Tesla has followed up on recent price cuts in the US with significant price drops on the Model 3 and Model Y in Europe, up to 10% depending on the model and market. Price cuts also reached Israel and Singapore.
After raising prices significantly throughout 2021 and 2022, Tesla finally has been letting some air out of their car prices since the start of this year. We saw big price drops in the US and in China in January and various discounts and incentives as well.
This led to the conclusion that Tesla was finally seeing a plateauing of demand – at least at the high prices the company was charging.
And yet, the company has still seen fit to continue to cut prices.
The biggest change we’re aware of is the Performance Model 3, which got a €6,000 discount from €59,990 to €53,990 in France and the Netherlands. The same discount is applied in Germany, where it costs €1,000 more.
While we don’t track every trim level and model in every European country, Tesla prices are usually similar within a region. So, European customers can expect a 5-10% discount on most trim levels in most countries. It looks like higher trims got larger cuts and lower trims smaller ones, in general.
One exception is Norway, where the Long Range Model Y actually went up in price slightly, by 10,000 NOK, just under €900.
Prices were also cut in some markets outside of Europe, such as Singapore and Israel.
Tesla said that these cuts have been possible due to production scaling:
Our mission is to accelerate the transition to renewable energy. Our masterplan has set a clear pathway to achieve that mission: the transformation of cost-intensive small-series products to cheaper mass-series vehicles.
Tesla’s Q1 earnings call is Wednesday, April 19. We’re sure we’ll hear more on the call about how the company’s deep price cuts since the beginning of the year have affected margins and demand.
Electrek’s Take
These price cuts have caused interesting reaction from Tesla fans, with a lot of considerations going into everyone’s opinion of what’s happening here.
On the one hand, it’s better for customers if products are cheaper, and these products have gotten significantly cheaper. On the other hand, prices were going up for so long that we’re really just getting closer to where we started from, rather than getting unheard-of low prices.
Then there are the angry customers who recently bought a Tesla just before the price drops, and see the residual value of their car tank by thousands or even tens of thousands of dollars overnight. This isn’t the greatest thing to see, but if the price of other cars you might replace your car with also went down, did you really lose any money?
Then there’s the consideration of Tesla’s margins, which are extraordinarily high. This gives them the option of starting a price war, which other automakers don’t have. As Tesla cuts its prices, other companies may need to follow suit. So this can be good for non-Tesla shoppers as well.
But a lot of Tesla owners are also Tesla shareholders, who of course want the company to keep selling as many cars as it can, and making as much money as it can on those cars it’s selling. This leads to concerns over demand – is Tesla cutting prices because they are having trouble selling cars? If so, why are they breaking sales records? If they’re breaking sales records, why are they cutting prices?
And how does this all relate to inflation and supply chain challenges? We’ve seen supply chains get less impacted, and the resulting inflation from this imbalance of supply and demand has started to cool. But this could also be a matter of consumers getting more wary about where they spend their money in an uncertain economy.
Throw in the many changes to the EV tax credit and you’ve got a stew with perhaps a few too many ingredients in it.
Frankly, I say we all just simplify this and take the good news at face value: Prices are lower, and that’s good for people who buy cars. That describes most of the people reading this. So, we get to save some money. Yay.
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Utilities, state governments, and private developers are racing to roll out faster, more powerful EV chargers. At the same time, automakers and tech giants across the globe are pouring billions into R&D to develop batteries that can take ever-higher levels of power. But what if there’s a better, easier, cheaper, and more effective way to cut emissions?
What if, instead of faster chargers, we pushed for SLOWER gas pumps?
I want to start this conversation by pointing out that there’s a precedent for this idea. Back in 1993, the Environmental Protection Agency (EPA) finalized a rule that limited the rate that gas service stations could pump fuel to a maximum of 10 gallons per minute (gpm), with the stated goals of reducing evaporative emissions and promoting safety by ensuring the integrity of the nation’s refueling infrastructure.
The basic idea is this: instead of “just” asking for utility rate-payers and State or local governments to help cover the costs of rolling out an increasingly huge EV charging infrastructure that will never be big enough to convince the red hats it’s ready, anyway, we focus our lobbying efforts on slower gas pumps in blue states. Like, significantly slower gas pumps.
By reducing the maximum pumping speed from 10 gpm to 3 gpm, we could increase the minimum time to fill up a half-ton Ford F-150’s 36 gallon fuel tank (yes, really) from under four minutes to nearly twelve (12). Factor in the longer wait times ICE-vehicles would have to endure waiting in line to refuel, as well, and we’re talking about a 20-30 minute turnaround time to go from just 10% to a usable 80-or-90% fill.
You don’t have to take my word for that, though. You can take big oil’s. “If I think about a tank of fuel versus a fast charge, we are nearing a place where the business fundamentals on the fast charge are better than they are on the (fossil) fuel,” BP head of customers and products, Emma Delaney, told Reuters.
Those fundamentals revolve around amenities. If you’re popping into a gas station for a three or four minute visit, you’re probably getting in and out as fast as you can. But if you’re there a bit longer? That’s a different story. You might visit the rest room, might buy a snack or order a coffee or suddenly remember you were supposed to pick up milk on your way home, even – and that stuff has a much higher margin for the gas station than the dino-juice, totaling 61.4% of all fuel station profits despite being a fraction of the overall revenue.
What do you guys think? Does this low-cost, high-impact idea to cut the time delta between refueling your gas car and recharging your EV have legs? What concerns do we need to address before we take it to Gavin and JB? Let us know, in the comments!
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John Deere is quick to point out that these new GX side-by-side utility vehicles are not golf carts. Fair enough – while they;re not quite in the same go-anywhere league as Deere’s TH 6×4 Gas or TE 4×2 Gators, the Gator GX and GX Crew offer more than enough capability to handle just about anything you’ll find on a typical campus, golf course, or job site.
To that end, the sturdy composite dump bed, comfortable and supportive high-back foam seats seem credible enough at first glance. And, if you give the new Deere UTVs a second glance, you’ll see a 367-L (13-cu ft) cargo box can haul more than 800 lbs. (~365 kg) of mulch, nursery plantings, building supplies, firewood, animal feed, or tools.
These are serious machines, in other words, ready to get down and do some serious work, but without the noise, vibration, and harmful exhaust emissions of gas.
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“The Gator GX lineup offers property owners the opportunity to increase productivity around their properties with less noise, less maintenance and more versatility,” said John Deere Go To Market Manager Eric Halfman. “These utility vehicles are intuitive and durable while offering users the comfort, reliability and convenience they expect from a John Deere Gator.”
The key component in the new GX and GX Crew is the new, 5.4 kWh, 51.2V lithium-ion battery that sends power to a high-efficiency electric drive motor with responsive torque and smooth acceleration. An onboard charger allows for convenient charging anywhere with a standard, grounded 120 outlet, eliminating the need for handling fuel or trips to the gas station and fully charging the 5.4 kWh battery over night, with more than 8 hours of continuous operation on tap that’s extendable with clever use of the new Deere’s regenerative braking.
These new electric Gators are available in classic John Deere green or grey metallic, and start at $17,499 with a whole suite of available accessories to make upfitting a breeze. The company says they’ll be available for order at your local John Deere TriGreen dealer in Q1 of 2026.
Electrek’s Take
I imagine that applying the Gator name to a vehicle that I’d call a glorified golf cart makes me feel something similar to what the Mustang guys feel whenever they see a Mach-E drive past. As such, I’ll give myself the same advice I give them: the people who make the thing decide what makes it worthy of the name, not you.
As such, I’d better get used to it. The good news there, of course, is that it seems like Deere’s latest Gator is going to be more than good enough to win me over. Eventually.
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GM has scrapped plans to build $55 million hydrogen fuel cell factory in Detroit, triggering a tsunami of headlines about the General’s future plans for hydrogen. The reality? GM isn’t scaling back its hydrogen efforts. It’s thinking bigger.
Like the great Sam Clemens, there seems to be plenty of confidence in the greater automotive press that GM’s decision to cancel a $55 millions fuel cell plant on the former Michigan State Fairgrounds site in Detroit. That plant, a JV with Southeast Michigan’s Piston Automotive, would have created ~140 jobs and built compact hydrogen fuel cells for light- and medium-duty vehicles under the Hydrotec brand.
The new Trump Administration put an end to that flow last week, however, terminating 321 financial awards for clean energy worth $7.56 billion.
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“Certainly the decisions of the DOE are an element of that overall climate but not the only driver,” explained GM spokesperson, Stuart Fowle, in a statement. “We want to prioritize the engineering talent and resources and everything we have to continuing to advance EVs given hydrogen is in a different spot.”
That spot is heavy-duty, off-highway, maritime, and data centers.
Bigger trucks, bigger fuel cells
Fuel cell semi truck; via Honda.
Instead of dying, GM is continuing on the hydrogen fuel cell it’s been on for literal decades – with no plans (publicly, at least) to shutter its Fuel Cell System Manufacturing joint-venture with Honda in Brownstown Township, MI.
That company is not just developing HFCs, they’re out there selling fuel cells today, to extreme-duty, disaster response, and off-highway equipment customers operating far enough off the grid that access to electricity is questionable and to data center developers for whom access to a continuous flow of energy is mission-critical.
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Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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