We may still be a ways away from seeing the production intent design of the Ypsilion EV, which has been promised as the kickoff to legacy brand Lancia’s renaissance – but the Italian automaker has given us the design language that represents its 100% electric vision for the next decade in the form of a new concept called the Pu+Ra HPE. As the first vehicle inspired by the world of furniture, Lancia hopes its future customers will feel right at home inside its uniquely designed EVs.
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Lancia lives on to serve a new age of EV innovation
Lancia was originally founded in Turin, Italy, over 116 years ago as Lancia & C. Fabbrica Automobili and spent its first 60 years building innovative combustion vehicles like the first full-production V6 engine.
Fiat purchased Lancia in 1969, but the marque continued producing vehicles well into the ’80s, where it found a successful niche in rally car racing. When Fiat Auto became Fiat Group in 2007, Lancia again pivoted along with it before rebranding in 2011 to design new vehicles built by Chrysler. Under FCA in 2015, Lancia remained alive but sold just one model – the Ypsilon. That vehicle remains today but is only sold in Italy.
There was worry that the Lancia name would be wiped altogether when FCA morphed into Stellantis in 2021. Under the new conglomerate’s “Dare Forward 2030” electrification strategy, however, Stellantis shared it would breathe new life (and funding) into Lancia as an EV-centric marque.
Rather than deliver a concept or even a digital rendering to the public first, Lancia’s EV journey began with an automotive sculpture called the Pu+Ra Zero. Pu+Ra is short for “pure” and “radical,” which are two key design elements Lancia is keeping in mind as it looks to deliver a new breed of EVs with Italian luxury in its DNA.
Lancia has since left the art studio and moved into the design lab, publicly unveiling its next development milestone, a concept EV called the Pu+Ra HPE.
Lancia’s EV concept kicks off its next decade of design
While Pu+Ra HPE remains a mere concept for the latest era of the Lancia brand, the automaker says it represents its vision of what to expect within its production of EVs over the next decade, beginning with an all-electric version of the Ypsilon.
The concept’s “HPE” title stands for “high-performance electric” and is a modern spin on the “high-performance estate” initialism Lancia put on its vehicles in the 1970s. Lancia says the EV concept represents its future performance in delivering over 700 km (435 miles) of electric range, charging times under 10 minutes, and energy consumption under 10 kWh per 100 km.
Like the Pu+Ra HPE, Lancia says its future EVs will feature low roofs, slim digital wing mirrors, and advanced aerodynamics. The EV’s minimalist interface consists of the brand’s Sound Air Light Augmentation (SALA), which combines audio, climate control, and lighting functions into one system that can be controlled through a button or voice command.
Stellantis’ “Chameleon” technology debuts on the EV concept and is able to adapt the atmosphere of the passenger space in correlation with the vehicle’s external environment, adjusting the sound, air, and light accordingly.
As you’ll see from the images below, Lancia is working to deliver unique EVs – especially with interiors that are designed with sustainability and “a feeling of home” in mind.
Lancia wants to deliver the cozy feeling of home
To set the tone for its next decade of production EVs, Lancia partnered with interior and furniture design firm Cassina – a fellow Italian company – to capture the spirit of the country, combine respective traditions, and showcase respect for the environment – all within the concept’s interior. Per the release:
The interiors of Lancia Pu+Ra HPE express full coherence with the brand’s new, pure and radical design language, thanks to the use of iconic and simple shapes that eschew the typical automotive language. Inside the concept car, an eclectic space inspired by interior design, the atmosphere of contemporary homes, by fluid architecture with great attention to detail in an overall composition of pure forms.
In addition to possibly creating the world’s first car inspired by furniture, Lancia is also making up its own words to describe its new EV concept. The automaker explains that the Pu+Ra HPE represents sustainability with style, or “sustylenability.”
For instance, the concept EV’s door panels are made from MARM MORE – a soft, waterproof material made from up to 50% waste from marble dust and recycled fabric. The table in the Lancia concept is made from M49 BioAcetate Renew Mazzucchelli – a biobased cellulose acetate popular in fashion and eyewear.
Lancia states it has leveraged its partnerships with several “made in Italy” brands to implement sustainable materials throughout the interior, in line with its ten-year plan to have 70% of EV touchable surfaces come from eco-sustainable textiles.
When will we see a passenger EV from Lancia?
Looking ahead, Lancia already has three EV models in its production pipeline that should feature at least some of the design and performance technology showcased in the Pu+Ra HPE concept above.
The aforementioned Ypsilon is expected to kick off Lancia’s rebirth as an EV brand in 2024, although that it will also come available as a hybrid. That being said, the Ypsilon will be Lancia’s last combustion vehicle ever.
Lancia intends to follow up with a midsize fastback called the Gamma – a rebirth of its nameplate originally launched back in 1976. Lancia said the Gamma EV was previously referred to internally as Aurelia and should arrive in 2026. Lancia intends to be a 100% EV brand by 2028 when the Delta hatchback arrives.
We, unfortunately, have not seen any renderings of what those incoming EVs may look like, but we should have some hints from Lancia’s concept debut. To showcase the design process for an all-electric future, Lancia has created a short film called “Giving Shape to the Future.” Check out the trailer below:
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Owner-operators are a huge part of the heavy truck market, and they’ve been among the most hesitant groups to transition from diesel to electric semi trucks. That may be changing, however, as Saldivar’s Trucking becomes first independent owner-operator in the US to deploy a Volvo VNR Electric Class 8 truck.
The higher up-front cost of electric semi trucks has been a huge obstacle for smaller fleets. That’s there are incentives from governments, utilities, and even non-profits to help overcome that initial obstacle. And the smart dealers are the ones who are putting in the hours to learn about those incentives, educate their customers, and ultimately sell more vehicles.
TEC Equipment is a smart dealer, and they worked closely with South Coast Air Quality Management District to secure the CARB funding and ensure Saldivar’s was able to ssecure $410,000 in funding from CARB’s On-Road Heavy-Duty Voucher Incentive Program (HVIP), which provides funding to replace older, heavy-duty trucks with zero-emission vehicles. The program is directed exclusively to small fleets with 10 vehicles or less that operate in California and aims to bridge the gap between the regulatory push for clean transportation and the financial realities faced by small business owners.
“TEC Equipment has been instrumental in supporting owner-operators like Saldivar’s Trucking through the transition to battery-electric vehicles,” explains Peter Voorhoeve, president of Volvo Trucks North America. “Their dedication to providing comprehensive support and securing necessary funding demonstrates how crucial dealer partners are in turning the vision of owning a battery-electric vehicle into a reality for fleets of all sizes.”
Saldivar’s Volvo VNR Electric features a six-battery configuration, with 565 kWh of storage capacity and a 250 kW charging capability. The zero-tailpipe emission truck can charge to 80% in 90 minutes to provide a range of up to 275 miles.
“While large fleets often make headlines for their ambitious investments in battery-electric vehicles, nearly half of the 3.5 million professional truck drivers in the U.S. are owner-operators running their businesses with just one truck,” adds Voorhoeve. “These small operations face unique challenges, from the initial capital investment to securing adequate charging infrastructure … this collaboration is a perfect example of the important role to be played by truck dealers and why stakeholders need to work together to succeed in this new era of sustainable transportation.” We need solutions that work for different fleets of all sizes in the marketplace,” added Voorhoeve.”
Electrek’s Take
Electrifying America’s commercial trucking fleet can’t happen soon enough – for the health of the people who live and work near these vehicles, the health of the planet they drive on, and (thanks to their substantially lower operating costs) the health of the businesses that deploy them. TEC is doing a great job advancing the cause, and acting as true expert partners for their customers.
Mercedes released a look at the powertrain technology of its upcoming electric CLA, and it includes tons of neat EV tech and some interesting options for battery technology and what looks to be the most flexible charging system we’ve seen yet.
We’ve already learned a fair amount about the CLA after first seeing the concept last year, and Mercedes released a few new specifics today regarding its powertrain.
In keeping with previous information we knew, the CLA is targeting extremely high efficiency of 12kWh/100km, which translates to just 193Wh/mi or 5.2mi/kWh. That’s more efficient than anything else on the road today – with Lucid’s Air Pure reaching 200Wh/mi, or 5mi/kWh. And just less than what Tesla is claiming the Cybercab will be capable of, at 5.5kWh/mi.
This is thanks to Mercedes’ new compact EDU 2.0 electric motor, which is part of its new Mercedes Modular Architecture (MMA) which will underpin its upcoming electric vehicles. The drive motor will be 200kW on the rear axle, though all-wheel drive models will be available with an additional 80kW unit on the front axle. A two-speed transmission will ensure efficiency at high speeds and low.
For more efficiency in cold weather, the CLA will use an air-to-air heat pump which is able to capture heat from the motor, battery, and ambient air to heat the cabin. While batteries and motors don’t make nearly as much waste heat as inefficient ICE engines, it’s still good to be able to channel heat to wherever you need it.
Mercedes says that the CLA will come equipped with a choice of two different batteries, each with different chemistries.
The larger 85kWh model will be capable of an unnecessarily-high 750km (466mi) of WLTP range – though WLTP numbers are always higher than EPA numbers, so expect something in the high-300s in EPA parlance. This battery will add silicon oxide to the anode for higher energy density, a technology that has been pioneered by Sila Nanotechnologies, a company which Mercedes is a lead investor in.
The smaller battery will be 58kWh, and will use lithium iron phosphate (LFP) chemistry. LFP is a cheaper but lower energy density technology, with higher long-term durability and simpler sourcing of minerals (it uses no cobalt, whereas Mercedes says cobalt has been “reduced” in the larger batteries). However, LFP generally has slower fast charging and cold weather performance.
On charging: the “premium” battery will have an 800V configuration capable of up to 320kW charging speeds. Mercedes says this can add 300km (186mi) of range in 10 minutes, and also says that the car will have a broad charging curve, which means you’ll get high charge rates even if the battery isn’t close to empty. It didn’t specify if the smaller LFP battery will have the same charge rate.
This high charging rate allowed Mercedes to set a record traveling 3,717km (2,309mi) in 24 hours at the Nardo test track in Italy in a pre-production CLA. That’s an average travel rate of 96mph – including time spent charging.
We also learned something about Mercedes’ NACS adoption plans. While just about everyone has committed to transitioning cars to NACS, it has taken longer than expected (largely due to Tesla’s chaotic CEO firing the whole supercharger team for little reason), and few cars have native NACS inlets yet. Some brands can already charge at Superchargers with adapters, but Mercedes is still on Tesla’s “coming soon” page.
As a result of delays in onbaording automakers, some seem to have pulled back on their plans, pushing NACS ports to later model years. But Mercedes has a new and unique solution – it will just put both CCS and NACS ports on the CLA, right on top of each other.
Mercedes says “in the future, new entry-level models will be capable of bidirectional charging,” but isn’t clear whether this model will be capable of that.
Electrek’s Take
While this is short of a full release of specs, we’re excited by what we see here. Mercedes seems to confirm that they’re meeting the efficiency goals they set out, and we like that they’re offering a variety of options and taking advantage of some newer EV tech like 800V charging infrastructure.
The inclusion of both NACS and CCS is very interesting, again offering options to owners during the transition. That seems to be the big message from Mercedes here – we’re not going to just pick one tool, we’re going to use all of them.
But pricing and availability are obviously big questions, as is design.
The concept looks fantastic, but concepts always change on their way into production. The shape of the camouflaged test vehicle is very different – but looks to have some shrouding on the front and back to hide its shape, so we’ll have to wait until we see this thing unveiled for more.
And as for pricing – Mercedes says the CLA will be an “entry-level” car, but who knows what that means anymore these days. The base ICE CLA starts at around $44k currently, so lets see if they can hit that number.
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Daimler Truck North America has helped alcohol distributor Reyes Beverage Group deploy fully 29 zero-emission Freightliner eCascadia Class 8 electric semi trucks in its California delivery fleet.
Reyes Beverage Group (RGB) plans to deploy the first twenty Freightliner electric semi trucks at its Golden Brands – East Bay and Harbor Distributing – Huntington Beach warehouses, marking the first phase in the company’s transition to a fully zero emission truck fleet by 2039. An additional nine eCascadia Class 8 HDEVs are scheduled for delivery to RBG’s Gate City Beverage – San Bernardino warehouse before the end of 2024.
RBG’s decision to adopt the Freightliner eCascadia builds on its recent transition to renewable diesel and its ongoing idle-time reduction program. These electric vehicles (EVs) “go electric” will contribute significantly toward the company’s stated goal of reducing its carbon emissions 60 percent by 2030. These 2 trucks will save some 98,000 gallons of diesel fuel annually, and avoid putting nearly 700 metric tons of carbon dioxide and other harmful emissions into California’s air each year.
“We are excited to be among the first in our industry to adopt these electric vehicles,” explains Tom Reyes, President of RBG West. “This is a significant step toward our sustainability goals and ensuring compliance with state regulation as we transition our fleet to EV.”
Freightliner’s eCascadia electric semi trucks offer a number of battery and drive axle configurations with ranges between 155 and 230 miles, depending on the truck specification, to perfectly match customers’ needs without compromising on performance and load capacity. RBG’s Freightliner eCascadia tractors will rely on electric charging stations installed at each facility, allowing them to recharge to 80% capacity in as little as 90 minutes for RGB’s trucks, which feature a typical driving range of 220 miles as equipped.