Citing a massive consumer demand overseas, Ford is expanding its ultra-popular F-150 Lightning to markets outside the US for the first time, beginning in Norway. Ford says it will kick off its entry to Europe with a limited number of F-150 Lightning Lariat Launch Editions, equipped to handle Norway’s snowy terrain, as you’ll see in the images and video below.
Even as a nascent EV model, Ford has an absolute home run on its hands with the F-150 Lightning – an all-electric version of the best-selling truck for nearly 50 years – and it knows it. After almost immediately selling out in the US, Ford bolstered Lightning production as part of a $50 billion global investment to expedite electrification.
In early March, Ford announced it is now tripling F-150 Lightning production this year at its Rouge electric Vehicle Center in Dearborn, Michigan. The Lightning’s older, all-electric sibling, the Mustang Mach-E, will also see a doubling of production in 2023.
Unlike the F-150 Lightning, Ford’s Mustang crossover EV has expanded to 39 global markets, including Norway, where it reigned as a best seller in 2021, and remains a top-five vehicle in the country since. Today, Ford announced the Mach-E will soon be joined by the F-150 Lightning in Norway, as the American automaker looks to expand its all-electric lineup across Europe.
Credit: Ford Motor Co.
Ford F-150 Lightning is coming to Norway. Yes, Norway!
Beginning today, Ford is opening up the opportunity for customers in Norway to apply to purchase one of a limited number of F-150 Lightning Lariat Launch Edition EVs. Norway sits as a relatively small country, but it is one on the global forefront of sustainability and zero-emissions, establishing itself as a hub for early and saturated EV adoption.
As of January 2023, nearly 21% of all vehicles in Norway are BEVs and 80% of new vehicle sales are electric. According to the American automaker, one of the EV models Norwegians have been publicly longing for is the F-150 Lightning, and Ford is answering the call. Ford Norway managing director Per Gunnar elaborated:
In my 25 years at Ford, I’ve never seen anything like the passion and demand I’m seeing from drivers right now to get behind the wheel of our F-150 Lightning. I’ve had customers literally banging on my door and pleading for us to bring the electric pickup to Norway. F-150 Lightning is the perfect match for many customers in Norway – uniquely capable of quenching our thirst for adventure while embracing our passion for protecting the environment.
As its first market entry into Europe, the F-150 Lightning will go on sale as a single configuration in Norway – the Lariat Launch Edition with Ford’s Super Crew Cab body and Antimatter Blue exterior paint (pictured above). The electric pickups will be sold across Ford’s network of over 70 authorized dealers in Norway.
Nordic customers can now apply for the opportunity for a “limited number” of the F-150 Lightning Lariats. We’ve asked Ford to clarify just how many available pickups the term “limited” entails, but we have yet to hear back. Ford says deliveries are expected to begin in 2024. Watch the truck dominate the snowy terrain of Norway below:
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A new video surfacing from a Tesla demonstration in Miami this weekend shows the Optimus humanoid robot taking a nasty fall. But it’s not the fall itself that is raising eyebrows, it’s the specific hand movements the robot made on its way down, which strongly suggest it was mimicking a remote operator frantically removing a VR headset.
Humanoid robots are all the hype right now. Billions in investments are pouring in, and Elon Musk claims it will be a trillion-dollar product for Tesla, justifying its insane valuation.
The idea has been that with the advent of AI, robots in human form could use the new generalized artificial intelligence to replace humans in an increasingly larger number of tasks.
However, there are still many serious concerns about the effort, both at the ethical and technological levels.
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Technologically, most humanoid robot demonstrations have relied on remote control by human operators – pointing to a remaining gap between the software and hardware.
That was more than a year ago, and despite claims that Tesla has made “AI demos” of Optimus since, it appears the company still relies on teleoperation to control them during demonstrations.
The Tesla Optimus Miami Incident
This weekend, Tesla held an event called ‘Autonomy Visualized’ at its store in Miami. The goal was to showcase Tesla’s “Autopilot technology and Optimus.”
However, there was nothing “autonomous” at Tesla’s “autonomy” event.
Many Tesla fans were seen posting videos of a Tesla Optimus robot handing out bottles of water at the event. It was also seen posing for pictures and dancing.
On Reddit, someone posted a different video of the demonstration:
As you can see, Tesla Optimus moved its hands too quickly, causing some water bottles to drop to the ground. It then loses its balance and begins to fall backward.
But the most interesting part is that just before falling backward, both of its hands immediately shoot up to its “face” in a distinct grasping motion, as if pulling an object off its head.
The robot, of course, is not wearing anything on its head.
The motion is instantly recognizable to anyone who has used VR or watched teleoperation setups. It appears the human operator, likely located backstage or in a remote facility, removed their headset in the middle of operating the robot for unknown reasons.
Optimus faithfully replicated the motion of removing a non-existent headset as it crashed to the floor.
Here’s a look at how Tesla trained Pptimus with VR headsets in its lab:
Electrek’s Take
This is embarrassing, but not just because the robot fell. Robots fall; that’s part of the R&D process. Boston Dynamics blooper reels are legendary, and they never really eroded the company’s credibility.
The problem here is the “Wizard of Oz” moment.
The specific motion of removing the “phantom headset” destroys the illusion of autonomy Tesla tries so hard to curate.
Even recently, Musk fought back against the notion that Tesla relies on teleoperation for its Optimus demonstration. He specified that a new demo of Optimus doing kung-fu was “AI, not tele-operated”:
Musk said again during Tesla’s last earnings call in October:
“Optimus was at the Tron premiere doing kung fu, just up in the open, with Jared Leto. Nobody was controlling it. It was just doing kung fu with Jared Leto at the Tron Premier. You can see the videos online. The funny thing is, a lot of people walked past it thinking it was just a person.”
Musk keeps telling shareholders that Optimus will be the biggest product in history and that millions of units will be working in factories soon. But if they are still relying on 1:1 teleoperation to hand out water bottles right now, it feels like we are still far away from a useful generalized Optimus robot.
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After images of an the new mid-sized electric crossover were leaked by the Chinese MIIT, Nissan pulled the wraps off its all-new NX8 – and it looks so good, I’m wondering if it couldn’t spearhead the brand’s American turnaround.
Like its sedan siblings, the all-electric version of Nissan NX8 crossover rolls on an 800V system architecture and features a CATL-sourced LFP battery pack with 5C ultra-fast charging technology (xC is how many you can charge in an hour, effectively, so 60 minutes divided by 5 = it can charge in as little as 12 minutes). That battery reportedly sends power to a single electric motor putting out either 215 kW (~290 hp) or 250 kW (~335 hp), depending on model.
EREV version of the NX8, meanwhile, features a similar setup to the N6, pairing a 1.5L ICE producing 109 kW (~145 hp) with a 195 kW (~260 hp) electric motor. Expect the NX8 EREV to get slightly less than the N6’s claimed 112 miles of electric-only range (Chinese cycle).
The NX8 is expected to reach its first customers in April 2026. Take a look at some of the firs official photos of the new Nissan crossover, below, then let us know how you think this would do in the US in the comments section at the bottom of the page.
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This week, BYD crossed a major manufacturing milestone as its battery production crossed 113 GWh in the first three quarters of 2025 – but instead of celebrating, the company is doubling down with a new “Zero Defects” initiative to bring battery quality to an even higher level.
CarNewsChina reports that the new “Zero Defects” plan at BYD was launched internally at the start of Q3, with a focus on minimizing manufacturing defects across all stages of the battery’s life, from the manufacturing line to the end user.
The initiative coincides with BYD’s growing role as a battery supplier to other automakers and its expanding battery energy storage system (BESS) business, which are giving BYD both an international footprint and global benchmarks.
In its ongoing bid to prove itself even further in the global battery market, BYD will reportedly emphasize operational efficiency, error reduction, and standardization across manufacturing, process control, and customer service, with the end goal believed to be, “management practices comparable to those of Toyota.”
Note that BYD has not released official details regarding performance metrics or milestones for its new Zero Defects goal, but the message is clear: BYD plans to keep getting better.
SOURCE: CarNewsChina; images via BYD.
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