Labour takes inspiration from Australia with Sunak attack ads – but they need more to pull off a proper ousting

Published

2 years ago

April 11, 2023

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Compare and contrast the following.

Exhibit A – “over the next four weeks, this campaign will be shining a relentless spotlight on Scott Morrison‘s failures as Prime Minister”.

Exhibit B – “we are going to be ruthless in showing how 13 years of Tory government has broken our systems and held everyone back”.

Nearly half of Starmer’s top team haven’t shared controversial attack ads – politics latest

The first is an email from an Australian Labor party director during Anthony Albanese’s successful 2022 election campaign.

The second is from an e-mail sent by a UK Labour official and leaked to the Sunday Times newspaper this weekend.

So no prizes for guessing where Sir Keir Starmer’s team took inspiration from for their latest close focus attack campaign.

But after all, Labour here are trying to pull of the same trick as Labor there.

A leader generally accepted as honest, but frequently accused of being bland, trying to overturn a party whose lengthy spell in government has been beset by chaos, scandal and incompetence.

There’s one key difference though.

While Australia’s Labor party had the unpopular Scott Morrison to take chunks out of, Keir Starmer finds himself pitched against a man with similar attributes to himself whom the public like more than the Conservative Party he leads.

As Tory peer and pollster Lord Hayward puts it: “What the Labour Party seem to be trying to do is making sure that the Conservative Party is not dragged up to Rishi Sunak’s level, as he is polling better than the party.”

But while the prime minister’s poll rating and persona could be the motivation for this campaign, it may also be its undoing.

“For it to work, it’s got to be aimed at the right sort of person…Scott Morrison was a certain sort of individual who you could attack and the population wouldn’t mind, if they’d been going at Boris then people wouldn’t have reacted in the way that they have done,” said Lord Hayward.

Policy and the polls matter here too.

The coming 18 months will likely see Rishi Sunak attempt to divorce his premiership from the 13 years of preceding Conservative rule, culminating in a pitch for the British public to hand him his first full term as prime minister in next year’s general election.

There’s some evidence he is already making his way down this path, as a handful of polls throw up reduced leads for Labour following progress made by Number Ten on key policy issues.

A new poll by Redfield and Wilton puts the gap at 14 points – the narrowest since Mr Sunak became prime minister.

Other pollsters give Starmer chunkier leads, but nevertheless Labour are trying to stop Mr Sunak airbrushing away the policy unpleasantries of the last decade by pinning on him any failure they can find – including ones predating his time in politics.

The trio of Easter attack ads – created in house at Labour – attempt to do this by borrowing heavily from the Vote Leave Brexit campaign.

‘Mission accomplished’ for Labour

The strategy goes like this: put out content that is so controversial it generates coverage and carries your core message further than it would otherwise have travelled.

As one Labour source involved in the campaign says, “it’s mission accomplished – we’ve dominated the news agenda and started a serious conversation about the Tories appalling record on crime”.

The strategy doesn’t have universal shadow cabinet support though.

Several senior frontbenchers haven’t shared the attack ads on their Twitter feeds, with concern about playing fast and loose with the facts and the apparent politicisation of child sexual abuse.

Those on the left of the party have been most withering in their criticism, suggesting the strategy is a symptom of a moral and values-led vacuum at the heart of Labour right now.

But despite all that, we’re likely to see more of these ads.

Party sources confirmed the campaign would move onto the cost of living in the coming days with likely attempts to link Mr Sunak to Liz Truss’s disastrous time in office.

So the gloves have clearly come off, but most in Labour know they need to do more than poke holes to pull off an Australian-style ousting.

World

Gaza food situation ‘worst it’s ever been’, charity says – as tank attack reportedly kills 12 at camp

Published

8 hours ago

July 22, 2025

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Gaza food situation 'worst it's ever been', charity says - as tank attack reportedly kills 12 at camp

An aid worker in Gaza has told Sky News the food situation in the enclave is “absolutely desperate” and “the worst it’s ever been”.

Her comments to chief presenter Mark Austin come amid fresh outcry over aid restrictions, with the UK joining 24 other countries to urge an immediate end to the war.

It also comes as at least 12 more Palestinians were killed and dozens wounded when tanks shelled a tent encampment in western Gaza City, according to health authorities.

Middle East latest: Key points from UK statement on Gaza

Medics, speaking early on Tuesday, said two shells were fired at tents housing displaced people from tanks positioned north of the Shati camp.

Israel hasn’t yet commented on the reports.

Rachael Cummings, humanitarian director for Save The Children, spoke to Sky News from Deir al Balah, a city where tens of thousands of people have sought refuge during repeated waves of mass displacement.

She said: “One of my colleagues said to me yesterday, ‘We are all walking together towards death’. And this is the situation now for people in Gaza.

“There is no food for their children, it’s absolutely desperate here.”

“The markets are empty,” she said. “People may even have cash in their pockets yet they cannot buy bread [or] vegetables.

“My team have said to me, ‘There’s nothing in my house to feed my children, my children are crying all day, every day.”

Israel launched a ground assault on southern and eastern Deir al Balah for the first time on Monday after having issued an evacuation order.

Local medics said at least three people were killed when houses and mosques were hit by tank shelling.

Sources told Reuters news agency that Israel believes some of the hostages kidnapped by Hamas in October 2023 could be in the area.

Ms Cummings’s remarks came as the UK and 24 other nations issued a joint statement calling for a ceasefire.

The statement criticised aid distribution in Gaza, which is being managed by a US and Israel-backed organisation, Gaza Health Foundation (GHF).

Hundreds of people have reportedly been killed while trying to get food in recent weeks, both from GHF and UN convoys.

“The Israeli government’s aid delivery model is dangerous, fuels instability and deprives Gazans of human dignity,” the joint statement said.

The 25 countries also called for the “immediate and unconditional release” of hostages captured by Hamas during the 7 October 2023 attacks.

Lammy promises £40m for Gaza

Foreign Secretary David Lammy has promised £40m for humanitarian assistance in Gaza.

He told MPs: “We are leading diplomatic efforts to show that there must be a viable pathway to a Palestinian state involving the Palestinian Authority, not Hamas, in the security and governance of the area.

“Hamas can have no role in the governance of Gaza, nor use it as a launchpad for terrorism.”

Addressing the foreign secretaries’ joint written statement, charity worker Liz Allcock – who works for Medical Aid for Palestinians (MAP) in Gaza – told Sky News: “While we welcome this, there have been statements in the past 21 months and nothing has changed.

“In fact, things have only got worse. And every time we think it can’t get worse, it does.”

“Without a reversal of the siege, the lack of supplies, the constant bombardment, the forced displacement, the killing, the militarisation of aid, we are going to collapse as a humanitarian response,” she said.

“And this would do a grave injustice to the 2.2 million people we’re trying to serve.

“An immediate and permanent ceasefire, and avenues for accountability in line with international law, is the minimum people here deserve.”

The war in Gaza started in response to Hamas’s attack on Israel on 7 October 2023, which killed 1,200 people and saw about 250 taken hostage.

More than 59,000 Palestinians have since been killed, with more than half being women and children, according to Gaza’s health ministry, which does not distinguish between civilians and combatants in its count.

In recent weeks hundreds of Palestinians have reportedly been killed while waiting for food and aid.

The Israeli military has blamed Hamas militants for fomenting chaos and endangering civilians.

World

Trade war: Is August escalation on – or will Trump chicken out?

Published

8 hours ago

July 22, 2025

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Trade war: Is August escalation on - or will Trump chicken out?

Donald Trump is clearly seething over the term ‘TACO’ (Trump always chickens out) – a phrase that has characterised financial market trading over the past few months.

It suggests that for all the president’s bluster and threats during his on-off trade war to date, he rarely follows through.

When asked by a reporter about TACO in late May, as his “liberation day” escalation remained on pause, he declared it a “nasty” question and said he wanted negotiations.

Money latest: ‘Biggest July house price drop in 20 years’

Mr Trump wants a deal but to effectively bully America’s trading partners into agreeing better terms.

It’s a playbook that has defined his time in the White House and, as things stand, more than 20 nations and territories, including Japan and South Korea, face heightened tariffs of up to 40% on their exports to the US from 1 August.

Financial markets don’t really believe it. Stock markets, for example, are still hovering near or at record levels in both the US and in Europe. The FTSE 100 closed above 9,000 points for the first time on Monday evening. TACO is ingrained in those values.

But are markets in for a shock, especially when it comes to the fight with America’s single largest trading partner, the European Union? It was created, Mr Trump has previously claimed, to “screw” the United States.

It’s fair to say there was great optimism in the EU earlier this month that a deal, similar to that agreed between the US and UK, was looming to avert the worst of a threatened 30% baseline tariff from 1 August.

But the mood music in Brussels changed at the back end of last week and now EU diplomats are even briefing that a broader range of retaliation measures is being considered beyond additional tariffs on US goods.

The seriousness of this fight should not be underestimated.

EU figures show trade in goods and services between the bloc and the US account for almost a third of all global trade, at a value in 2024 alone of €1.68trn (£1.45trn).

EU Trade Commissioner Maros Sefcovic has warned that a 30% tariff would “practically prohibit” the bloc’s transatlantic trade, according to remarks via diplomats reported by the Reuters news agency.

We’re told that, even if time runs out, a truce could theoretically be agreed soon after 1 August.

Much will depend on the EU’s response.

Does it go down the route taken by the UK and not retaliate, pending the conclusion of talks?

There is growing pressure on Brussels to call Mr Trump’s bluff.

The EU has a package of tariffs on €21bn of US goods ready to go from 6 August. An additional package is yet to be finalised.

France is demanding US services are hit too, with even Germany now saying such an escalation should be considered.

The so-called “anti-coercion” instrument, as it’s known, would also potentially allow the bloc to limit US companies’ access to financial service markets in the EU.

So what happens after 1 August could be even more explosive.

But there is every reason to believe that a tit-for-tat escalation is unlikely, at least for long.

The very reason Donald Trump rowed back on his “liberation day” tariffs in April, allowing 90 days for talks, was likely the dire financial market reaction that followed news of the widespread duties.

You have a president demanding interest rate cuts (at a time when inflation is on the rise due to the impact of tariffs) in a bid to boost flagging economic growth.

Mr Trump says his trade war is all about boosting US manufacturing jobs but, at the end of the day, no powerbase of voters is going to accept a threat to the value of their investments for long.

No big US company will stand by and see its sales suffer.

TACO? It’s a solid bet.

World

Plane crashes into college campus in Bangladesh – at least 19 people dead

Published

8 hours ago

July 22, 2025

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Plane crashes into college campus in Bangladesh - at least 19 people dead

At least 19 people have died after a Bangladesh air force plane crashed into a college campus, the military said.

The aircraft crashed into the campus of Milestone School and College in Uttara, in the northern area of the capital Dhaka, where students were taking tests or attending regular classes.

The pilot was one of the people killed, and, according to the military, 164 were injured in the incident.

The Bangladesh military’s public relations department added that the aircraft was an F-7 BGI, and had taken off at 1.06pm local time before crashing shortly after.

Video shows fire and smoke rising from the crash site, with hundreds looking on.

The cause of the crash was not immediately clear.

Bengali-language daily newspaper Prothom Alo said that most of the injured were students with burn injuries.

Citing the duty officer at the fire service control room, Prothom Alo also reported that the plane had crashed on the roof of the college canteen.

Rafiqa Taha, a 16-year-old student at the school who was not present at the time of the crash, told the Associated Press that the school has around 2,000 students.

“I was terrified watching videos on TV,” she added. “My God! It’s my school.”