Tesla cuts prices on Model 3, Model Y by up to 10% in Europe, elsewhere
Tesla has followed up on recent price cuts in the US with significant price drops on the Model 3 and Model Y in Europe, up to 10% depending on the model and market. Price cuts also reached Israel and Singapore.
After raising prices significantly throughout 2021 and 2022, Tesla finally has been letting some air out of their car prices since the start of this year. We saw big price drops in the US and in China in January and various discounts and incentives as well.
This led to the conclusion that Tesla was finally seeing a plateauing of demand – at least at the high prices the company was charging.
Price drops reinvigorated that demand, and Tesla’s vehicles have been breaking sales records and showing up in lists of the most popular cars in the world and in various countries.
And yet, the company has still seen fit to continue to cut prices.
The biggest change we’re aware of is the Performance Model 3, which got a €6,000 discount from €59,990 to €53,990 in France and the Netherlands. The same discount is applied in Germany, where it costs €1,000 more.
While we don’t track every trim level and model in every European country, Tesla prices are usually similar within a region. So, European customers can expect a 5-10% discount on most trim levels in most countries. It looks like higher trims got larger cuts and lower trims smaller ones, in general.
One exception is Norway, where the Long Range Model Y actually went up in price slightly, by 10,000 NOK, just under €900.
Prices were also cut in some markets outside of Europe, such as Singapore and Israel.
Tesla said that these cuts have been possible due to production scaling:
Our mission is to accelerate the transition to renewable energy. Our masterplan has set a clear pathway to achieve that mission: the transformation of cost-intensive small-series products to cheaper mass-series vehicles.
Gigafactory Berlin recently reached a production landmark of 5,000 vehicles per week, which is a rapid improvement from 3,000 vehicles per week at the end of last year.
Tesla’s Q1 earnings call is Wednesday, April 19. We’re sure we’ll hear more on the call about how the company’s deep price cuts since the beginning of the year have affected margins and demand.
Electrek’s Take
These price cuts have caused interesting reaction from Tesla fans, with a lot of considerations going into everyone’s opinion of what’s happening here.
On the one hand, it’s better for customers if products are cheaper, and these products have gotten significantly cheaper. On the other hand, prices were going up for so long that we’re really just getting closer to where we started from, rather than getting unheard-of low prices.
Then there are the angry customers who recently bought a Tesla just before the price drops, and see the residual value of their car tank by thousands or even tens of thousands of dollars overnight. This isn’t the greatest thing to see, but if the price of other cars you might replace your car with also went down, did you really lose any money?
Then there’s the consideration of Tesla’s margins, which are extraordinarily high. This gives them the option of starting a price war, which other automakers don’t have. As Tesla cuts its prices, other companies may need to follow suit. So this can be good for non-Tesla shoppers as well.
But a lot of Tesla owners are also Tesla shareholders, who of course want the company to keep selling as many cars as it can, and making as much money as it can on those cars it’s selling. This leads to concerns over demand – is Tesla cutting prices because they are having trouble selling cars? If so, why are they breaking sales records? If they’re breaking sales records, why are they cutting prices?
And how does this all relate to inflation and supply chain challenges? We’ve seen supply chains get less impacted, and the resulting inflation from this imbalance of supply and demand has started to cool. But this could also be a matter of consumers getting more wary about where they spend their money in an uncertain economy.
Throw in the many changes to the EV tax credit and you’ve got a stew with perhaps a few too many ingredients in it.
Frankly, I say we all just simplify this and take the good news at face value: Prices are lower, and that’s good for people who buy cars. That describes most of the people reading this. So, we get to save some money. Yay.
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BMW Motorrad’s futuristic electric scooter just got its first real refresh since beginning production in 2021. The BMW CE 04, already one of the most capable and stylish electric maxi-scooters on the market, now gets a set of upgraded trim options, new aesthetic touches, and a more robust list of features that aim to make this urban commuter even more appealing to riders looking for serious electric performance on two wheels.
The BMW CE 04 has always stood out for its sci-fi styling and high-performance drivetrain. It’s built on a mid-mounted liquid-cooled motor that puts out 31 kW (42 hp) and 62 Nm of torque. That’s enough to rocket the scooter from 0 to 50 km/h (31 mph) in just 2.6 seconds – quite fast for anything with a step-through frame.
The top speed is electronically limited to 120 km/h (75 mph), making it perfectly capable for city riding and fast enough to hold its own on highway stretches. Range is rated at 130 km (81 miles) on the WMTC cycle, thanks to the 8.9 kWh battery pack tucked low in the frame.
But while the core performance hasn’t changed, BMW’s 2025 update focuses on refining the package and giving riders more options to tailor the scooter to their taste. The new CE 04 is available in three trims: Basic, Avantgarde, and Exclusive.
The Basic trim keeps things clean and classic with a Lightwhite paint scheme and a clear windshield. It’s subtle, sleek, and very much in line with the CE 04’s clean-lined aesthetic. The Avantgarde model adds a splash of color with a Gravity Blue main body and bright São Paulo Yellow accents, along with a dark windshield and a laser-engraved rim. The top-shelf Exclusive trim is where things get fancy, with a premium Spacesilver metallic paint job, upgraded wind protection, heated grips, a luxury embroidered seat, and its own unique engraved rim treatment.
There are also a few new tech upgrades baked into the options list. Riders can now spec a 6.9 kW quick charger that reduces the 0–80% charge time to just 45 minutes (down from nearly 4 hours with the standard 2.3 kW onboard charger). Tire pressure monitoring, a center stand, and BMW’s “Headlight Pro” adaptive lighting system are also available as add-ons, along with an emergency eCall system and Dynamic Traction Control.
BMW has kept the core riding components in place: a steel-tube chassis, 15-inch wheels, Bosch ABS (with optional ABS Pro), and the impressive 10.25” TFT display with integrated navigation and smartphone connectivity. The under-seat storage still swallows a full-face helmet, and the long, low frame design means the scooter looks like something out of Blade Runner but rides like a luxury commuter.
With these updates, BMW seems to be further cementing the CE 04’s role at the high end of the electric scooter market. It’s not cheap, starting around €12,000 in Europe and around US $12,500 in the US, with prices going up from there depending on configuration. However, the maxi-scooter delivers real motorcycle-grade performance in a package that’s easier to live with for daily riders.
Electrek’s Take
I believe that the CE 04’s biggest strength has always been that it’s not trying to be a toy or a gimmick. It’s a real vehicle. Sure, it’s futuristic and funky looking, but it delivers on its promises. And in a market that’s still surprisingly sparse when it comes to premium electric scooters, BMW has had the lane mostly to itself. That may not last forever, though. LiveWire, Harley-Davidson’s electric spin-off brand, has teased plans for a maxi-scooter-style urban electric vehicle in the coming years, but as of now, it remains something of an undefined future plan.
Meanwhile, BMW is delivering not just a concept bike but a mature, well-equipped, and ready-to-ride electric scooter that keeps improving. For riders who want something faster and more capable than a Class 3 e-bike but aren’t ready to jump to a full-size electric motorcycle, the CE 04 hits a sweet spot. It delivers the performance and capability of a commuter e-motorcycle, yet with the approachability of a scooter. And with these new trims and upgrades, it’s doing it with even more style.
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If you’ve ever wondered what happens when you combine a fruit cart, a cargo bike, and a Piaggio Ape all in one vehicle, now you’ve got your answer. I submit, for your approval, this week’s feature for the Awesomely Weird Alibaba Electric Vehicle of the Week column – and it’s a beautiful doozie.
Feast your eyes on this salad slinging, coleslaw cruising, tuber taxiing produce chariot!
I think this electric vegetable trike might finally scratch the itch long felt by many of my readers. It seems every time I cover an electric trike, even the really cool ones, I always get commenters poo-poo-ing it for having two wheels in the rear instead of two wheels in the front. Well, here you go, folks!
Designed with two front wheels for maximum stability, this trike keeps your cucumbers in check through every corner. Because trust me, you don’t want to hit a pothole and suddenly be juggling peaches like you’re in Cirque du Soleil: Farmers Market Edition.
To avoid the extra cost of designing a linked steering system for a pair of front wheels, the engineers who brought this salad shuttle to life simply side-stepped that complexity altogether by steering the entire fixed front end. I’ve got articulating electric tractors that steer like this, and so if it works for a several-ton work machine, it should work for a couple hundred pounds of cargo bike.
Featuring a giant cargo bed up front with four cascading fruit baskets set up for roadside sales, this cargo bike is something of a blank slate. Sure, you could monetize grandma’s vegetable garden, or you could fill it with your own ideas and concoctions. Our exceedingly talented graphics wizard sees it as the perfect coffee and pastry e-bike for my new startup, The Handlebarista, and I’m not one to argue. Basically, the sky is the limit with a blank slate bike like this!
Sure, the quality doesn’t quite match something like a fancy Tern cargo bike. The rim brakes aren’t exactly confidence-inspiring, but at least there are three of them. And if they should all give out, or just not quite slow you down enough to avoid that quickly approaching brick wall, then at least you’ve got a couple hundred pounds of tomatoes as a tasty crumple zone.
The electrical system does seem a bit underpowered. With a 36V battery and a 250W motor, I don’t know if one-third of a horsepower is enough to haul a full load to the local farmer’s market. But I guess if the weight is a bit much for the little motor, you could always do some snacking along the way. On the other hand, all the pictures seem to show a non-electric version. So if this cart is presumably mobile on pedal power alone, then that extra motor assist, however small, is going to feel like a very welcome guest.
The $950 price is presumably for the electric version, since that’s what’s in the title of the listing, though I wouldn’t get too excited just yet. I’ve bought a LOT of stuff on Alibaba, including many electric vehicles, and the too-good-to-be-true price is always exactly that. In my experience, you can multiply the Alibaba price by 3-4x to get the actual landed price for things like these. Even so, $3,000-$4,000 wouldn’t be a terrible price, considering a lot of electric trikes stateside already cost that much and don’t even come with a quad-set of vegetable baskets on board!
I should also put my normal caveat in here about not actually buying one of these. Please, please don’t try to buy one of these awesome cargo e-trikes. This is a silly, tongue-in-cheek weekend column where I scour the ever-entertaining underbelly of China’s massive e-commerce site Alibaba in search of fun, quirky, and just plain awesomely weird electric vehicles. While I’ve successfully bought several fun things on the platform, I’ve also gotten scammed more than once, so this is not for the timid or the tight-budgeted among us.
That isn’t to say that some of my more stubborn readers haven’t followed in my footsteps before, ignoring my advice and setting out on their own wild journey. But please don’t be the one who risks it all and gets nothing in return. Don’t say I didn’t warn you; this is the warning.
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