Swedish electric vehicle maker Einride will supply two of its heavy-duty trucks to PepsiCo as part of an expansion into the U.K.
Einride
Swedish electric vehicle manufacturer Einride has signed a deal with PepsiCo to supply electric trucks that would transport Walkers chips in the U.K.
It marks Einride’s first move into the U.K. market, with two of the company’s electric semitrucks being sold to PepsiCo to transport goods starting in July, the company said. The deal will give Einride a foothold in the U.K., while also furthering PepsiCo’s aim of decarbonizing its fleet operations.
Stockholm-based Einride was founded in 2016. Its aim is to replace the diesel engines that dominate the heavy freight business with electric — and eventually, autonomous — trucks.
Home appliances company GE Appliances began testing an Einride vehicle without a safety driver on board on U.S. public roads in October 2022. Einride said its U.K. vehicles will be driven by human operators.
Einride’s vehicles compete with Tesla, which has its own line of Semi heavy-duty electric trucks. Tesla began deliveries of its big rigs to customers including PepsiCo in December, after delays caused by the Covid-19 pandemic and battery supply issues, among other things.
How it’ll operate in the UK
As part of its U.K. expansion, Einride will establish its own so-called freight mobility grid, which, according to CEO Robert Falck, allows logistics partners to “optimize routes, improve fuel efficiency, and reduce emissions, while also providing real-time visibility and transparency into the delivery process.”
Operating electric trucks to ship goods across countries at scale is a tough thing to accomplish. It requires having enough charging stations and other infrastructure to ensure a full journey can be completed without running out of battery.
Einride invests in charging infrastructure from other firms, Falk said — but it also uses its software to figure out how to get the most of the vehicles it has in deployment. That’s different from traditional trucking operators, he said, explaining that the standard fill rate — or how many trucks are being used as a percentage of total inventory — in the industry is less than 30%.
“So we’re looking at a transport system, where the efficiency is 6%,” Falk said. “So that means that you are at 94% waste of the potential of the transport system itself. And that kind of inefficiency creates a lot of challenges, or both the cost of pricing, but also the efficiency of the system itself.”
Unlike Tesla, which sells trucks it has built itself, Einride’s trucks are manufactured by partners like Daimler and Skoda and its focus is on developing the technology inside the vehicles. Falk compared its model with that of Apple, which designs its iPhones but contracts electronics products manufacturer Foxconn to make them.
Einride said its U.K. mobility grid will start in central England, initially with a route running from Leicester to Coventry, and later extend along some of the U.K.’s busiest motorways connecting major metropolitan cities.
The firm aims to reduce fossil fuel-powered distances by over 250,000 miles annually, reduce carbon dioxide emissions by 1,623 tons over three years, and put the U.K. on a path to net zero, according to a statement.
Utilities, state governments, and private developers are racing to roll out faster, more powerful EV chargers. At the same time, automakers and tech giants across the globe are pouring billions into R&D to develop batteries that can take ever-higher levels of power. But what if there’s a better, easier, cheaper, and more effective way to cut emissions?
What if, instead of faster chargers, we pushed for SLOWER gas pumps?
I want to start this conversation by pointing out that there’s a precedent for this idea. Back in 1993, the Environmental Protection Agency (EPA) finalized a rule that limited the rate that gas service stations could pump fuel to a maximum of 10 gallons per minute (gpm), with the stated goals of reducing evaporative emissions and promoting safety by ensuring the integrity of the nation’s refueling infrastructure.
The basic idea is this: instead of “just” asking for utility rate-payers and State or local governments to help cover the costs of rolling out an increasingly huge EV charging infrastructure that will never be big enough to convince the red hats it’s ready, anyway, we focus our lobbying efforts on slower gas pumps in blue states. Like, significantly slower gas pumps.
By reducing the maximum pumping speed from 10 gpm to 3 gpm, we could increase the minimum time to fill up a half-ton Ford F-150’s 36 gallon fuel tank (yes, really) from under four minutes to nearly twelve (12). Factor in the longer wait times ICE-vehicles would have to endure waiting in line to refuel, as well, and we’re talking about a 20-30 minute turnaround time to go from just 10% to a usable 80-or-90% fill.
You don’t have to take my word for that, though. You can take big oil’s. “If I think about a tank of fuel versus a fast charge, we are nearing a place where the business fundamentals on the fast charge are better than they are on the (fossil) fuel,” BP head of customers and products, Emma Delaney, told Reuters.
Those fundamentals revolve around amenities. If you’re popping into a gas station for a three or four minute visit, you’re probably getting in and out as fast as you can. But if you’re there a bit longer? That’s a different story. You might visit the rest room, might buy a snack or order a coffee or suddenly remember you were supposed to pick up milk on your way home, even – and that stuff has a much higher margin for the gas station than the dino-juice, totaling 61.4% of all fuel station profits despite being a fraction of the overall revenue.
What do you guys think? Does this low-cost, high-impact idea to cut the time delta between refueling your gas car and recharging your EV have legs? What concerns do we need to address before we take it to Gavin and JB? Let us know, in the comments!
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John Deere is quick to point out that these new GX side-by-side utility vehicles are not golf carts. Fair enough – while they;re not quite in the same go-anywhere league as Deere’s TH 6×4 Gas or TE 4×2 Gators, the Gator GX and GX Crew offer more than enough capability to handle just about anything you’ll find on a typical campus, golf course, or job site.
To that end, the sturdy composite dump bed, comfortable and supportive high-back foam seats seem credible enough at first glance. And, if you give the new Deere UTVs a second glance, you’ll see a 367-L (13-cu ft) cargo box can haul more than 800 lbs. (~365 kg) of mulch, nursery plantings, building supplies, firewood, animal feed, or tools.
These are serious machines, in other words, ready to get down and do some serious work, but without the noise, vibration, and harmful exhaust emissions of gas.
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“The Gator GX lineup offers property owners the opportunity to increase productivity around their properties with less noise, less maintenance and more versatility,” said John Deere Go To Market Manager Eric Halfman. “These utility vehicles are intuitive and durable while offering users the comfort, reliability and convenience they expect from a John Deere Gator.”
The key component in the new GX and GX Crew is the new, 5.4 kWh, 51.2V lithium-ion battery that sends power to a high-efficiency electric drive motor with responsive torque and smooth acceleration. An onboard charger allows for convenient charging anywhere with a standard, grounded 120 outlet, eliminating the need for handling fuel or trips to the gas station and fully charging the 5.4 kWh battery over night, with more than 8 hours of continuous operation on tap that’s extendable with clever use of the new Deere’s regenerative braking.
These new electric Gators are available in classic John Deere green or grey metallic, and start at $17,499 with a whole suite of available accessories to make upfitting a breeze. The company says they’ll be available for order at your local John Deere TriGreen dealer in Q1 of 2026.
Electrek’s Take
I imagine that applying the Gator name to a vehicle that I’d call a glorified golf cart makes me feel something similar to what the Mustang guys feel whenever they see a Mach-E drive past. As such, I’ll give myself the same advice I give them: the people who make the thing decide what makes it worthy of the name, not you.
As such, I’d better get used to it. The good news there, of course, is that it seems like Deere’s latest Gator is going to be more than good enough to win me over. Eventually.
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GM has scrapped plans to build $55 million hydrogen fuel cell factory in Detroit, triggering a tsunami of headlines about the General’s future plans for hydrogen. The reality? GM isn’t scaling back its hydrogen efforts. It’s thinking bigger.
Like the great Sam Clemens, there seems to be plenty of confidence in the greater automotive press that GM’s decision to cancel a $55 millions fuel cell plant on the former Michigan State Fairgrounds site in Detroit. That plant, a JV with Southeast Michigan’s Piston Automotive, would have created ~140 jobs and built compact hydrogen fuel cells for light- and medium-duty vehicles under the Hydrotec brand.
The new Trump Administration put an end to that flow last week, however, terminating 321 financial awards for clean energy worth $7.56 billion.
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“Certainly the decisions of the DOE are an element of that overall climate but not the only driver,” explained GM spokesperson, Stuart Fowle, in a statement. “We want to prioritize the engineering talent and resources and everything we have to continuing to advance EVs given hydrogen is in a different spot.”
That spot is heavy-duty, off-highway, maritime, and data centers.
Bigger trucks, bigger fuel cells
Fuel cell semi truck; via Honda.
Instead of dying, GM is continuing on the hydrogen fuel cell it’s been on for literal decades – with no plans (publicly, at least) to shutter its Fuel Cell System Manufacturing joint-venture with Honda in Brownstown Township, MI.
That company is not just developing HFCs, they’re out there selling fuel cells today, to extreme-duty, disaster response, and off-highway equipment customers operating far enough off the grid that access to electricity is questionable and to data center developers for whom access to a continuous flow of energy is mission-critical.
If you’re considering going solar, it’s always a good idea to get quotes from a few installers. To make sure you find a trusted, reliable solar installer near you that offers competitive pricing, check out EnergySage, a free service that makes it easy for you to go solar. It has hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20-30% compared to going it alone. Plus, it’s free to use, and you won’t get sales calls until you select an installer and share your phone number with them.
Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. Get started here.
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