Last year, a truck undertook a series of journeys across the Brenner Pass, a high-altitude route linking Italy and Austria that plays an important role in the transportation of goods in Europe.
So far, so normal. This vehicle, however, was different: A hydrogen-powered prototype, it used fuel cells and, according to manufacturer Daimler Truck, emitted nothing but water vapor.
In a statement issued in November, the business said it was planning further tests of its Mercedes-Benz GenH2 Truck in mountainous areas.
“The development goal is a range of 1,000 kilometers [a little over 621 miles] and more,” the firm said, adding that it was targeting series production in the second half of the 2020s.
Daimler Truck’s tests, which are ongoing, represent just one example of how companies involved in the freight sector are looking at hydrogen.
Others include Volvo Trucks. In Sept. 2022, it said it would begin testing fuel cell electric trucks in what it called “commercial traffic” from 2025.
“Hydrogen-powered fuel cell electric trucks will be especially suitable for long distance and heavy, energy-demanding assignments,” the business, which is part of the larger Volvo Group, said.
“They could also be an option in countries where battery charging possibilities are limited,” it added.
In a sign of how collaboration could be key to the development of hydrogen powered mobility, Daimler Truck and the Volvo Group have also set up cellcentric, a joint venture focused on the manufacture of fuel cells.
The above moves come at a time when plans are being made to reduce overall transport-related emissions, including those from larger vehicles crucial to the freight industry.
The U.K., for example, has said it wants all new heavy goods vehicles there to be zero emission by 2040.
Over in the U.S., California is aiming for half of all heavy-duty truck sales in the state to be fully electric by 2035.
Elsewhere, the European Commission, the EU’s executive branch, is looking to toughen up CO2 emissions standards for heavy duty vehicles like trucks.
It says this category of vehicle — which also includes long-distance and city buses — accounts for over 25% of greenhouse gas emissions from road transport within the bloc, and more than 6% of total GHG emissions there.
With major economies planning for a future centered around low and zero-emission technologies, efforts to decarbonize the freight sector will have to be ramped up.
It’s therefore no surprise that alongside hydrogen, battery electric vehicles are also being considered for trucking.
These include the Tesla Semi, Daimler Truck’s Mercedes-Benz eActros and the Volvo FH Electric. Other companies like Scania and DAF are also operating in the battery electric space.
A range of options
When it comes to the road based transportation of goods, the question of whether one technology will become dominant is an open one.
Jonathan Walker is head of cities and infrastructure policy at trade body Logistics UK.
Citing the example of firms operating van fleets traveling “relatively limited ranges in their day to day operations,” he told CNBC that “quite a significant shift … towards electric vans” was being seen.
“Clearly, electric works very well for that sort of … urban operation,” he added, before noting that question marks still remained when it came to “the big, long distance routes.”
“We know battery technology is coming along, but hydrogen … offers the closest comparator to diesel currently, so we believe, at least in the short to medium term, it will be a mixture.”
Other organizations trying to sketch out how the decarbonization of vehicles involved in the sector will develop include Brussels-based campaign group Transport & Environment.
“For two-thirds of road freight activity under 400 km, battery electric trucks are the most-competitive technology and are soon going to reach cost parity with conventional diesel trucks from a total cost of ownership (TCO) perspective,” it says.
“Which zero-emission technology out of battery electric and hydrogen will prevail in the long-haul segment is less certain,” T&E adds.
“Battery electric long-haul trucks are likely to be more cost-effective and more energy efficient, whereas hydrogen fuel cell trucks may offer increased flexibility in terms of refuelling and may be better suited to certain niche applications.”
Hydrogen’s challenges
Described by the International Energy Agency as a “versatile energy carrier,” hydrogen has a diverse range of applications and can be used in a wide range of industries.
One method of producing hydrogen involves electrolysis, a process through which an electric current splits water into oxygen and hydrogen.
Some call the resulting hydrogen “green” or “renewable” if the electricity used in the process comes from renewable energy installations like wind or solar farms.
Today, the vast majority of hydrogen generation is still based on fossil fuels.
“If you look at hydrogen, for example, as a country we need to decide what it is we want to use hydrogen for,” Walker said.
He added that there were discussions “about using hydrogen for heating, using it for the railways, using it for road transport, obviously there’s a demand for hydrogen in the chemical sector.”
“But that that needs to be determined as a country, because, you know, while hydrogen is plentiful, it’s also kind of costly, and not without its own environmental issues to produce it.”
Infrastructure key
Regardless of what technology comes out on top, one thing is certain: An extensive network for refueling and recharging hydrogen fuel cell or battery electric vehicles will be required if these vehicles are to gain any sort of foothold within the sector.
Logistics UK’s Walker told CNBC that this didn’t exist today, and stressed the importance of creating one.
“You need that resilience in the network to ensure that, actually, if a vehicle is suddenly … running out of range, through no fault of the driver, they are able to go and refuel quickly and continue their journey.”
Change on that front appears to be coming. Within the EU, for example, efforts are being made to create the conditions that would enable hydrogen trucks to travel long distances.
In March 2023, the European Commission welcomed a provisional agreement between the European Parliament and Council of the EU on the deployment of “sufficient alternative fuels infrastructure.”
The agreement contains targets related to charging stations for heavy-duty EVs and hydrogen cars and lorries.
Elsewhere, Element 2, which is based in the north of England, says it’s building a “national network of hydrogen refuelling stations … across the UK [which has left the EU] and Ireland.”
The future
As well as being used in road-based vehicles, hydrogen could also have a role to play in rail freight, with big businesses like Alstom and Engie working on fuel cell projects.
Looking ahead, Logistics UK’s Walker stressed the importance of pushing ahead with “trials of both battery electric and hydrogen HGVs for longer distance freight journeys.”
These trials, he added, needed to be “conducted swiftly, effectively and with regular reporting so the industry can … keep abreast of what is being learned.”
If trials showed a particular technology was proving “really promising” then this would in turn give industry “the confidence to work with manufacturers to invest in new technology.”
“And we will hopefully see a sort of virtuous circle of investment by the industry, [which] requires greater investment in infrastructure. And those two things go hand in hand.”
Portable power station specialist EcoFlow is kicking off its third annual Member’s Festival this month and is offering a unique new rewards program to those who become EcoFlow members. The 2025 EcoFlow Member’s Festival will offer savings of up to 65% for its participating customers, and a portion of those funds will be allocated toward rescue power solutions for communities around the globe through the company’s “Power for All” fund.
EcoFlow remains one of the industry leaders in portable power solutions and continues to trek forward in its vision to power a new tech-driven, eco-conscious future. Per its website:
Our mission from day one is to provide smart and eco-friendly energy solutions for individuals, families, and society at large. We are, were, and will continue to be a reliable and trusted energy companion for users around the world.
To achieve such goals, EcoFlow has continued to expand its portfolio of sustainable energy solutions to its community members, including portable power stations, solar generators, and mountable solar panels. While EcoFlow is doing plenty to support its growing customer base, it has expanded its reach by giving back to disaster-affected communities by helping bolster global disaster response efforts the best way it knows how– with portable power solutions.
Source: EcoFlow
EcoFlow and its members look to provide “Power for All”
Since 2023, EcoFlow has collaborated with organizations worldwide as part of its “Power for All” mission. This initiative aims to ensure access to reliable and timely power to disaster-affected communities across the globe, including rescue agencies, affected hospitals, and shelters, to support rescue and recovery efforts.
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This fund most recently provided aid for communities affected by the recent Los Angeles wildfires, assistance to the Special Forces Charitable Trust (SFCT) in North Carolina following severe hurricanes, and support for non-profits engaged in hurricane preparedness in Florida and the Gulf Coast. Per Jodi Burns, CEO of the Special Forces Charitable Trust:
In the wake of devastating storms in Western North Carolina, reliable power was a critical need for the families we serve. Thanks to EcoFlow’s generous donation of generators, we were able to provide immediate relief, ensuring these families and their communities had access to power when they needed it most. We are so impressed with EcoFlow’s commitment to disaster response through their ‘Power for All’ program. It has made a tangible impact, and we are deeply grateful for their support and partnership in helping these families recover and rebuild.
In 2024, the US experienced 27 weather and climate events, each causing losses exceeding $1 billion, marking the second-highest annual total on record, according to National Centers for Environmental Information. The increasing frequency and severity of natural disasters underscore the critical need for reliable and timely power solutions during emergencies, much like EcoFlow and its members are helping provide through the “Power For All” initiative.
To support new and existing EcoFlow members, the company is celebrating its third annual Member’s Festival throughout April to offer a do-not-miss discount on its products and donate a portion of all sales to the “Power for All” fund to provide rescue power to those in need in the future. Learn how it all works below.
Source: EcoFlow
Save big and give back during the 2025 Member’s Festival
As of April 1st, you can now sign up to become an EcoFlow member to participate in the company’s exclusive 2025 Member Festival.
As a member, you can earn “EcoFlow Power Points” by completing tasks like registration, referrals, and product purchases and tracking your individual efforts toward disaster preparedness and recovery.
Beginning April 4, EcoFlow members will also be able to take advantage of exclusive discounts of up to 65% off select portable power stations, including the DELTA Pro Ultra, DELTA Pro 3, DELTA 2 Max, DELTA 3 Plus, RIVER 3 Plus, and more. However, these sale prices only last through April 25, so you’ll want to move quickly!
Click here to learn more about EcoFlow’s “Power for All” campaign. To register for EcoFlow’s 2025 Member Festival in the US, visit the EcoFlow website. To register as a member in Canada, visit here.
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Tesla is losing another top talent: its long-time head of software, David Lau, has reportedly told co-workers that he is exiting the automaker.
Tesla changed how the entire auto industry looks at software.
Before Tesla, it was an afterthought; user interfaces were rudimentary, and you had to go to a dealership to get a software update on your systems.
When Tesla launched the Model S in 2012, it all changed. Your car would get better through software updates like your phone, the large center display was responsive with a UI that actually made sense and was closer to an iPad experience than a car.
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Tesla also integrated its software into its retail experience, service, and manufacturing.
David Lau deserves a lot of the credit for that.
He joined Tesla in 2012 as a senior manager of firmware engineering and quickly rose through the ranks. By 2014, he was promoted to director of firmware engineering and system integration, and in 2017, he became Vice President of software.
Lau listed the responsibilities of his team on his LinkedIn:
Vehicle Software:
Firmware for the powertrain, traction/stability control, HV electronics, battery management, and body control systems
UI software and underlying Embedded Linux platforms
Navigation and routing
iOS and Android Mobile apps
Distributed Systems:
Server-side software and infrastructure that provides telemetry, diagnostics, over-the-air updates, and configuration/lifecycle management
Data engineering and analytics platforms that power technical and business insights for an increasingly diverse set of customers across the company
Diagnostic tools and fleet management, Manufacturing and Automation:
Automation controls (PLC, robot)
Server-side manufacturing execution systems that power all of Tesla’s production operations
Product Security and Red Team for software, services, and systems across Tesla
Bloomberg reported today that Lau told his team he is leaving Tesla. The report didn’t include reasons for his stepping down.
Electrek’s Take
Twelve years at any company is a great run. At Tesla, it’s heroic. Congrats, David, on a great run. You undoubtedly had a significant impact on Tesla and software advancements in the broader auto industry.
He is another significant loss for Tesla, which has been losing a lot of top talent following a big wave of layoffs around this time last year.
I wonder who will take over. Michael Rizkalla, senior director of software engineering and vehicle firmware, is one of the most senior software engineers after Lau. He has been at Tesla for 7 years, and Tesla likes to promote within rather than hire outsiders.
There are also a lot of senior software execs working on AI at Tesla. Musk has been favoring them lately and he could fold Lau’s responsibilities under them.
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Kia’s electric SUVs are taking over. The EV3 is the best-selling retail EV in the UK this year, giving Kia its strongest sales start since it arrived 34 years ago. And it’s not just in the UK. Kia just had its best first quarter globally since it started selling cars in 1962.
Kia EV3 is the best-selling EV in the UK through March
In March, Kia sold a record nearly 20,000 vehicles in the UK, making it the fourth best-selling brand. It was also the second top-seller of electrified vehicles (EVs, PHEVs, and HEVs), accounting for over 55% of sales.
The EV3 remained the best-selling retail EV in the UK last month. Including the EV6, three-row EV9, and Niro EV, electric vehicles represented 21% of Kia’s UK sales in March.
Kia said the EV3 “started with a bang” in January, darting out as the UK’s most popular EV in retail sales. Through March, Kia’s electric SUV has held on to the crown. With the EV3 rolling out, Kia sold over 7,000 electric cars through March, nearly 50% more than in Q1 2024.
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The EV3 was the best-selling retail EV in the UK in the first quarter and the fourth best-selling EV overall, including commercial vehicles.
Kia EV3 Air 91.48 kWh in Frost Blue (Source: Kia UK)
Starting at £33,005 ($42,500), Kia said it’s the “brand’s most affordable EV yet.” It’s available with two battery packs, 58.3 kWh or 81.48 kWh, good for 430 km (270 miles) and 599 km (375 miles) of WLTP range, respectively.
From left to right: Kia EV6, EV3, and EV9 (Source: Kia UK)
With new EVs on the way, this could be just the start. Kia is launching several new EVs in the UK this year, including the EV4 sedan (and hatchback) and EV5 SUV. It also confirmed that the first PV5 electric vans will be delivered to customers by the end of the year.
Electrek’s Take
Globally, Kia sold a record 772,351 vehicles in the first quarter, its best since it started selling cars in 1962. With the new EV4, the brand’s first electric sedan and hatchback, launching this year, Kia looks to build on its momentum in 2025.
Kia has also made it very clear that it wants to be a global leader in the electric van market with its new Platform Beyond Vehicle (PBV) business, starting with the PV5 later this year.
Earlier today, we learned Kia’s midsize electric SUV, the EV5, is the fourth best-selling EV in Australia through March, outselling every BYD vehicle (at least for now). The EV5 is rolling out to new markets this year, including Canada, the UK, South Korea, and Mexico. However, it will not arrive in the US.
For those in the US, there are still a few Kia EVs to look forward to. Kia is launching the EV4 globally, including in the US, later this year. Although no date has been set, Kia confirmed the EV3 is also coming. It’s expected to arrive in mid-2026.
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