Alphabet is merging an internal Google Research team called Brain with DeepMind, a move designed to bring two groups focused on artificial intelligence closer together as the battle for AI heats up.
Google acquired DeepMind in 2014 for a reported $500 million and has until now run it as an independent unit out of the U.K. DeepMind has been one of Alphabet’s “other bets,” performing futuristic work, such as teaching computer systems to beat top-ranked players of the Chinese board game Go.
“Combining all this talent into one focused team, backed by the computational resources of Google, will significantly accelerate our progress in AI,” Alphabet CEO Sundar Pichai said in blog post Thursday.
Jeff Dean, who currently leads Google’s AI efforts, will be promoted and given the title of chief scientist at Google, reporting to Pichai. He’ll head up the “most critical and strategic” technical projects related to AI, the first of which will be a series of powerful, multimodal AI models.
The move marks Google’s latest reorganization in response to the rapid developments in AI, following OpenAI’s launch of the chatbot ChatGPT late last year. CNBC previously reported that Google reshuffled its Assistant organization to prioritize the company’s AI chatbot Bard.
“The pace of progress is now faster than ever before,” Pichai wrote. “To ensure the bold and responsible development of general AI, we’re creating a unit that will help us build more capable systems more safely and responsibly.”
DeepMind has been able to operate separately from Google’s core research, enabling it to move quicker on breakthroughs such as AlphaFold, which can predict 3D models of protein structures. The two divisions, DeepMind and Google Research, have also reportedly had tensions in the past, leading DeepMind to seek more independence.
DeepMind CEO Demis Hassabis will lead the development of “the most capable and responsible general AI systems,” Pichai said. That research, he added, “will help power the next generation of our products and services.”
Brain, the Google Research team merging with DeepMind, is focused on AI and machine learning. Pichai said Google Research will continue work in areas such as algorithms and theory, privacy and security, quantum computing, health, and responsible Al.
In addition to the blog post, Pichai sent a lengthier memo to staffers about the changes.
James Manyika, Google’s senior vice president of technology and society, will now oversee Google Research, along with his existing teams, Pichai said. Manyika will report to Dean and the changes will take place over the next few weeks, the memo said.
Here’s the text of the memo, which CNBC obtained:
Hi everyone,
We’ve been an Al-first company since 2016 because we see Al as the most significant way to deliver on our mission. Since then, we’ve used Al to improve many of our core products, from Search, YouTube and Gmail to the incredible camera in Pixel phones. We’ve helped businesses and developers harness the power of Al via Google Cloud, and we’ve shown Al’s potential to address societal issues like health and climate change.
Along the way, we’ve been lucky to have two world-class research teams leading the entire industry forward with foundational breakthroughs that have ushered in a new era of Al.
The pace of progress is now faster than ever before. To ensure the bold and responsible development of general Al, we’re creating a unit that will help us build more capable systems more safely and responsibly.
This group, called Google DeepMind, will bring together part of Google Research (the Brain team) and DeepMind. Combining all this talent into one focused team, backed by the computational resources of Google, will significantly accelerate our progress in Al.
As CEO of the new unit, Demis Hassabis will lead the development of our most capable and responsible general Al systems — research that will help power the next generation of our products and services. Jeff Dean will take on the elevated role of Google’s Chief Scientist, reporting to me. In that capacity he’ll serve as Chief Scientist to Google Research and Google DeepMind. Jeff will help set the future direction of our Al research and head up our most critical and strategic technical projects related to Al — the first of which will be a series of powerful, multi-modal Al models.
This move brings together two leading research groups in the Al field. Their collective accomplishments in Al over the last decade span AlphaGo, Transformers, word2vec, WaveNet, AlphaFold, sequence to sequence models, distillation, deep reinforcement learning, and distributed systems and software frameworks like TensorFlow and JAX for expressing, training and deploying large scale ML models.
Google DeepMind will operate as a nimble, fast-paced unit, with clear points of connection and collaboration with Google Research and the PAs.
With this change, James Manyika will now oversee Google Research along with his existing Tech & Society teams. Many of Research’s technological advances have shaped core products and features across Alphabet and will continue to do so. Working closely with Jeff as Chief Scientist, Google Research will continue its focus on fundamental and applied research across a broad portfolio. This means cracking seemingly impossible, foundational and long-term challenges in computer science — including in Al and ML — that benefit people’s lives around the world, from algorithms and theory to privacy and security to quantum computing, health, responsible Al, and more.
We’re announcing these changes today and will take the next few weeks to get the new teams into place.
Please join me in congratulating Demis, Jeff, and James on their new roles and their continued collaboration. The Google Research and DeepMind teams have laid the foundation that brought us to this inflection point.
I’m so excited for the next phase of this journey the progress we’ make against our mission, and all the ways we’ll help people reach their potential with increasingly capable and responsible Al.
A Deliveroo rider near Victoria station in London, England, on March 31, 2021.
Dan Kitwood | Getty Images
LONDON — British food delivery firm Deliveroo on Monday said it has agreed to a takeover offer from American rival DoorDash that values the company at £2.9 billion ($3.9 billion).
Deliveroo, which lets users order hot meals and groceries via an app, said its board agreed to an offer from DoorDash to acquire all issued and to be issued shares in the company for 180 pence a share.
That marks a 44% premium to Deliveroo’s closing price on April 4, the last business day prior to DoorDash’s initial offer letter.
Deliveroo shares jumped to a three-year high last week after the company confirmed it had received a takeover offer from DoorDash.
The transaction values Deliveroo at £2.9 billion on a fully diluted basis, the company said.
DoorDash said that the financial terms of the acquisition were final and would not be increased unless a third party steps in with a rival bid.
“I could not be more excited by the prospect of what DoorDash and Deliveroo will be able to accomplish together. We’ll cover more than 40 countries with a combined population of more than 1 billion people, enabling us to provide more local businesses with the tools and technology they need to thrive,” said Tony Xu, CEO and Co-founder of DoorDash.
International expansion
The acquisition deal marks an end to Deliveroo’s tumultuous ride as a public company.
Once viewed as a British tech darling, Deliveroo saw its shares tank 30% in 2021 in one of the worst trading debuts on the London Stock Exchange. Shares have continued to fall from that point and are down more than 50% from the firm’s £3.90 IPO price.
Deliveroo went public at a time when the U.K. was still feeling the impacts of Covid-19 lockdowns, which had boosted the fortunes of various food delivery platforms. Investors questioned the sustainability of that growth in a post-Covid world, and saw intense competition in the market and legal challenges to the gig economy model as key risks for Deliveroo.
For DoorDash, acquiring Deliveroo marks a renewed effort from the American online takeout app to expand its presence overseas. DoorDash acquired Finnish food delivery app Wolt for 7 billion euros ($7.9 billion) in 2022.
More broadly, the food delivery sector has been undergoing consolidation for several years now. Earlier this year, Deliveroo sold parts of its Hong Kong unit to Delivery Hero, while Just Eastagreed to be acquired by investment group Prosus.
Photo illustration of the Shein app on the App Store reflected in the Temu logo.
Stefani Reynolds | Afp | Getty Images
The closure of a trade loophole and prohibitive tariffs on China have upended Temu and Shein’s business model in the United States. And yet the e-commerce companies are likely to remain a dominant force in American online retailing, experts suggest.
On Friday, the de minimis rule — a policy that had exempted U.S. imports worth $800 from trade tariffs — officially closed for shipments from China. This has seen Temu and Shein exposed to duties as high as 120% or a flat fee of $100, set to rise to $200 in June.
The small-package tariff exemption had been key to the companies’ ability to maintain budget prices on the merchandise they ship from China. Now that it’s gone, prices on Temu and Shein have been surging, with the former ending direct shipments from outside the U.S. altogether.
The change will be welcomed by many detractors of de minimis, among them U.S. lawmakers, labor unions and retailers, who have argued that Temu and Shein abused the exemption to undercut local businesses and flood the country with illicit and counterfeit products.
But despite the new trade challenges thatTemu and Shein face, ecommerce and supply chain experts told CNBC that the companies are still capable of competing with their rivals in the U.S.
“Don’t count them out … Not at all. These kinds of Chinese e-commerce apps are very adept and agile. They have contingency plans in place and have taken the necessary steps to cover the tariffs from a margin perspective,” said Deborah Weinswig, CEO and founder of Coresight Research.
“I personally believe, if anything, [America’s e-commerce] game has been accelerating in favor of Temu and Shein … I wouldn’t be surprised if the competitiveness gap actually continues to widen,” added Weinswig, whose research and advisory firm works with clients across tech, retail and supply chains.
Contingencies in place
The loss of the de minimis exemption had long been anticipated, with U.S. President Donald Trump temporarily closing it in February. In preparation, Temu and Shein had been accelerating localization strategies for the U.S.
Scott Miller, CEO of e-commerce consulting firm pdPlus, told CNBC that Shein and Temu will continue to onboard goods from American sellers onto their apps to protect them from tariffs.
“Many of the current sellers on Temu and Shein are located in China or countries nearby, but not all. Local U.S. companies have been joining these platforms at an accelerating pace … several of our clients have onboarded or began the process of onboarding in just the past few months,” he said.
While margins for more localized brands and other sellers won’t be as high as those for China-based sellers on the platforms, they can be competitive, he said.
He added that in the case of Temu, vendors are attracted to lower fees, lighter competition and greater assistance with onboarding and setting up sales channels compared with what Amazon offers.
In recent days, Temu, which is owned by Chinese e-commerce giant PDD Holdings, has begun exclusively offering goods shipped from local warehouses to U.S. shoppers.
Many of those goods are still sourced from China but then shipped in bulk to U.S. warehouses, according to experts. While these bulk items are subject to tariffs, they also benefit from economies of scale.
This development is likely to see the variety of products on Temu scaled back, said Henry Jin, an associate professor of supply chain management at Miami University. However, he added, Temu is likely to resume direct shipments from China, depending on the outcome of the trade war between the U.S. and China.
Shein, meanwhile, has leaned into supply chain expansion, building manufacturing operations in countries such as Turkey, Mexico and Brazil, and reportedly plans to shift to Vietnam.
The company appears to still be shipping directly from China and likely has more room to absorb tariffs because of its “sky-high” margins in its core fast-fashion business, Jin said.
“If there’s one thing that Chinese companies are good at, it’s operating on a razor thin margin in an intensely competitive, if not adverse environment … they find every scrap that they can to survive,” he added.
Competitive prices?
Contingency plans aside, experts agree that Trump’s trade policy will continue to affect prices on Temu and Shein. The companies first announced they were raising prices in mid-April to counter tariffs.
According to data from Coresight, prices across shopping categories on Shein rose between 5% and 50% in the latter half of April, with the sharpest rises seen in toys and games and beauty and health.
However, many e-commerce experts remain confident that Temu and Shein will continue to prove price-competitive.
Coresight’s Weinswig said the two companies have previously been able to offer products at a third of the prices on Amazon for comparable goods. So, even if they more than double the prices to absorb the impacts of tariffs, many goods could remain cheaper than those on American e-commerce sites and retailers.
Jason Wong, who works in product logistics for Temu in Hong Kong, noted this dynamic when speaking to CNBC last month, likening Temu to a dollar store. If prices at the dollar store go from $1 to $2, it’s still a dollar store, he said.
Furthermore, Trump’s trade tariffs on China and other trade partners have also affected American retailers and e-commerce sites like Amazon.
Other advantages
When Forever 21 filed for bankruptcy protection earlier this year, it blamed Shein and Temu’s use of the de minimis exemption, which it said “undercut” its business.
But experts say that exclusively attributing the success of Shein and Temu to that trade loophole misses many of the other factors that have made them smash hits in the U.S.
According to Anand Kumar, associate director of research at Coresight Research, Temu and Shein owe a lot of their success to their very agile supply chains that adapt fast to consumer trends.
For example, Shein’s small-batch production — in which product styles are initially launched in limited quantities, typically around 100-200 items — allows it to test and scale products efficiently.
Another key is the companies’ applications, which use various strategies to maintain user interest, including frequent phone notifications, product recommendation algorithms and perhaps most notably, constantly displaying discounted prices from promotions and flash sales.
Temu was offering a “mega savings extravaganza” for American consumers on Monday. Some of the bestselling items on sale included stainless steel hook earnings for $1.45 and a fitted mattress pad for $11.54. It’s unclear if the discounted local goods were stockpiled before tariffs came into effect.
In addition, app users will often be met with mini-games that grant different coupons or ways to earn rewards, as well as opportunities to buy “mystery boxes” with assorted products.
That “gamification strategy” definitely plays into the consumer psychology of many U.S. shoppers who often buy items out of the excitement of being able to get a great deal, said Miami University’s Jin.
On the other hand, according to Coresights’ Weinswig, American retailers have failed to adequately recognize threats from Temu and Shein and adjust their supply chains and pricing models.
The SpaceX Starship sits on a launch pad at Starbase near Boca Chica, Texas, on October 12, 2024, ahead of the Starship Flight 5 test. The test will involve the return of Starship’s Super Heavy Booster to the launch site.
Sergio Flores | Afp | Getty Images
Over the weekend, Elon Musk got his new company town along the Texas Gulf Coast. Controlling the city are three SpaceX employees, who all ran unopposed.
As NBC News reported, the election determining incorporation of the city of Starbase concluded on Saturday night, with 212 votes in favor and only six against. Just 143 votes were needed for the measure to pass.
Starbase was victorious in becoming a type C city, which in Texas applies to a previously unincorporated city, town or village of between 201 and 4,999 inhabitants. The city includes the SpaceX launch facility and company-owned land covering a 1.6 square-mile area.
The mayor is 36-year-old Bobby Peden, who has spent more than 12 years working for SpaceX and is currently vice president for Texas test and launch operations. Prior to joining the rocket maker in 2013, Peden was a graduate research assistant at the University of Texas at Austin, according to his LinkedIn profile.
Starbase has two commissioners, both from the SpaceX employee ranks.
One is Jenna Petrzelka, 39, who was an operations engineering manager at SpaceX until July, and now identifies as a philanthropist, according to her application to be on the ballot. She’s married to Joe Petrzelka, a vice president of Starship engineering and almost 14-year veteran at SpaceX.
The other commissioner is Jordan Buss, 40, a senior director of environmental health and safety for SpaceX who joined the company in 2023.
Musk, who has assumed a central role in President Donald Trump’s administration responsible for slashing the size of the federal government, began acquiring land for SpaceX in Boca Chica, Texas, about a decade ago. The first integrated Starship vehicle launched from the site, known as Starbase, in April 2023, and exploded in mid-flight.
The U.S. Fish and Wildlife Service soon disclosed details about the aftermath of the explosion, including that a “3.5-acre fire started south of the pad site on Boca Chica State Park land,” following the test flight.
State and federal regulators have fined SpaceX for violations of the Clean Water Act, and said the company had repeatedly polluted waters in the Boca Chica area. Environmental advocates and indigenous groups have also sued both the Federal Aviation Administration and SpaceX over the company’s flight tests and launch activity in the area.
Those groups said in legal filings that SpaceX caused harm to local habitat and endangered species due to vehicle traffic, noise, heat, explosions and fragmentation caused by the company’s construction, rocket testing and launch practices.
A SpaceX spokesperson didn’t immediately respond to a request for comment.
In a post on X on Saturday, the account for StarbaseTX wrote, “Becoming a city will help us continue building the best community possible for the men and women building the future of humanity’s place in space.”