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We may still be a ways away from seeing the production intent design of the Ypsilion EV, which has been promised as the kickoff to legacy brand Lancia’s renaissance – but the Italian automaker has given us the design language that represents its 100% electric vision for the next decade in the form of a new concept called the Pu+Ra HPE. As the first vehicle inspired by the world of furniture, Lancia hopes its future customers will feel right at home inside its uniquely designed EVs.

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Lancia lives on to serve a new age of EV innovation

Lancia was originally founded in Turin, Italy, over 116 years ago as Lancia & C. Fabbrica Automobili and spent its first 60 years building innovative combustion vehicles like the first full-production V6 engine.

Fiat purchased Lancia in 1969, but the marque continued producing vehicles well into the ’80s, where it found a successful niche in rally car racing. When Fiat Auto became Fiat Group in 2007, Lancia again pivoted along with it before rebranding in 2011 to design new vehicles built by Chrysler. Under FCA in 2015, Lancia remained alive but sold just one model – the Ypsilon. That vehicle remains today but is only sold in Italy.

There was worry that the Lancia name would be wiped altogether when FCA morphed into Stellantis in 2021. Under the new conglomerate’s “Dare Forward 2030” electrification strategy, however, Stellantis shared it would breathe new life (and funding) into Lancia as an EV-centric marque.

Rather than deliver a concept or even a digital rendering to the public first, Lancia’s EV journey began with an automotive sculpture called the Pu+Ra Zero. Pu+Ra is short for “pure” and “radical,” which are two key design elements Lancia is keeping in mind as it looks to deliver a new breed of EVs with Italian luxury in its DNA.

Lancia has since left the art studio and moved into the design lab, publicly unveiling its next development milestone, a concept EV called the Pu+Ra HPE.

Lancia’s EV concept kicks off its next decade of design

While Pu+Ra HPE remains a mere concept for the latest era of the Lancia brand, the automaker says it represents its vision of what to expect within its production of EVs over the next decade, beginning with an all-electric version of the Ypsilon.

The concept’s “HPE” title stands for “high-performance electric” and is a modern spin on the “high-performance estate” initialism Lancia put on its vehicles in the 1970s. Lancia says the EV concept represents its future performance in delivering over 700 km (435 miles) of electric range, charging times under 10 minutes, and energy consumption under 10 kWh per 100 km.

Like the Pu+Ra HPE, Lancia says its future EVs will feature low roofs, slim digital wing mirrors, and advanced aerodynamics. The EV’s minimalist interface consists of the brand’s Sound Air Light Augmentation (SALA), which combines audio, climate control, and lighting functions into one system that can be controlled through a button or voice command.

Stellantis’ “Chameleon” technology debuts on the EV concept and is able to adapt the atmosphere of the passenger space in correlation with the vehicle’s external environment, adjusting the sound, air, and light accordingly.

As you’ll see from the images below, Lancia is working to deliver unique EVs – especially with interiors that are designed with sustainability and “a feeling of home” in mind.

Lancia wants to deliver the cozy feeling of home

To set the tone for its next decade of production EVs, Lancia partnered with interior and furniture design firm Cassina – a fellow Italian company – to capture the spirit of the country, combine respective traditions, and showcase respect for the environment – all within the concept’s interior. Per the release:

The interiors of Lancia Pu+Ra HPE express full coherence with the brand’s new, pure and radical design language, thanks to the use of iconic and simple shapes that eschew the typical automotive language. Inside the concept car, an eclectic space inspired by interior design, the atmosphere of contemporary homes, by fluid architecture with great attention to detail in an overall composition of pure forms.

In addition to possibly creating the world’s first car inspired by furniture, Lancia is also making up its own words to describe its new EV concept. The automaker explains that the Pu+Ra HPE represents sustainability with style, or “sustylenability.”

For instance, the concept EV’s door panels are made from MARM MORE – a soft, waterproof material made from up to 50% waste from marble dust and recycled fabric. The table in the Lancia concept is made from M49 BioAcetate Renew Mazzucchelli – a biobased cellulose acetate popular in fashion and eyewear.

Lancia states it has leveraged its partnerships with several “made in Italy” brands to implement sustainable materials throughout the interior, in line with its ten-year plan to have 70% of EV touchable surfaces come from eco-sustainable textiles.

When will we see a passenger EV from Lancia?

Looking ahead, Lancia already has three EV models in its production pipeline that should feature at least some of the design and performance technology showcased in the Pu+Ra HPE concept above.

The aforementioned Ypsilon is expected to kick off Lancia’s rebirth as an EV brand in 2024, although that it will also come available as a hybrid. That being said, the Ypsilon will be Lancia’s last combustion vehicle ever.

Lancia intends to follow up with a midsize fastback called the Gamma – a rebirth of its nameplate originally launched back in 1976. Lancia said the Gamma EV was previously referred to internally as Aurelia and should arrive in 2026. Lancia intends to be a 100% EV brand by 2028 when the Delta hatchback arrives.

We, unfortunately, have not seen any renderings of what those incoming EVs may look like, but we should have some hints from Lancia’s concept debut. To showcase the design process for an all-electric future, Lancia has created a short film called “Giving Shape to the Future.” Check out the trailer below:

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ECOVACS Goat RTK robot mowers start from $850 low, Rad Power RadWagon 4 cargo e-bike $1,499, EcoFlow solar bundle flash sale, more

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ECOVACS Goat RTK robot mowers start from 0 low, Rad Power RadWagon 4 cargo e-bike ,499, EcoFlow solar bundle flash sale, more

This week’s hump day Green Deals start off with the ECOVACS Goat O1000 RTK Robot Lawn Mower returning to its $850 low for the third time ever, while its upgraded A2500 model is down at its second-lowest price too. From there, we have a spotlight on Rad Power’s popular RadWagon 4 Cargo e-bike at $1,499 while the brand’s Back to School Sale continues through to next week, as well as EcoFlow’s final 24-hour July Monthly Madness flash sale that is taking up to 55% off DELTA 2 Max and DELTA 3 Pro solar generator bundles starting from $1,349, while also offering an increased EcoCredits purchase option. We also have a returning low on the 80V Pro-grade Greenworks 18-inch chainsaw, a one-day-only discount on Anker’s SOLIX C300X DC power station with a book-sized 60W folding panel, and more waiting for you below. Plus, all the hangover savings at the bottom of the page, like yesterday’s Navee ST3 Pro electric scooter savings, Aiper’s HydroComm pool monitor hitting its lowest price for the second time, and more.

Head below for other New Green Deals we’ve found today and, of course, Electrek’s best EV buying and leasing deals. Also, check out the new Electrek Tesla Shop for the best deals on Tesla accessories.

Save up to 35% on ECOVACS’ Goat RTK robot lawn mowers with fisheye cameras starting from an $850 low

Amazon is offering the ECOVACS Goat O1000 RTK Robot Lawn Mower for $849.99 shipped, which beats out the brand’s direct website pricing by $50. This newer lawn care solution has only been on the market for five months and normally goes for $1,000 at full price, with discounts having mostly taken the price down to $900, aside from the two recent falls to the $850 low in May and June, while getting skipped over during Prime Day sales. This is the third time that we’ve seen this all-time low price appear with $150 cut from the tag price, and you’ll also find its upgraded counterpart benefitting from a discount below.

The ECOVACS Goat O1000 robot mower is the base model of the series designed to handle up to 1/4 of an acre of land on each full charge, with it able to stop, charge, and return to its duties for larger yards. Forget having to deal with laying boundary wires here, as it’s been given RTK navigation that provides more accurate location tracking on top of efficient route planning, with bolstered support from the LiDAR (3D-ToF) and fisheye camera that can take over steering when it enters heavily shaded or tree-lined areas that the satellites can’t see into. There’s also AIVI 3D obstacle avoidance tech, with the added bonus that it can also identify small animals alongside everyday inanimate objects around your yard – whether in the sun or in the dark.

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ECOVACS’ Goat robot mowers can fit into tighter spaces between fences and the like that a normal mower may struggle or fail to tackle well, thanks to the compact and narrow design of its body, with it even given an IPX6 waterproof construction should it need to tough out sudden weather changes as it works. There’s plenty of remote smart controls available via its companion app, giving you the means to adjust settings, monitor its real-time performance, and edit the 3D maps it creates.

There’s also the more advanced ECOVACS Goat A2500 RTK Robot Lawn Mower down at its second-lowest price of $1,299.99 shipped right now, down from its $2,000 price tag. This model comes with a 32V motor and dual-blade discs, with a 5Ah battery that allows it to cover up to 5,382 square feet of mowing on a single charge, which it can be ready to pick back up on after only 45 minutes of charging at its station. It brings much of the same smart capabilities for its navigation and obstacle avoidance as the above model, with the added bonus of responding to voice commands via Alexa or Google Assistant too.

woman riding Rad Power RadWagon 4 cargo e-bike with two children

As part of its ongoing Back to School Sale running through August 6, Rad Power Bikes is offering its RadWagon 4 Cargo e-bike at $1,499 shipped, alongside the ongoing low RadExpand 5 pricing and the new RadRunner e-bike bundles. This popular model fetches $1,799 at full price, which we’ve only seen dropped down to $1,599 over the last year, with more frequent returns to $1,499 in 2025 or otherwise given some bundled accessory packages. This is the lowest price we have tracked in the last two years, beaten out by the $1,399 post-launch low from 2023 and the all-time $1,299 preorder low from its launch years before.

If you want to learn more about this model, be sure to check out our original coverage of this e-bike here, while you can also browse the entire Rad Power Back to School Sale lineup here.

man aiming solar panel towards sun on leafy ground while plugged into EcoFlow DELTA 2 max portable power station

EcoFlow’s final July Monthly Madness flash sale takes up to 55% off DELTA 2 Max and DELTA Pro 3 bundles starting from $1,349

As part of the final days of its July Monthly Madness Sale running through July 31, EcoFlow has launched the last of this sale’s scheduled 24-hour flash sales through tomorrow at 9 a.m. PDT / 12 p.m. EST with up to 55% discounts on two solar generator bundles and an increased EcoCredits one-time purchase promotion. The most budget-friendly of the two bundles gives you the DELTA 2 Max Portable Power Station with a 400W solar panel at $1,349 shipped, and that price matches at Amazon too. This bundle would normally cost you $2,298 at full price, with discounts having mostly kept costs between $1,399 and $1,599 over the year, though we have seen it go as low as $1,279 during Prime Day. You’re looking at a 55% markdown here for the next 24 hours that saves you $949 at the third-lowest price we have tracked. Head below to learn more about this unit and the other offers during this sale.

If you want to learn more about this power station or the other offers during this 24-hour flash sale, be sure to check out our original coverage of these deals here.

man cutting log with Greenworks 80V 18-inch cordless chainsaw

Cover storm cleanup, firewood, more with Greenworks’ Pro 80V 18-inch cordless chainsaw at $199 low

Amazon is offering the Greenworks Pro 80V 18-inch Brushless Cordless Chainsaw with 2.0Ah battery at $199 shipped, while it’s priced at $229 directly from the brand’s website. It carries a $350 MSRP direct from Greenworks, but we have been seeing it more often at $299 at Amazon, with discounts mostly keeping things at $229 on average, with two previous falls to the $199 low, most recently during Prime Day three weeks ago. You’re looking at the best price we have tracked on this pro-grade model, giving you significant power for sawing needs with $100 cut from the tag (and $151 off the MSRP).

If you want to learn more about this pro-tier tool, be sure to check out our original coverage of this deal here.

man and woman camping during the day and night with Anker's SOLIX C300X portable power station solar bundle

Carry Anker’s SOLIX C300X DC power station with a book-sized 60W folding solar panel at $237 (Today only)

As part of its Deals of the Day, Best Buy is now offering the Anker SOLIX C300X DC Portable Power Station bundled with a 60W foldable solar panel for $236.99 shipped. While this model starts for $330 at full price here, it carries a lower $300 tag directly from the brand’s website, where it’s currently sitting untouched by discounts, while Amazon’s matching grey colorway is priced $23 higher. For most of 2025, while there have been price cuts, they generally hit $250, though it did drop a tad lower to $230 during Prime Day, as well as $220 in February, with everything beaten out by the $190 Black Friday low. For the rest of the day, you can pick up this solar generator bundle with $63 off the going rate ($93 off the Best Buy tag) at the third-lowest price of the year and fourth-best overall.

If you want to learn more about this compact solar generator bundle, be sure to check out our coverage of this one-day-only deal here.

Best Summer EV deals!

Best new Green Deals landing this week

The savings this week are also continuing to a collection of other markdowns. To the same tune as the offers above, these all help you take a more energy-conscious approach to your routine. Winter means you can lock in even better off-season price cuts on electric tools for the lawn while saving on EVs and tons of other gear.

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Ford says it will build ‘breakthrough’ EVs in the US

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Ford says it will build 'breakthrough' EVs in the US

Ford (F) reported Q2 2025 earnings on Wednesday, beating top and bottom line expectations. Despite the revenue growth, Ford is warning profits will take a hit thanks to Trump’s tariffs. We will also learn about Ford’s plans to build “breakthrough” EVs in the US very soon.

Ford Q2 2025 earnings preview

After suspending full-year guidance in May, Ford warned that it expected to take a $2.5 billion hit from Trump’s auto tariffs.

Given that Ford builds more vehicles in the US than any major automaker, outside of Tesla, it’s expected to see less of an impact from the 25% tariff on imports.

Ford imports just about 21% of the vehicles it sells in the US. In comparison, crosstown rival GM imports around 46%. GM announced last week that the tariffs cost it an extra $1.1 billion in the second quarter. For the full year, GM still expects a $4 billion to $5 billion impact.

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Unlike GM, Ford breaks down earnings into three units, including Model e, its electric vehicle business. Ford’s Model e posted a nearly $1 billion loss in the first quarter, but new EVs rolling out in Europe boosted revenue.

Although Ford’s vehicle sales rose 14% to over 612,000 in Q2, EV sales dropped 31% to just 16,438. Ford spokesperson Martin Gunsberg told Electrek that both the Mustang Mach-E and F-150 Lightning were impacted by the changeover to the 2025 model year and the Mach-E recall.

Ford-Q2-2025-earnings
Ford Mustang Mach-E (left) and F-150 Lightning (right) (Source: Ford)

According to Estimize, Wall Street expects Ford to post second-quarter EPS of $0.33 on revenue of $43.75 billion.

Improving costs and more EV news to come

Ford beat earnings estimates posting second quarter revenue a record $50.02 billion in revenue, up 5% YOY and an adjusted EPS of $0.37.

  • Ford Q2 2025 Revenue: $50.02 billion vs $43.75 billion expected
  • Ford Q2 2025 adjusted EPS: $0.37 vs $0.33 expected

Despite the higher revenue, Ford posted a $36 million net loss, which was due to a “field service action and expenses related to a previously announced cancellation of an electric vehicle program.” It also incurred an $800 million loss due to tariffs in the quarter.

Ford Pro continues to drive both top and bottom-line growth with high-margin revenue streams from software and services.

Its Model e EV business, on the other hand, lost another $1.3 billion in the second quarter. Through the first half of the year, Model e has now lost $2.2 billion.

Ford-Q2-2025-Earnings
Ford Model e Q2 2025 earnings (Source: Ford)

Ford attributed the higher losses to tariff-related costs and investments in launching its new EV battery plant in Michigan.

After launching new EVs in Europe, like the Capri and electric Explorer, Model e’s revenue doubled to $2.4 billion. Mustang Mach-E and F-150 Lightning material costs also improved in the quarter.

Ford-EVs-Europe
Ford’s electric vehicles in Europe from left to right: Puma Gen-E, Explorer, Capri, and Mustang Mach-E (Source: Ford)

Ford now expects full-year adjusted EBIT of $6.5 billion to $7.5 billion, including a $2 billion hit from tariffs. That’s down from the $7 billion to $8.5 billion it previously forecasted.

The company will partially offset a $3 billion gross adjusted EBIT impact, partially offset by $1 billion in recovery actions.

CEO Jim Farley announced an event on August 11 in Kentucky, where Ford will share more details about its “plans to design and build breakthrough electric vehicles in America.”

Check back for more info from Ford’s Q2 2025 earnings call. We will keep you updated with the latest.

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Tesla is about to lose the $7,500 EV tax credit – again – and this time the cliff is a lot steeper

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Tesla is about to lose the ,500 EV tax credit – again – and this time the cliff is a lot steeper

Tesla is about to tumble off a familiar policy cliff. The $7,500 federal tax credit that juiced demand for electric vehicles in the US, Tesla’s last large, healthy market, after September 30, 2025. Tesla has been here before, but the ground underneath the company looks very different today.

Let’s dig into what happened last time, what’s changing now, and why Elon Musk is already warning shareholders of “tough quarters ahead.”

We have been here before. Tesla lost access to parts of the federal tax credit for electric vehicles in 2019 and lost it fully by 2020.

Flashback: the 2019 credit phase‑out was painful—but survivable

  • Trigger: Tesla crossed 200,000 cumulative US deliveries in July 2018, starting a timer that halved the credit to $3,750 on Jan 1, 2019, and again to $1,875 on Jul 1, 2019, before it went to zero on Jan 1, 2020.
  • Tesla’s playbook: On Jan 2, 2019 the company shaved $2,000 off the sticker of every Model S, X, and 3 to “partially absorb” the lost incentive.
  • Demand whiplash: The price cut wasn’t enough to avoid a huge pull‑forward. Deliveries spiked in Q4 2018, then fell 31 % QoQ in Q1 2019.
  • Fast recovery: Thanks to Model Y’s arrival and virtually zero credible EV competitors, Tesla ended 2019 with 367,500 global deliveries (‑US dip only 1 %) and roared back to 499,550 in 2020.

Last time, the phase-out was gradual, enabling Tesla to fill the hole with price cuts.

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Most importantly, the phase-out period coincided with the launch of Model Y, which never had full access to the federal tax credit, allowing Tesla to grow in the US without it.

The 2025 sunset hits everyone, but it hurts Tesla most

The situation in 2025 is vastly different. Firstly, the EV market has undergone significant changes in the US. Tesla is still the biggest brand, but it’s nowhere near where it was 5 years ago:

2020 cliff 2025 cliff
Who lost the credit? Only Tesla and GM Every OEM, but Tesla sells the most EVs
Competitive field < 15 mainstream EVs on sale > 60 credit‑eligible models in showrooms
Tesla US share ~75 % of EVs 46 % in Q1 2025 and sliding
Gross margin cushion ~22 % automotive ~17 % in Q1 2025 after a year of price cuts

Furthermore, the impact of the tax credit was greater in the latest version. The Biden administration reinstated Tesla’s access to the $7,500 tax credit for electric vehicles in 2022 through the Inflation Reduction Act (IRA).

However, it became even more attractive in 2024 when the government made it a “point-of-sale” incentive, which was applied directly to the vehicle’s price rather than as a rebate on taxes.

Going from that to nothing is expected to have a greater impact on demand for electric vehicles in the US.

What can Tesla do this time?

As last time, Tesla is expected to cut prices to compensate for the tax credit’s expiration.

However, Tesla has slimmer gross margins than it did previously, and it is not expected to be able to cut prices enough to compensate for the $7,500 price difference.

In addition to cutting prices, Tesla is expected to launch a stripped-down version of the Model Y with fewer features, which should significantly reduce the base price of its most popular model.

It should help with demand and avoid a greater reduction in Tesla’s production line capacity in Fremont and Austin, but with less value than the current versions of the Model Y, it is expected to cannibalize the more expensive versions of the best-selling vehicle mostly.

Key Take‑away 2018‑20 Phase‑out September 30 2025 Sunset (forward‑looking)
Trigger Tesla hit 200 000 cumulative U.S. EV deliveries in July 2018; credit stepped to $0 on 1 Jan 2020. Statutory clean‑vehicle credit (up to $7 500 new / $4 000 used) ends for all manufacturers on 30 Sep 2025 under the IRA sunset clause.
Immediate demand reaction Pull‑forward surges before each step‑down (Q4 2018, Q2 2019) followed by soft Q1 2019 deliveries (‑31 % QoQ). Dealers already advertising “buy before it’s gone,” and analysts expect a Q3 2025 bump.
Volume impact in the first full no‑credit year Tesla U.S. sales dipped only 1 % in 2019 and re‑accelerated +50 % in 2020 despite $0 credit, helped by Model Y launch and limited competition. Competitive landscape is radically different—Tesla’s U.S. EV share has slipped from 62 % in 2022 to 46 % in Q1 2025. Demand is more price‑sensitive.
Profit levers used $2 000–$3 000 price cuts, feature unbundling, and manufacturing scale offset lost credit. To replicate prior success Tesla would need deeper price moves or zero‑interest financing, pressuring gross margin already down ~650 bps YoY by Q1 2025.
Strategic cushion First‑mover advantage; few high‑volume rivals. 60+ eligible models from 17 brands compete in sub‑$60 k bracket; used‑EV market growing; interest‑rate environment still elevated.

Electrek’s Take

Shareholders should brace for the worst here. I know many of them have been holding on to the fact that Tesla did quite well after the removal of the tax credit last time, but as explained above, this time is entirely different.

The US has been Tesla’s only somewhat healthy market amongst the large automotive markets (US, Europe, and China). That’s because it is an uncompetitive market when it comes to electric vehicles.

Foreign EVs are not eligible for the tax credit, and Chinese EVs are subject to a 100% tariff.

The result is that Tesla was able to maintain a 45% (but declining) market share in the US EV market, compared to just 9% in Europe and 4% in China.

Now, demand for electric vehicles in the US is expected to crash.

Tesla CEO Elon Musk knows that he has warned that the automaker might face some “tough quarters” in “Q4 2025, and Q1 and Q2 2026.” After that, he expects Tesla to do well thanks to autonomous driving, but he has been consistently wrong about that for years.

I think the crash in demand will be accentuated in Q4 due to demand being pulled forward in Q3, which is likely to be Tesla’s last good quarter for a long time.

We are about to see Tesla’s sales decline, most likely sharply, in the US, while they have already crashed in Europe and are experiencing a decline in China due to intense competition.

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