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Compare and contrast the following.

Exhibit A – “over the next four weeks, this campaign will be shining a relentless spotlight on Scott Morrison‘s failures as Prime Minister”.

Exhibit B – “we are going to be ruthless in showing how 13 years of Tory government has broken our systems and held everyone back”.

Nearly half of Starmer’s top team haven’t shared controversial attack ads – politics latest

The first is an email from an Australian Labor party director during Anthony Albanese’s successful 2022 election campaign.

Australian Prime Minister Scott Morrison visits Tokyo
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Former Australian PM Scott Morrison was on the receiving end of a similar campaign

The second is from an e-mail sent by a UK Labour official and leaked to the Sunday Times newspaper this weekend.

So no prizes for guessing where Sir Keir Starmer’s team took inspiration from for their latest close focus attack campaign.

More on Keir Starmer

But after all, Labour here are trying to pull of the same trick as Labor there.

A leader generally accepted as honest, but frequently accused of being bland, trying to overturn a party whose lengthy spell in government has been beset by chaos, scandal and incompetence.

There’s one key difference though.

While Australia’s Labor party had the unpopular Scott Morrison to take chunks out of, Keir Starmer finds himself pitched against a man with similar attributes to himself whom the public like more than the Conservative Party he leads.

Labour party Tweet
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One of Labour’s ads attacked the Tories’ record on jailing child sex abusers

As Tory peer and pollster Lord Hayward puts it: “What the Labour Party seem to be trying to do is making sure that the Conservative Party is not dragged up to Rishi Sunak’s level, as he is polling better than the party.”

But while the prime minister’s poll rating and persona could be the motivation for this campaign, it may also be its undoing.

“For it to work, it’s got to be aimed at the right sort of person…Scott Morrison was a certain sort of individual who you could attack and the population wouldn’t mind, if they’d been going at Boris then people wouldn’t have reacted in the way that they have done,” said Lord Hayward.

Policy and the polls matter here too.

The coming 18 months will likely see Rishi Sunak attempt to divorce his premiership from the 13 years of preceding Conservative rule, culminating in a pitch for the British public to hand him his first full term as prime minister in next year’s general election.

There’s some evidence he is already making his way down this path, as a handful of polls throw up reduced leads for Labour following progress made by Number Ten on key policy issues.

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Sky’s Rob Powell explains row over Labour tweet

A new poll by Redfield and Wilton puts the gap at 14 points – the narrowest since Mr Sunak became prime minister.

Other pollsters give Starmer chunkier leads, but nevertheless Labour are trying to stop Mr Sunak airbrushing away the policy unpleasantries of the last decade by pinning on him any failure they can find – including ones predating his time in politics.

The trio of Easter attack ads – created in house at Labour – attempt to do this by borrowing heavily from the Vote Leave Brexit campaign.

‘Mission accomplished’ for Labour

The strategy goes like this: put out content that is so controversial it generates coverage and carries your core message further than it would otherwise have travelled.

As one Labour source involved in the campaign says, “it’s mission accomplished – we’ve dominated the news agenda and started a serious conversation about the Tories appalling record on crime”.

Read more:
Labour’s attack ad is straight out of Vote Leave playbook
Scottish Tory leader further muddies waters after tactical voting comments

The strategy doesn’t have universal shadow cabinet support though.

Several senior frontbenchers haven’t shared the attack ads on their Twitter feeds, with concern about playing fast and loose with the facts and the apparent politicisation of child sexual abuse.

Those on the left of the party have been most withering in their criticism, suggesting the strategy is a symptom of a moral and values-led vacuum at the heart of Labour right now.

But despite all that, we’re likely to see more of these ads.

Party sources confirmed the campaign would move onto the cost of living in the coming days with likely attempts to link Mr Sunak to Liz Truss’s disastrous time in office.

So the gloves have clearly come off, but most in Labour know they need to do more than poke holes to pull off an Australian-style ousting.

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Chants of frustration turn into songs of celebration in Tel Aviv as crowds greet hostages

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Chants of frustration turn into songs of celebration in Tel Aviv as crowds greet hostages

For two years, they have gathered in Hostages Square – parents, brothers, sisters, extended family and friends clutching photographs and signs reading “bring them home”.

They have campaigned, protested and prayed for the return of loved ones taken in the 7 October attacks.

But now the mood has shifted.

The chants of frustration have turned into songs of celebration.

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Sky’s Alex Rossi reports from Hostages Square in Tel Aviv, where thousands gathered to witness the return of all living Israeli captives.

The tears that once fell in despair are now tears of relief.

The square, normally a site of weekly demonstrations, has transformed into a sea of flags.

Gaza: Follow the latest updates

Crowds gather in Hostages Square in Tel Aviv. Pic: AP
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Crowds gather in Hostages Square in Tel Aviv. Pic: AP

We watched as tens of thousands packed into this area of Tel Aviv to witness a moment many feared might never come – the homecoming of the remaining hostages.

Every few minutes, the massive video screens behind the stage beamed new images – exhausted but smiling hostages embracing their families.

Each clip is met with a roar of applause – the atmosphere is one of sheer elation, it is electric.

When helicopters pass overhead, ferrying freed captives to nearby hospitals, the crowd erupts again and again, looking upwards to the sky in awe at the impossible that’s now been made possible.

Pic: Reuters
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Pic: Reuters

The sense of catharsis here is palpable – at last some closure after a nightmare two years and a chance for the healing process of a nation to begin.

But beneath the jubilation, there’s a deep well of sorrow – and reckoning.

The 7 October massacre was the deadliest single-day attack on Israel since the nation’s founding in 1948 – an event that upended the country’s sense of safety and unity.

More than 1,000 were killed that day, and hundreds were taken into Gaza.

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‘Israel is committed to peace’

For the families who never stopped fighting for their return, this is both an ending and a beginning.

Now that the living hostages are home, attention turns to those who did not survive.

Officials say the process of identifying and repatriating remains will take time – and for some families, closure still remains heartbreakingly out of reach.

But the questions that linger extend far beyond grief.

Read more:
Drones capture staggering images of Gaza devastation
Hostages released under Gaza ceasefire deal

Thousands of people celebrate the release of the hostages. Pic: AP
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Thousands of people celebrate the release of the hostages. Pic: AP

In the days and weeks ahead, the Israeli government faces intense scrutiny.

How could the country’s fabled intelligence and defence apparatus fail so catastrophically?

And what accountability, if any, will fall on Prime Minister Benjamin Netanyahu, who has faced mounting criticism over both the failures leading up to the attack and the protracted efforts to secure the hostages’ release?

This is a nation rejoicing, but also searching for answers.

For now, though, the families in this square are holding tight to one immutable positive – after more than two long years, the living hostages, at least, are finally home.

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Drones capture staggering images of Gaza devastation – as people find nothing left

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Drones capture staggering images of Gaza devastation - as people find nothing left

Drones have been a common sight in Gaza for a long time, but they have always been military.

The whine of a drone is enough to trigger fear in many within the enclave.

But now, drones are delivering something different – long, lingering footage of the devastation that has been wreaked on Gaza. And the images are quite staggering.

Gaza latest: Chants of ‘thank you Trump’ in Hostages Square

Whole city blocks reduced to rubble. Streets destroyed. Towns where the landscape has been wholly redesigned.

Whole city blocks reduced to rubble
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Whole city blocks reduced to rubble

Decapitated tower blocks and whole areas turned into black and white photographs, where there is no colour but only a palette of greys – from the dark hues of scorched walls to the lightest grey of the dust that floats through the air.

And everywhere, the indistinct dull grey of rubble – the debris of things that are no longer there.

Gaza is full of people returning to their homes
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Gaza is full of people returning to their homes

The joy that met the ceasefire has now changed into degrees of anxiety and shock.

Gaza is full of people who are returning to their homes and hoping for good news. For a lucky few, fortune is kind, but for most, the news is bad.

Umm Firas has been displaced from her home in Khan Younis for the past five months. She returned today to the district she knew so well. And what she found was nothing.

Umm Firas returned to find nothing
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Umm Firas returned to find nothing

“This morning we returned to our land, to see our homes, the neighbourhoods where we once lived,” she says.

“But we found no trace of any houses, no streets, no neighbourhoods, no trees. Even the crops, even the trees – all of them had been bulldozed. The entire area has been destroyed.

“There used to be more than 1,750 houses in the block where we lived, but now not a single one remains standing. Every neighbourhood is destroyed, every home is destroyed, every school is destroyed, every tree is destroyed. The area is unliveable.

“There’s no infrastructure, no place where we can even set up a tent to sit in. Our area, in downtown Khan Younis used to be densely populated. Our homes were built right next to each other. Now there is literally nowhere to go.

“Where can we go? We can’t even find an empty spot to pitch our tent over the ruins of our own homes. So we are going to have to stay homeless and displaced.”

Read more from Sky News:
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Could the Gaza deal lead to something even bigger?

It is a story that comes up again and again. One man says that he cannot even reach his house because it is still too near the Israeli military officers stationed in the area.

Another, an older man whose bright pink glasses obscure weary eyes, says there is “nothing left” of his home “so we are leaving it to God”.

“I’m glad we survived and are in good health,” he says, “and now we can return there even if it means we need to eat sand!”

A man says there is 'nothing left'
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A man says there is ‘nothing left’

A bulldozer moves rubble
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A bulldozer moves rubble

The bulldozers have already started work across the strip, trying to clear roads and allow access. Debris is being piled into huge piles, but this is a tiny sticking plaster on a huge wound.

The more you see of Gaza, the more impossible the task seems of rebuilding this place. The devastation is so utterly overwhelming.

Bodies are being found in the rubble while towns are full of buildings that have been so badly damaged they will have to be pulled down.

Humanitarian aid is needed urgently, but, for the moment, the entry points remain closed. Charities are pleading for access.

It is, of course, better for people to live without war than with it. Peace in Gaza gifts the ability to sleep a little better and worry a little less. But when people do wake up, what they see is an apocalyptic landscape of catastrophic destruction.

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Trump’s plan has delivered a spectacular day – but has postponed harder decisions which now loom into view

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Trump's plan has delivered a spectacular day - but has postponed harder decisions which now loom into view

It has been an extraordinary day of enormous emotion and high drama but, for all that, we have only witnessed the first phase of the Trump peace plan – and in many ways that is the easy bit.

The first phase envisaged a ceasefire, the release of hostages, the release of many more Palestinians held in Israeli jails, a partial Israeli military withdrawal, and aid starting to flood back into Gaza.

Job done, although the aid bit is still a work in progress.

Trump and his team ripped up one of the golden rules of Middle Eastern negotiating to pull this off, no deal until a final deal.

They have turned that on its head, pushing for a breakthrough on what can be agreed on, and then committing to sorting out the rest later.

And it’s worked in the sense that it has delivered a spectacular day of achievements. The catch is it has postponed the harder bits, which now loom into view.

They include what happens to Hamas and whether it should be disarmed, creating a transitional authority to govern Gaza, and sending in a multinational peacekeeping force to provide security. There are plans for a “board of peace” to oversee everything, chaired by Donald Trump.

If there is progress on all of that, the Israeli military withdrawal is committed to withdraw further back to a narrow buffer on the edges of Gaza’s border. And ultimately, the hope is of continued momentum towards talks about Palestinian statehood and a “two-state solution”.

Donald Trump made it abundantly clear he believes this is only the start. This is, he said, “the historic dawn of a new Middle East”. There seem few limits to his peacekeeping ambition.

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‘Historic dawn of a new Middle East’

Read more:
UK played ‘vital role’ in Gaza peace deal
Drones capture staggering images of Gaza devastation

But if the diplomacy is going to fulfil on the promise of his rhetoric, there must be progress on at least the security force and the transitional government for Gaza.

Because without that, the vacuum left by the retreating Israeli military could soon be filled by Hamas. It could then, in due course, rally, regroup, and at some point return to the fray.

The president has gathered together an impressive coalition of countries in Sharm, on the face of it, committed to his 20-point plan. He must now harness them to give Gazans an alternative vision they can believe in. Without it, his ambitious rhetoric remains just that.

Negotiators decided to reach a deal on the first phase while leaving the details of the second fuzzy. But the plan was not so easily cleaved in two. Even during the narrow talks of the past few days, the pace and scale of Israel’s future withdrawals became an issue.

In public, some Hamas officials demanded that it pull out entirely once the last hostage was released – a big change to the Trump plan and a non-starter for Israel.

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