top 10 the past two weeks. “Showed a lot of pace. All four of the cars were really good. Really happy to get back up front. The last two weeks have been rough for this 20 team. Really happy for Denny. He’s the Martinsville master. Second is not that bad.”

Hamlin had to survive four restarts — and a few strong challenges from Bell — in the final 125 laps as Martinsville produced the typical short-track skirmishes between several drivers.

The most notable multicar accident involved Toyota drivers Ty Gibbs and Tyler Reddick, who had a civil postrace discussion in the pits.

Bubba’s big day Bubba Wallace tied a season best and improved to eighth in the Cup points standings but was left lamenting his lack of speed on restarts after being unable to pressure Hamlin.

“I’m trying to scratch my head on what I could have done different,” said Wallace, who drives the No. 23 Toyota for the 23XI Racing team co-owned by Hamlin and NBA legend Michael Jordan. “My restarts were terrible. One of my best traits, so I need to go back and study that. The final restart, I let that second get away. I don’t know if I had anything for Denny. It would have been fun to try. But all in all, a hell of a day for Toyota.”

Special day turns sour

After being honored Sunday morning with a Virginia General Assembly proclamation commending Wood Brothers Racing’s 75th anniversary, Josh Berry led 40 laps in the team’s hometown race before disaster struck. Berry’s No. 21 Ford was hit in the left rear by the No. 23 Toyota of Wallace while exiting the pits, causing Berry’s car to stall in Turn 2.

Berry, who can withstand a poor finish because his Las Vegas victory qualified him for the playoffs, returned after losing two laps for repairs. He still managed to lead the most laps for Wood Brothers Racing at Martinsville since NASCAR Hall of Famer David Pearson led 180 on April 29, 1973 (the team’s most recent victory at the track just east of its museum in Stuart, Virginia).

Up next

The Cup Series will race next Sunday at historic Darlington Raceway, the South Carolina track that will celebrate a “throwback weekend” that encourages teams to feature vintage paint schemes and crew uniforms.

It’s the first of two annual races on the 1.366-mile oval that dates to 1950. Brad Keselowski won last year’s throwback race, and Chase Briscoe won the Southern 500 last September.

The Associated Press contributed to this report.

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23XI, Front Row want countersuit to be dismissed

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23XI, Front Row want countersuit to be dismissed

CHARLOTTE, N.C. — The two teams suing NASCAR over antitrust allegations said Wednesday in a filing that a countersuit against 23XI Racing, Front Row Motorsports and Michael Jordan’s manager is “an act of desperation” and asked that it be dismissed.

NASCAR’s countersuit contends that Jordan business manager Curtis Polk “willfully” violated antitrust laws by orchestrating anticompetitive collective conduct in connection with the most recent charter agreements.

23XI and Front Row were the only two organizations out of 15 that refused to sign the new agreements, which were presented to the teams last September in a take-it-or-leave-it offer 48 hours before the start of NASCAR’s playoffs.

The charters were fought for by the teams ahead of the 2016 season and twice have been extended. The latest extension is for seven years to match the current media rights deal and guarantee 36 of the 40 spots in each week’s field to the teams that hold the charters, as well as other financial incentives. 23XI — co-owned by Jordan — and Front Row refused to sign and sued, alleging NASCAR and the France family that owns the stock car series are a monopoly.

Wednesday’s filing claims that NASCAR’s counterclaim is “retaliatory” and “does not allege the facts necessary to state a claim.”

“NASCAR is using the counterclaim to engage in litigation gamesmanship, with the transparent objective of intimidating the other racing teams by threatening them with severe consequences if they support Plaintiffs’ challenge to the unlawful NASCAR monopoly,” the response says.

23XI and Front Row have requested NASCAR’s counterclaim be dismissed because it “fails at the threshold because it does not allege facts plausibly showing a contract, combination or conspiracy in restraint of trade.

“The counterclaim allegations instead show each racing team individually determining whether or not to agree to NASCAR’s demands through individual negotiations — the opposite of a conspiracy.”

The filing also defends Polk, who was specifically targeted in NASCAR’s counterclaim as the mastermind of the contentious two-year battle between the teams and the stock car series. NASCAR claimed in its countersuit that Polk threatened a team boycott of Daytona 500 qualifying races, but the teams argued Wednesday “there is no allegation that such a threatened boycott of qualifying races ever took place.”

“None of NASCAR’s factual claims fit into the very narrow categories of blatantly anti-competitive agreements that courts summarily condemn as per se unlawful,” the teams said.

Jordan, through a spokesperson, sent word to The Associated Press that Polk speaks for him and the NBA icon views any attack on Polk as “personal.”

NASCAR’s attorney has warned that a consequence of the 23XI and Front Row lawsuit could lead to the abolishment of the charter system outright — NASCAR argues it would be a consequence and not what NASCAR actually wants to do — and that 23XI first made this personal by naming NASCAR chairman Jim France in the original antitrust lawsuit.

The teams struck back at the threat to eliminate the charter system in Wednesday’s filing. It alleges it is an empty threat meant to scare the 13 organizations that did sign the charter agreements.

The claim also says Front Row should be dismissed from NASCAR’s countersuit because “NASCAR does not allege any specific conduct by Front Row or its owners or employees to support a claim that it participated in the alleged conspiracy.”

“The other allegations in the counterclaim against Front Row are all entirely conclusory or improper group pleading that seeks to lump in Front Row with 23XI Racing, Mr. Polk, and “others,” while never identifying what — if anything — Front Row Motorsports itself has done to purportedly participate in the alleged conspiracy.”

There is no deadline for a judge’s decision.

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