Swedish microcar maker Luvly wants to be the IKEA of tiny electric cars
Luvly, a Swedish microcar company, is gearing up to produce a tiny, ultraefficient electric car for urban living – and distribute it around the world using a flat-pack shipping method, much like another famous Swedish brand.
Luvly derives its name from LUV, or “Light Urban Vehicle,” which really sets the tone for what they’re going after – small cars designed for city use.
Luvly’s first vehicle, the Luvly O, has specs intended to work perfectly for an urban dweller. Which is to say, those specs are not any more than what you need (or more than what European quadricycle regulations limit them to), combined into a cute, affordable, and convenient package.
The whole vehicle weighs just 380kg (837 pounds), about a fifth as much as the standard 4,000-pound passenger car (the Tesla Model 3 weighs around this much), resulting in lower manufacturing emissions. And its light weight means that it’s tremendously more efficient, with energy consumption on the order of 60Wh/km (96Wh/mi), about two to four times better than “full-size” electric cars.
This low energy consumption means the Luvly needs a smaller battery to get around, and the standard battery is just 6.4kWh. But that’s not the best part – the battery is two separate units, each weighing 15kg (33 pounds), and they are removable.
So, sure, you can plug in the car to charge it. But what if you park on the street and don’t have access to a charging point? Well, you can just take the battery with you into your apartment and charge it there. This might be harder if you’re carrying other things or live in a walk-up apartment or have reduced strength or mobility, but perhaps another carrying solution could be designed for people who need that.
The small battery means fast charge speeds as well. On a standard European 220-230V outlet, each battery unit should take about an hour to charge. In the US, due to our slower 120V outlets, it’ll take about two hours. No special charger or high-amperage outlets are needed – just a regular outlet. Quick charging times and potential battery swapping capabilities also give the car the potential to be used for urban car-sharing schemes.
But despite (and perhaps because of) its small size, the car is still capable of the feats that matter most for intracity tasks. Its top speed of 90km/h (55mph) is perhaps a bit slow for interstates but suitable for quick highway jaunts within a city and for any surface road. Its trunk holds 267 liters, a bit over nine cubic feet, which won’t help you haul lumber but should be enough for groceries, bags, or maybe even a small Costco run. It would also be ideal for last-mile/intracity delivery.
Tiny cars are often thought of as being less safe, primarily due to oversized vehicles taking over the road, leading to an arms race of vehicle size. But smaller and slower cars are safer for occupants and for those outside the car. Luvly says they will use a sandwich-structure composite safety shell with additional energy-absorbing foam material to keep occupants safe. (Luvly calls it “slow formula racing tech.”)
And down to the bottom line: Luvly plans to sell the Luvly O for around €10,000, or $11,000. That’s cheaper than any car you’ll find and not even much more expensive than high-end cargo bikes. If it ends up qualifying for EV subsidies in the various regions it ends up being sold, that price could become even more absurdly low.
Most of these specs are subject to change, especially with varying homologation rules in different territories. And Luvly does see opportunities in several markets, both around Europe and around the globe.
The IKEA of tiny electric cars
Luvly says its main innovation is in its production and assembly process, which it intends to license and allow for different cars to be built with its same processes. A sporty model, a small cargo van, or a three-wheeler are all potential configurations.
The IKEA comparison is not just about the shared country of origin but rather about Luvly’s planned production and shipping methods. Rather than assembling cars in one central factory and shipping them around the world fully assembled, Luvly has pioneered a process that allows for flat-pack shipping of vehicle parts.
Unlike IKEA, these won’t be assembled by the end user, but flat-pack shipping will allow a single shipping container to hold the parts required for 20 total cars, rather than needing a pure car carrying ship or loading one to four fully-assembled standard-sized cars in a container.
So parts can be produced in a central factory, and these parts are then assembled in micro factories covering individual sales regions. One 2000-square-meter micro factory could service a territory the size of Sweden.
Each micro factory then has a smaller footprint, deployment timeline, and capital expenditures to set up. Licensees of Luvly’s process could set these micro factories up much more easily than if they had to build the entire process themselves. And at end of life, these parts can be recycled as well.
While Luvly has some stiff competition in Europe from established brands, like Citroen and Renault, and smaller companies, like Microlino, it believes that its flat-pack and sandwich composite methods give it a leg up. But it also believes there is plenty of room for this market to grow and that drivers can be convinced to go smaller.
Why smaller is better
Luvly CEO Håkan Lutz, despite being 193cm (6’4) himself, is adamant that cars are too big and need to be smaller. (He says that he and his brother, who is even larger than him, fit in the car together just fine.) He notes that Sweden has the largest cars in Europe. Despite that, Swedes are an environmentally-conscious lot: They live in a spread-out country with few significantly sized cities; they love to bring the whole family out to the Sommarstuga (summer house) for vacation (and tow a 1000kg trailer while doing so – these are ubiquitous in Scandinavia); and many live in small quaint suburbs.
But this gets down to the current predicament with cities, especially in Europe, but really all around the world. Cars are getting bigger, and city centers aren’t. These bigger cars create more pollution, are more noisy, kill more pedestrians, cause more congestion, and take up more parking space. And this is happening when we need to move more people into cities and make them denser, not less dense, in order to make society more efficient in the face of climate change.
Lutz would like to see this trend reversed. He sees the arms race of larger cars as a symptom of humans seeing each other as competitors to distance and protect themselves from. And this attitude will not help us in the fight against climate change or the fight for better cities.
A reversal of the large car trend would lead to myriad societal benefits and could be paired with making cities more human-centric rather than car-centric. With car-centric cities, we surrender so much of our human space to vehicles that only get used for minutes a day. A smaller car is still a car, and it still takes up space and needs roads, but smaller cars fit better into the lives of city-dwellers than the huge land yachts which US and EU automakers are trending toward.
But he acknowledges that the Luvly O is better for intracity travel rather than for living outside a city and driving in. However, for some drivers who live in a nearby suburb/exurb – say, Lund to Malmö, two cities just 20km away – the Luvly could work and would certainly be easier to find parking for. And despite being a low population density country, Sweden still has an urbanization rate of 88% – higher than the US at 83%. So there are plenty of people in each country who could benefit from an urban-focused vehicle.
Lutz thinks that young city dwellers, who are increasingly tired of their cities being overrun by SUVs, are the perfect audience for Luvly. He wants to target cities with high levels of pollution and congestion and with significant numbers of urban commuters. These will largely start in Europe, though Lutz thinks there are young people in every city in the world who could be interested in a vehicle like this.
Yes, even in the US, where the stereotype goes that small cars won’t sell. And here I am, with a 2,800-pound car in the driveway, still wishing it were a bit smaller – so maybe he’s right.
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GM has scrapped plans to build $55 million hydrogen fuel cell factory in Detroit, triggering a tsunami of headlines about the General’s future plans for hydrogen. The reality? GM isn’t scaling back its hydrogen efforts. It’s thinking bigger.
The reports of my death are greatly exaggerated.
MARK TWAIN (sort of)
Like the great Sam Clemens, there seems to be plenty of confidence in the greater automotive press that GM’s decision to cancel a $55 millions fuel cell plant on the former Michigan State Fairgrounds site in Detroit. That plant, a JV with Southeast Michigan’s Piston Automotive, would have created ~140 jobs and built compact hydrogen fuel cells for light- and medium-duty vehicles under the Hydrotec brand.
That plan, frankly, was never going to work. It was always a cynical incentive grab and the first fruits of GM’s Hydrotec efforts were so laughably far behind the state of the electric art that the facts themselves blurred the line between satire and reality. Which, of course, didn’t matter – as long as the incentive money (Biden’s Department of Energy awarded GM $30 million in grants for the State Fairgrounds plant) kept flowing.
The new Trump Administration put an end to that flow last week, however, terminating 321 financial awards for clean energy worth $7.56 billion.
“Certainly the decisions of the DOE are an element of that overall climate but not the only driver,” explained GM spokesperson, Stuart Fowle, in a statement. “We want to prioritize the engineering talent and resources and everything we have to continuing to advance EVs given hydrogen is in a different spot.”
That spot is heavy-duty, off-highway, maritime, and data centers.
Bigger trucks, bigger fuel cells
Instead of dying, GM is continuing on the hydrogen fuel cell it’s been on for literal decades – with no plans (publicly, at least) to shutter its Fuel Cell System Manufacturing joint-venture with Honda in Brownstown Township, MI.
That company is not just developing HFCs, they’re out there selling fuel cells today, to extreme-duty, disaster response, and off-highway equipment customers operating far enough off the grid that access to electricity is questionable and to data center developers for whom access to a continuous flow of energy is mission-critical.
Electrek’s Take
Fuel cells like the ones from GM and Honda will continue to seem like a good idea … for about as long as it takes the heavy equipment guys to watch a ZQUIP video.
SOURCE | IMAGES: Detroit News, FreightWaves, Yahoo!Finance.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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EVs are great, and can unlock more transportation convenience with the ease of charging at home. But for apartment-dwellers, this can be a complicated conversation. So a nonprofit called Forth is here to help, through its Charge at Home program.
One of the main benefits of an electric vehicle is in the convenience of owning and charging the car in the place it spends most of its time. Instead of having to go out of your way to fuel it, you just park it at home, in the same place it spends at least 8 hours a day, and you leave the house every day with a full charge.
But this benefit only applies to those with a consistent parking space which they can easily install charging at. When talking about owners who live in apartment buildings, it can sometimes get more complicated.
While certain states have passed “right to charge” laws to give apartment-dwellers a solution for home charging, apartment charging is nevertheless a bit of a patchwork solution so far.
And as a result of this, EV ownership among apartment renters lags behind that of single-family homeowners. It’s clear that apartments are holding back people from buying EVs, and that’s bad – lots of people live in apartments, and the gas those cars use pollutes the air just as much as any other.
Certain areas where EVs have hit a point of critical mass (namely, the large California cities) have pretty good EV ownership among renters, but it could still be better. And residents are clamoring more and more for easy EV charging in apartment communities.
So, Forth, a nonprofit advocating for equitable access to clean transportation, set up a program called Charge at Home, which is meant to connect renters, apartment building owners or other decisionmakers with resources to help install chargers at multifamily properties.
The site lets you select your situation – a resident or a decisionmaker for a new or existing multifamily development – and then gives you access to tools for your specific situation, whether you be a resident and developer.
The site houses links to help design a multifamily project, find electricians, inform you about right to charge laws or available incentives, and provide case studies, among others.
Charge at Home also hosts roundtable webinars periodically, and includes a library of past webinars with the information you need.
There are a lot of considerations for each of these projects, so it can be helpful to have someone with experience to help you go over it all. Personally, when talking to friends about getting an EV, charging considerations are usually the thing that takes up the bulk of the conversation.
So if the toolkits are still too daunting for you, Charge at Home is offering free charging consultations for multifamily developers, owners, property managers and HOAs.
The charging consultations will last through at least April 2026 – but it wouldn’t hurt to get your requests in soon. Forth may still offer consultations afterwards, but it all depends on funding availability (the program was previously funded by the Department of Energy, which has taken a turn). Regardless, the website will remain up for people to submit questions and find information, whether or not free consultations stick around.
But at the very least, as Forth points out, whether a multifamily development is interested in having EV charging at this moment or not, any developer should think about having the infrastructure, conduit and capacity ready to go for future install of EV chargers, and should consider the needs of current residents who are likely already considering EVs today.
It’s going to be necessary to install this capacity at some point, and doing so earlier can help save money down the line, make your development more attractive to renters today, and allow more renters to make the switch to cleaner transportation which helps air quality and to reduce climate change, both of which harm everyone on the planet.
Head on over to Forth’s Charge at Home site to get access to all the above resources – and to sign up for a consultation before the end of April if you’re a multifamily developer, owner, property manager or HOA.
Update: This article has been updated to account for an extension in program availability.
Electrek’s Take
I’ve long said that the only real problem with EVs is the problem of access to consistent charging for people who don’t have their own garage. Whether this be apartment-dwellers, street-parkers or the like, the electric car charging experience is often less-than-ideal outside of single family homes, at least in North America.
There are workarounds available, like charging at work, or using Superchargers in “third places” where you often spend time, but these still aren’t optimal. The best thing is just to charge your car wherever it spends most of its time, which is your home. When you do that, EVs outshine everything in convenience.
We’ve highlighted some projects before which showed how reasonable it can be to install charging for developments. Every project is going to have its complexities, but when you see projects like this condo complex that managed to install chargers for just $405 per parking spot, all of a sudden it becomes a no-brainer not to have EV charging.
But the fact is, there just aren’t enough apartment complexes out there which have EV charging. So if Forth’s Charge At Home program can help residents or landlords with that, it can go a long way towards solving the only real problem with EVs. Click here to check it out.
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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Baltimore County, Maryland, just brought its first large-scale ground-mounted solar farm online, and it sits on what used to be the Parkton Landfill. The 213-acre site, once a symbol of waste, is now generating clean power that will cut costs, slash emissions, and turn an underused piece of land into a long-term energy asset.
Located north of Baltimore City, Baltimore County is one of Maryland’s largest and most populous counties, and its push toward renewables has major implications for the state’s climate and energy goals.
County Executive Kathy Klausmeier called the project a clear example of innovation meeting sustainability: “We are cutting costs for taxpayers and making investments that benefit our communities for decades.”
The new solar farm will provide around 11% of the Maryland county government’s annual electricity, producing roughly 8.2 million kilowatt-hours (kWh) in its first year. That’s the equivalent of avoiding greenhouse gas emissions from burning over 620,000 gallons of gasoline, powering more than 1,150 homes for a year, or driving 14 million fewer miles in gas cars, according to the EPA.
The 7 MW system includes four large solar arrays of 15,000 ground-mounted photovoltaic panels. It’s part of a growing trend in the US to repurpose capped landfills for renewable energy, turning dormant properties into productive clean energy sites.
Through a power purchase agreement with TotalEnergies, which owns and operates the system, Baltimore County will lock in reduced electricity rates for 25 years, with options to extend the contract for up to 33 years. That long-term deal protects taxpayers from future electricity price hikes while advancing local climate goals.
“Adding another large source of solar electricity to power our County’s facilities reflects our community’s values of making smart investments that take care of the health of our community and environment,” said Greg Strella, the county’s chief sustainability officer.
TotalEnergies Managing Director Eric Potts called the project a “powerful example of transforming underutilized assets into productive resources,” pointing to the dual benefits of cutting emissions and saving money.
Baltimore County’s next landfill solar project, at Hernwood, is expected to come online by 2028. Once that system is up and running, renewables will supply about 55% of the county government’s electricity use.
Read more: The Trump administration just killed the US’s largest solar project
The 30% federal solar tax credit is ending this year. If you’ve ever considered going solar, now’s the time to act. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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