Swedish microcar maker Luvly wants to be the IKEA of tiny electric cars
Luvly, a Swedish microcar company, is gearing up to produce a tiny, ultraefficient electric car for urban living – and distribute it around the world using a flat-pack shipping method, much like another famous Swedish brand.
Luvly derives its name from LUV, or “Light Urban Vehicle,” which really sets the tone for what they’re going after – small cars designed for city use.
Luvly’s first vehicle, the Luvly O, has specs intended to work perfectly for an urban dweller. Which is to say, those specs are not any more than what you need (or more than what European quadricycle regulations limit them to), combined into a cute, affordable, and convenient package.
The whole vehicle weighs just 380kg (837 pounds), about a fifth as much as the standard 4,000-pound passenger car (the Tesla Model 3 weighs around this much), resulting in lower manufacturing emissions. And its light weight means that it’s tremendously more efficient, with energy consumption on the order of 60Wh/km (96Wh/mi), about two to four times better than “full-size” electric cars.
This low energy consumption means the Luvly needs a smaller battery to get around, and the standard battery is just 6.4kWh. But that’s not the best part – the battery is two separate units, each weighing 15kg (33 pounds), and they are removable.
So, sure, you can plug in the car to charge it. But what if you park on the street and don’t have access to a charging point? Well, you can just take the battery with you into your apartment and charge it there. This might be harder if you’re carrying other things or live in a walk-up apartment or have reduced strength or mobility, but perhaps another carrying solution could be designed for people who need that.
The small battery means fast charge speeds as well. On a standard European 220-230V outlet, each battery unit should take about an hour to charge. In the US, due to our slower 120V outlets, it’ll take about two hours. No special charger or high-amperage outlets are needed – just a regular outlet. Quick charging times and potential battery swapping capabilities also give the car the potential to be used for urban car-sharing schemes.
But despite (and perhaps because of) its small size, the car is still capable of the feats that matter most for intracity tasks. Its top speed of 90km/h (55mph) is perhaps a bit slow for interstates but suitable for quick highway jaunts within a city and for any surface road. Its trunk holds 267 liters, a bit over nine cubic feet, which won’t help you haul lumber but should be enough for groceries, bags, or maybe even a small Costco run. It would also be ideal for last-mile/intracity delivery.
Tiny cars are often thought of as being less safe, primarily due to oversized vehicles taking over the road, leading to an arms race of vehicle size. But smaller and slower cars are safer for occupants and for those outside the car. Luvly says they will use a sandwich-structure composite safety shell with additional energy-absorbing foam material to keep occupants safe. (Luvly calls it “slow formula racing tech.”)
And down to the bottom line: Luvly plans to sell the Luvly O for around €10,000, or $11,000. That’s cheaper than any car you’ll find and not even much more expensive than high-end cargo bikes. If it ends up qualifying for EV subsidies in the various regions it ends up being sold, that price could become even more absurdly low.
Most of these specs are subject to change, especially with varying homologation rules in different territories. And Luvly does see opportunities in several markets, both around Europe and around the globe.
The IKEA of tiny electric cars
Luvly says its main innovation is in its production and assembly process, which it intends to license and allow for different cars to be built with its same processes. A sporty model, a small cargo van, or a three-wheeler are all potential configurations.
The IKEA comparison is not just about the shared country of origin but rather about Luvly’s planned production and shipping methods. Rather than assembling cars in one central factory and shipping them around the world fully assembled, Luvly has pioneered a process that allows for flat-pack shipping of vehicle parts.
Unlike IKEA, these won’t be assembled by the end user, but flat-pack shipping will allow a single shipping container to hold the parts required for 20 total cars, rather than needing a pure car carrying ship or loading one to four fully-assembled standard-sized cars in a container.
So parts can be produced in a central factory, and these parts are then assembled in micro factories covering individual sales regions. One 2000-square-meter micro factory could service a territory the size of Sweden.
Each micro factory then has a smaller footprint, deployment timeline, and capital expenditures to set up. Licensees of Luvly’s process could set these micro factories up much more easily than if they had to build the entire process themselves. And at end of life, these parts can be recycled as well.
While Luvly has some stiff competition in Europe from established brands, like Citroen and Renault, and smaller companies, like Microlino, it believes that its flat-pack and sandwich composite methods give it a leg up. But it also believes there is plenty of room for this market to grow and that drivers can be convinced to go smaller.
Why smaller is better
Luvly CEO Håkan Lutz, despite being 193cm (6’4) himself, is adamant that cars are too big and need to be smaller. (He says that he and his brother, who is even larger than him, fit in the car together just fine.) He notes that Sweden has the largest cars in Europe. Despite that, Swedes are an environmentally-conscious lot: They live in a spread-out country with few significantly sized cities; they love to bring the whole family out to the Sommarstuga (summer house) for vacation (and tow a 1000kg trailer while doing so – these are ubiquitous in Scandinavia); and many live in small quaint suburbs.
But this gets down to the current predicament with cities, especially in Europe, but really all around the world. Cars are getting bigger, and city centers aren’t. These bigger cars create more pollution, are more noisy, kill more pedestrians, cause more congestion, and take up more parking space. And this is happening when we need to move more people into cities and make them denser, not less dense, in order to make society more efficient in the face of climate change.
Lutz would like to see this trend reversed. He sees the arms race of larger cars as a symptom of humans seeing each other as competitors to distance and protect themselves from. And this attitude will not help us in the fight against climate change or the fight for better cities.
A reversal of the large car trend would lead to myriad societal benefits and could be paired with making cities more human-centric rather than car-centric. With car-centric cities, we surrender so much of our human space to vehicles that only get used for minutes a day. A smaller car is still a car, and it still takes up space and needs roads, but smaller cars fit better into the lives of city-dwellers than the huge land yachts which US and EU automakers are trending toward.
But he acknowledges that the Luvly O is better for intracity travel rather than for living outside a city and driving in. However, for some drivers who live in a nearby suburb/exurb – say, Lund to Malmö, two cities just 20km away – the Luvly could work and would certainly be easier to find parking for. And despite being a low population density country, Sweden still has an urbanization rate of 88% – higher than the US at 83%. So there are plenty of people in each country who could benefit from an urban-focused vehicle.
Lutz thinks that young city dwellers, who are increasingly tired of their cities being overrun by SUVs, are the perfect audience for Luvly. He wants to target cities with high levels of pollution and congestion and with significant numbers of urban commuters. These will largely start in Europe, though Lutz thinks there are young people in every city in the world who could be interested in a vehicle like this.
Yes, even in the US, where the stereotype goes that small cars won’t sell. And here I am, with a 2,800-pound car in the driveway, still wishing it were a bit smaller – so maybe he’s right.
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![The ticket bot cometh: cities are ticketing drivers that AI says are bad [update]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/06/volvo-bus-nova-cta-copy.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
In a high-tech move that we can all get behind and isn’t dystopian at all, the City of Barcelona is feeding camera data from its city buses into an advanced AI, but they swear they’re not using the footage to to issue tickets to bad drivers. Yet.
UPDATE 06DEC2025: the ticket bot cometh to Chicago.
Last month, the Chicago Transit Authority (CTA) contracted with Hayden AI to equip six of its transit buses with AI-powered license plate readers intended to target illegally parked vehicles in an area bound by North Avenue, Roosevelt Road, Lake Michigan and Ashland Avenue.
As with similar pilots in Barcelona and NYC, the Hayden AI technology captures information from vehicles illegally blocking bus and bike lanes, then submits its “findings” to a human reviewer for confirmation. If the reviewer agrees with the AI, they can issue a fine of $90 for parking in a bus lane, $250 for bike lane obstruction, $50 for parking in expired meters outside of the central business district, and $140 for personal vehicles parked in commercial loading zones.
Despite those hefty fines, Chicago Mayor Brandon Johnson is quick to point out that the goal of the program isn’t to generate revenue.
“Every Chicagoan deserves a transportation system that is safe, reliable, and efficient,” said Mayor Johnson, in a statement. “By keeping bus and bike lanes clear of illegally parked vehicles, the Smart Streets pilot helps us protect our most vulnerable road users while improving the daily commute for riders across the city.”
The official release makes no mention of the fact that Hayden AI’s system generated nearly $21 million in revenue for the city in just a few months, despite the fact that thousands of those ticketed weren’t doing anything wrong.
We wrote about some of these issues back in Jun. You can read that original article, below, and let us know what you think of Chicago’s “non-revenue” claims in the comments.
Barcelona and its Ring Roads Low Emission Zone have earned lots of fans by limiting ICE traffic in the city’s core. The city’s latest idea to promote mass transit is the deployment of an artificial intelligence system developed by Hayden AI for automatic enforcement of reserved lanes and stops to improve bus circulation – but while it seems to be working as intended, it’s raising entirely different questions.
“Bus lanes are designed to help deliver reliable, fast, and convenient public transport service. But private vehicles illegally using bus lanes make this impossible,” explains Laia Bonet, First Deputy Mayor, Area for Urban Planning, Ecological Transition, Urban Services and Housing at the Ajuntament de Barcelona. “We are excited to partner with Hayden AI to learn where these problems occur and how they are impacting our public transport service.”
Currently operating as a pilot program on the city’s H12 and D20 bus lines, the system uses cameras installed on the city’s electric buses to detect vehicles that commit static violations in the bus lanes and stops (read: stopping or parking where you shouldn’t). The Hayden AI system then analyses that data and provides statistical information on what it captures while the bus is driving along on its daily route.
Hayden AI says that, while it photographs and records video sequences and collects contextual information of the violation, its cameras do not record license plates or people and no penalties are being issued to drivers or owners of the vehicles.
So far so good, right? But it’s what happens once the six mont pilot is over that seems like it should be setting off alarm bells.
Big Brother Bus is watching
The footage is manually reviewed by a Transports Metropolitans de Barcelona (TMB) officer, who reportedly reviewed some 2,500 violations identified by AI in May alone. But, while the system isn’t being used to issue violations during the pilot program, it easily could.
And, in fact, it already has … and the AI f@#ked up royally.
AI writes thousands of bad tickets
When AI was given the ability to issue citations in New York City earlier this year, it wrote more than 290,000 tickets (that’s right: two-hundred and ninety thousand) in just three months, generating nearly $21 million in revenue for the city. The was just one problem: thousands of those drivers weren’t doing anything wrong.
What’s more, the fines generated by the AI powered cameras were supposed to be approved only after being verified by a human, but either that didn’t happen, or it did happen and the human operator in question wasn’t paying attention, or (maybe the worst possibility) the violations were mistakes or hallucinations, and the human checker couldn’t tell the difference.
In OpenAI’s tests of its newest o3 and o4-mini reasoning models, the company found the o3 model hallucinated 33% of the time during its PersonQA tests, in which the bot is asked questions about public figures. When asked short fact-based questions in the company’s SimpleQA tests, OpenAI said o3 hallucinated 51% of the time. The o4-mini model fared even worse: It hallucinated 41% of the time during the PersonQA test and 79% of the time in the SimpleQA test, though OpenAI said its worse performance was expected as it is a smaller model designed to be faster. OpenAI’s latest update to ChatGPT, GPT-4.5, hallucinates less than its o3 and o4-mini models. The company said when GPT-4.5 was released in February the model has a hallucination rate of 37.1% for its SimpleQA test.
I don’t know about you guys, but if we had a local traffic cop that got it wrong 33% of the time (at best), I’d be surprised if they kept their job for very long. But AI? AI has a multibillion dollar hype train and armies of undereducated believers talking about singularities and building themselves blonde robots with boobs. And once the AI starts issuing tickets to the AI that’s driving your robotaxi, it can just call its buddy AI the bank to send over your money. No human necessary, at any point, and the economy keeps on humming.
But, like – I’m sure that’s fine. Embrace the future and all that … right?
SOURCES: Hayden AI, via Chicago Sun Times, Forbes, Motorpasión.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
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The Japanese agriculture equipment experts Kubota are partnering with Norwegian tech startup Kilter to co-develop, pilot, and promote the new Kilter AX-1 ultra high-precision weeding robot across Europe.
The collaboration will initially target Kubota’s vegetable growing customers in Germany and the Netherlands, specifically farmers growing spinach, salad lettuces, herbs, celeriac, and strawberries who hope to benefit of higher yields and crop quality while cutting the use of chemical pesticides to an absolute minimum.
To accomplish those goals, the Kilter AX-1 uses a patented tech package it calls “Single Drop Technology.” Single Drop Technology combines AI weed recognition and ~6 mm placement accuracy to deliver micro-doses directly to weeds, protecting the crop and minimizing the impact to the surrounding soil.
Getting that 6 mm droplet application wasn’t easy. “You can’t buy a field-ready droplet applicator off the shelf,” Anders Brevik, CEO of Kilter, told AgTechNavigator. “We had to design one that survives years of dust, vibration, temperature swings, and long operating days, while keeping droplet size, timing, and placement consistent. That takes deep agronomy knowledge, a lot of engineering, and thousands of hours of field testing.”
Kilter says growers can reduce herbicide use by up to 95% by adopting the new AX-1, shifting selectivity from chemistry to smart application.
Kubota Europe’s Smart Farming Solutions Division, launched back in 2024, is working with the company’s European dealer network to train up sales staff and integrate the Kilter robot into Kubota’s broader farm solutions portfolio. There’s no word, yet, on pricing or if/when we’ll get the Kilter in North America.
Electrek’s Take
Kubota has been bringing literal tons of electrified and autonomous ag solutions to shows like CES for the past few years, and they’ve made significant waves there. With partnerships that take the sustainability push beyond decarbonization and into the realms of de-chemicalizing (that’s a word) and pro-pollenatoring (another word), they’re making real steps towards a more sustainable future for agriculture.
SOURCES | IMAGES: Kilter, AgTechNavigator.
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![The future of electric farming is taking shape at John Deere [video]](https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2025/12/john-deere-electric.jpg?resize=1200,628&quality=82&strip=all&ssl=1)
Energy independence and cost control are top of mind for farmers, and more companies are rolling out electric equipment that can be charged by solar, wind, or even on-farm biogas. With the debut of its latest next-generation electric tractor at Agritechnica last month, John Deere is signaling that it intends to lead that revolution.
John Deere says the E-Power electric tractor prototypes that it’s been quietly teasing since 2022 will be as quiet as a car, as easy to drive as a golf cart, and require minimal upkeep – and all while providing the same performance as the company’s beloved diesel tractors.
“Our goal with the E-Power tractor is to ensure it performs the same jobs as its diesel counterparts and works with the same implements, while unlocking incremental value,” explains Derek Muller, business manager for battery electric vehicle systems at John Deere. “Through our electric lineup, we’ll look to reduce operational and maintenance costs, deliver powerful and reliable performance, and intuitive operation.”
The latest electric John Deere tractor prototype, recently unveiled at Agritechnica, is equipped with a 100 hp drive motor and two, additional motors. One 130 continuous hp electric motor for the PTO, and a third for the hydraulic pump. They’ll draw power from up to five KREISEL li-ion battery packs, allowing customers significant pricing flexibility based on their ability to determine how much power and run time they need (and are willing to pay for) to get their jobs done.
Electric John Deere tractor
The customization will go well beyond just battery size. Deere plans to offer customers a number of different tractor and equipment options, and keep costs competitive by basing them on a vehicle common architecture.
“John Deere aims to develop a single electric concept that customers can configure to their own needs,” writes Bob Karsten, at Future Farming. “Buyers will be able to choose the number of batteries (up to five, totalling 195 kWh), the axle type (narrow or wide track), and the cab (either an orchard cab or the familiar 5M cab). In essence, buyers select their preferred battery capacity. With the largest battery (195 kWh), the tractor can operate for eight hours. The target is to enable fast charging up to 80% in 30 minutes.”
Deere revealed one version of that upcoming electric tractor (above) at Agritechnica last week, but despite being an early prototype, it’s a fully functional piece that’s already seen duty with some of John Deere’s most trusted customers.
- Daniel, an orchard customer from California, said his experience with the electric tractor led him to believe it could help ease training new operators, “I do think the tractor is much easier for drivers to understand it and to drive it. It would take less time to teach them [operators] how to use it.”
- Tyler, a vineyard customer in California, believes that a new electric tractor could help his operation meet its sustainability goals, “When we look at our carbon footprint, greenhouse gas emissions, we want to try and reduce those as we run our equipment to farm our vineyards, we want to be conscious of the community at large.”
There’s no official word yet on when the new John Deere electric tractor platform will start reaching customers, but Big Green’s recent purchase of battery manufacturer KREISEL and its continued push into more global markets means that it can’t afford to take things slow.
You can check out a quick, virtual walkaround of John Deere’s E-Power electric tractor concept in this (admittedly older) video released around the ACT Expo, and expect more details and possible configurations at the upcoming CON/AGExpo conference in March.
John Deere E-Power configurations
SOURCE | IMAGES: John Deere.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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