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An influencer and former Love Island contestant has been found to have breached UK advertising rules by not properly labelling a TikTok post as an ad.

Tasha Ghouri was paid by EMI Records, a division of Universal Music Operations Ltd, to feature Hold me Closer by Elton John and Britney Spears in a TikTok video but it was not sufficiently clear the post was an ad, the advertising regulator said.

The Advertising Standards Authority (ASA) said merely posting “soundad” did not make it clear the post and the soundtrack was paid for brand marketing.

The common hashtag, used to delineate sponsored soundtracks from standard video sounds, could be interpreted as a misspelling of “sounded”, the watchdog said.

It was also “unlikely” that all UK TikTok users would understand the meaning of the label “soundad”, it added.

Another factor was the location of “soundad” in the post’s caption. The “ad” part of the label was insufficiently prominent, the ASA found.

The video was uploaded on 3 November and is a montage of Ms Ghouri’s work and general life, accompanied by a caption which reads: “(heart emoji) #TinyDancer #HoldMeCloser soundad”.

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A further caption says “(music note symbol) Hold Me Closer – Joel Corry Remix – Elton John & Britney Spears”.

Text at the beginning of the video says “POV [point of view]: you’re doing what you’re passionate about”. On the next line it says “Using my voice (heart emoji)”.

The video was still accessible on TikTok on Tuesday evening with the language outlined in the ruling, despite the ASA banning the ad.

The ASA ruling said: “The ad must not appear again in the form complained of.”

“We told Universal Music Operations Ltd and Tasha Ghouri to ensure that their future posts were obviously identifiable as marketing communications, including where the audio content of a post was advertising, for example, by including a clear and prominent identifier such as “#ad” at a minimum.”

Aside from the song the content of the TikTok reel was not sponsored. The amount Ms Ghouri received for the ad was not disclosed.

In response to the complaint, which the regulator upheld, Ms Ghouri, said the caption clearly stated “soundad” in the first line which she believed was more than sufficient to identify the track as an ad.

EMI Records said it was their standard practice when working with influencers to ask for the “musicad” or “soundad” tag to be used. They believed that was an appropriate and obvious way to identify when an influencer had been paid to use a piece of music.

Ms Ghouri appeared in season 8 of Love Island in 2022 which was won by Ekin Su Cülcüloğlu and Davide Sanclimenti.. She was the first deaf person to appear on the show.

In addition to working as an ambassador for fashion and beauty brands, Ms Ghouri began work on a podcast in February.

Her TikTok page had 820.9K followers, 20.5m likes as of 18 April.

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Cara Delevingne reveals how Topshop inspired her fashion sense – as brand relaunches in London

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Cara Delevingne reveals how Topshop inspired her fashion sense - as brand relaunches in London

Fashion brand Topshop celebrated its relaunch with its first catwalk in seven years.

The company’s website promised everyone was invited as models strutted down a runway on Trafalgar Square in front of noughties fashion icons Cara Delevingne and Adwoa Aboah and the London Mayor Sir Sadiq Khan.

The label has been operating on the online fashion platform ASOS after ceasing to operate as a standalone business in 2020.

Topshop held a catwalk in Trafalgar Square. Pic: PA
Image:
Topshop held a catwalk in Trafalgar Square. Pic: PA

A model on the catwalk
Image:
A model on the catwalk

Its previous owner, Sir Philip Green’s Arcadia group, collapsed into administration and all of Topshop’s physical stores – including the Oxford Circus flagship in London’s West End – closed soon after.

Delevingne told Sky News she was “totally blown away” by the relaunch event.

“It was like nostalgia mixed with something eclectic but also something brand new,” she said.

“For me, it really brings back a time of exploration of my own fashion sense because I think for me at Topshop I got to discover so much.”

The model, who is working on a capsule collection for next year, has already unveiled a choice edit in this year’s show and said her relationship with Topshop precedes her fame.

She said: “I would go in and my friends would be like ‘you would look good in that’ and I would go ‘no, that’s not really me’, and then you’d try it on and be like ‘oh maybe I can explore more’.

“They really have everything for everyone, and I feel like they brought that back.”

The runway showcased highlights from its Autumn-Winter 2025 collection, as well as an early preview of pieces set to drop later this season, including showstopper gowns, the classic white tee, and an aloe vera-coloured faux fur coat that surely should not have been on display – to prevent just about everyone rushing to buy it.

Topshop's relaunch was staged at Trafalgar Square
Image:
Topshop’s relaunch was staged at Trafalgar Square

Models in front of the National Gallery in London's Trafalgar Square. Pic: PA
Image:
Models in front of the National Gallery in London’s Trafalgar Square. Pic: PA

Reclaiming the high street

But sharp tailoring and statement outerwear suggest the brand is ready to reclaim the high street.

Must-have denim pieces completed the womenswear line-up while the Topman collection screamed modern utility by blending refined formal wear with sharp new silhouettes.

Casual pieces are grounded by authentic denim in deep indigos, which stood out on Trafalgar Square’s magnificent stone steps.

Topshop’s relaunch comes as the high street continues to struggle and as the UK operation of Chinese fashion giant Shein announced pre-tax profits of £38.3m for the year, up some £14m from 2023.

‘Top end of the market’

Moses Rashid, global marketing director at Topshop/Topman said they are competing in a different space.

Topshop has been operating on the online fashion platform ASOS after ceasing to operate as a standalone business in 2020
Image:
Topshop has been operating on the online fashion platform ASOS after ceasing to operate as a standalone business in 2020

“We’re at the top end of the market. We’re about elevation. We pride ourselves on the quality of the product,” he said.

Those products are being designed in north London, and managing director Michelle Wilson said the aim is to stay that way.

“We are a British brand, we want to be a positive force for fashion. We want to bring London to the world. It’s fundamental to who we are as a brand, our style is very much London-driven.”

The majority Danish-owned company has suggested it will slow fashion down by opening physical stores where customers can touch the products, browse collections and try things on, though the flagship on Oxford Circus is unlikely to return because a Swedish fast furniture brand has since occupied the space.

Designer Wayne Hemingway has previously collaborated with Topshop and said the relaunch must be more than nostalgia.

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“They can’t rely on their old customers because their old customers have now got kids of their own to spend their money on, and they’ve got mortgages and all of those things of what being an adult means.

“They’ve got to have designers, marketeers, people who understand – who are on the pulse – who understood, number one, what was a success back then, and also a young generation of people who are there saying, ‘this is what our generation needs’, and who are bright and can help deliver that. They can’t rely on the past.”

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Comedian Milton Jones reveals he’s cancer free

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Comedian Milton Jones reveals he's cancer free

Comedian Milton Jones has revealed he is cancer free after being treated for prostate cancer.

In April, the 61-year-old, who is known for his appearances on Mock The Week, announced he was cancelling a number of UK tour dates to undergo surgery.

Jones said in a statement: “A few months ago, I had to stop my tour HA!MILTON because I needed treatment for prostate cancer. I’m glad to say I’ve had that treatment and am now cancer-free!

“So, many thanks to all the doctors and nurses who helped me get better – I couldn’t do their job (I tried, but apparently you have to be qualified).”

Thanking his family, friends and fans, he went on to joke: “I have to admit there were a few dark moments when I wondered if anyone would ever see me again, but then I realised that I was leaning against the light switch.

“Thankfully, I’m now in a completely different place, and if you look at my website, you’ll see that very soon I’ll be in lots of other different places on tour too”.

Jones picks up his tour on 15 September in Stafford, touring until the end of November 2025.

The show, whose name is a play on the title of the hit musical Hamilton, promises laughter and unforgettable comedy moments, as well as jokes about giraffes and tomatoes.

The Richmond-born comedian has been hailed as the king of the one-liner, basing his jokes on clever wordplay and surreal humour.

He has performed on Live At The Apollo, Lee Mack’s All Star Cast, and Michael McIntyre’s Comedy Roadshow.

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Taylor Swift reveals release date for new album

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Taylor Swift reveals release date for new album

Taylor Swift has revealed the release date for her new album, The Life Of A Showgirl.

The pop megastar announced her 12th studio album earlier this week but didn’t give many details.

Now, in social media posts and an appearance on boyfriend Travis Kelce’s sports podcast, Swift revealed just what fans can expect from the new album.

Taylor Swift and boyfriend Travis Kelce on the New Heights podcast. Pic: New Heights
Image:
Taylor Swift and boyfriend Travis Kelce on the New Heights podcast. Pic: New Heights

The Life of Showgirl, written during the European leg of her record-breaking Eras tour, will be released on 3 October.

It consists of 12 songs, including the title track that features pop star Sabrina Carpenter.

The full track list is:

1. The Fate Of Ophelia
2. Elizabeth Taylor
3. Opalite
4. Father Figure
5. Eldest Daughter
6. Ruin The Friendship
7. Actually Romantic
8. Wi$h Li$t
9. Wood
10. Cancelled!
11. Honey
12. The Life Of A Showgirl (featuring Sabrina Carpenter)

Long-time collaborators Max Martin and Shellback, two Swedish producers who worked with Swift on some of her biggest hits, joined the pop star for this album.

Within four hours of posting the full podcast episode on YouTube, it had already gathered 4.7m views.

The cover of Taylor Swift's newly announced album. Pic: Republic Records
Image:
The cover of Taylor Swift’s newly announced album. Pic: Republic Records

The back cover of Taylor Swift's 12th studio album The Life Of A Showgirl. Pic: 	Republic Records
Image:
The back cover of Taylor Swift’s 12th studio album The Life Of A Showgirl. Pic: Republic Records

‘The hardest-working star in pop’

The album follows last year’s The Tortured Poets Department, which was released during the Eras tour.

That tour, with shows on five continents and in 51 cities, raked in more than $2.2bn (£1.62bn) and was the highest-grossing tour of all time.

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“This album is about what was going on behind the scenes in my inner life during this tour, which was so exuberant and electric and vibrant,” Swift said during her podcast appearance.

Sky News culture and entertainment reporter Gemma Peplow said after her globe-trotting tour and a swathe of re-releases over recent years, the new album cemented Swift’s reputation “as the hardest-working star in pop”.

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