Swedish microcar maker Luvly wants to be the IKEA of tiny electric cars
Luvly, a Swedish microcar company, is gearing up to produce a tiny, ultraefficient electric car for urban living – and distribute it around the world using a flat-pack shipping method, much like another famous Swedish brand.
Luvly derives its name from LUV, or “Light Urban Vehicle,” which really sets the tone for what they’re going after – small cars designed for city use.
Luvly’s first vehicle, the Luvly O, has specs intended to work perfectly for an urban dweller. Which is to say, those specs are not any more than what you need (or more than what European quadricycle regulations limit them to), combined into a cute, affordable, and convenient package.
The whole vehicle weighs just 380kg (837 pounds), about a fifth as much as the standard 4,000-pound passenger car (the Tesla Model 3 weighs around this much), resulting in lower manufacturing emissions. And its light weight means that it’s tremendously more efficient, with energy consumption on the order of 60Wh/km (96Wh/mi), about two to four times better than “full-size” electric cars.
This low energy consumption means the Luvly needs a smaller battery to get around, and the standard battery is just 6.4kWh. But that’s not the best part – the battery is two separate units, each weighing 15kg (33 pounds), and they are removable.
So, sure, you can plug in the car to charge it. But what if you park on the street and don’t have access to a charging point? Well, you can just take the battery with you into your apartment and charge it there. This might be harder if you’re carrying other things or live in a walk-up apartment or have reduced strength or mobility, but perhaps another carrying solution could be designed for people who need that.
The small battery means fast charge speeds as well. On a standard European 220-230V outlet, each battery unit should take about an hour to charge. In the US, due to our slower 120V outlets, it’ll take about two hours. No special charger or high-amperage outlets are needed – just a regular outlet. Quick charging times and potential battery swapping capabilities also give the car the potential to be used for urban car-sharing schemes.
But despite (and perhaps because of) its small size, the car is still capable of the feats that matter most for intracity tasks. Its top speed of 90km/h (55mph) is perhaps a bit slow for interstates but suitable for quick highway jaunts within a city and for any surface road. Its trunk holds 267 liters, a bit over nine cubic feet, which won’t help you haul lumber but should be enough for groceries, bags, or maybe even a small Costco run. It would also be ideal for last-mile/intracity delivery.
Tiny cars are often thought of as being less safe, primarily due to oversized vehicles taking over the road, leading to an arms race of vehicle size. But smaller and slower cars are safer for occupants and for those outside the car. Luvly says they will use a sandwich-structure composite safety shell with additional energy-absorbing foam material to keep occupants safe. (Luvly calls it “slow formula racing tech.”)
And down to the bottom line: Luvly plans to sell the Luvly O for around €10,000, or $11,000. That’s cheaper than any car you’ll find and not even much more expensive than high-end cargo bikes. If it ends up qualifying for EV subsidies in the various regions it ends up being sold, that price could become even more absurdly low.
Most of these specs are subject to change, especially with varying homologation rules in different territories. And Luvly does see opportunities in several markets, both around Europe and around the globe.
The IKEA of tiny electric cars
Luvly says its main innovation is in its production and assembly process, which it intends to license and allow for different cars to be built with its same processes. A sporty model, a small cargo van, or a three-wheeler are all potential configurations.
The IKEA comparison is not just about the shared country of origin but rather about Luvly’s planned production and shipping methods. Rather than assembling cars in one central factory and shipping them around the world fully assembled, Luvly has pioneered a process that allows for flat-pack shipping of vehicle parts.
Unlike IKEA, these won’t be assembled by the end user, but flat-pack shipping will allow a single shipping container to hold the parts required for 20 total cars, rather than needing a pure car carrying ship or loading one to four fully-assembled standard-sized cars in a container.
So parts can be produced in a central factory, and these parts are then assembled in micro factories covering individual sales regions. One 2000-square-meter micro factory could service a territory the size of Sweden.
Each micro factory then has a smaller footprint, deployment timeline, and capital expenditures to set up. Licensees of Luvly’s process could set these micro factories up much more easily than if they had to build the entire process themselves. And at end of life, these parts can be recycled as well.
While Luvly has some stiff competition in Europe from established brands, like Citroen and Renault, and smaller companies, like Microlino, it believes that its flat-pack and sandwich composite methods give it a leg up. But it also believes there is plenty of room for this market to grow and that drivers can be convinced to go smaller.
Why smaller is better
Luvly CEO Håkan Lutz, despite being 193cm (6’4) himself, is adamant that cars are too big and need to be smaller. (He says that he and his brother, who is even larger than him, fit in the car together just fine.) He notes that Sweden has the largest cars in Europe. Despite that, Swedes are an environmentally-conscious lot: They live in a spread-out country with few significantly sized cities; they love to bring the whole family out to the Sommarstuga (summer house) for vacation (and tow a 1000kg trailer while doing so – these are ubiquitous in Scandinavia); and many live in small quaint suburbs.
But this gets down to the current predicament with cities, especially in Europe, but really all around the world. Cars are getting bigger, and city centers aren’t. These bigger cars create more pollution, are more noisy, kill more pedestrians, cause more congestion, and take up more parking space. And this is happening when we need to move more people into cities and make them denser, not less dense, in order to make society more efficient in the face of climate change.
Lutz would like to see this trend reversed. He sees the arms race of larger cars as a symptom of humans seeing each other as competitors to distance and protect themselves from. And this attitude will not help us in the fight against climate change or the fight for better cities.
A reversal of the large car trend would lead to myriad societal benefits and could be paired with making cities more human-centric rather than car-centric. With car-centric cities, we surrender so much of our human space to vehicles that only get used for minutes a day. A smaller car is still a car, and it still takes up space and needs roads, but smaller cars fit better into the lives of city-dwellers than the huge land yachts which US and EU automakers are trending toward.
But he acknowledges that the Luvly O is better for intracity travel rather than for living outside a city and driving in. However, for some drivers who live in a nearby suburb/exurb – say, Lund to Malmö, two cities just 20km away – the Luvly could work and would certainly be easier to find parking for. And despite being a low population density country, Sweden still has an urbanization rate of 88% – higher than the US at 83%. So there are plenty of people in each country who could benefit from an urban-focused vehicle.
Lutz thinks that young city dwellers, who are increasingly tired of their cities being overrun by SUVs, are the perfect audience for Luvly. He wants to target cities with high levels of pollution and congestion and with significant numbers of urban commuters. These will largely start in Europe, though Lutz thinks there are young people in every city in the world who could be interested in a vehicle like this.
Yes, even in the US, where the stereotype goes that small cars won’t sell. And here I am, with a 2,800-pound car in the driveway, still wishing it were a bit smaller – so maybe he’s right.
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Environment
EcoFlow members can save up to 65% on power stations while supporting disaster relief during the 2025 Member’s Festival
Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
- Vehicle Software:
- Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
- UI software and underlying Embedded Linux platforms
- Navigation and routing
- iOS and Android Mobile apps
- Distributed Systems:
- Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
- Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
- Diagnostic tools and fleet management, Manufacturing and Automation:
- Automation controls (PLC, robot)
- Server-side manufacturing execution systems that power all of Tesla’s production operations
- Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
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Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
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