Amazon is introducing a cloud service called Bedrock that developers can use to enhance their software with artificial intelligence systems that can generate text, similar to the engine behind the popular ChatGPT chatbot powered by Microsoft-backed startup OpenAI.
The announcement indicates that the largest provider of cloud infrastructure won’t be leaving a trendy growth area to challengers such as Google and Microsoft, both of which have started offering developers large language models they can tap into. Generally speaking, large language models are AI programs trained with extensive amounts of data that can compose human-like text in response to prompts that people type in.
Through its Bedrock generative AI service, Amazon Web Services will offer access to its own first-party language models called Titan, as well as language models from startups AI21 and Google-backed Anthropic, and a model for turning text into images from startup Stability AI. One Titan model can generate text for blog posts, emails or other documents. The other can help with search and personalization.
“Most companies want to use these large language models but the really good ones take billions of dollars to train and many years and most companies don’t want to go through that,” Amazon CEO Andy Jassy said on CNBC’s “Squawk Box” Thursday. “So what they want to do is they want to work off of a foundational model that’s big and great already and then have the ability to customize it for their own purposes. And that’s what Bedrock is.”
The Bedrock initiative comes one month after OpenAI announced GPT-4, a large language model that powers ChatGPT, a chatbot that went viral after its launch in November. The most formidable competition for Amazon’s AWS business comes from Microsoft, which has invested billions in OpenAI and supplies the startup with computing power through its Azure cloud.
Andy Jassy, chief executive officer of Amazon.Com Inc., during the GeekWire Summit in Seattle, Washington, U.S., on Tuesday, Oct. 5, 2021.
David Ryder | Bloomberg | Getty Images
People using ChatGPT and Microsoft’s Bing chatbot based on OpenAI language models have at times encountered inaccurate information, owing to a behavior called hallucination, where the output can appear convincing but actually has nothing to do with the training data. Amazon is “really concerned about” accuracy and ensuring its Titan models produce high-quality responses, Bratin Saha, an AWS vice president, told CNBC in an interview.
Clients will be able to customize Titan models with their own data. But that data will never be used to train the Titan models, ensuring that other customers, including competitors, don’t end up benefiting from that data, said another vice president.
Sivasubramanian and Saha declined to talk about the size of the Titan models or identify the data Amazon used to train them, and Saha would not describe the process Amazon followed to remove problematic parts of the model training data.
Amazon isn’t disclosing the cost of the Bedrock service, because for now it’s starting a limited preview. Customers can add themselves to a waiting list, a spokesperson said. Microsoft and OpenAI have announced prices for using GPT-4, which start at a few cents per 1,000 “tokens,” with one token being equal to about four characters of English text. Google has not released pricing for its PaLM language model.
Sivasubramanian, who has been at Amazon since the mid-2000s, said that Amazon has worked on AI for more than two decades and that AWS has racked up over 100,000 AI customers. Amazon has been using a fine-tuned version of Titan to deliver search results through its homepage, he added.
But Amazon is just one of the big companies that have rushed to bring out generative AI capabilities after ChatGPT appeared and became a hit. Expedia, HubSpot, Paylocity and Spotify are among the companies that have committed to integrating OpenAI technology.
Morgan Stanley analysts said in a Wednesday note that, based on a February survey of chief information officers, they expect AI to become a larger part of cloud spending, with Google and Microsoft being the largest beneficiaries, not Amazon.
“We always actually launch when things are ready, and all these technologies are super early,” Sivasubramanian said. He said Amazon wants to ensure Bedrock will be easy to use and cost-effective, thanks to the use of custom AI processors.
C3.ai, Pegasystems, Accenture and Deloitte are among the companies looking forward to using Bedrock, he wrote in a blog post.
Correction: C3.ai, Pegasystems, Accenture and Deloitte are among the companies looking forward to using Bedrock, Sivasubramanian wrote in a blog post. An earlier version misstated the names of the companies.
Shein is considering moving its headquarters back to China from Singapore in a bid to convince Beijing authorities to approve the online fast-fashion company’s Hong Kong initial public offering, according to a Bloomberg report on Tuesday.
The report said that Shein had gone so far as to consult lawyers about setting up a parent company in mainland China, citing people familiar with the matter. However, it added that there was no guarantee that Shein would act upon the preliminary discussions.
That comes after delays in Shein’s plans for an initial public offering in London that was filed over a year ago, according to Reuters, as the company struggled to secure regulatory approval.
Shein did not respond to a request for comment from CNBC.
A London listing had been seen as a potential boon for the Chinese-founded company, providing it more legitimacy for its international business and access to a deep and mature pool of Western investors.
However, the company has faced headwinds in Western markets this year, with the U.S. President Donald Trump removing a valuable tariff exemption that had helped it maintain low prices on small shipments from China. Lawmakers in some other Western markets are considering similar moves.
Lip-Bu Tan, CEO of Intel, departs the White House in Washington, DC, U.S., on Monday, Aug. 11, 2025.
Alex Wroblewski | Bloomberg | Getty Images
The Trump administration is discussing taking a 10% stake in Intel, according to a Bloomberg report on Tuesday, in a deal that could see the U.S. government become the chipmaker’s largest stakeholder.
As part of a potential deal, the government is also considering converting some or all of Intel’s grants from the 2022 U.S. CHIPS and Science Act into equity in the company, the report said, citing a White House official and other people familiar with the matter.
At the embattled chipmaker’s current market value, a 10% stake would be worth roughly $10.4 billion. Meanwhile, Intel has been awarded about $10.9 billion in Chips Act grants, including $7.9 billion for commercial manufacturing and $3 billion for national security projects.
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Intel investors had initially welcomed news of the government investment, which resulted in a share rally of nearly 9% on Aug. 14.
The report noted, however, that it remains unclear if the idea has gained traction broadly within the administration or whether officials have broached the possibility with affected companies.
It added that the exact size of the stake remains in flux, and it remains unclear whether the White House will actually proceed with the plan. Intel and the White House did not immediately respond to CNBC’s queries regarding the report.
Intel, once a dominant force in the U.S. chip industry, has fallen behind global competitors in advanced chip manufacturing. Reviving the former U.S. chip champion has become a national priority in Washington, with reports about a potential government stake in the company first circulating last week.
The company has been the largest recipient of the 2022 Chips Act, passed with bipartisan support under the Biden administration, as part of efforts by Washington to revitalize U.S. leadership in semiconductor manufacturing.
The bill allocated $39 billion in grants for American semiconductor manufacturing projects, with funding committed to many of the world’s chipmakers such as TSMC and Samsung, as well as American chip companies such as Nvidia, Micron and GlobalFoundries.
U.S. President Donald Trump, though supporting the general goals of the Chips Act, has been a vocal critic of the bill and even called for its repeal earlier this year. While republican lawmakers in Washington have been reluctant to act on that call, U.S. Commerce Secretary Howard Lutnick said in June that the administration was renegotiating some of the bill’s grants.
If Intel’s Chip Act funds were to be converted into a potential government stake in the company, it could decrease the total amount of capital infused into the company as part of any deal by Washington.
However, it would serve as the latest example of the Trump administration’s interest in building government-backed national champions in strategic industries.
Intel has struggled to gain an advantage in the artificial intelligence boom and has yet to capture a significant customer for its manufacturing business despite spending heavily on it.
Some analysts have argued that government intervention is essential for the struggling chipmaker and for the sake of U.S. national security. Others contend that Intel’s problems are deeper than funding, and it is not clear how the government can help with that.
Analysts have also noted that Trump may be able to sway companies to buy Intel chips or assist indirectly, through tariffs and regulation.
On Tuesday, it was announced that SoftBank was investing $2 billion in Intel. According to LSEG, the investment is worth about 2% of Intel, making SoftBank the fifth-biggest shareholder.Masayoshi Son, Chairman & CEO of SoftBank Group, said: “This strategic investment reflects our belief that advanced semiconductor manufacturing and supply will further expand in the United States, with Intel playing a critical role.”
Intel investors had initially welcomed news of the government investment, which resulted in a share rally of nearly 9% on Aug. 14. Shares of Intel fell over 3% on Monday on the Bloomberg report, but rebounded by more than 5% in overnight trading on the trading platform Robinhood following news of a Softbank investment.
Intel CEO Lip-Bu Tan, who was appointed in March 2025, met with Trump at the White House last week, after the U.S. president had called for his ousting due to his past ties to China.
After the meeting, Trump had changed his tune on the Intel chief, saying he had “an amazing story.” It’s unclear if a potential government stake in the company had been discussed at the time.
Masayoshi Son, chairman and chief executive officer of SoftBank Group Corp., speaks during the company’s annual general meeting in Tokyo, Japan, on Friday, June 27, 2025.
Bloomberg | Bloomberg | Getty Images
Intel and SoftBank announced on Monday that the Japanese conglomerate will make a $2 billion investment in the embattled chipmaker.
SoftBank will pay $23 per share for Intel’s common stock, which closed on Monday at $23.66. The shares rose about 6% in extended trading to $25.
The investment makes SoftBank the fifth-biggest Intel shareholder, according to FactSet. It’s a vote of support for Intel, which hasn’t been able to take advantage of the artificial intelligence boom in advanced semiconductors and has spent heavily to stand up a manufacturing business that’s yet to secure a significant customer.
“Masa and I have worked closely together for decades, and I appreciate the confidence he has placed in Intel with this investment,” Intel CEO Lip-Bu Tan said in a statement, referring to SoftBank founder Masayoshi Son.
Intel shares lost 60% of their value last year, their worst performance in the company’s more than half-century on the public market. The stock is up 18% in 2025 as of Monday’s close.
Tan took over as Intel CEO in March after his predecessor, Pat Gelsinger, was ousted in December.
Intel has been a major topic of discussion in Washington of late, due to the company’s role as the only American company capable of manufacturing the most advanced chips.
However, Intel’s foundry business, which is designed to manufacture chips for other companies, has yet to secure a major customer, a critical step towards stabilization and expansion. Last month, Intel said it would wait to secure orders before committing to certain future investment in its foundry.
Tan met with President Donald Trump last week after the president had called for the CEO’s resignation. The U.S. government is considering taking an equity stake in Intel, according to reports.
SoftBank, meanwhile, has become an increasingly large player in the global chip and AI markets.
In 2016, SoftBank acquired chip designer Arm in a deal worth about $32 billion at the time. Today the company is worth almost $150 billion. Arm-based chips are part of Nvidia’s systems that go into data centers.
SoftBank was also part of President Trump’s Stargate announcement in January, along with OpenAI and Oracle.
The three companies committed to invest an initial $100 billion and up to $500 billion over the next four years in the AI infrastructure project. Two months later, SoftBank led a $40 billion investment into OpenAI, the largest private tech deal on record.
“This strategic investment reflects our belief that advanced semiconductor manufacturing and supply will further expand in the United States, with Intel playing a critical role,” Son said in a statement.