From GE to Siemens, the wind energy industry hopes billions in losses are about to end
MOUNT STORM, WEST VIRGINIA – AUGUST 22: Turbines from the Mount Storm Wind Farm stand in the distance behind the Dominion Mount Storm power station August 22, 2022 in Mount Storm, West Virginia. The wind farm includes 132 2-megawatt Gamesa G80 wind turbines along 12 miles of the Allegheny Front. (Photo by Chip Somodevilla/Getty Images)
Chip Somodevilla | Getty Images News | Getty Images
It’s been a tough couple of years for the U.S. wind energy industry. Despite mounting pressure to combat climate change by transitioning to renewable sources, a confluence of factors disrupted supply chains and upended the economics of project financing. Rising inflation and interest rates, the war in Ukraine, and reduced tax incentives have plagued wind turbine manufacturers and developers of both land-based and offshore wind projects.
Nonetheless, today there’s an air of optimism within the industry, driven in large part by billions of dollars in new tax credits and subsidies toward clean energy investments included in the Biden administration’s Inflation Reduction Act. Although 2023 is expected to remain sluggish, GE Renewable Energy, Siemens Energy and Vestas Wind Systems, the leading makers of wind turbines — outside of China, which has built the world’s largest wind energy infrastructure — and their suppliers are banking on growth over the next decade, particularly in the nascent offshore wind niche.
“The wind energy market is stuck in this very strange paradox right now,” said Aaron Barr, an industry analyst at Wood Mackenzie. “We have the best long-term climate policy certainty ever, across all the largest markets, but we’re struggling through a period where the whole industry, particularly the supply chain, has been hit by issues that have culminated in destroying profit margins and running many of the top OEMs [original equipment manufacturers] and their component vendors into negative profitability territory.”
Barr pointed to turbines that were sold to project developers back in the 2020-21 timeframe, when OEMs’ capital expenditures and pricing had been steadily declining. Then, over the last two years, as it came time to deliver the turbines, “the costs of raw materials, specialized logistics and labor skyrocketed through the roof, which has left those OEMs holding the bag on profitability,” Barr said.
And it’s a hefty bag. Last November, Siemens Gamesa (since absorbed into Siemens Energy) reported a net loss of more than $943.48 million for its fiscal year that ended September 30. In a November interview with CNBC’s “Squawk Box Europe,” CEO Christian Bruch said there were “challenges in wind,” especially when it came to supply chains.
In January, three months after GE announced it was laying off 20% of its U.S. onshore wind workforce, GE Renewable Energy posted a loss of $2.24 billion for 2022, compared to a decline of $795 million the previous year. Even so, CEO Larry Culp expressed a sanguine tone when speaking with analysts. “While the demand drop due to the [production tax credit] lapse significantly impacted our renewables results in 2022, the Inflation Reduction Act is a real game-changer for us and the industry going forward,” he said.
In early February, Vestas reported a 369% drop in operating profit for 2022, which it attributed to geopolitical uncertainty, high inflation and supply chain constraints. The turbine manufacturer recorded a EBIT loss of more than $1.2 billion last year, compared to about a $456 million gain in 2021.
The wind market’s paradox was further revealed in recent quarterly numbers from the American Clean Power Association, which represents companies in the U.S. renewables industry. The fourth quarter of 2022 was the year’s best, as wind, solar and battery storage sectors installed 9.6 gigawatts (GW) of utility-scale clean energy capacity, enough to power two million homes. And yet, it was the lowest fourth quarter since 2019.
For all of 2022, the industry installed 25.1 GW of renewables capacity, according to the ACP, marking a $35-billion capital investment — but that marked a 16% decline from the record year in 2021 and a 12% decline from 2020. Focusing solely on wind energy, there was a similar good news-bad news conundrum. Land-based wind ended 2022 with its strongest quarter, commissioning 4 GW of new projects. Even so, the ACP said, the total of 8.5 GW installed for the full year reflected a 37% year-over-year drop, mostly due to the declining value of the production tax credit, which expired for new projects at the end of 2021.
The IRA, however, reestablishes the PTC and offers other attractive incentives to the wind industry, and in total, it is estimated that the IRA will drive investment of nearly $369 billion in clean energy and climate priorities, according to the ACP. In an update released Monday morning, the trade group says that’s already taking place, in the form of more than $150 billion in capital investment for utility-scale clean energy projects and manufacturing facilities in the past nine months, more than was invested in total between 2017 and 2021. Since August, the new report noted, 48 renewable energy facilities have been launched, expanded or reopened, including 10 wind manufacturing facilities.
Wind manufacturing in the U.S. coming back
There are nearly 72,000 utility-scale wind turbines installed in the U.S., almost every one of them land-based, generating about 140 GW of energy or about 9% of the nation’s electricity. Many of them are produced by an increasingly complex domestic wind energy supply chain, steadily built up since the early 1980s, centered around turbine towers, blades and nacelles (housing atop towers that contain drivetrains), plus the myriad components required to assemble each one.
The industry’s supply chain disruptions resulted in reduced demand for new land-based turbine orders, forcing manufacturers to ramp down their operations, said Patrick Gilman, program manager for the U.S. Department of Energy’s Wind Energy Technologies Office. Yet those doldrums appear to be subsiding.
“Now that the IRA has passed and we have long-term policy certainty for basically the next decade, OEMs are either reopening or spinning back up mothballed factories, announcing new facilities and otherwise expanding production,” Gilman said, referring to the nation’s fairly mature land-based supply chain. Indeed, in early February, Siemens announced plans to reopen two turbine component factories that it had mothballed last year, adding that the IRA had sparked a pick up in demand.
Comparatively, the U.S. offshore wind industry is just ramping up after years of delays in permitting, environmental approvals and power purchasing agreements with utilities that buy wind energy. To help catapult the sector, in March 2021, the Biden administration set a goal of deploying 30 GW of offshore wind energy by 2030.
To date, there are only seven operational offshore wind turbines in the U.S., five off the coast of Block Island in Rhode Island and two off Virginia Beach, a Dominion Energy project that ultimately will feature 176 turbines. By comparison, elsewhere worldwide there were 246 offshore wind farms in operation at the end of last year — 134 in Asia and 112 in Europe — translating to 54.9 GW of energy spun from thousands of turbines, according to World Forum Offshore Wind.
The Orsted Block Island Wind Farm in this aerial photograph taken above the water off Block Island, Rhode Island.
Eric Thayer | Bloomberg | Getty Images
There is currently one offshore wind farm under construction in the U.S., Vineyard Wind 1, 35 miles off the coast of Massachusetts. The project is jointly owned by Copenhagen Infrastructure Partners and Iberdrola, through a subsidiary of Avangrid Renewables, and GE will supply 62 Haliade-X turbines. With an estimated price tag of $3.5 billion, Vineyard Wind will begin generating power late this year, and when completed in 2024 will annually produce 800 MW of electricity. In the meantime, there are 17 other offshore wind projects on the East Coast in various stages of development.
GE’s turbines for Vineyard Wind, along with most of the project’s major components, are being exported from production facilities in Europe. Yet if that and other offshore wind farms are to meet the White House’s 2030 goal, it will require the rapid build-out of a U.S.-based manufacturing supply chain and at least $22.4 billion in investments between now and then, according to a report published in January by the National Renewable Energy Laboratory, the Business Network for Offshore Wind and other partners.
The supply chain would include building 34 new manufacturing facilities, including specialized ports and vessels. If individual states and companies leverage their existing manufacturing capabilities in sectors such as land-based wind energy, oil and gas, and shipbuilding, the report said, this effort would generate significant workforce and economic benefits throughout the country, not just in coastal locations.
In anticipation of the East Coast offshore projects gaining momentum, Vestas, Siemens and GE each recently announced plans to build new turbine component factories in New York and New Jersey, though contingent upon securing orders and receiving state and federal funding. And as the prospects of building wind farms in deep waters off Maine, New Hampshire, Gulf Coast states, California and Oregon — in which conventional fixed-bottom offshore turbines are not feasible — the federal government is coordinating with OEMs to develop floating offshore turbines.
Last fall, the Biden administration initiated the Floating Offshore Wind Shot, which seeks to reduce the cost of this emerging innovation by more than 70% and deploy 15 GW by 2035. “We see floating offshore wind as one of the clean energy technologies with the most upside potential for deployment in the coming decades,” said U.S. Secretary of Energy Jennifer M. Granholm at a related summit in February.
By and large, the U.S. wind energy industry is in good shape, if the short-term economic issues can be overcome. “It just has to get over this speed bump, most of which is driven by supply chain issues,” said Wood Mackenzie’s Barr. “If all the players involved can make it through the end of this year, we think the future is bright for the industry.”
The stakes are high. “To be crystal clear,” Bruch told CNBC back in November, “energy transition without wind energy does not work.”
Mark Kay’s iconic Pink Cadillac awards are driving into the future for 2025. The company’s first-ever electric Pink Cadillac OPTIQ made its debut during the Mary Kay annual Seminar in Charlotte this weekend, symbolizing a “recharged vision” for the future of the popular brand.
Pioneers in monetizing friendships female empowerment and entrepreneurship, the Pink Cadillac is considered one the most coveted symbols of achievement for Mary Kay sales reps, signifying not just great sales (GM Authority reported that it took ~$102,000 in annual sales to qualify back in 2001), but also leadership, a history of mentoring others, and a sustained reputation of excellence among their peers.
The women you see behind the wheel of the Pink Cadillac are the real deal, in other words, and the big Caddy really does mean something to people in the know.
The iconic pink Cadillac was born in 1968 when Mary Kay Ash purchased a Cadillac Coupe De Ville from a Dallas dealership and promptly had it painted to match the pale pink Mary Kay lip and eye palette. General Motors later named the color Mary Kay Pink Pearl, and the shade is exclusive to Mary Kay.
MARY KAY
Now, the Pink Cadillac is going to stand for environmental sustainability, too, enabling Mary Kay’s top performers to set yet another positive example for anyone aspiring to their success.
“For decades, the Mary Kay pink Cadillac has symbolized accomplishment, aspiration, and the power of recognition,” said Ryan Rogers, Chief Executive Officer of Mary Kay. “With the introduction of the all-electric OPTIQ, we’re honoring that iconic legacy while driving into a transformative future—one grounded in our commitment to sustainability and dedication to inspiring and celebrating the achievements of our independent sales force for generations to come.”
Mary Kay announced its new Pink Cadillac with this video, below.
Same Legacy, New Energy
“The legacy continues with the new, all-electric (and still very pink) Cadillac Otiq [sic],” reads the official Mary Kay copy on YouTube. “The Optiq remains instantly recognizable with the pink pearl exterior, while modernizing with sleek, cutting-edge features. In addition, this vehicle showcases our commitment and dedication to sustainability by reducing our carbon footprint while continuing to inspire.”
Speaking of inspiration, I can’t hardly hear the words “Pink Cadillac” without thinking of the song. But, since “Bruce Springsteen” has become something of a trigger word for the MAGA snowflakes in the audience, I’ll post a different, but similarly great song about rose-tinted GM flagships from Dope Lemon. You can let me know what you think of it in the comments.
As ever, the Cadillac is not a “gift,” per se – but typically takes the form of a two year lease paid for by Mary Kay. No word yet on what the exact shape and form the OPTIQ deal will take.
Electrek’s Take
Whatever you might think of MLMs or businesses like Amway, Avon, or Mary Kay, they play a big part in the social dramas of hundreds (if not thousands) of neighborhoods and online communities. The people at the top are influential, and the people “below” them genuinely try to emulate them and follow their lead.
Thanks to Mary Kay, that might soon mean a decision to buy an electric vehicle – and that result would be a win for everyone.
SOURCE | IMAGES: Mary Kay.
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RBW, a British handcrafted electric car manufacturer, brought its cute little Roadster out to Santa Monica and invited us up for a drive.
RBW has built cars in the UK for a few years now, but is about to set up US manufacturing in Virginia. Along with that comes a version of its Roadster modified for the US market, and we got a sneak peek with a short drive in Santa Monica.
The RBW Roadster is a small, hand-built, retro-style EV, meant as a modern take on British classics. But it’s not an actual classic itself – it’s a newly-built vehicle, with a new body, modern safety features, and even some electronics, like CarPlay and Android Auto (but not much else – there’s no huge, cockpit-defining screen, just a 9″ one, with retro gauges in front of the driver. But it does have a backup camera!).
Our drive was short, just a quick trip up and down the most trafficky part of Pacific Coast Highway in Santa Monica, without much chance to really stretch the vehicle’s legs. So we can’t verify range or tell you how it handles on the limits, but we can tell you about the basic controls and feel of the vehicle.
On a mostly smooth road, the car offered a comfortable ride dynamic. We didn’t get a sense of chassis noise because the top was down (which I surmised was an intentional effort by the company – I’ve used the same trick when showing off my car before).
The steering is tight and has a good weight to it, and the retro-style steering wheel felt great in my hands.
Of particular interest to me, as a long-time EV driver, is how the throttle pedal is tuned. Lots of EVs add some intentional delay or smoothing to throttle inputs, which ends up making the pedal feel mushy and indirect, reducing the control you have over the vehicle.
For reference, the cars I drive most often are the Tesla Roadster and Model 3, which both have excellent direct pedal feel.
And I’m happy to report that the RBW Roadster’s throttle pedal feels very similar to the cars I love to drive. The car feels quick, and responds exactly to what I want it to do, when I want it to do it. But it’s not excessively “punchy” like some of the more absurdly-powered EVs can be (like the Tesla Model S Plaid or the Macan Turbo S).
It does not, however, have off-throttle regenerative braking, aka one-pedal driving. Pressing the brake pedal engages regen, but letting off the throttle lets you simply coast. I personally prefer one-pedal driving, but one consideration RBW had is that since the car does not have traction control, regenerative braking on the rear axle (where the motor is) could potentially present a safety issue on slippery roads. So, fair enough I guess, but I still do prefer one pedal.
Speaking of pedals, the brake pedal was placed quite far from the accelerator. This is a plus and a minus – a minus because it’s quite different from most vehicles these days, where the pedals are placed closer, for ease of reaching them with your right foot. A plus because higher separation might reduce the chance of “crossing the pedals” and accidentally pressing both with the same foot in an emergency situation, and because it enables left-foot braking, which is generally better for performance driving… in the hands of a trained driver, anyway.
That said, this isn’t exactly a performance car. It’s fun, it’s responsive, but it’s not powerful. The version we tested had a 0-60 time of only around 9 seconds, so it didn’t give you the “throw your head back” feeling that so many EVs on the road these days do. It’s responsive, but not fast.
RBW says the American version will have more motor power than the UK version, but it’s still trying to figure out exactly how to tune it. This should bring 0-60 times down by about a second. But we can’t help but think that it would be nice with even a little more power than that, which we think should be possible given the car’s 50kWh battery and ~2,900lb weight, specs that are similar to my similarly-sized Tesla Roadster (as you can see below – along with the GT version of the RBW, on the right).
Here’s an issue: all the specs we were given seem extremely fluid. While talking to the company, I got several different numbers for any given specification. It seems to me like the company is still figuring out exactly what changes it will make for its US models.
This is somewhat to be expected of a small, hand-built manufacturer, especially since buyers can ask for certain modifications or personalizations (seat height, for example, which is important in a small car like this). But it does make it tough to write an article about it.
Nevertheless, the car drives well, and RBW seems to have gotten a lot right about the dynamics of the vehicle. It executes well on its goal – a fun, small British-style roadster, a great weekend car for those who have the means.
As for the means, the RBW Roadster will start in the $140-150k range, so it’s not cheap. But if you’re looking for something like this, it’s just about the only game in town, and it’s a good execution of the feel of a nimble roadster for weekend cruising.
RBW is currently taking $1,000 reservations for 2026 builds, and you can have a look at configurations (paint, roof, interior, wheels) over on its website.
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Canadian startup Beachman has just unveiled its latest electric two-wheeler, the ’64, a vintage-styled electric motorcycle that looks like it rolled straight out of the 1960s. With throwback café racer design and a respectable top speed of 45 mph (72 km/h), it’s a slick little ride with a curious twist: it calls itself an e-bike.
It’s not just a casual reference, but it’s baked into the name. The full model name on Beachman’s website is the ’64 E-Bike.
While I’d generally be inclined to give them the benefit of the doubt, since many motorcyclists refer to electric motorcycles as “e-bikes” and the term has a broad definition in colloquial usage, the company is obviously casting more in the “electric bicycle” end of the spectrum. They even say on their website that it is “rideable as either a Class II E-Bike or a Registered Moped (in most states).”
Despite lacking pedals entirely – and clearly designed more like a lightweight electric motorcycle – the Beachman ’64 comes with a selectable “E-Bike Mode” that limits it to 20 mph (32 km/h). The implication? That riders can use this obvious motorcycle in bike lanes like a Class 2 e-bike. Legally speaking, that’s a stretch, to put it mildly. In fact, I’m not currently aware of any state where that’s explicitly legal, though it could probably pass in many states due to the current state of enforcement we usually see.
According to Beachman, the ’64 has three ride modes:
- E-Bike Mode: 20 mph (32 km/h) top speed, which the company says is “perfect for bike lanes.”
- Moped Mode: 30 mph (48 km/h) top speed, which does match legal definitions for mopeds in some jurisdictions, even without pedals.
- Off-Road Mode: 45 mph (72 km/h) top speed, no pretense – just a motorcycle.
In practice, I don’t think it’s a stretch of the imagination to assume that most riders will likely keep it in Off-Road Mode, where the bike delivers its full 3,000W performance and offers the most fun. And specced with decently large batteries, it could actually do some modest commuting, even at higher speeds. The ’64 comes with a removable 2.88 kWh battery (or optional 3.6 kWh upgrade), and range is estimated at 55–70 miles, depending on configuration. It charges to 80% in three hours and even features regenerative braking.
The company leans heavily on its “timeless design” messaging, and to their credit, the ’64 nails the aesthetic. It looks great. The frame, tank, and seat all channel classic motorcycle vibes while skipping the modern digital overload – no apps or touchscreens here. Just a clean, simple throttle and some retro charm.
But for all the cool factor, the classification confusion raises eyebrows. Calling a 45 mph, pedal-less motorcycle an “e-bike” in any meaningful legal sense is a misfire. Some states allow low-speed mopeds in bike lanes, but others draw the line at motorized vehicles without pedals. The ’64 might get away with it in limited cases, but most jurisdictions will (rightfully) require it to be registered and insured as a motor vehicle. And it’s unclear if explaining to the officer, “But I had it in 20 mph mode…” will help much on the side of the road.
Still, Beachman is aiming at a particular rider who wants motorcycle style and speed without all the baggage. With a starting price of $4,800, the ’64 could be an appealing step-up for e-bike riders looking to graduate into something faster without committing to a full-sized gas bike.
Just don’t expect to blend in on the bike path.
Electrek’s Take
Look: The bike looks fantastic and probably rides well, but come on, it’s a 230 lb (105 kg) motorcycle.
Let’s stop calling every throttle-only EV an e-bike just because it’s got two wheels, a battery, and a button that neuters it to 20 mph. This has gotten silly. You built a great-looking bike. But it’s a bike in the way a motorcycle rider refers to his “bike.” It’s not a bicycle, and it’s not a bike lane vehicle any more than a Sur Ron is. At least not if you respect your fellow two-wheel riders around you.
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