Elon Musk Twitter account seen on Mobile with Elon Musk in the background on screen, seen in this photo illustration. On 19 February 2023 in Brussels, Belgium.
Jonathan Raa | Nurphoto | Getty Images
Elon Musk says that Twitter is close to becoming cash-flow positive after making sharp layoffs and working to lure advertisers back to the platform.
“I’d say we’re roughly breakeven at this point,” Musk said Wednesday, during a live interview with the BBC recorded on Twitter Spaces.
Musk has pushed to make more money at Twitter to recoup his multibillion-dollar investment in the company. As part of this income-generation drive, Twitter has sought to make more money from subscriptions, charging users $8 a month to get access to Twitter verification marks and for the ability to edit tweets, among other features.
Musk said that Twitter will start removing blue checks from accounts without a subscription to the company’s paid Twitter Blue service next week.
During the interview, Musk said that “almost all” advertisers have resumed buying ads on the platform, after several hit pause on Twitter advertising following Musk’s acquisition of the app.
Musk purchased Twitter for $44 billion in late October after a drawn-out legal battle with the company. He has since sought to radically overhaul the platform, including its content moderation policies.
“Depending on how things go, if current trends continue, I think we could be … cashflow-positive this quarter, if things keep going well,” Musk said.
Brands were concerned about the app failing to tackle hateful posts in the wake of the $44 billion deal, which was completed in October 2022. Musk styles himself as a “free speech absolutist” and says that he wants to encourage free expression on Twitter.
CNBC was not able to independently verify if most previous advertisers are returning to Twitter.
“Almost all of them… have… either come back or said they’re going to come back, there are very few exceptions,” Musk said.
When pressed by the BBC on which advertisers haven’t yet returned, Musk said: “I actually don’t know of anyone who said definitively they’re not coming back.”
“They’re all sort of trending to coming back. ‘Hey, jump in, the water is warm, it’s great,'” he added as his message to advertisers who had yet to return.
Representatives for Volkswagen, General Motors, Stellantis, which paused advertising on Twitter after Musk’s acquisition, were not immediately available for comment when contacted by CNBC.
Twitter, which erased its press department in a wave of layoffs this year, automatically responded to a CNBC request for comment with a poop emoji.
In December, advertising guru Maurice Levy told CNBC that Twitter was at a crossroads of “complete freedom” — which could result in either chaos or better oversight — and that most advertisers were in “wait and see” mode.
“I believe that if we are back to something more controlled, advertisers will get back to Twitter,” Levy, who is chairman of Publicis Groupe‘s supervisory board, told CNBC’s Charlotte Reed at the 2022 Conference de Paris.
‘Painful’ takeover
During the BBC interview, Musk said that the Twitter takeover process has been marked by an “extremely high” level of pain.
“It’s been really quite a stressful situation, you know, for the last several months,” he said. “It’s been quite painful, but I think… at the end of the day it should have been done.”
“Were there many mistakes made along the way? Of course. You know … all’s well that ends well.”
Twitter has slashed thousands of roles since the acquisition. Musk said that Twitter is now at roughly 1,500 employees, down from 8,000 when he took over.
The exchange came after Twitter added a label to the BBC’s Twitter account saying it was classed as “government-funded media.”
The BBC is largely funded by a license fee that British households must pay to watch BBC programs and all other TV channels. Musk said the platform will change the label to say “publicly-funded media” instead.
During the interview, he lambasted the media and said that he is under “constant attack.”
“The media is able to trash me on a regular basis in the U.S. and the U.K.,” he said.
Musk also falsely claims that Covid is “no longer an issue,” while the World Health Organization still classifies Covid as a pandemic.
– CNBC’s Lora Kolodny and Karen Gilchrist contributed to this report
Salesforce CEO Marc Benioff speaks at the Dreamforce conference in San Francisco on Sept. 17, 2024.
David Paul Morris | Bloomberg | Getty Images
Salesforce is adding voice to its Agentforce software, letting clients go beyond text when using artificial intelligence agents to respond to customer questions.
With Agentforce Voice, companies can customize the tone and speed of voices and adjust the pronunciation of specific terms, Salesforce said Monday, ahead of its Dreamforce conference in San Francisco this week. The feature also allows people to interrupt the AI agent during phone calls.
Voice is becoming a bigger part of the generative AI boom, which started with text-based prompts in late 2022, when OpenAI launched ChatGPT. In the past year, OpenAI and Anthropic have enabled their chatbots to conduct spoken conversations without sounding overly robotic. Now that capability is taking hold inside business software.
Former Salesforce co-CEO Bret Taylor is also trying his hand in the market. Taylor helped start Sierra in 2023, and last year the startup announced that its AI agents “can now pick up the phone.” Sierra has been valued at $10 billion, and has a client list that includes ADT, SiriusXM and SoFi.
Salesforce has been under pressure this year in part due to investor concern that software companies could lose business as AI moves deeper into coding. The stock is down about 28% so far in 2025, while the Nasdaq has gained around 15% over that stretch.
Anthropic told reporters in September that its Claude Sonnet 4.5 model built a chat app similar to Salesforce’s Slack in 30 hours. In Salesforce’s latest earnings report, the company warned that new AI products “may disrupt workforce needs and negatively impact demand for our offerings.”
Salesforce CEO Marc Benioff has downplayed the risk to this company.
“When we get into this kind of zero-sum game, well, all this is going to get wiped out, or all this is going to change, then, you know, you’re not dealing with somebody who actually runs a company, because that’s not the way business works,” Benioff told CNBC’s Morgan Brennan last month. “Business is incremental, it’s evolutionary, it’s growing, it’s evolving, and we don’t see that kind of change.”
Salesforce launched Agentforce last year as a service that could respond to customer requests over text chats with help from generative AI models. Agentforce now has more than 12,000 implementations, according to a statement. But there’s some skepticism about its popularity.
“Investor enthusiasm around Agentforce has moderated as adoption has lagged expectations,” RBC Capital Markets analysts, who recommend holding the stock, wrote in a note to clients last week.
In November, Salesforce will provide early access to Agent Script software, which organizations can use to customize what agents say and do.
A SK Hynix Inc. 12-layer HBM3E memory chip displayed at the Semiconductor Exhibition in Seoul, South Korea.
Bloomberg | Bloomberg | Getty Images
Chip stocks bounced on Monday, clawing back losses from Friday’s market rout as OpenAI announced another computing deal with a major chipmaker and U.S.-China tensions eased.
Trump sent markets into a selloff on Friday after he threatened massive tariffs on China in response to the country’s latest clampdown on rare earths. He later pledged to levy new tariffs of 100% on China imports starting on Nov. 1 and would also impose export controls on “any and all critical software.”
The tech megacaps lost $770 billion in market cap on Friday.
Charlie Kawwas, president of the semiconductor solutions group at Broadcom, on Monday said that OpenAI is not the mystery $10 billion customer that it announced during its earnings call in September.
Kawwas appeared on CNBC’s “Squawk on The Street” with OpenAI’s President Greg Brockman to discuss their plans to jointly build and deploy 10 gigawatts of custom artificial intelligence accelerators.
The deal was largely expected after analysts were quick to point to OpenAI as Broadcom’s potential new $10 billion partner. But after the companies officially unveiled their plans on Monday, Kawwas said OpenAI does not fit that description.
“I would love to take a $10 billion [purchase order] from my good friend Greg,” Kawwas said. “He has not given me that PO yet.”
Broadcom did not immediately respond to CNBC’s request for additional comment.
Read more CNBC tech news
OpenAI has been on an AI infrastructure dealmaking blitz as the company looks to scale up its compute capacity to meet anticipated demand. The startup, which is valued at $500 billion, has inked multi-billion dollar agreements with Advanced Micro Devices, Nvidia and CoreWeave in recent weeks.
Broadcom does not disclose its large web-scale customers, but analysts have pointed to Google, Meta and TikTok parent ByteDance as three of its large customers. During its quarterly call with analysts in September, Broadcom CEO Hock Tan said a fourth large customer had put in orders for $10 billion in custom AI chips.
The order increased Broadcom’s forecast for AI revenue next year, which is when shipments will begin, Tan said during the call.
OpenAI and Broadcom have been working together for the last 18 months, and they will begin deploying racks of custom-designed chips starting late next year, the companies said Monday. The project will be completed by 2029.
“By building our own chip, we can embed what we’ve learned from creating frontier models and products directly into the hardware, unlocking new levels of capability and intelligence,” Brockman said in a release.